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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

by Anita Elberse
$18.90
Compare to estimated retail price: S$48.00  

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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

Dissecting the anatomy of entertainment industry success.

Imagine delving into the glitzy world of entertainment with the guidance of an insider. "Blockbusters" gives you just that, offering an analytical deep dive into the strategies that propel movies, music, and sports into our collective consciousness. Anita Elberse's research-backed narrative provides a front-row seat to understanding the financial and creative juggernauts of our time, making it a must-read for aspiring moguls and curious minds fascinated by the intersection of culture and commerce.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

by Anita Elberse
$18.90
Compare to estimated retail price: S$48.00  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

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ISBN: 9780805094336
Authors: Anita Elberse
Publisher: Henry Holt and Co.
Date of Publication: 2013-10-15
Format: Hardcover
Related Collections: Business, Economics, Music, Sports
Related Topics: Technology, Management
Goodreads rating: 3.74
(rated by 752 readers)

Description

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL―along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of building a business around blockbuster products―the movies, television shows, songs, and books that are hugely expensive to produce and market―is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works―and how to navigate today's high-stakes business world at large.
 

Dissecting the anatomy of entertainment industry success.

Imagine delving into the glitzy world of entertainment with the guidance of an insider. "Blockbusters" gives you just that, offering an analytical deep dive into the strategies that propel movies, music, and sports into our collective consciousness. Anita Elberse's research-backed narrative provides a front-row seat to understanding the financial and creative juggernauts of our time, making it a must-read for aspiring moguls and curious minds fascinated by the intersection of culture and commerce.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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