Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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iOS 7 Programming Pushing the Limits : Develop Advance Applications for Apple iPhone, iPad, and iPod Touch - Thryft

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If you're an experienced developer looking to create amazing apps for iPhone, iPad, and iPod touch, then iOS 7 Programming Pushing the Limits by Rob Napier is the book for you. This guide not only thoroughly covers the impressive capabilities of iOS 7 but also delves into advanced topics of controlling multitasking, local networking with Core Bluetooth, and enabling in-app purchases. In short, this book takes you beyond the basics and helps you develop applications to take full advantage of everything iOS 7 has to offer.
Safety, Health And Environmental Protection - Thryft
Charles A. Wentz | Mcgraw-hill Education (ise Editions)

Safety, Health And Environmental Protection

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Goodreads rating: 3.0

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Recommendation: - This book provides a comprehensive overview of safety, health, and environmental protection measures. It is an excellent resource for professionals and students in the field, as well as anyone interested in sustainability. The author's clear writing style and practical examples make complex topics accessible.
Executive′s Guide to Web Services (SOA, Service-Oriented Architecture) - Thryft
Eric A. Marks, Mark J. Werrell  | Wiley

Executive′s Guide to Web Services (SOA, Service-Oriented Architecture)

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Goodreads rating: 2.5

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This book is a great read for executives who want to improve cost-savings and competitiveness within their organizations using web services. It provides an overview of developing standards, current vendor positions, and industry examples of web services solutions and benefits. Users will appreciate how the book simplifies the concept of web services for ease of understanding.
The Mechanical Design Process

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If you're keen on streamlining your design process and incorporating consumer-focused strategies into your work, "The Mechanical Design Process" could be your go-to resource. Ullman's methodical approach helps you to understand the ins and outs of product design, ensuring that efficiency, teamwork, and sustainability are at the heart of your creations. It's like having a seasoned guide by your side, transforming complex concepts into manageable steps.
Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet - Thryft

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This book could be a good read for someone who is seeking guidance on how to effectively manage their company in an era of rapid technological change. Geoffrey A. Moore challenges traditional management practices and offers insights on adapting to the demands of the internet age. By providing practical strategies and examples, this book equips readers with the tools needed to navigate and thrive in a constantly evolving business landscape.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Goodreads rating: 1.0

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Eco Design : Environmentally Sound Packaging and Graphic Design - Thryft
Laura et al Herrmann | Rockport Pub

Eco Design : Environmentally Sound Packaging and Graphic Design

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If you're keen on where creativity meets sustainability, "Eco Design" by Richard Roat could become your new reference book. It's a compact but insightful resource on how to reconcile aesthetics and environmental responsibility in packaging and design. Diving into this book, you'll gain inspiration and practical knowledge that could transform how you approach design projects.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Barbarians Led by Bill Gates
Marlin Eller, Jennifer Edstrom  | Holt Paperbacks

Barbarians Led by Bill Gates

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Goodreads rating: 3.56

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"Barbarians Led by Bill Gates" provides an insider's view of the rise of Microsoft and the tactics used by Bill Gates to dominate the industry. The book sheds light on the company's cut-throat approach to competition and offers a hilarious, yet damning, portrayal of the strategic direction of Microsoft. This book is a must-read for anyone interested in the tech industry, entrepreneurship, or business strategy.
Constantine on Peopleware
Larry L. Constantine | Prentice Hall Ptr

Constantine on Peopleware

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Goodreads rating: 3.85

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If you're grappling with the human side of software development, this book should be next on your read list. Constantine dives deep into the psychological and social dynamics that make or break a team's success. It's a testament to the idea that while code is crafted by individuals, it's really people and interactions that drive projects forward.
If you have an interest in economics and how global financial systems adapt after a crisis, "Approaches To Monetary Policy Revisited" is a thought-provoking read. It will give you a deeper understanding of the strategies central banks employ to navigate turbulent economic waters, with practical insights from the 2010 ECB conference. It's especially relevant for those who appreciate learning from past economic events to better understand present-day policies.
ITIL V3 Service Strategy - Thryft
David Cannon | The Stationery Office

ITIL V3 Service Strategy

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Goodreads rating: 3.42

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ITIL V3 Service Strategy is the perfect read for IT executives and business leaders who want to streamline and improve their IT services in order to achieve their business goals. The book provides a detailed guide on how to develop and implement an effective service strategy that aligns with the needs of the business and delivers results. The unique feature of this book is its focus on achieving business success through IT services, making it a valuable resource for anyone looking to improve their organization's IT capabilities.
New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas | Wiley

