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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

$10.90 $6.90 37% off

Goodreads rating: 4.09

$10.90 $6.90 37% off

90% off est. retail
This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

$8.90 $3.90 56% off

$8.90 $3.90 56% off

81% off est. retail
If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
Google Hacks - Thryft
Tara Calishain, Rael Dornfest  | O'reilly Media

Google Hacks

$8.90 $3.90 56% off

Goodreads rating: 3.68

$8.90 $3.90 56% off

88% off est. retail
Google Hacks is an excellent guide for advanced users who want to utilize the full potential of Google search. With its numerous tips, tricks, and scripts, users can become more efficient and effective in their research, saving hours of searching for the right answers. The book stands out for its focus on using the advanced search interface and the new Google API to build custom business applications. Overall, Google Hacks is an essential resource for anyone who wants to take their Google search skills to the next level.
Mastering Derivatives Markets - A Step-By-Step Guide to the Products, Applications and Risks
Francesca Taylor | Ft Pr

Mastering Derivatives Markets - A Step-By-Step Guide to the Products, Applications and Risks

$10.90 $6.90 37% off

Goodreads rating: 3.85

$10.90 $6.90 37% off

89% off est. retail
If you're aiming to get a solid understanding of derivatives, Francesca Taylor's step-by-step guide demystifies a topic that often intimidates. It's an invaluable resource, rich with practical insights, that serves both as a starting point for beginners and a reference for those with some experience. Unlocking derivatives markets has never felt more approachable.
Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy
Lester Carl Thurow | Harper Business

Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy

$38.90 $23.90 39% off

Goodreads rating: 3.63

$38.90 $23.90 39% off

If you're looking to understand the ins and outs of wealth generation in today's fast-paced, intellect-driven market, this book might be your compass. It's for someone who appreciates a blend of economics, technology, and practical advice. From personal finance to global economic strategies, it could be a game-changer for your financial literacy.
The HP Way : How Bill Hewlett and I Built Our Company - Thryft
David Packard, Karen R. Lewis, David Kirby  | Harperpb

The HP Way : How Bill Hewlett and I Built Our Company

$8.90 $4.90 45% off

Goodreads rating: 3.89

$8.90 $4.90 45% off

If you're inspired by origin stories of tech giants, "The HP Way" is more than a historical account; it's a blueprint for building a company that balances innovation with a human-centered approach to management. David Packard's retelling is a testament to how foundational values and employee empowerment can drive extraordinary success – a must-read for aspiring entrepreneurs and business leaders.
Data Mining - Concepts and Techniques
Jiawei Han, Micheline Kamber  | Morgan Kaufmann

Data Mining - Concepts and Techniques

$8.90 $3.90 56% off

Goodreads rating: 3.89

$8.90 $3.90 56% off

If you find yourself intrigued by the wealth of insights lying dormant in large datasets, "Data Mining - Concepts And Techniques" is a treasure trove for you. Han's comprehensive guide introduces sophisticated data mining methods and models, empowering you to unlock predictive patterns and drive decision-making. Perfect for those with a knack for analytics and a desire to extract meaningful information from data.
Technology and Communications - Thryft
Richard B. Platt | Silver Dolphin

Technology and Communications

$5.07

Goodreads rating: 0.0

$5.07

79% off est. retail
This book is an excellent resource for those interested in the origins and progression of communication technology. The timeline guide is a unique feature that provides a clear overview of the historical milestones that have led to the current state of technology. The author's engaging writing style keeps the reader interested in the subject matter throughout the book. It's a must-read for history and tech enthusiasts alike.
All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed
Julie Bick | Atria

All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed

$10.90 $3.90 64% off

Goodreads rating: 3.73

$10.90 $3.90 64% off

84% off est. retail
This book is like having a mentor in your hand. Julie Bick offers a treasure trove of insights from her experiences at Microsoft that could help you navigate the corporate ladder with ease. Think of it as a condensed MBA with relatable, real-world applications that could transform how you approach your career and business strategies.
Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

$5.90 $3.90 34% off

Goodreads rating: 3.9

$5.90 $3.90 34% off

90% off est. retail
This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!
Direct Marketing: Strategy, Planning, Execution
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

$11.90

Goodreads rating: 3.48

$11.90

90% off est. retail
If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies
John Gattorna | Routledge

Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

$28.90

Goodreads rating: 4.67

$28.90

90% off est. retail
If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

$5.90 $3.90 34% off

Goodreads rating: 3.32

$5.90 $3.90 34% off

91% off est. retail
If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
eMarketing Strategies for the Complex Sale
Ardath Albee | Mcgraw Hill

eMarketing Strategies for the Complex Sale

$20.90 $7.90 62% off

Goodreads rating: 3.92

$20.90 $7.90 62% off

If you're navigating the intricate world of complex sales, Albee's book could be your trusty compass. It doesn't just offer run-of-the-mill marketing strategies; it dives into value-based, customer-centric approaches that are necessary in today's dynamic digital marketplace. With this book, you'll learn how to not only reach your customers but also how to resonate with them at every stage of the sales process.
E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers

$5.90 $3.90 34% off

Goodreads rating: 3.0

$5.90 $3.90 34% off

83% off est. retail
This book will be a good read for business owners and entrepreneurs who want to understand the impact of electronic shopping on traditional retail and manufacturing industries. The author provides a roadmap for survival and includes interviews with major players such as Dixons and Amazon.com. The book is also updated to include recent developments such as digital television, making it a relevant and insightful guide for navigating the world of e-shopping.
Measuring and Managing Performance in Organizations
Robert D. Austin | Dorset House

Measuring and Managing Performance in Organizations

$11.90

Goodreads rating: 3.91

$11.90

80% off est. retail
This is a smart pick if you want management thinking that goes beyond neat metrics and spreadsheets. Austin gets at the tricky part most books skip: how people actually behave once they know they’re being measured. It feels grounded, practical, and refreshingly honest about failure, which makes it especially useful for anyone leading teams or designing performance systems.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

$10.90 $4.90 55% off

Goodreads rating: 3.43

$10.90 $4.90 55% off

88% off est. retail
This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.
Quality Solution - Thryft

Quality Solution

$3.90

$3.90

81% off est. retail
Quality Solution could be a good read for individuals interested in learning about quality control. The book provides an in-depth analysis of the Japanese system, which sets it apart from British systems. It explains the processes involved in the Japanese system and why it produces superior results. This book is especially helpful for manufacturing companies looking to improve their quality control systems.
Revenue Engine
Steven Woods | New Year Publishing

Revenue Engine

$22.90 $14.90 35% off

Goodreads rating: 4.31

$22.90 $14.90 35% off

If you're keen on boosting your company's revenue, "Revenue Engine" could be your next must-read. With its focus on modern buyer behavior and actionable strategies across different platforms, from social media to direct sales, it offers insights into measuring and revving up your revenue growth. Plus, considering the evolution of buyer engagement, Woods and Shootman's expertise could give you that competitive edge you're looking for.
iOS 7 Programming Pushing the Limits : Develop Advance Applications for Apple iPhone, iPad, and iPod Touch - Thryft
Rob Napier | Wiley

iOS 7 Programming Pushing the Limits : Develop Advance Applications for Apple iPhone, iPad, and iPod Touch

$11.90 $7.90 34% off

Goodreads rating: 3.38

$11.90 $7.90 34% off

90% off est. retail
If you're an experienced developer looking to create amazing apps for iPhone, iPad, and iPod touch, then iOS 7 Programming Pushing the Limits by Rob Napier is the book for you. This guide not only thoroughly covers the impressive capabilities of iOS 7 but also delves into advanced topics of controlling multitasking, local networking with Core Bluetooth, and enabling in-app purchases. In short, this book takes you beyond the basics and helps you develop applications to take full advantage of everything iOS 7 has to offer.
Bungee Jumping for Fun and Profit - Thryft
Nancy Frase, David Gross  | Unkno

Bungee Jumping for Fun and Profit

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

81% off est. retail
If you're the adventurous type who dreams of not just leaping off bridges but turning that passion into a livelihood, "Bungee Jumping for Fun and Profit" feels like it was written for you. It's a comprehensive dive into everything bungee, from its thrilling origins to the nitty-gritty of running a bungee jumping business. You'll emerge not just ready to jump but equipped to make others soar safely.
Information Technology Auditing And Assurance - Thryft
Tommie W. Singleton, James A. Hall  | South-western College Pub

Information Technology Auditing And Assurance

$33.90

Goodreads rating: 4.05

$33.90

90% off est. retail
Recommended for students seeking practical knowledge in auditing accounting information systems.
Exotic Options: A Guide To Second Generation Options - Thryft
Peter G. Zhang | Wspc

