Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Graphic Design Source Book - Thryft
Barry Kitts, Liz McQuiston  | Chartwell House

Graphic Design Source Book

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Goodreads rating: 3.0

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The Graphic Design Source Book is a treasure trove of visual inspiration for graphic designers, art students, and history buffs alike. The book features a comprehensive history of modern commercial art, tracing its evolution from the early 20th century to contemporary design. With over 500 illustrations, the book showcases some of the most iconic designs in advertising, posters, book jackets, and packaging from around the world. The authors provide insightful annotations that contextualize the designs and explore their cultural and historical significance. The book is perfect for anyone looking to expand their creative horizons and deepen their understanding of the power of design in contemporary culture.
Building a Strategic Extranet - Thryft
Bryan Pfaffenberger | Wiley

Building a Strategic Extranet

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If you're intrigued by harnessing digital collaboration to bolster your company's agility, "Building a Strategic Extranet" could be essential reading. Pfaffenberger doesn't just theorize; he provides actionable steps and real-world scenarios demonstrating how extranets have given firms the upper hand. Clarity meets practicality here - ideal if you're looking to construct a digital bridge between your business and others, without bleeding resources.
Nik Software Captured - The Complete Guide To Using Nik Software's Photographic Tools - Thryft
Josh Haftel, Tony L. Corbell  | Wiley

Nik Software Captured - The Complete Guide To Using Nik Software's Photographic Tools

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Goodreads rating: 3.96

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This book on using Nik Software's tools is a must-read for both amateur and professional photographers looking to take their skills to the next level. With comprehensive coverage of the digital workflow, editing techniques, and specific tools like Dfine 2.0 and Silver Efex Pro 2, this book provides a complete guide to unleashing the full potential of your photographs. Whether you're interested in HDR imaging or enhancing the sharpness of your images, Nik Software Captured has got you covered. Get ready to master the art of photography with Nik Software!
U.S. Vs Microsoft : The Inside Story of the Landmark Trial - Thryft
Steve Lohr, Joel Brinkley  | Mcgraw-hill

U.S. Vs Microsoft : The Inside Story of the Landmark Trial

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Goodreads rating: 3.33

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This book is a must-read for anyone interested in understanding the high-stakes legal battle that shook the tech industry. With exclusive access to behind-the-scenes information and expert analysis from The New York Times, it offers a fascinating insider account of the trial's events, the ruling, and the broader implications for entrepreneurs and capitalism. Whether you're an aspiring entrepreneur or simply fascinated by legal dramas, this book will leave you with a deeper understanding of the landmark case and its impact on the world of technology.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft

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If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Film Finance Handbook 2007-2008 : How to Fund Your Film - Thryft
Nicol Wistreich, Adam P. Davies, Nic Wistreich  | Netribution

Film Finance Handbook 2007-2008 : How to Fund Your Film

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Goodreads rating: 3.6

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The Film Finance Handbook is a must-read for filmmakers and producers who are looking for ways to fund their films. More than 1,000 funding awards are featured, and the incentives and tax breaks of 50 countries are explained in detail. The book is full of original case studies and interviews with notable film personnel. This comprehensive guide provides helpful ideas, valuable contacts, and decades of experience to help readers successfully fund their next film.
New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack - Thryft

New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack

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New Cutting Edge Advanced Teacher's Resource Book is an indispensable resource for ESL teachers working with advanced students. It provides comprehensive teacher's notes and tips, as well as a photocopiable resource bank with additional materials to reinforce spoken and written English. The inclusion of the Test-Master CD-ROM allows for easy customization of placement, module, mid-course, and end-of-level tests. Highly recommended for teachers looking to take their teaching to the next level.
The Sims, Livin' Large - Expansion Pack : Prima's Official Strategy Guide - Thryft
Rick Barba | Prima Games

The Sims, Livin' Large - Expansion Pack : Prima's Official Strategy Guide

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Goodreads rating: 3.1

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The book provides a detailed guide to the world of The Sims. It is perfect for new players who want to learn the ins and outs of the game, including how to create a family, manage their needs, and deal with challenges like roach infestations and alien abductions. The Livin' Large expansion pack is also thoroughly covered in the book, making it a must-read for players looking to enhance their gameplay.
Body of Knowledge - Thryft
Association for Project Management | Association For Project Management

