Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

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Goodreads rating: 4.07

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In stock: Very Good

If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Perfect Phrases for Customer Service
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Robert Bacal | Mcgraw Hill

Perfect Phrases for Customer Service

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Goodreads rating: 3.68

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If you're working in customer service, this book could be your secret weapon. It's filled with concise, ready-made phrases that are perfect for tackling tough situations. These aren't just niceties—they're tactically crafted words designed to defuse, placate, and even upsell, helping you to turn a potential customer service disaster into a win for the company, and more importantly, for your own professional growth.
Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share - Thryft

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Security Transformation could be a good read for business owners and managers who want to ensure the safety and protection of their digital assets. The book offers insights on how to leverage digital security as a tool for building customer loyalty, operational efficiency, and market share. The case studies provide practical examples of how digital security can be used strategically to enhance a company's reputation. Users may review the book as informative and valuable in addressing digital security risks and their impact on a business.
Sports Management and Administration - Thryft
David Watt | Routledge

Sports Management and Administration

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Goodreads rating: 4.5

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This book provides a comprehensive understanding of sports management principles and procedure. It covers a variety of topics such as organizational structure, financial management, leadership, and communication. It also provides case studies and examples to illustrate key concepts. This book is recommended for sports administrators, coaches, and anyone interested in the sports industry.
Big Dragon: The Future of China: What It Means for Business, the Economy, and the Global Order

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If you're navigating the business world, "Big Dragon" offers a crucial periscope into the future where China's influence is undeniable. With seasoned perspectives from authors like Burstein and de Keijzer, the book avoids the hype and fear often associated with China's rise. Instead, it provides a well-rounded, realistic view that can guide your strategic planning, especially as the global order shifts. It's a read that feels as relevant today as it was at the time of its publication, considering how China continues to shape the world's economic and political landscape.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Seven Disciplines of a Leader					How to Help Your People, Team, and Organization Achieve Maximum Effectiveness - Thryft
Jeff Wolf | Wiley

Seven Disciplines of a Leader How to Help Your People, Team, and Organization Achieve Maximum Effectiveness

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Goodreads rating: 3.89

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If you're aiming to enhance your leadership skills, "Seven Disciplines of a Leader" might just be the mentor you can carry in your pocket. Jeff Wolf distills his executive coaching experience into a book that's both an inspirational roadmap and a practical toolkit for leaders at all levels. It's been the secret sauce for many top companies, and it could help you, your team, and your organization reach new heights of success.
Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff  | Wiley

Core Concepts of Accounting Information Systems

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Goodreads rating: 3.19

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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
Developing Strategic Thought - A Collection of the Best Thinking on Business Strategy

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If you have aspirations to steer your company's future, "Developing Strategic Thought" might just be the compass you need. The book's tapestry of expertise, woven with insights from giants like Mintzberg and Boisot, provides not just ideas but practical ways to enhance your strategic thinking. As it pulls apart the complexities of business strategy, you'll find yourself equipped to navigate the uncertain terrains of the corporate world.
Bank and Insurance Capital Management
Frans de Weert | Wiley

Bank and Insurance Capital Management

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Goodreads rating: 0.0

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Capital is the lifeblood of finance, and in the unpredictable seas of the financial industry, "Bank and Insurance Capital Management" is your trusty compass. De Weert doesn’t just navigate you through the complexities; he provides a toolkit to manage stakeholder expectations and align risk with capital management. If you're in banking or insurance and need to steer your firm's capital toward its best performance, this book is your chart to value creation.
Business Essentials -Marketing : Study Text - Thryft
BPP Learning Media | Bpp Learning Media

Business Essentials -Marketing : Study Text

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Goodreads rating: 2.0

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This book is a comprehensive guide to understanding marketing concepts, strategies, and tactics. It provides practical examples and case studies to help readers apply marketing principles to real-life situations. The clear and concise explanations make it easy to follow, making it a great resource for students and professionals alike.
iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps - Thryft
Jeffrey Hughes | Que Pub

iPhone and iPad Apps Marketing : Secrets to Selling Your iPhone and iPad Apps

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Goodreads rating: 3.12

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This book is perfect for anyone who has developed an iOS app and is struggling to get it noticed in the crowded App Store. Jeffrey Hughes provides a comprehensive guide on how to market your app effectively, from identifying your target audience to using social media to generate positive word-of-mouth. The book also includes practical tips on timing your launch and pricing your app for maximum revenue. With clear examples and step-by-step instructions, this book is a must-read for any app developer looking to succeed in the competitive app marketplace.
Top Performer - Thryft
Stephen C. Lundin | Fisicalbook