New Product Success Stories : Lessons from Leading Innovators

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Goodreads rating: 4.0

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"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.
Movie Marketing: Opening the Picture and Giving It Legs
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

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Goodreads rating: 3.42

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If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
Laptops Simplified - Thryft
Kate Shoup | Visual

Laptops Simplified

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Goodreads rating: 4.0

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This book is great for visual learners as it offers large illustrations and concise guides on using laptops. It focuses on showing rather than telling how to use laptops, making it an ideal read for beginners or those who want to simplify their laptop usage.
iPhone Game Development
Jamey McElveen, Chris Craft  | Wiley

iPhone Game Development

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Goodreads rating: 2.0

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Dive into the world of iPhone Game Development with this comprehensive guide that walks you through the technical and business aspects of the gaming industry. Perfect for aspiring developers, it demystifies the process of creating and marketing a game for Apple’s influential platform. With real-world examples, step-by-step instructions, and ready-to-use code, it's a resource that could save you weeks of development time and put you on the fast track to App Store success.
E-Business Technologies - Thryft
H. Albert Napier, Ollie Rivers, Philip J. Judd  | Course Technology

E-Business Technologies

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Goodreads rating: 3.33

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This book would be a good read for someone looking to gain a deep understanding of the technical aspects of conducting e-business. With its comprehensive coverage of topics like security, wireless advances, development tools, legacy systems, and networking basics, it serves as an essential guide for mastering these technologies. The authors provide a clear overview of the Internet's infrastructure, making it easy to navigate this complex field. Whether you are a beginner or an experienced professional, this book offers valuable insights that can help you succeed in the world of e-business.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

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Goodreads rating: 3.91

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If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.
Designer's Guide to Print Production

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If you're navigating the complexities of print design and production, consider this guide your ally. It delves into the nuances of planning and creating artwork for print, demystifying processes like typesetting and reproduction. You'll find the coverage on paper selection and the embracement of new technologies in the '90s particularly insightful, potentially sharpening your skills in scaling, copyfitting, and production scheduling.
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

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Goodreads rating: 5.0

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If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
Corporate Fraud Handbook: Prevention and Detection

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If you're concerned about the vulnerabilities in corporate systems or are responsible for safeguarding your company's integrity, Joseph T. Wells' "Corporate Fraud Handbook" is a comprehensive tool that could be invaluable. It dives deep into the motivations behind fraud and the mechanisms to detect and prevent it, combining practical advice with real-world examples. It’s a significant resource for professionals aiming to create a fortified, ethical business environment.
The Bridge Book - Thryft
Frank Stewart | Devyn Pr

The Bridge Book

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Goodreads rating: 4.0

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The Bridge Book is an excellent choice for anyone who wants to learn, or improve upon, their bridge game. With its clear explanations and practical examples, readers will be able to enhance their skills and strategy in no time. Whether you're a beginner or an experienced player, this book is sure to help you develop a deeper understanding of the game and how to best navigate its complexities.
IBM and the Holocaust: The Strategic Alliance Between Nazi Germany and America's Most Powerful Corporation

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If history and ethical dilemmas intrigue you, "IBM and the Holocaust" is a thought-provoking read. It peels back the curtain on how a corporate giant collaborated with a totalitarian regime, offering a sobering look at the dangers of technology being used for harm. It's a chilling reminder of the moral responsibilities of corporations and the impact their decisions can have on humanity.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

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Goodreads rating: 4.09

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This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Management Information Systems - Thryft
Effy Oz | Course Technology

Management Information Systems

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Goodreads rating: 3.67

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This textbook is a comprehensive guide to understanding and effectively utilizing management information systems in modern businesses. Covering a broad range of topics, from the basics of MIS to the latest technological advances, this book is an essential resource for anyone looking to improve business efficiency and productivity through the power of information technology. With detailed case studies and practical examples, readers can gain a thorough understanding of how MIS can be harnessed to drive decision-making and business strategy.
B2B Exchanges - Thryft

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This book is highly recommended for entrepreneurs and business enthusiasts who are keen on understanding the revolutionizing way in which businesses deal with each other. Authored by experts Arthur Sculley and W. William Woods, this book provides practical examples of existing B2B sites and key features responsible for success in a B2B exchange. The book also discusses important issues in building a profitable B2B exchange, making it a valuable read for individuals looking to set up and run a successful B2B exchange.
Blown to Bits: How the New Economics of Information Transforms Strategy

