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Changing Focus: Kodak and the Battle to Save a Great American Company

Alecia Swasy

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Sale

Changing Focus: Kodak and the Battle to Save a Great American Company

by Alecia Swasy
Save up to 64%
Compare to estimated retail price: S$38.66  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Changing Focus: Kodak and the Battle to Save a Great American Company
Changing Focus: Kodak and the Battle to Save a Great American Company

Kodak's tumultuous journey through innovation and missteps.

If you're intrigued by the tangled history of iconic brands and how they navigate the stormy seas of change, "Changing Focus" by Alecia Swasy offers a rich, insider look at Kodak. It serves as a case study for anyone interested in corporate reinvention, leadership challenges, and the perils faced by giants in the rapidly evolving technology landscape. Plus, getting a glimpse into CEO George Fisher's enormous task of revitalization feels both personal and universal in the realm of business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Changing Focus: Kodak and the Battle to Save a Great American Company

by Alecia Swasy
Save up to 64%
Compare to estimated retail price: S$38.66  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780812924633
Author: Alecia Swasy
Publisher: Crown Business
Date of Publication: 1997-06-08
Format: Hardcover
Related Collections: Business, History
Related Topics: World History, American History, Technology, Management
Goodreads rating: 4.0
(rated by 4 readers)

Description

Changing Focus recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.
 

Kodak's tumultuous journey through innovation and missteps.

If you're intrigued by the tangled history of iconic brands and how they navigate the stormy seas of change, "Changing Focus" by Alecia Swasy offers a rich, insider look at Kodak. It serves as a case study for anyone interested in corporate reinvention, leadership challenges, and the perils faced by giants in the rapidly evolving technology landscape. Plus, getting a glimpse into CEO George Fisher's enormous task of revitalization feels both personal and universal in the realm of business.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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