Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Blockbusters : Hit-Making, Risk-Taking, and the Big Business of Entertainment - Thryft
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Blockbusters by Anita Elberse could be a good read for anyone interested in the entertainment industry and its big players. Elberse's research-backed insights provide an in-depth look into the strategies and decision-making behind some of the world's most successful entertainment brands and their blockbuster products. This book is a must-read for anyone seeking to understand the inner workings of the industry and navigate the high-stakes business world at large.
Console Wars : Sega, Nintendo, and the Battle That Defined a Generation - Thryft
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"A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry--in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry"--
This book is a must-read for anyone looking to foster innovation and drive creativity within their organization. Through captivating stories and real-world examples, Tom Kelley takes you on a journey to discover the ten roles that can ignite innovation and counter the skeptics. Whether you're an entrepreneur, a manager, or simply someone who wants to unleash their creative potential, The Ten Faces of Innovation will provide you with practical strategies to transform your thinking, challenge the status quo, and bring fresh ideas to life. Get ready to be inspired and empowered to make a difference in your professional life!
A Guide to the Project Management Body of Knowledge 2000 - Thryft
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Project Management Institute | Project Management Institute

A Guide to the Project Management Body of Knowledge 2000

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Goodreads rating: 3.7

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This book is a must-read for anyone interested in project management, as it provides clear and concise explanations of the most important practices, tools, and techniques used in the industry. It also incorporates the latest updates, including a focus on progressive elaboration and earned value management, to ensure readers are up-to-date on the most effective project management methods. Users would likely appreciate the book's practical approach and actionable insights, making it a valuable resource for both beginners and experienced professionals alike.
Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It) - Thryft
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A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Age of Discovery : Navigating the Risks and Rewards of Our New Renaissance - Thryft
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Age of Discovery could be a good read for those who are curious about the challenges and opportunities that come with rapid global change. This book takes a historical perspective, drawing parallels between the first Renaissance and our present era, highlighting the risks and rewards that come with discovery. If you're interested in understanding the interconnectedness of our world and how it shapes our lives, this book will provide valuable insights and inspire you to navigate the uncertainties of the future with wisdom and courage.
The Great Decoupling - China, America And The Struggle For Technological Supremacy - Thryft
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Recommendation: This book delves into the intense competition between the United States and China for technological supremacy, and how it could impact the world. The author takes readers on a journey through history, highlighting the missed opportunities and struggles that have shaped China's unique identity. With detailed insights into the current tech contest and its potential consequences, this book is a must-read for those interested in geopolitics and the future of global power dynamics.
Steve Jobs - Thryft
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Walter Isaacson | Simon & Schuster

Steve Jobs

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Goodreads rating: 4.16

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If you're fascinated by the enigmatic Steve Jobs and the tech revolution he fueled, Walter Isaacson's biography is a must-read. Every page is ripe with the raw intensity of Jobs' personality and the groundbreaking innovations he led. This book doesn't just recount the life of a tech mogul; it delves deep into the psyche of a man who forever changed how we interact with technology. It's a compelling narrative that might ignite your own creativity and ambition.
Superintelligence: Paths, Dangers, Strategies
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If you ever wondered about artificial intelligence surpassing human intellect and what it means for our species, "Superintelligence: Paths, Dangers, Strategies" is a compelling dive into this complex topic. Nick Bostrom doesn't just theorize; he offers a profound exploration of how we might navigate an AI-dominated horizon. Even with the depth of the subject, Bostrom's clear prose ensures you'll grasp the magnitude of the ideas presented, making this book a remarkable blend of deep thinking and accessibility.
How to Build a Billion Dollar App : Discover the secrets of the most successful entrepreneurs of our time - Thryft
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How to Build a Billion Dollar App is a fascinating guide that provides a deep dive into the world of billion-dollar apps, and serves as an essential reading for anyone trying to build the next must-have app. The author George Berkowski shares exclusive insights and behind-the-scenes stories of the success stories of billion-dollar-app club members, including Instagram, WhatsApp, Snapchat, Candy Crush, and Uber. The book offers practical advice on how to convert an idea into a spectacularly successful mobile business, including finding a co-founder, building a team, attracting millions of users, and juggling the pressures of being the CEO of a billion-dollar company.
Winning on Purpose : The Unbeatable Strategy of Loving Customers - Thryft
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Winning on Purpose could be a good read for entrepreneurs and business leaders who are looking to enhance their customer loyalty. The book provides insights into the Net Promoter System and how businesses with superior NPS can consistently deliver higher returns to shareholders across various industries. The author delves deep into the concept of Earned Growth Rate (EGR), which helps businesses leverage the power of NPS to achieve both personal and business success. This book is an indispensable guide for inspiring customer love within your own team.
Everything and Less - The Novel in the Age of Amazon
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Mark McGurl | Verso