Body of Knowledge

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Goodreads rating: 3.54

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Body of Knowledge is an essential guide to project management that covers everything from planning to implementation. It provides a comprehensive overview of project management principles and techniques, making it an ideal resource for project managers and anyone involved in project management. The book is easy to follow and provides practical advice that can be applied to any project, making it a must-read for anyone looking to improve their project management skills.
The Jericho Principle - How Companies Use Strategic Collaboration to Find New Sources of Value

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If you're intrigued by the mechanics of collaboration in driving business innovation, "The Jericho Principle" could be your guide. Welborn and Kasten delve into the complexities and offer a framework for leveraging inter-firm partnerships. The book is filled with real-world examples, providing insights that could be pivotal for managers and strategists looking to foster innovation and value creation in today's unpredictable business landscape.
Process Mapping And Management - Thryft
Sue A. Conger | Business Expert Press

Process Mapping And Management

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Goodreads rating: 4.5

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This book is a valuable resource for executives and graduate students looking to optimize their business processes. With practical techniques rooted in lean six sigma, readers can learn how to eliminate waste, improve efficiency, and evaluate automation methods. The inclusion of a call-center case study provides real-world examples that make the concepts easy to understand and apply. Whether you're seeking to simplify operations or drive organizational growth, Process Mapping & Management offers actionable strategies for success.
Sewage and Industrial Effluent Treatment : A Practical Guide - Thryft
John Arundel | Blackwell Science Inc

Sewage and Industrial Effluent Treatment : A Practical Guide

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This book would be a good read for plant engineers, managers, designers, and consultants looking for practical solutions to treat a wide range of industrial and domestic wastewaters. The book emphasizes the importance of making the best of present treatment facilities, minimizing waste, maximizing savings, and recycling. The case histories provided in the book serve as good examples for readers to identify their own requirements.
MCSE - NT Server 4 Support And Maintenance Study Guide - Thryft
James Chellis, Matthew Sheltz  | Sybex Inc

MCSE - NT Server 4 Support And Maintenance Study Guide

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Recommendation: This book is great for anyone planning to take the Microsoft Windows NT Server 4.0 network exam. It provides review questions, exam essentials sections, and real-world scenario sidebars. Users will find the content well-organized and easy to follow, giving them a better understanding of how to support and maintain a Microsoft network. It is highly recommended for those who want a comprehensive guide to prepare for the exam.
ROI of Social Media
Jerry Dimos, Steven Groves, Guy Powell  | Wiley

ROI of Social Media

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Goodreads rating: 3.44

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Diving into "ROI of Social Media" will empower you to architect and quantify the impact of your social media efforts. Tailored especially for those grappling with proving the fiscal worth of their social marketing, it's almost like a GPS for navigating the landscape where finance meets social strategy. The book's practical blend of robust case studies across various global brands ensures actionable insights, making it an indispensable resource for marketing professionals aiming to cement their digital campaigns' value within their organizations.
The Dow Jones-Irwin Handbook of Telecommunications - Thryft
James Harry Green | Mcgraw-hill Professional Publishing

The Dow Jones-Irwin Handbook of Telecommunications

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Goodreads rating: 3.11

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If you're fascinated by the world of telecommunications and want to understand its inner workings, "The Dow Jones-Irwin Handbook of Telecommunications" is the book for you. This semi-technical guide breaks down the complex technology in an understandable fashion, giving you insight into how different components interrelate. It delves into topics such as equal access, digital transmission, voice/data integration, and more. Whether you're a tech enthusiast or just curious about the impact of the AT&T breakup, this book will demystify the intricacies of telecommunications in the post-AT&T era.
Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives

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If you're navigating the intricate maze of modern education, either as an academic leader or in corporate management, this book could become your new compass. It's not just that it offers frameworks; it delves deep into transforming the very culture of learning—which is paramount in fostering future global leaders. It's a visionary's guide to making an impact on students and the educational structure as we know it.
Teach Yourself PCs - Thryft
Marcia Press, Barry Press  | Wiley