Exotic Options: A Guide To Second Generation Options

$39.90 $11.90 70% off

Goodreads rating: 0.0

$39.90 $11.90 70% off

89% off est. retail
If you're actively involved in the financial markets, especially with a focus on trading, marketing, or risk management, "Exotic Options: A Guide To Second Generation Options" could be right up your alley. Peter G. Zhang offers valuable insights into the complex world of second-generation options, backed by thorough explanations and pricing strategies. It's a comprehensive resource that might help you stay ahead in a market that's always evolving.
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Dipak C. Jain, Philip Kotler, Suvit Maesincee  | Harvard Business Review Press

Marketing Moves: A New Approach to Profits, Growth, and Renewal

$18.90 $11.90 37% off

Goodreads rating: 3.62

$18.90 $11.90 37% off

77% off est. retail
As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

$6.90 $5.90 14% off

Goodreads rating: 3.85

$6.90 $5.90 14% off

89% off est. retail
This book is a great choice for students studying marketing management who want to learn about successful marketing strategies through application-oriented case studies. It showcases both Asian and international brands and companies which makes it easy for students to relate to the analyses of these case studies and vignettes. The book puts an emphasis on emerging market trends, ensuring that students stay relevant in today's fast-changing marketing environment.
Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft
David Jennings | Nicholas Brealey Publishing

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture

$7.90 $3.90 51% off

Goodreads rating: 3.64

$7.90 $3.90 51% off

90% off est. retail
"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."
People Analytics: How Social Sensing Technology Will Transform Business and What It Tells Us About the Future of Work
Benjamin Waber | Ft Pr

People Analytics: How Social Sensing Technology Will Transform Business and What It Tells Us About the Future of Work

$52.90 $39.90 25% off

Goodreads rating: 3.56

$52.90 $39.90 25% off

People Analytics by Ben Waber might just change the way you think about data in the workplace. Waber sheds light on how modern social sensing technology can unearth the subtle social patterns and interactions that influence business outcomes. This book could be a groundbreaking addition to your collection if you're intrigued by the fusion of technology and human dynamics, and how this can drive organizational improvement.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media: An Introduction

$9.90 $3.90 61% off

Goodreads rating: 2.87

$9.90 $3.90 61% off

88% off est. retail
If you're fascinated by how technology is recalibrating society, commerce, and politics, "New Media: An Introduction" by Terry Flew is an insightful read. Flew navigates the complexities of digital convergence and cultural shifts with a clear, accessible approach, making this a valuable primer for anyone looking to understand the forces behind our increasingly interconnected world. Whether you're a student, a professional in the creative industries, or simply a curious mind, this book will offer you a comprehensive view of how new media is remaking the landscape of human interaction.
The New Macroeconomics: Imperfect Markets and Policy Effectiveness
Huw David Dixon, Neil Rankin  | Cambridge University Press

The New Macroeconomics: Imperfect Markets and Policy Effectiveness

$55.90

Goodreads rating: 0.0

$55.90

If you're intrigued by the nuances of macroeconomic policies and how they play out in the imperfect real world, where asymmetrical information and competition issues are rampant, "The New Macroeconomics" could be a goldmine for you. This book isn't just about theories; it's a deep dive into how those theories hold up when they crash against the messy realities of financial and labor markets. It's rare to get such a concentrated look at this cutting-edge research, making it an essential read if you've got more than a passing interest in the field.
QuickC For Windows - Thryft
Peter Norton Programming Group, Steven Holzner  | Brady

QuickC For Windows

$5.90

Goodreads rating: 0.0

$5.90

88% off est. retail
This book is ideal for C programmers who want to learn how to write Windows applications quickly. It contains reliable tips and techniques, and provides a sample applications disk with various applications such as a paint program, pop-up notepads, and control panel applications. Reviewed as a comprehensive guide, this book is an excellent resource for those looking to transition from C programming to Windows application development.
Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right
Douglas C. Merrill, James A. Martin  | Crown Business

Getting Organized in the Google Era: How to Get Stuff Out of Your Head, Find It When You Need It, and Get It Done Right

$8.90 $3.90 56% off

Goodreads rating: 3.44

$8.90 $3.90 56% off

89% off est. retail
If your digital clutter is overwhelming, "Getting Organized in the Google Era" can feel like a breath of fresh air. It's for those of us who struggle with the barrage of information that hits us every day. The author offers practical advice on managing emails, files, and reminders so that you can find what you need when you need it, making productivity seem effortless. This is especially relevant in a time where being digitally savvy is not just an asset, but a necessity.
Approaches to Monetary Policy Revisited - Lessons from the Crisis: Sixth ECB Central Banking Conference 18-19 November 2010
Marek Jarocinski; Frank Smets; Christian Thimann | European Central Bank,