Everything and Less - The Novel in the Age of Amazon

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Goodreads rating: 3.44

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"Everything and Less" will resonate with you if you're curious about the seismic shifts in literary culture since Amazon's rise. It's a thoughtful dissection of the marketplace and our changing tastes in literature, guided by an omnipresent algorithm that decides what gets read and what remains hidden. Mark McGurl's keen analysis offers a rich perspective that's both enlightening and a bit unsettling for avid readers and writers contemplating the current and future state of the written word.
Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising - Thryft
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Ryan Holiday | Portfolio Books

Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

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Goodreads rating: 3.77

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Growth Hacker Marketing could be a good read for entrepreneurs who are starting their businesses with a limited marketing budget. Ryan Holiday teaches how to leverage the power of Growth Hacking to promote a brand via social media and other online channels. The book features real-life examples from successful start-ups and provides essential insights to create a strategy around creating sensational success.
The One Device : The Secret History of the iPhone - Thryft
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Brian Merchant | Corgi

The One Device : The Secret History of the iPhone

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Goodreads rating: 3.89

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The One Device is a captivating read for anyone interested in the history and impact of the iPhone. Merchant's firsthand account of the creation of the iPhone takes readers on a journey through history and around the world. The book provides a unique insight into one of the most innovative companies in history, as well as the development of cutting-edge technology that we now take for granted.
AIQ: How People and Machines Are Smarter Together
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AIQ by Nick Polson and James Scott might just be what you need if you're curious about the fusion of human intelligence with advanced technology but prefer storytelling over technical jargon. It's a book that takes you through the evolution of AI, illustrating its potential to enhance our decisions and lives. Picture yourself understanding and conversing about AI as fluidly as you discuss your favorite smartphone features, all thanks to the accessible wisdom AIQ provides.
Ai Superpowers : China, Silicon Valley, and the New World Order - Thryft
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Recommendations: 1. This book is a must-read for anyone interested in understanding the impact of AI on the global landscape. Kai-Fu Lee's expertise and insights provide a comprehensive analysis of the AI race between China and Silicon Valley. Through his unique perspective as an AI expert, he explores the profound changes that AI will bring to both blue-collar and white-collar jobs, and offers potential solutions for the future. 2. For those seeking to grasp the scope and implications of AI technology, this book offers a detailed examination of how AI will shape the job market. Lee's in-depth knowledge and clear explanations make this complex topic accessible to all readers. With its thought-provoking analysis, AI Superpowers will leave you with a fresh understanding of the forthcoming AI revolution and the importance of international cooperation in addressing its challenges.
Dark Pools: The Rise of the Machine Traders and the Rigging of the U.S. Stock Market
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For the inquisitive mind intrigued by behind-the-scenes financial machinations, "Dark Pools" is a must-read. It's not just a technical deep-dive, but a narrative thriller that unveils how the geniuses who aimed to democratize the stock market with technology inadvertently spawned uncontrollable trading monsters. This book offers you a front-row seat to the digital transformation of Wall Street and the ethical quandaries it presents.
Fun Inc. - Thryft
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Tom Chatfield | Pegasus Books

Fun Inc.