Top Performer

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Goodreads rating: 3.54

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If you're feeling stuck in your career, especially in sales, and traditional methods haven't sparked that joy or success you're striving for, "Top Performer" could be the breath of fresh air you need. The narrative takes an unconventional approach to salesmanship by using the metaphor of a street performer's passion and techniques, offering insights that are as engaging as they are enlightening. You might find the book's lessons on engagement and enthusiasm a useful tool for breaking through your own professional ruts.
Strategic Business Design - Thryft
Adrian J. Slywotzky, Bob Andelman, David J. Morrison  | Crown Business

Strategic Business Design

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Recommendations: 1. This book is a treasure trove of insights into what separates successful companies from their competitors. It delves into the strategies and business designs of twelve highly profitable companies, providing practical lessons that any business can learn from. Whether you're an entrepreneur, a manager, or just curious about how companies achieve sustained profits, this book is a valuable resource. 2. Dive into the world of successful businesses and learn the secrets behind their sustained profits. Through captivating stories and practical explanations, this book unravels the strategies of twelve companies that have created an incredible $700 billion in market value. If you want to stay ahead of the game and discover how to meet customer priorities with innovative business design, this book is a must-read.
Key Person of Influence

Key Person of Influence

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Are you aiming to stand out in your field? This book could be a game-changer for you. It guides you through becoming a thought leader in your niche, leveraging your knowledge and building a personal brand. It’s a must-read for anyone driven to become the go-to person in their industry.
Wave Three: The New Era in Network Marketing

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If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
Virtual Teams : Reaching Across Space, Time and Organizations with Technology - Thryft
Jeffrey Stamps, Jessica Lipnack  | Wiley

Virtual Teams : Reaching Across Space, Time and Organizations with Technology

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Goodreads rating: 3.83

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This book could be a good read for individuals interested in efficiently working in teams while collaborating virtually, across various locations and organizations. It provides an understanding of the challenges and opportunities that arise with virtual teams, along with real-life case studies from companies like AT&T, Hewlett-Packard, NCR, and Bank of Boston. The book also offers insights on using technology effectively for distributed work.
Economics
John Sloman | Financial Times/ Prentice Hall

Economics

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Goodreads rating: 3.96

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Sloman's Economics has an exciting and relevant approach to an otherwise dull and intimidating subject. The book offers a straightforward writing style with numerous real-world examples to help students understand economics theory, which makes it an ideal choice for those who find the subject difficult to comprehend. Whether you are a student or someone interested in economics, this book provides a comprehensive and engaging introduction to the subject that will keep you hooked till the very end.
Successful Self-Promotion For Photographers - Expose Yourself Properly - Thryft

Successful Self-Promotion For Photographers - Expose Yourself Properly

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Recommendation: This book is a game-changer for aspiring photographers who want to make it big in the industry. With practical tips, industry insights, and stunning real-world imagery, Elyse Weissberg's guide equips you with the knowledge and skills to excel in self-promotion. Learn how to focus your image, identify your market, and spot trends to attract high-paying clients. Dive into the mind of a renowned industry insider, and unlock the secrets to getting the right exposure and winning top accounts. Don't miss out on this invaluable resource that could take your photography career to new heights.
Seasons - Thomas Lim
Thomas Lim | Epigram Books

Seasons - Thomas Lim

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Goodreads rating: 5.0

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'Seasons' by Thomas Lim provides an opportunity to immerse yourself in the natural world's ebb and flow through his admirable prose. If you find solace in the rhythmic change of seasons and seek a literary companion for it, this could be a soothing addition to your collection. Allow the pages to mirror the outdoors and take you on a comforting voyage of rebirth and transformation.
E-Research : Methods, Strategies, and Issues - Thryft
Terry Anderson, Heather Kanuka  | Allyn & Bacon

