Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction - Thryft
Jagdish N. Sheth, Milind M. Lele  | Wiley

The Customer is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction

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Pondering how to stay ahead in the competitive market? "The Customer is Key" could be your game-changer. The book guides you through real-world examples of successful companies that prioritize customer satisfaction to build loyalty and command a premium for their products. It's not just about the theoretical aspect; it delves into actionable strategies that can help you retain customers and maximize profits in an ever-shifting marketplace. Consider this book your ticket to unlocking customer loyalty and gaining an edge over your competition.
Earnings: Measurement, Disclosure, and the Impact on Equity Valuation - Thryft

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Understanding a company's true health goes beyond surface numbers. "Earnings" by Hirst and Hopkins equips you with the analytical tools to dive deep into income statements and disclosures, discerning the actual performance and durability of a business's economic condition. It's a crucial read for anyone serious about making informed valuation judgments in the financial jungle.
Creative Solution Finding - Thryft
Shozo Hibino, Gerald Nadler  | Prima Lifestyles

Creative Solution Finding

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This book is a great read for anyone who wants to improve their problem-solving skills. It offers a unique approach that emphasizes creativity and encourages innovative thinking to find implementable solutions. With over 500 pages of practical advice, it's a comprehensive guide that's sure to inspire and help readers come up with fresh ideas. Users may review this book as a game-changer in the way they approach problems, and appreciate its emphasis on practical solutions.
Production for Print - Thryft
Mark Gatter | Laurence King Publishing Ltd

Production for Print

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Goodreads rating: 4.33

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Production for Print is a must-read for graphic designers seeking to enhance their printing skills. The book focuses on every aspect of printing, including calibration of images, color mixing, resolution, and image formats. Mark Gatter provides a wealth of useful information, from providing a checklist for sending jobs to printers to a glossary of printing terms. By utilizing the tips shared in this book, users can take their print designs to the next level.
Managerial Accounting: An Asian Perspective - Thryft
Eric W. Noreen, Ray H. Garrison, Peter C. Brewer  | Mcgraw Hill

Managerial Accounting: An Asian Perspective

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Goodreads rating: 3.59

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If you're navigating the complexities of managerial accounting and want insights tailored to the Asia-Pacific context, this book is your companion. It's packed with relatable examples, grounded in real business scenarios that illuminate accounting concepts beyond mere theory. This isn't just about learning to crunch numbers; it's about understanding how those numbers can tell a story and guide decisions in an Asian business setting. The clear explanations and practical applications make it a solid choice for both students and professionals looking to deepen their understanding of managerial accounting with a regional twist.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

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Goodreads rating: 3.77

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If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Enhanced A+ Guide to Managing and Maintaining Your PC - Thryft
Jean Andrews | Course Technology

Enhanced A+ Guide to Managing and Maintaining Your PC

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Goodreads rating: 3.85

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This book is a comprehensive guide for anyone who wants to learn how to efficiently manage and maintain their PC. With over 1200 pages of valuable information, it covers everything from hardware to software, troubleshooting to security. Whether you're a seasoned techie or a beginner, this book is a must-have resource to enhance your PC skills and keep your computer running smoothly.
Business Accounting - Thryft
Frank Wood | Financial Times Prentice Hall

Business Accounting

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If you're a student or professional looking to master the art of bookkeeping and accounting, Business Accounting is a must-read. With its eleventh edition being the standard introductory text, this book covers both basic and advanced aspects of financial accounting. It also offers a comprehensive introduction to management accounting. Whether you're studying for a professional qualification or just starting your career, Business Accounting is the go-to resource to sharpen your accounting skills.
10 Secrets I Learned from The Apprentice

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If you're intrigued by the cutthroat dynamics of reality shows like The Apprentice and wonder if there's a practical application for such strategies in real-world business, this book might resonate with you. Reflecting on the behaviors and tactics of contestants and Trump, it offers insights into aggressive, confident approaches to climbing the corporate ladder. The lessons framed here could give your career playbook an edgy, competitive twist.
The Top Performer's Guide to Change : Overcoming Fear to Turn Change into Opportunity - Thryft

The Top Performer's Guide to Change : Overcoming Fear to Turn Change into Opportunity