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Goodreads rating: 3.4

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Recommendation: If you've ever been curious about the captivating realm of video games and their impact on our society, "Fun Inc." is a must-read. Tom Chatfield delves deep into the evolution of the gaming industry, unveiling fascinating facts and statistics that challenge common stereotypes. From the influential role of female gamers to the mind-boggling budgets behind blockbuster games, this book sheds light on the ever-growing influence of virtual worlds. Whether you're a dedicated gamer or simply intrigued by the power of technology, "Fun Inc." will open your eyes to a whole new level of entertainment.
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
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If you've ever felt like invisible forces shape our society, "Weapons of Math Destruction" is a book that brings those shadows into the light. Cathy O'Neil's background gives her insight into the algorithms dictating life-changing decisions without accountability. This book isn't just a read; it's a wake-up call to understand and question the hidden structures that could be influencing your life right now.
Design It Yourself - Design Briefs
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D.I.Y Design It Yourself is perfect for nurturing your artistic side. Ellen Lupton provides accessible guidance that transforms the mundane into the extraordinary. This is for you if you've ever wanted to create something special and personal but didn't know how to start. From stationery to websites, you'll find your next project here.
Zone to Win : Organizing to Compete in an Age of Disruption - Thryft
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"Zone to Win" is a practical guidebook for established enterprises to overcome limitations and succeed in a disruptive business world. Geoffrey Moore's vast experience and consulting work with companies like Salesforce and Microsoft have made this book a powerful tool for businesses looking to grow and embrace innovation. This book offers a step-by-step guide for spurring growth, initiating mergers and acquisitions, and standing out among competitors. Highly recommended for executives and entrepreneurs looking for practical solutions.
Amazon : How the World's Most Relentless Retailer will Continue to Revolutionize Commerce - Thryft
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"Amazon" by Natalie Berg is an insightful analysis of the rise of the ecommerce behemoth. The book delves into the disruptive retail strategies of Amazon, providing valuable lessons for any business in the ecommerce sector. Berg analyzes Amazon's cutting-edge innovations, such as voice technology and checkout-free stores, and how they will fundamentally change the way consumers shop. This book is a must-read for anyone interested in understanding the future of retail and how Amazon's initiatives will impact the sector."
Fifty Things That Made the Modern Economy
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"Fifty Things That Made the Modern Economy" is a treasure trove for the curious mind. It opens up conversations about how seemingly simple inventions have reshaped the world. As you flip through its pages, you'll find a mix of delight and awe in how Tim Harford connects the dots between innovation and societal shifts. It's a book that not only informs but also engenders appreciation for the everyday objects and concepts that underpin our lives.
Principles of Marketing : A Global Perspective - Thryft
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Recommendation: This book is a must-read for anyone interested in marketing. It provides a comprehensive understanding of marketing principles with a global perspective. With its concise language and engaging visuals, it makes learning easy and enjoyable, especially for non-native English speakers. The mix of international and Asian cases and vignettes adds real-world relevance to the concepts discussed. Additionally, the coverage of contemporary marketing issues ensures that readers stay up-to-date and develop critical thinking skills. Stay ahead of the game and dive into the exciting world of marketing with Principles of Marketing: A Global Perspective.
Industries of the Future - Thryft
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Alec J. Ross | Simon Schuster

Industries of the Future

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Goodreads rating: 3.97

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The Industries of the Future is a must-read for business leaders and innovators looking to stay ahead of the game by exploring the most critical fields that will shape our economic future over the next ten years. From cybersecurity to genomics, big data to digital technology, Alec Ross provides a clear and compelling guide to navigating the changes that will transform our world. Through storytelling and economic analysis, Ross gives a vivid and informed perspective on how global trends are affecting the ways we live and work.
Reinventing the Product : How to Transform your Business and Create Value in the Digital Age - Thryft
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Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication.However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product , Eric Schaeffer and David Sovie , both Senior Managing Directors at Accenture , show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products.Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including:- How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing- Practical advice on transforming their entire culture to build the future of successful 'living products'- Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and GoogleThis book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
Work Rules ! - Thryft
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Laszlo Bock | Twelve

Work Rules !