E-Research : Methods, Strategies, and Issues

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Goodreads rating: 4.0

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E-Research is an essential read for any student or researcher looking to utilize the vast resources available on the internet. Through a clear and concise approach, the book demystifies the entire research process, highlighting the key tools and techniques required to conduct effective research in a Net-enabled context. With practical examples and case studies, the book presents an exhaustive overview of the methodology, ethics, and best practices governing Net-based research, making it a must-read for any aspiring researcher.
Work Smarter Not Harder - Thryft
Jack Collis, Michael LeBoeuf  | B Jain Books

Work Smarter Not Harder

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Goodreads rating: 3.73

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Recommendation: "Work Smarter Not Harder" provides a clear and effective strategy on how to balance work and life. It offers practical ways to improve productivity and fulfillment by prioritizing tasks, setting achievable goals, and eliminating distractions. The book's unique feature is its focus on achieving a work-life balance rather than just increasing productivity. If you're looking for ways to be more efficient, focused, and satisfied in both your personal and professional life, this book is a must-read.
Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns  | Sage Publications Ltd

Business Research Methods and Statistics Using SPSS

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Goodreads rating: 3.5

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This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.
New Products Workshop : Hands-on Tools for Developing Winners - Thryft
Barry Feig | Mcgraw-hill

New Products Workshop : Hands-on Tools for Developing Winners

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Goodreads rating: 4.0

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This book provides a step-by-step guide and tools for managers to develop and launch successful products. It includes checklists, charts, and real-world case studies to help managers assess market potential, test the waters, and give products winning names. Barry Feig's experience and expertise make this book a valuable resource for anyone involved in product development and launch.
Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft

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This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.
The Musicians Guide to Home Recording - Thryft
Larry Wichman, Peter McIan  | Music Sales America

The Musicians Guide to Home Recording

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Goodreads rating: 3.8

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The Musicians Guide to Home Recording is a must-read for any musician looking to record their own music from home. This book offers expert advice on how to create great sounding demos, as well as tips on how to use different types of recording equipment. The book's most unique feature is its comprehensive buyer's guide which helps users navigate the vast selection of recording equipment available. With hints from studio musicians, this book is an excellent resource for anyone looking to improve their home recording skills.
Mastering the Tools of QC - Thryft
Prof. Hajime Karatsu | Php International (s) Pte. Ltd.

Mastering the Tools of QC

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This book is an excellent resource for individuals who are involved in quality control at the workplace, as it provides comprehensive diagrams and illustrations to help readers understand the subject matter. The most unique feature of this book is its practicality, which is evident in the author's clear and concise writing style that is easy to follow. Overall, this book would be highly recommended by users who want to master the tools of quality control and make significant improvements in their workplace.
Guide to Successful Business Partnerships, The - Thryft
Ian Brooks | Nahanni Publishing

Guide to Successful Business Partnerships, The

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If you're considering a joint venture or are about to enter into a business partnership, this book could be an invaluable guide for you. Ian Brooks offers insights into forming, maintaining, and even exiting partnerships successfully. It's like having a mentor walk you through the potential pitfalls and triumphs of collaborative business arrangements.
Issues and Developments in Auditing - Thryft
Foo See Liang | Addison-wesley

Issues and Developments in Auditing

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If you are studying accounting or auditing, this book is a must-read. It covers current auditing standards, technologies, and issues with practical examples and helpful exercises. The author also addresses ethical concerns and provides insights into the future of auditing. Overall, it's a comprehensive yet accessible guide that will help you develop critical thinking skills and prepare for professional exams.
Introduction to Managerial Accounting - Thryft
Peter C. Brewer | Mcgraw-hill Higher Education

Introduction to Managerial Accounting

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Goodreads rating: 3.54

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If you're venturing into the managerial accounting landscape or freshening up your skills, this book is a smart pick. It distills complex concepts into digestible pieces—stripping away the intimidating extras. You'll appreciate its clarity and practical examples, bridging the gap between theory and real-world application. Plus, with its focus on essentials, it's a time-effective study tool as well.
Business Accounting Vol 1 ISE - Thryft
Frank Wood, Alan Sangster  | Ft Pr