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The Top Performer's Guide to Change is an essential read for those who want to succeed in a fast-paced business world, and for those facing daily changes. This book provides easy-to-follow guidance and simple strategies that can be easily implemented to overcome the challenges associated with change. It also teaches readers how to take charge, impact others, and lead during times of transition. Overall, this book is perfect for anyone who wants to adapt, grow, and thrive in a constantly changing environment.
Internal Auditor's Manual and Guide: The Practitioner's Guide to Internal Auditing - Thryft
Milton Stevens Fonorow | Prentice Hall Direct

Internal Auditor's Manual and Guide: The Practitioner's Guide to Internal Auditing

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Goodreads rating: 4.33

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This book is an essential reference for anyone involved with internal auditing. It offers practical guidance, easy-to-follow procedures, and useful tools for conducting internal audits. It is highly rated by users for its depth and breadth of coverage, clear explanations, and practical examples. It is a must-read for anyone seeking to improve their internal audit skills and knowledge.
Beat The System - 11 Secrets To Building An Entrepreneurial Culture In A Bureaucratic World - Thryft
Robert W. MacDonald | Wiley

Beat The System - 11 Secrets To Building An Entrepreneurial Culture In A Bureaucratic World

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Beat The System could be a great read for entrepreneurs struggling to break free from the confines of bureaucratic organizations. The book provides practical steps that create a sense of ownership and participation, while fostering an entrepreneurial atmosphere that is essential to long-range business success. The author's real-life advice is proven and can be applied in businesses, departments or even individual jobs. Additionally, the author's background rising from a door-to-door insurance salesman to the CEO of Allianz Life of North America gives readers confidence that the advice provided is practical and effective.
Above Ground Storage Tanks - Thryft
Philip E. Myers | Mcgraw Hill

Above Ground Storage Tanks

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Goodreads rating: 4.36

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This book is an essential guide for chemical, environmental, and civil engineers, who need to understand regulatory issues of ASTs. It covers design, construction, and maintenance of ASTs, as well as fundamental environmental engineering concerns. The book is especially helpful to those concerned with meeting compliance regulations.
The Energy Equation - Unlocking The Hidden Power Of Energy In Business - Thryft
Greg Baker | Wiley

The Energy Equation - Unlocking The Hidden Power Of Energy In Business

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This book is a game-changer for businesses looking to tap into the power of energy. With insights on how to leverage the energy within your organization, it provides practical strategies to enhance collaboration, boost performance, and strengthen your company's overall health. Get ready to unlock the hidden potential of your business and achieve unparalleled success.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

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If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
A Student's Guide to Methodology - Thryft
Peter Clough, Cathy Nutbrown  | Sage Publications Ltd

A Student's Guide to Methodology

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Goodreads rating: 3.93

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This book is an indispensable tool for anyone undertaking research for the purpose of writing their dissertation. It provides clear and straightforward information on the process and functions of methodology, from framing research questions to drawing conclusions. The authors differentiate between methodology and methods, clarify their relationship, and provide guidance on using the internet as a research tool and resource. Additionally, the book has updated readings and suggestions on how to improve academic writing, and further guidance on ethical issues.
Sams Teach Yourself Facebook in 10 Minutes - Thryft
Sherry Willard Kinkoph Gunter | Sams

Sams Teach Yourself Facebook in 10 Minutes

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Goodreads rating: 3.17

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If you've ever felt lost navigating Facebook or wanted to get up to speed quickly, this book is for you. It's the perfect crash course in Facebook usage. Each 10-minute lesson builds on the last, making social media feel less overwhelming. Great for social media beginners or those needing a quick refresher.
Principles of Managerial Finance - Thryft

Principles of Managerial Finance

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This book could be a good read for you if you are a manager or aspiring to be one. It provides practical insights and techniques to help you understand and manage finance effectively in any organization. With straightforward language and real-world examples, Principles of Managerial Finance is a comprehensive guide that breaks down complex financial concepts into easily understandable terms. Whether you are looking to enhance your financial decision-making skills or gain a deeper understanding of financial management, this book is an invaluable resource that will equip you with the knowledge and tools needed to succeed in the corporate world.
Lessons from a Warzone : How to be a Resilient Leader in Times of Crisis - Thryft