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"Work Rules!" by Laszlo Bock is a treasure for both young professionals and seasoned managers. If you're determined to foster a workplace environment where creativity thrives, and you're eager to dismantle the status quo of dehumanizing corporate culture, this book is your ally. It's a blend of Google's behind-the-scenes insights and actionable advice, making the elusive 'great place to work' an attainable reality.
The Long Tail : Why the Future of Business Is Selling Less of More - Thryft

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If you've ever wondered why online stores can stock seemingly endless product ranges, "The Long Tail" is for you. It's an eye-opener that explains how the digital economy allows businesses to profit from selling a wider variety of less popular items. The book is essentially a map to understanding and navigating the vast choices of the digital marketplace.
Steve Jobs: The Exclusive Biography - Thryft
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Walter Isaacson | Little, Brown

Steve Jobs: The Exclusive Biography

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This book is a must-read for anyone interested in understanding the genius behind Apple. Through exclusive interviews with Steve Jobs and his close associates, Walter Isaacson presents a captivating account of Jobs' life and his relentless pursuit of innovation. From his early days to the founding of Apple and his revolutionary products, iSteve offers a deep dive into the mind of one of the greatest innovators of our time. Get ready to be inspired and captivated by this incredible biography.
Marissa Mayer and the Fight to Save Yahoo! - Thryft
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This book would be particularly appealing to entrepreneurs or those interested in business strategy. It offers a fascinating look into Marissa Mayer's leadership and decision-making, as well as the inner workings of a tech giant. Readers can expect plenty of drama and corporate intrigue, as well as insights into what it takes to revive a struggling company in the digital age.
The Lexus and the Olive Tree - Thryft
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Thomas L. Friedman | Anchor

The Lexus and the Olive Tree

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Goodreads rating: 3.6

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The Lexus and the Olive Tree is a thought-provoking book that walks its readers through a complex topic, making it easy to understand. Thomas L. Friedman, in his signature style, blends his experiences, stories and insights to give an account of how globalization shapes the world we live in. The book challenges readers to find the balance between working towards common goals and preserving culture, tradition, and heritage, as the international system replaces Cold War divisions. It is a must-read for anyone looking to be enlightened on economics, world affairs, and the impacts of globalization.
If you're someone looking to make a real difference in the world using the tools at your fingertips, then "The Dragonfly Effect" is right up your alley. It goes beyond just the technical how-tos of social platforms and dives deep into influencing positive change by aligning your mission with strategic, creative, and audience-engaging approaches. The diverse case studies included in the book—from global giants to innovative startups—provide inspiring and practical blueprints for effecting powerful social good.
Uncanny Valley
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Anna Wiener | Mcd