Business Accounting Vol 1 ISE

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Goodreads rating: 4.01

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Recommendation: This comprehensive textbook on business accounting is perfect for both students and lecturers. With clear explanations, numerous examples, and a structured approach, it simplifies complex concepts and helps build knowledge step-by-step. The inclusion of special accounting procedures and partnerships in Volume 1 makes it even more valuable. If you're in one of the listed countries, this book is a must-have for mastering business accounting.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Global Marketing Management : Case Readings - Thryft

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This book would be a good read for entrepreneurs who are eager to tap into the global market. The book is filled with strategies on how to compete globally, how to create successful global marketing programs, and how to organize and control global marketing operations. One of the most appealing features of the book is its case readings, which provide practical examples that readers can relate to and implement in their own businesses. Overall, this book is a must-read for any business owner looking to expand their reach and increase sales.
Passion and Purpose: Stories from the Best and Brightest Young Business Leaders
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If you're eager to understand the zeitgeist of contemporary leadership, "Passion & Purpose" offers a raw glimpse into the minds of young visionaries tackling today's business complexities. It's a treasure trove of fresh perspectives that can inspire and guide your own career trajectory or entrepreneurial ventures.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

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Goodreads rating: 3.78

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Business Journey to the East provides a unique insight into the cultural differences between Asian and Western companies. The book suggests that adopting a new business approach, one that blends the best of East and West, can lead to greater success in Asia. Through anecdotes and insights from Asian influencers, as well as the works of Chinese philosophers and strategists, readers will gain a deeper understanding of how Asians strategize and practice business. The authors make a compelling case for why the West needs to urgently reappraise its role in Asia, and how a fresh business approach can substantially increase success rates. Overall, this book is a must-read for anyone seeking to do business in Asia or looking to improve their understanding of Asian business culture.
Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky | Prentice Hall

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

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"Mining for Gold is a fantastic read for anyone looking to strengthen their facilitation skills and take control of meetings. Michael A. Podolinsky offers valuable strategies and tactics for improved management, leadership, communications, and time management. One unique aspect of this book is its exploration of using Neural Linguistic Programming, proximics, kinesics, and visual cues appropriately in facilitation. Whether you are a seasoned facilitator or just starting out, this book will provide you with practical, real-world examples and tools to help you streamline meetings, handle difficult participants, and keep the conversation flowing smoothly and productively."
IT Through Experiential Learning: Learn, Deploy and Adopt IT through Gamification - Thryft
Shreekant W Shiralkar | Apress

IT Through Experiential Learning: Learn, Deploy and Adopt IT through Gamification

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Goodreads rating: 4.5

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This book is a must-read for IT professionals, higher education students, and anyone interested in training and organizational development. With its innovative approach of applying experiential learning through gamification, it provides a hands-on and engaging way to understand and adopt information technology. By combining theory with practical scenarios, it equips readers with the necessary skills to stay competitive in this fast-paced digital world. Get ready to level up your IT knowledge and skills with this immersive learning experience.
Management and Organization Theory - A Jossey-Bass Reader - Thryft
Jeffrey A. Miles | Jossey-bass

Management and Organization Theory - A Jossey-Bass Reader

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Goodreads rating: 3.94

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Management students and professionals can benefit from the book's comprehensive and in-depth analysis of the top 50 management theories. The book not only provides detailed information but also critiques the strengths and weaknesses of each theory, helping readers understand the practical application of each theory.
Mentoring Teachers - Navigating the Real-World Tensions

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If you're passionate about guiding the next generation of educators, "Mentoring Teachers - Navigating The Real-World Tensions" could be the mentor's manual you're looking for. With first-hand accounts and learned wisdom from two decades of experience, this book offers practical insights into mentoring amidst real-world complexities. It's not just about shaping new teachers; it's about evolving as a mentor and leader in the educational community.
Strategy : A step-by-step approach to development and presentation of world class business strategy - Thryft

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This book is perfect for business professionals who want to improve their strategy planning and presentation skills. The step-by-step approach with real-life examples helps readers construct a world-class strategy and present it effectively. The unique feature of this book is its all-in-one seamless flow from insight to action, making it a valuable resource for those looking to enhance their strategic thinking capabilities. Readers are likely to praise the clarity and practicality of the approach offered by Daniell.
The Presentation Book : How to create it, shape it and deliver it! Improve your presentation skills now. - Thryft
Emma Ledden | Ft Pr

The Presentation Book : How to create it, shape it and deliver it! Improve your presentation skills now.

