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Principles of Global Marketing

by Warren J. Keegan, Mark C. Green
$22.90
Principles of Global Marketing
Principles of Global Marketing

Global marketing insights with real-world applications.

If you're diving into international marketing, "Principles of Global Marketing" could be an invaluable resource. It's a blend of theoretical concepts and practical real-world examples, making the content digestible and applicable. The modern, colorful design is geared towards engaging students like yourself, ensuring a more interactive learning experience. Consider it a vibrant companion in your marketing studies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Principles of Global Marketing

by Warren J. Keegan, Mark C. Green
$22.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780137222995
Authors: Warren J. Keegan, Mark C. Green
Publisher: Prentice Hall
Date of Publication: 1996-09-03
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Business, Management, Personal Development
Goodreads rating: 3.0
(rated by 3 readers)

Description

Read this for my Global Marketing class toward my MBA. Easy to read format. Lots of great examples that helped me understand the different marketing concepts.
 

Global marketing insights with real-world applications.

If you're diving into international marketing, "Principles of Global Marketing" could be an invaluable resource. It's a blend of theoretical concepts and practical real-world examples, making the content digestible and applicable. The modern, colorful design is geared towards engaging students like yourself, ensuring a more interactive learning experience. Consider it a vibrant companion in your marketing studies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.