Uncanny Valley

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Goodreads rating: 3.64

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"Uncanny Valley" could resonate with you if you're fascinated by the tech world's allure and its hidden underbelly. Anna Wiener's candid storytelling might give you an intimate glimpse of the tech bubble's realities. This book isn't just about tech; it's a personal narrative that mirrors the broader societal shifts we're all part of. If you're pondering the socio-cultural impact of the tech industry, this memoir doesn't spare any punches.
The World is Flat : The Globalized World in the Twenty-first Century - Thryft
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The beginning of the twenty-first century will be remembered, friedman argues, not for military conflicts or political events, but for a whole new age of globalization - a flattening of the world the explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other the rules of the game have changed forever - but does this death of distance, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand the world is flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer in his new if its not happening, its because youre not doing it and what happens when we all have dogs hearing the author explores both the benefits and disadvantages of the very latest developments in global communication the emergent popularity of blogging, pod-casting, youtube and myspace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality on the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale identifying ours as the age of interruption, friedman discusses the annoyance and dangers of blackberrys in meeting rooms, hands-free kits in conversation and using a phone or ipod whilst driving
How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need
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If you're someone deeply concerned about climate change but feel overwhelmed by the complexity of the problem, Gates offers you a digestible and motivating plan. He uses his tech and business acumen to dissect and present actionable steps, not just for policymakers but for individuals as well. Reading this book feels like having a pragmatic friend guide you through a crisis with a mix of hard truths and hopeful solutions.
Little Rice : Smartphones, Xiaomi, and the Chinese Dream - Thryft
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This book is a captivating exploration of how Xiaomi, a Chinese smartphone company, rose to become a major global player. Clay Shirky, an influential observer of technology's impact, delves into the implications of Xiaomi's success for China and the rest of the world. With insightful perspectives on the Chinese Dream and the future of globalization, this book is a must-read for those fascinated by the intersection of technology, culture, and power. Whether you're curious about China's tech industry or interested in the broader implications of smartphone production, "Little Rice: Smartphones, Xiaomi, and the Chinese Dream" offers a riveting journey that will leave you inspired and informed.
Bad Blood: Secrets and Lies in a Silicon Valley Startup
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This book is a must-read for anyone interested in the inner workings of startup culture and what can go terribly wrong. Carreyrou masterfully tells the story of Elizabeth Holmes and Theranos, the Silicon Valley unicorn that wasn't. The book is a thrilling account of a corporate scandal, combined with a lesson on the importance of ethics and honest leadership.
Grown Up Digital: How the Net Generation is Changing Your World - Thryft
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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.
Are you ready for it?

Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.

The bottom line is this: If you understand the Net Generation, you will understand the future.

If you're a Baby Boomer or Gen-Xer: This is your field guide.

A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.

Grown Up Digital reveals:



How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.

The Digital Age is here. The Net Generation has arrived. Meet the future.


Author: Don Tapscott
Format: Hardback
Number of Pages: 384
Publisher: McGraw-Hill Education - Europe
Publication Date: 16 Dec 2009
Eyes Wide Open
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Noreena Hertz | China Press

Eyes Wide Open

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Goodreads rating: 3.57

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If you ever feel paralyzed by the sheer volume of information we're bombarded with daily, "Eyes Wide Open" could be your guide. Noreena Hertz doesn't just identify the problem; she offers a practical roadmap for navigating through the noise. Her ten-step process pulls from diverse examples, which shows just how universally applicable her advice is. As a book-keeper, I've seen readers appreciate how Hertz empowers them to become more discerning and assertive in their decisions.
Digital Marketing - Strategy, Implementation And Practice - Thryft
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Recommendation: This book is a must-read for anyone looking to optimize their digital marketing strategies. Packed with real-life case studies and expert interviews, it provides practical guidance to help you navigate the ever-evolving world of digital media. From understanding user behavior to leveraging social media platforms, this book will empower you to take your marketing efforts to the next level and amplify your brand online. Don't miss out on this invaluable resource!
Competing for the Future - Thryft
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"Competitive strategy book that focuses on future success. Useful for executives who want to stay ahead in the marketplace by developing industry foresight and proactively shaping industry structure. Offers a coherent model for identifying and accomplishing future goals. Provides practical advice on how to reinvent overall strategy and leverage resources to mobilize for the future."
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
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Imagine turning what looks like a messy jumble of numbers into clear decisions that drive your business forward. "Keeping Up with the Quants" is more than just a guide; it's like a compass in the digital age for anyone feeling lost in the sea of data. Whether you're a newcomer to analytics or looking to sharpen your skills, it offers practical insights that demystify the process of data interpretation and ensures you won't feel left behind in the fast-paced world where data reigns supreme.
Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities - Thryft
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Data Crush could be a good read for business owners and entrepreneurs who are trying to keep up with today's technology-driven landscape. The book elaborates on the importance of collecting and analyzing customer data to understand preferences and predict future behavior. The book provides real-world examples of companies like Amazon, Home Depot and Ford, as well as newer players like Groupon and scores of niche-market winners, who have succeeded by leveraging big data. Readers will gain an understanding of the key drivers of data proliferation, including cloud computing and digital commerce, and will be provided with insights on how to make sense of this constantly updated universe of valuable information.
Aerotropolis - Thryft
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Greg Lindsay, John D. Kasarda  | Farrar, Straus And Giroux