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Goodreads rating: 3.95

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Picture yourself stepping up to the podium, heart pounding. "The Presentation Book" is like a wise coach who believes in your potential. Emma Ledden has distilled the essence of engaging presentations into accessible wisdom. If you're yearning to captivate your audience, make your message resonate, and leave a lasting impression, this book is your toolkit. It doesn't just teach you to present; it transforms how you communicate your passion and ideas. Dive in to elevate your presentation game.
Hotel Tales : a little adventure and some unexpected tales - Thryft
Hanley Chew, Choy Ee Ling  | Penerbit Wawasan Nusa (m) Sdn Bhd.

Hotel Tales : a little adventure and some unexpected tales

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Goodreads rating: 3.4

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Hotel Tales could be a good read for anyone who is curious about the hidden stories and secrets of the hotel industry. This book offers a captivating peek into the lives of hotel staff, sharing their experiences dealing with unruly guests, mishaps, and even encounters with dignitaries. With each page, you'll be entertained and enlightened by the fascinating tales that only those working in the service industry can tell. Don't miss this opportunity to venture behind the shiny walls of hotels and discover the untold stories that will leave you amazed.
The Battle for Investment Survival
Gerald M. Loeb | Wiley

The Battle for Investment Survival

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Goodreads rating: 4.0

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Thinking of investing? "The Battle for Investment Survival" is not just another financial guidance book; it's a classic that has stood the test of time. Gerald M. Loeb's approach, focusing on capital preservation and savvy market moves, resonates even decades after its first publication. It could be the compass you need in the unpredictable seas of Wall Street.
The Studio Business Book - Thryft

The Studio Business Book

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Goodreads rating: 3.0

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The Studio Business Book is an excellent read for individuals interested in setting up or managing a recording studio. The book delves deep into all aspects of running a studio, from business plans to managing personnel. A great strength of this book is the reference guide included, which provides readers with an understanding of industry organizations, technology, and more. Overall, this book would be a valuable resource for anyone looking to start or grow their recording studio business.
Clockspeed: Winning Industry Control in the Age of Temporary Advantage

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If you're wrestling with the rapid changes in your industry, "Clockspeed" might resonate with you. Charles Fine offers sharp insights that could shift how you anticipate and react to market changes. This book is particularly intriguing for managers and entrepreneurs seeking strategies to stay ahead in an environment where the only constant is change.
Nanotechnology - A Gentle Introduction To The Next Big Idea - Thryft

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This book is recommended for anyone who wishes to familiarize themselves with nanotechnology, its various applications, and its future prospects. The book succinctly explains complex concepts without delving too much into mathematics. The authors have done a commendable job of covering a wide range of topics, from nanobots to molecular motors, making it an informative read for the non-technical reader who wants to explore the limitless world of nanotechnology.
International Marketing - Thryft
Lloyd C. Russow Vern Terpstra | Dryden Press

International Marketing

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International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.
Great Niche Hunt: Finding the Work That's Right for You

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The book offers practical career advice and exercises to help readers identify their strengths and interests and match them with the right job. The author's approach is based on the belief that everyone has a unique calling, and by exploring and embracing one's individuality, they can find joy and fulfillment in their work. The book's most unique feature is its emphasis on finding a "niche" rather than pursuing a generic career path, which can lead to greater success and personal satisfaction.
Auditing
New
Alvin A. Arens | Prentice Hall Direct

Auditing

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Goodreads rating: 4.04

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If you're looking to understand the intricacies of auditing or are a student needing to ace that looming exam, this book proves to be an invaluable resource. With its clear explanations and practical approach, it breaks down complex concepts into digestible content that guides you towards a thorough grasp of auditing practices.
In Search of Quality - Thryft
Stephen R. Covey | Executive Excellence Pub

In Search of Quality

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Goodreads rating: 3.71

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This book is a must-read for entrepreneurs who wish to gain a competitive edge through quality. Ken Shelton provides a comprehensive guide to how the search for quality changed global competition over the years. From the teachings of Deming to the latest tools and techniques employed to achieve quality, this book covers it all. The unique feature of this book is its detailed analysis of how a simple concept like quality transformed the global market.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.