Lessons from a Warzone : How to be a Resilient Leader in Times of Crisis

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Recommendation: - This book is a must-read for leaders who are currently facing challenging times. Louai Al Roumani shares his personal experience of leading a bank in war-torn Syria and provides valuable insights and strategies for resilience. From ancient wisdom to unconventional methods, this book offers a unique perspective on how to navigate crises, making it an inspiring and practical guide for leaders in any industry.
The Learning Edge - How Smart Managers and Smart Companies Stay Ahead
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As a smart manager or an entrepreneur looking to cement your company's future, "The Learning Edge" is your playbook. It's like having a business mentor in book form, offering insights into transforming your company into a dynamic learning organization—the kind Fortune magazine hints will dominate the new age. This is where theory meets practice, a guide for those ready to steer their team towards continuous improvement and innovation.
Maximarketing - Thryft

Maximarketing

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Maximarketing is an excellent read for those who are looking to make the best out of marketing strategies. Rapp's unique insights into new and innovative ways to market products and services makes this book a great recommendation for business professionals in any field. The book provides practical tips and techniques that can be applied to real-life scenarios, helping readers maximize their marketing potential.
10 Minute Guide To Negotiating - Thryft
Neil Shister | Macmillan General Reference

10 Minute Guide To Negotiating

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This book can be an excellent read for anyone looking to improve their negotiation skills. With its easy-to-follow tips and techniques, it helps readers establish goals, understand their options, and create a win-win environment for all parties involved. The book's most unique feature is its ability to provide practical and actionable advice in a concise manner, making it a must-read for busy professionals looking to brush up on their negotiation skills.
Leadership-Driven HR: Transforming HR to Deliver Value for the Business
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If you're in HR or management, 'Leadership-Driven HR' by David S. Weiss might really resonate with you. This book steers away from traditional HR roles as mere support functions and encourages a strategic, leadership-centered approach. Weiss arms you with practical strategies to make HR a powerful force in driving business success, ensuring you look at your department—and its impact on the company's bottom line—in a whole new light.
Million Dollar Closing Techniques - Thryft
The Million Dollar Round Table Center for Productivity | John Wiley & Sons

Million Dollar Closing Techniques

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Whether you're in sales already or aspiring to ace your game, "Million Dollar Closing Techniques" offers real insights from the upper echelons of the industry. It's not just theory; this book is a compilation of tangible strategies and anecdotes from those who have mastered the delicate science of sealing the deal. It's like having a mentor showing you the ropes, helping you to turn those almost-successes into rewarding relationships and, ultimately, revenue. Dive in, and you just might find your closing skills hitting new, enviable heights.
The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

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If you're looking to elevate your presentation skills, "The Power Presenter" is your secret weapon. Jerry Weissman draws from real-world success stories and the strategies of influential leaders to refine your approach. You'll gain insights into non-verbal communication, learn to present with confidence, and emotionally engage with your audience. This book isn't just theory; it's a practical guide that can transform how you deliver your message.
The Missing Ingredient to Success - Thryft
Michael Cameneti | Faith Library Publications

The Missing Ingredient to Success

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This book could be a good read for you if you've been struggling to achieve success and feel like there's something missing in your efforts. With practical insights and valuable advice, it uncovers the hidden ingredient that can unlock your untapped potential and help you reach new heights. Through real-life examples and inspiring stories, it motivates and empowers you to overcome obstacles and create a path to success that's uniquely yours. Get ready to discover the missing piece that can change your life.
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

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Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
Real Money Real Estate - Winning the Real Estate Game - Thryft
Bradley J Sugars | Action International Pty Ltd

Real Money Real Estate - Winning the Real Estate Game

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Diving into "Real Money Real Estate" feels like getting direct mentoring from a seasoned pro. Bradley J Sugars breaks down complex industry jargon and makes the high-stakes game of property investment much more approachable. If making smart and profitable real estate choices means something to you, consider this your hidden playbook.
What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World - Thryft

What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World

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This book is like a mentor that understands the crux of early adult uncertainties and hands you the flashlight to navigate through them. Tina Seelig doesn't just offer advice; she arms you with the perspective to spot opportunities where others see obstacles. If you're standing at life's crossroads, her experiences and the wisdom she imparts could be the compass you didn't know you needed.
Essential Economics for Cambridge IGCSERG Student Book - Thryft
Robert Dransfield, Jane King, Terry Cook  | Oxford University Press