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If you're navigating today's digital revolution in business, "Blown to Bits" offers a compass. Evans and Wurster don't just theorize; they clarify the now-obsolete boundaries within traditional business strategies through engaging examples. As the internet democratizes access to markets, you will find this book an invaluable guide to understanding and leveraging information economics to stay a step ahead of the inevitable tide of change.
Business Models and People Management in the Indian IT Industry: From People to Profits - Thryft

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This book is a vital resource for those intrigued by the intersection of technology and human capital, especially in the rapidly evolving Indian IT sector. By blending thorough academic research with practitioner insights, it offers a comprehensive dive into the innovative HR practices that have spurred growth despite global economic challenges. It's a compelling read for anyone studying or working in human resources or strategic management, providing practical perspectives on how the industry adapts and thrives through its people.
Sony Vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy

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Diving into "Sony vs. Samsung" will reveal the intricate strategies and pivotal decisions that shaped today's tech landscape. If you're intrigued by how companies evolve and compete on a global scale, this book offers a detailed comparison that is enlightening and might change how you view your favorite gadgets. It's tailor-made for those with a keen interest in business strategy and technology history.
The Stock Market
Edward S. Bradley, Richard J. Teweles  | Wiley

The Stock Market

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Goodreads rating: 3.33

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If you're looking to demystify the complex world of stocks, "The Stock Market" is a must-read. The authors distill their vast experience into clear, easily understood chapters, perfect for new investors and seasoned traders alike. This edition, updated with the latest market shifts, offers a rich blend of historical perspective, current trends, and practical strategies to confidently navigate the stock exchange.
Intellectual Property Law

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As someone fascinated by the ever-evolving landscape of intellectual rights, you'll appreciate this book's thorough exploration of the subject. Bently and Sherman offer a foundational understanding that's perfect for both new students and seasoned professionals looking to refresh their knowledge. With its up-to-date discussions on international frameworks and domestic regulations, this textbook stands out as a vital resource for grasping the complexities of intellectual property law.
Computers and Information Processing - Thryft

Computers and Information Processing

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This book is a comprehensive guide to understanding the world of computers and its various functions. It covers topics such as file processing, data communications, databases, computer languages and programming, packaged software, systems analysis, and design, and information systems. This book is perfect for anyone looking to gain a basic understanding of computers and programming, and its comprehensive nature makes it an essential choice for beginners and experts alike.
GMAT Number Properties							- Manhattan Prep GMAT Strategy Guides - Thryft
Manhattan Prep | Mg Prep, Inc.

GMAT Number Properties - Manhattan Prep GMAT Strategy Guides

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Goodreads rating: 4.45

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Aiming to crush the GMAT’s quantitative section? This guide dives deep into number properties, delivering robust explanations and problem-solving techniques that are specifically designed for the GMAT's unique format. Reading this will not only bolster your understanding of math concepts like divisibility and primes but also equip you with actionable strategies to tackle any number-related question with confidence. It's a solid investment if you're serious about a high score.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

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Goodreads rating: 4.0

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If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology - Thryft

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This book is a must-read for IT managers and executives seeking to strategically optimize their IT investments. With practical examples and best practices, it provides a comprehensive framework and process for aligning business and IT to deliver superior value. By implementing IT portfolio management, you can ensure the realization of maximum value and benefit from your IT assets, ultimately impacting your company's bottom line.
The Complete Guide to American Film Schools and Cinema and Television Courses

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Imagine you're passionate about filmmaking but overwhelmed by choices. This guide does more than list schools; it offers a deep dive into the film and television academic landscape, giving you a leg up in choosing the right institution. It's not just about the names; it's about understanding the particular strengths and philosophies of each program and hearing firsthand experiences that can help you shape your future in cinema or television. With this book, you can confidently map out your educational journey, armed with insider knowledge and expert advice.
Internetworking Security - Mission Critical! - Thryft
Syngress | Syngress

Internetworking Security - Mission Critical!

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If you're navigating the deep waters of network security, "Internetworking Security" could be your anchor. It's straightforward and filled with in-depth knowledge that's tailored for those seeking expertise in protecting network infrastructures. Whether you're a professional or a passionate enthusiast about cybersecurity, this book provides foundational principles that can elevate your understanding of how to shield information from digital threats.
Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State

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If you’re drawn to tales of tenacity and the spirit of adventure, "Madurese Seafarers" will resonate with you. Stepping into the world of the Madurese, you'll navigate through their compelling journey of survival and entrepreneurship against the backdrop of state regulations. It’s a deep dive into how culture, ecology, and a penchant for risk can carve success in the most unlikely places. Your appreciation for maritime history and the intricacies of economic struggles on the fringes of society will be thoroughly enriched.
The Two-Second Advantage: How We Succeed by Anticipating the Future - Just Enough