Aerotropolis

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Goodreads rating: 3.53

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Recommended for business-minded readers interested in the future of urban living. Explores the concept of the aerotropolis, a combination of airport, city, and business hub. Provides insights into the challenges and opportunities of instant cities and the impact on the environment.
The making of the TRIPS Agreement : personal insights from the Uruguay Round negotiations - Thryft
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This book provides personal insights from the negotiators of the TRIPS Agreement, detailing how different policy perspectives and trade interests were accommodated and how negotiations led to an enduring agreement. It highlights the importance of a clear negotiating agenda and the distinct roles of the Chair, Secretariat, and negotiators. This book is an excellent resource for current and future negotiators and those interested in the role of intellectual property in trade agreements.
Deconstructing Logo Design: 300+ International Logos Analysed and Explained - Thryft
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Matthew Healey | Rotovision

Deconstructing Logo Design: 300+ International Logos Analysed and Explained

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Goodreads rating: 3.79

Regular price $12.90 from $8.90 Save up to 31%

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This book is a treasure trove for aspiring and professional designers alike, offering a behind-the-scenes look at what makes a logo not just good, but great. It’s like sitting down with a seasoned expert who walks you through the nuances of brand storytelling through logos. If you've ever wondered why a logo sticks in your mind or how it can so succinctly encapsulate a brand's essence, you'll find this book both enlightening and practical.
Powershift : Knowledge, Wealth and Violence at the Edge of the 21st Century - Thryft
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This book is a must-read for those interested in understanding the changing nature of power in the modern world. Toffler offers insightful analysis into the shifting geopolitical landscape and how knowledge plays a crucial role in shaping it. With over 500 pages, the book is comprehensive and detailed, providing a thorough understanding of the topic.
Megatrends Asia - Eight Asian Megatrends That Are Reshaping Our World - Thryft
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Megatrends Asia could be a good read for individuals interested in understanding the major economic forces driving the Asian continent in the 90s. This book provides insights into the explosive changes taking place in Asia, including advancements in technology, economic growth, and social change. It predicts a major shift in international economic forces and would be useful for anyone interested in the future of the global economy.
Creating Innovative Products Using Total Design : The Living Legacy of Stuart Pugh - Thryft
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This book is a must-read for anyone involved in product design. It covers the entire spectrum of the design process, from the 34 elements of product design specification to team dynamics and management techniques. Pugh's approach to total design is essential for consistent success in the field of product development. One of the most unique aspects of this book is Pugh's famous "Concept Selection - A Method that Works," which describes innovative techniques that were put to the test so successfully for General Motors's Saturn project. Overall, this book provides ground-breaking insights from a great visionary that should not be missed.
Metacapitalism : The E-business Revolution and the Design of 21st Century Companies and Markets - Thryft
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This book is essential reading for business leaders looking to transform their companies into e-business models. Through case studies of major corporations and industries, the authors reveal how market leaders are leveraging global expansion, capital, and technology to accelerate growth and value creation. They introduce new concepts that will become a natural part of the business lexicon in the near future, such as "value-added communities" and "brand-owning" companies. If you want to stay ahead of the game, MetaCapitalism is the book for you.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.