Essential Economics for Cambridge IGCSERG Student Book

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If you're grappling with the intricacies of economics at the IGCSE level, this book may just be your lifeline. It's crafted with the intent to make complex economic concepts digestible for students whose first language isn't English. The online exam prep resources are a bonus, giving you that extra edge for exam readiness.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

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Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model - Thryft
Ray C. Anderson | Chelsea Green Pub Co

Mid-Course Correction : Toward a Sustainable Enterprise: the Interface Model

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"Mid-Course Correction" is a must-read for anyone interested in the intersection of business and environmental sustainability. Ray Anderson's personal story and his company's journey towards becoming a sustainable enterprise provides valuable insights and inspiration for business people, environmentalists, and educators alike. The book's unique and memorable feature is its emphasis on the personal values and passion that drive businesses towards sustainability.
How to Go Digital - Practical Wisdom to Help Drive Your Organization's Digital Transformation
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Thinking about taking your company into the digital age? "How To Go Digital" offers grounded, practical insights that don't focus solely on tech but on the critical elements of leadership and strategy needed for digital transformation. It's a treasury of expert advice from a trusted source, MIT Sloan Management Review, which means it can be your north star for steering through the nuances of going digital. From talent management to operational shifts, this book is tailored for leaders looking to modernize without losing their company's core stability.
The Entrepreneur : 25 Golden Rules for the Global Business Manager - Thryft
Heinecke | Wiley

The Entrepreneur : 25 Golden Rules for the Global Business Manager

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Goodreads rating: 4.1

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This book could be a good read for you if you're an aspiring entrepreneur looking for practical insights and advice on managing a global business. The author, William Heinecke, presents 25 'Golden Rules' that can be applied by any entrepreneur around the world. With a lively and practical writing style, this book provides valuable guidance and wisdom to help you navigate the challenges of entrepreneurship in a global context. Whether you're just starting out or already on your entrepreneurial journey, these golden rules will serve as a valuable roadmap to success.
International Joint Venture Management : Learning to Cooperate and Cooperating to Learn - Thryft

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This book is an essential read for business professionals interested in entering joint ventures or practitioners in strategic planning. It offers valuable insights into making joint ventures work by linking them to present thinking on organizational learning and knowledge management. It highlights the key factors of success in joint venture management by focusing on strategy development, structuring, cultural awareness, and human resource management. Using a range of international cases, the book presents an effective model for implementing a successful joint venture management strategy.
Track Record Approach : Key to Successful Personnel Selection - Thryft
Charles Alvin Dailey | Amacom

Track Record Approach : Key to Successful Personnel Selection

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This book is for managers looking to improve their personnel selection process. It offers a unique "Track Record" approach that focuses on past performance as an indicator of future success. Readers will appreciate the practical insights and actionable advice, and will likely recommend this book for its clear, concise, and effective strategies.
Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job
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This book is perfect for recent college grads or new hires who are looking to make a positive and lasting impression in their first job. Effective Immediately offers practical advice and useful resources for navigating the challenges of the workplace, and teaches valuable skills like conflict resolution, project management, and leadership. The book's emphasis on using every task as an opportunity to shine, no matter how small, makes it stand out as a unique and empowering career guide for young professionals.
100 Great Leading Well Ideas - Thryft

100 Great Leading Well Ideas

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Recommendation: - This book is an essential read for anyone looking to take their leadership skills to the next level. Dr. Peter Shaw, with his wealth of experience in business and government, distills 100 key learnings in a personable and easy-to-understand style. From cultivating champions to finding a mentor, the book offers practical advice and inspiring case studies from successful leaders. Whether you're a new manager or an experienced leader, this book will equip you with the necessary knowledge to guide, motivate, and build a cohesive team.
Funding for Start-Ups : A Guide to Fundraising - Thryft
Samuel Yuen | Marshall Cavendish International (asia)

Funding for Start-Ups : A Guide to Fundraising

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This book is a must-read for aspiring start-up founders who are looking to raise funds for their ventures. With comprehensive coverage of the legal aspects of fundraising, advice on perfecting a pitch, and insights into the investor mindset, Funding for Start-Ups provides invaluable guidance for navigating the fundraising process. Packed with practical tips and real-life anecdotes, this book will equip you with the knowledge and skills needed to attract investors and secure the financial backing necessary for your start-up's success.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