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If you're intrigued by the intersection of technology, brain science, and success, "The Two-Second Advantage" will captivate you. Ranadivé offers insights into gaining a competitive edge by honing our natural and technological forecasting abilities. This could change the way you approach decision-making in both your personal and professional endeavors.
Admiral: Kit Man
Bert Patrick | Matador

Admiral: Kit Man

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Goodreads rating: 4.0

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If you're intrigued by tales of the sea and the mettle of those who've mastered it, "Admiral" by Kit Man could be just the book to hoist your spirits. It's a deep dive into the challenges of leadership and survival amidst the immense and unpredictable ocean, perfect for anyone fascinated with maritime adventure and naval hierarchy. The journey of an admiral's grit and command will navigate you through turbulent waters and compelling narratives.
AUSTRALIAN CORPORATIONS AND SECURITIES LEGISLATION 2017 - Book Code - Thryft

AUSTRALIAN CORPORATIONS AND SECURITIES LEGISLATION 2017 - Book Code

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Recommended for business professionals and law students. Provides thorough coverage of the Corporations Act and regulations, as well as editorial notes on recent amendments.
If you're stepping into the world of algorithmic trading, Raphael Okonkwo's guide on creating trading algorithms using MQL5 language will feel like a compass in uncharted waters. It's a clear and straightforward path to mastering both the basics and the intricacies of trading automation. Perfect for the aspiring trader or programmer looking to harness the power of algorithms in the Forex and gold markets.
Enhancing ASEAN's Connectivity
Sanchita Basu Das | Iseas-yusof Ishak Institute

Enhancing ASEAN's Connectivity

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If you're interested in the complexities and potential of Southeast Asian economies, 'Enhancing ASEAN's Connectivity' is a smart pick. It not only dives deep into ambitious infrastructural plans but also the real-world roadblocks such as funding. Reading this, you'll grasp the delicate dance of policy, investment, and international cooperation needed to unify a region as diverse as ASEAN. A solid read for anyone in international relations or economic development.
Direct From Dell: Strategies That Revolutionized an Industry

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If you ever fancied diving into the tech industry or are just a fan of entrepreneurial success stories, "Direct from Dell" might hit the spot. In Michael Dell's own recount, you'll discover the pivotal decisions and innovative strategies that shaped Dell Technologies. Imagine sitting down with one of the tech world's most successful leaders, getting a personal tour of his triumphs—and stumbles—and coming away with tangible strategies that you can apply to your own ventures.
Information Systems Management in Practice - Thryft

Information Systems Management in Practice

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"Information Systems Management In Practice provides practical insights into the management of information technology. The 7th edition is updated with new topics like digital convergence, messaging, and instant messaging, as well as a revised discussion on wireless technology. The book also includes case examples to help readers understand how to apply the theory in real-world situations. This book is perfect for executives and students interested in the practical management of IT."
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft

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This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
E-Research: Methods, Strategies, and Issues

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If you are delving into the world of academic research or any field that requires an in-depth understanding of online research methodologies, "E-Research" could serve as your compass. It's a practical guide that simplifies complex processes, ensuring you're equipped to conduct thorough and credible research online with a clear perspective on ethical implications. Whether you're a student or professional, this book can help streamline your approach to web-based research.
Using OLE 2.X In Application Development - Thryft
John Toohey | Que Pub

Using OLE 2.X In Application Development

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Goodreads rating: 0.0

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This book could be a good read for developers who are looking to create sophisticated Windows applications. Readers can expect to learn about the OLE client/server model in a simple and clear manner through the use of sample applications that demonstrate the effects of each API routine. The book's most distinctive feature may be its in-depth guide to utilizing the Visual C++ development tools that make the OLE applications development process more efficient.
FIA Business And Technology FBT (ACCA F1) - Practice And Revision Kit - Thryft

FIA Business And Technology FBT (ACCA F1) - Practice And Revision Kit

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This practice and revision kit is an absolute must-have for anyone preparing for the ACCA F1 exam. With BPP Learning Media's accurate and up-to-date material, it provides you with the essential knowledge and practice questions to ace the test. Whether you're a student or professional looking to enhance your business and technology skills, this guide will equip you with the core skills needed for success. Get ready to conquer the exam and embark on a promising career in the world of finance!
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

Regular price $9.90 $4.90 51% off

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Goodreads rating: 3.79

Regular price $9.90 $4.90 51% off

Unit price
per

88% off est. retail
This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.

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