Approaches to Monetary Policy Revisited - Lessons from the Crisis: Sixth ECB Central Banking Conference 18-19 November 2010

$8.90 $5.90 34% off

Goodreads rating: 0.0

$8.90 $5.90 34% off

If you have an interest in economics and how global financial systems adapt after a crisis, "Approaches To Monetary Policy Revisited" is a thought-provoking read. It will give you a deeper understanding of the strategies central banks employ to navigate turbulent economic waters, with practical insights from the 2010 ECB conference. It's especially relevant for those who appreciate learning from past economic events to better understand present-day policies.
Developing E-Business Systems & Architectures - A Manager's Guide - Thryft
Michael Guttman, Michael Rosen, Paul Harmon  | Morgan Kaufmann

Developing E-Business Systems & Architectures - A Manager's Guide

$6.90

Goodreads rating: 4.2

$6.90

90% off est. retail
This book is a must-read for managers looking to improve their e-business systems. With a conceptual approach and practical case studies, it provides a comprehensive understanding of component-based technologies and their applications. The book's unique feature lies in its use of real-world examples to explain complex concepts, making it an accessible resource for business professionals looking to improve their e-business architectures.
Dynamic Manufacturing - Creating the Learning Organization
Robert H. Hayes | Free Press

Dynamic Manufacturing - Creating the Learning Organization

$8.90 $5.90 34% off

Goodreads rating: 4.13

$8.90 $5.90 34% off

90% off est. retail
If you're looking to transform your business into a lean, adaptive powerhouse, "Dynamic Manufacturing" is a must-read. The authors delve deep into how you can fundamentally reshape your company's DNA to foster a culture of continuous improvement and learning. It's particularly intriguing for those interested in leadership rules, strategic planning, and staying ahead in a competitive industry.
Cloud Computing : Implementation, Management, and Security - Thryft
James Ransome, John W. Rittinghouse  | Crc Press

Cloud Computing : Implementation, Management, and Security

$37.90 $14.90 61% off

Goodreads rating: 3.46

$37.90 $14.90 61% off

90% off est. retail
If you're at the crossroads of integrating cloud technology into your business, this book is like a trusty compass. It not only demystifies the concept of cloud computing but also gives you a holistic view of its history, components, and the critical management know-how. It's designed to equip you with the foresight needed for strategic decision-making in an increasingly cloud-oriented business landscape.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

$9.17

Goodreads rating: 3.85

$9.17

82% off est. retail
Given how swiftly marketing trends evolve, "The New Rules of Marketing & PR" is an invaluable aid for staying ahead of the curve. Whether you're a marketer or a business owner, David Meerman Scott's book offers practical guidance to leverage digital tools effectively. It's a treasure trove of insights for anyone keen to update their strategies and truly engage with customers in the dynamic realm of digital marketing.
Programming for TV, Radio & the Internet: Strategy, Development & Evaluation
Philippe Perebinossoff, Brian Gross, Lynne Gross  | Focal Press

Programming for TV, Radio & the Internet: Strategy, Development & Evaluation

$37.90 $22.90 40% off

Goodreads rating: 4.23

$37.90 $22.90 40% off

82% off est. retail
If you're captivated by the world of broadcasting and digital media, this book is your backstage pass to understanding how to craft content that resonates. It's not just informative—it's a practical guide that reveals the dynamics of programming strategies across TV, radio, and the internet, tailored for media enthusiasts and professionals alike.
SSADM in Practice - A Version 4 Text - Thryft
Lesley Rackley, Joyce Duncan, Alexandria Walker  | Palgrave He Uk

SSADM in Practice - A Version 4 Text

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

SSADM in Practice is an excellent resource for anyone seeking insight into structured systems analysis. With a focus on coding and design, this book offers a comprehensive guide for building successful computer systems. Readers will appreciate the clear language and engaging approach of this accessible text.
The Official Guide for GMAT Quantitative Review with Online Question Bank and Exclusive Video (Chinese)
GMAC

The Official Guide for GMAT Quantitative Review with Online Question Bank and Exclusive Video (Chinese)

$15.90

Goodreads rating: 0.0

$15.90

If you're brushing up for the GMAT and have a focus on quantitative challenges, this guide offers a deep dive into strategies tailored to ace the test. It's structured to bolster your maths skills with an exclusive question bank and instructional videos that could make the difference in your prep. This is the support you need to target a top GMAT score.
The Mechanical Design Process
David G. Ullman | Mcgraw-hill Publishing Co.