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Goodreads rating: 3.85

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If you're diving into the vast world of marketing, especially within the colorful and diverse landscapes of Asia, this book is your compass. Kotler's revered approach is tailored here with relevant case studies that resonate with the dynamic Asian market. It's not just a read; it's a practical toolkit that evolves with the realities of the market, making sure you stay sharp and informed in an arena that never stops changing.
Saints Row: The Third - The Studio Edition : Prima's Official Game Guide - Thryft
Alex Musa, Howard Grossman  | Prima Games

Saints Row: The Third - The Studio Edition : Prima's Official Game Guide

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Goodreads rating: 3.7

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In stock: Well Read

This guidebook is a must-have for any gamer who wants to complete every mission and activity, acquire every collectible, and take over all rival gang territory. With a behind-the-scenes tour, the Studio Edition offers a unique insight into the game's design and development. The cheats for your cell phone and list of all accolades revealed make it easier to attain every Achievement or Trophy. The one-of-a-kind Saints style cover makes it a great addition to any gamer's collection.
Event Management : An Asian Perspective - Thryft
Glenn McCartney | Mcgraw-hill Education (asia)

Event Management : An Asian Perspective

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Goodreads rating: 3.84

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This book would be a good read for anyone interested in event management in an Asian context. With a focus on the unique cultural characteristics of the region, readers can gain insight into how to plan and execute successful events. The book covers a wide range of event types, from corporate conferences to cultural festivals, making it suitable for professionals as well as those just starting out in the industry.
Essentials of Business Communication - Thryft

Essentials of Business Communication

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Goodreads rating: 3.53

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In stock: Very Good

This book is ideal for professionals who want to hone their communication skills. It provides a comprehensive guide to writing effective memos, letters, reports, and resumes. It also offers additional coverage of contemporary communication methods such as Internet and E-mail communication, diversity, and ethics. The book's unique feature is its three-in-one structure, which includes text, practical workbook, and self-teaching grammar/mechanics handbook. It is written by Mary Ellen Guffey, who is a dedicated professional and a leading expert in the field of business communication.
Roadmap to Life Insurance Products - Thryft

Roadmap to Life Insurance Products

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This book is a must-read for anyone who wants to understand the complex world of life insurance products. With a clear and concise roadmap, Jim Farmer breaks down the intricate details of various policies, helping readers make informed choices. Whether you're a first-time buyer or an experienced policyholder looking to optimize your coverage, this book offers valuable insights and practical advice that will empower you to navigate the maze of life insurance products with confidence. Don't miss out on this essential resource that will ensure you protect yourself and your loved ones effectively.
Smart Things To Know About, Teams - Thryft
Annemarie Caracciolo | Capstone

Smart Things To Know About, Teams

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This book is great for those who want to learn practical strategies for building and managing successful teams. Caracciolo's emphasis on understanding the key components of business growth provides readers with valuable insights that can be applied to real-life situations. With clear examples and a no-nonsense approach, this book is highly recommended for business leaders and team builders alike.
The Lifetime Career Manager: New Strategies for a New Era - Thryft

The Lifetime Career Manager: New Strategies for a New Era

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This book could be a good read for you if you're looking for practical strategies to navigate your professional journey. James C. Cabrera offers valuable insights and advice on how to take control of your career. By providing concepts and tactics for career management, this book empowers you to make informed decisions and take charge of your path in the ever-changing professional landscape. An essential read for anyone seeking to proactively shape their career trajectory.
Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases - Thryft

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Crafting and Executing Strategy offers a comprehensive guide for business professionals looking to gain a competitive edge in today's market. Featuring a diverse selection of high-profile case studies, readers will be able to hone their analytical tools and apply key concepts to real-life situations. With its highly effective support materials, this book is a must-have for anyone looking to stay ahead of the curve in strategic management.
E-Newsletters That Work - Thryft
Michael J. Katz | Xlibris

E-Newsletters That Work

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Goodreads rating: 3.4

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In stock: Very Good

This book can be a good read for business owners, marketers, and entrepreneurs that want to learn effective ways of engaging their customers through newsletters. Michael J. Katz provides practical techniques on how to compose and design newsletters that capture the attention of customers and lead to increased engagement, referrals, and sales. Users would review this book positively for its clear and actionable guidance on newsletter writing and design.
Consumer Behavior - Thryft
Leon G. Schiffman, Leslie Lazar Kanuk  | Pearson Higher Education

Consumer Behavior

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Goodreads rating: 4.0

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Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.