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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

by Chuck Hemann, Ken Burbary, Scott Monty
$11.90
Compare to estimated retail price: S$45.00  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Turning messy marketing data into clear action

This is a strong pick if you want digital marketing to feel less overwhelming and more usable. It takes the intimidating flood of consumer data and breaks it into practical decisions, so you come away feeling smarter rather than buried in metrics. Readers who like business books that are hands-on, current, and immediately applicable will probably find this especially rewarding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

by Chuck Hemann, Ken Burbary, Scott Monty
$11.90
Compare to estimated retail price: S$45.00  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780789750303
Authors: Chuck Hemann, Ken Burbary, Scott Monty
Publisher: Que Pub
Date of Publication: 2013-04-15
Format: Paperback
Related Collections: Business
Goodreads rating: 3.65
(rated by 131 readers)

Description

Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing. Prioritize, because you can't measure, listen to, and analyze everything. Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors. Measure real social media ROI: sales, leads, and customer satisfaction. Track the performance of all paid, earned, and owned social media channels. Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR. Start optimizing web and social content in real time. Implement advanced tools, processes, and algorithms for accurately measuring influence. Integrate paid and social data to drive more value from both. Make the most of surveys, focus groups, and offline research synergies. Focus new marketing and social media investments where they'll deliver the most value. Foreword by Scott Monty, Global Head of Social Media, Ford Motor Company
 

Turning messy marketing data into clear action

This is a strong pick if you want digital marketing to feel less overwhelming and more usable. It takes the intimidating flood of consumer data and breaks it into practical decisions, so you come away feeling smarter rather than buried in metrics. Readers who like business books that are hands-on, current, and immediately applicable will probably find this especially rewarding.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.