The Mechanical Design Process

$42.90

Goodreads rating: 3.83

$42.90

If you're keen on streamlining your design process and incorporating consumer-focused strategies into your work, "The Mechanical Design Process" could be your go-to resource. Ullman's methodical approach helps you to understand the ins and outs of product design, ensuring that efficiency, teamwork, and sustainability are at the heart of your creations. It's like having a seasoned guide by your side, transforming complex concepts into manageable steps.
Viral Marketing: The Science of Sharing
Karen Nelson-Field | Oxford University Press

Viral Marketing: The Science of Sharing

$10.90

Goodreads rating: 3.53

$10.90

76% off est. retail
If you're intrigued by the mechanics of viral content and skeptical about the 'random lightning strike' theory of online success, this book is your new best friend. Karen Nelson-Field strips away the mystery with data-driven insights that can help steer your social media campaigns towards more reliable outcomes. It's a blend of academia and real-world marketing that challenges popular myths and arms you with evidence-based strategies.
Advertising Media Planning, Seventh Edition - Thryft
David L. Smith, Roger B. Baron, Jack Z. Sissors  | Mcgraw Hill

Advertising Media Planning, Seventh Edition

$15.50 $14.90 4% off

Goodreads rating: 3.64

$15.50 $14.90 4% off

90% off est. retail
Apply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning , seventh edition, retains all the critical information you need to know about traditional media―including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

$43.90

Goodreads rating: 4.07

$43.90

90% off est. retail
If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

$7.90 $3.90 51% off

Goodreads rating: 3.65

$7.90 $3.90 51% off

89% off est. retail
This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

$12.90 $8.90 31% off

Goodreads rating: 3.84

$12.90 $8.90 31% off

60% off est. retail
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Alibaba
Liu Shiying, Martha Avery  | Harper Business

Alibaba

$10.90 $4.90 55% off

Goodreads rating: 3.39

$10.90 $4.90 55% off

89% off est. retail
If you're intrigued by the fusion of ambition and technology, "Alibaba" could be your next great read. Jack Ma's story isn't just about building a business; it's about challenging norms and revolutionizing the way the world trades. Dive into this book to understand the sheer persistence required to create a digital giant and to get inspired by the resilience and vision of one of China's most notable entrepreneurs.
Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share - Thryft
Stuart Campbell, Mary Pat McCarthy  | Mcgraw-hill

Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

90% off est. retail
Security Transformation could be a good read for business owners and managers who want to ensure the safety and protection of their digital assets. The book offers insights on how to leverage digital security as a tool for building customer loyalty, operational efficiency, and market share. The case studies provide practical examples of how digital security can be used strategically to enhance a company's reputation. Users may review the book as informative and valuable in addressing digital security risks and their impact on a business.
GMAT Number Properties - Manhattan Prep GMAT Strategy Guides - Thryft
Manhattan Prep | Mg Prep, Inc.

GMAT Number Properties - Manhattan Prep GMAT Strategy Guides

$8.90 $4.90 45% off

Goodreads rating: 4.45

$8.90 $4.90 45% off

88% off est. retail
Aiming to crush the GMAT’s quantitative section? This guide dives deep into number properties, delivering robust explanations and problem-solving techniques that are specifically designed for the GMAT's unique format. Reading this will not only bolster your understanding of math concepts like divisibility and primes but also equip you with actionable strategies to tackle any number-related question with confidence. It's a solid investment if you're serious about a high score.
The Complete Guide to Convertible Securities Worldwide - Thryft
Laura Zubulake | Wiley

The Complete Guide to Convertible Securities Worldwide

$41.90 $10.90 74% off

Goodreads rating: 3.0

$41.90 $10.90 74% off

89% off est. retail
If you're looking to deepen your understanding of finance beyond your domestic market, this comprehensive guide dissects the intricacies of convertible securities on an international scale. It provides practical insights into dealing with currency variation and exposes you to the specific methodologies of various significant markets, equipping you with the knowledge to make more informed investment decisions regarding convertibles worldwide.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

$10.90 $3.90 64% off

Goodreads rating: 3.91

$10.90 $3.90 64% off

82% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.