Teach Yourself PCs

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Teach Yourself PCs is an excellent book for anyone who is just starting out with computers. The book is easy to read and follow, with short, clear steps that make it easy to learn. It covers everything from setting up your computer to connecting peripherals like printers and scanners. Additionally, it provides insightful tips on organizing your files and folders, as well as maintaining your PC. It is a comprehensive guide that is sure to benefit anyone looking to improve their computer skills.
Wave 4 - Network Marketing In The 21St Century - Thryft
Richard Poe | Three Rivers Press

Wave 4 - Network Marketing In The 21St Century

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Goodreads rating: 4.16

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This book could be a good read for someone who wants to stay ahead in the network marketing industry and leverage the power of technology. Richard Poe's "Wave 4" takes you on a journey through the transformation of network marketing in the 21st century. With insightful examples and strategies, this book empowers you to reach new heights and seize the unlimited potential that technology brings to the industry. Get ready to revolutionize your network marketing business and thrive in the wired world of opportunities.
Quality Of Service In IP Networks - Foundations For A Multi-Service Internet - Thryft

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Recommendation: If you are a technical professional seeking to implement Quality of Service in IP networks for real-time applications such as voice over IP, this book is the perfect guide. With its detailed explanation of DiffServ and IntServ models, along with the use of MPLS for VPNs, it serves as an authoritative guide for network architects, engineers, and designers. You'll gain an in-depth understanding of emerging technologies to deliver Quality of Service and how to incorporate them into your network to meet your specific needs. This book will help you master the technical detail and architecture surrounding QoS delivery in IP networks, making it a must-read for anyone in this space.
Big Business Layout IV - The Best Globe Brand Design
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If you've got a keen eye for design and branding, "Big Business Layout IV - The Best Globe Brand Design" could be a treasure trove for you. This book sheds light on outstanding branding strategies and aesthetic choices shaping successful global brands. It's like a walkthrough of a gallery that could inspire your next big project.
Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management - Thryft

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If you're in a position to influence your company's procurement and supply chain strategies, "Straight to the Bottom Line" is a treasure trove of executive insight. It doesn't just lay out the immense potential benefits in dry numbers—it provides a clear strategic framework and actionable advice. By focusing on achievable improvements, it could be the guide that helps transform your company's operational efficiency and financial performance.
My Eco-World, Made in China
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Michael Loong | Partridgesingapore

My Eco-World, Made in China

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Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
Extreme Financial Risks - From Dependence To Risk Management - Thryft
Didier Sornette, Yannick Malevergne  | Springer

Extreme Financial Risks - From Dependence To Risk Management

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"Clearly elucidates extreme financial risks associated with rare events such as financial crashes. The highlight of the book is the delineation of various copulas in conjunction with financial dependences among different assets of a portfolio. In particular, the insightful discussion on quadrant and orthant dependences casts new light on the connection between marginal models and financial dependence...brings a vivid portrayal of the subject." -- MATHEMATICAL REVIEWS
Quality Solution - Thryft

Quality Solution

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Quality Solution could be a good read for individuals interested in learning about quality control. The book provides an in-depth analysis of the Japanese system, which sets it apart from British systems. It explains the processes involved in the Japanese system and why it produces superior results. This book is especially helpful for manufacturing companies looking to improve their quality control systems.
G-Forces : The 35 Global Forces Restructuring Our Future - Thryft
Frank Feather | William Morrow & Co

G-Forces : The 35 Global Forces Restructuring Our Future

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This book is recommended for those interested in understanding the global trends and their impact on our future. It presents a detailed analysis of 35 forces of change, from politics to technology, and how they shape our world. The author provides a compelling perspective on the direction of progress, and the associated opportunities and challenges. The unique feature of this book is its geo-specific research, providing insights on global trends in a localized context. Readers will appreciate the depth and breadth of the analysis, and the thought-provoking predictions for our future.
Corporate Information Systems Management: Text and Cases - Thryft
James L. McKenney, Lynda M. Applegate, F. Warren McFarlan  | Richard D Irwin

Corporate Information Systems Management: Text and Cases

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Goodreads rating: 4.33

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If you're interested in understanding how businesses handle their complex information systems, this one might be for you. The combination of text and case studies offers a practical perspective that’s bound to give you insights into IT strategies and challenges that corporations face. Perfect for those looking to delve into information management complexities or studying business IT.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

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Goodreads rating: 4.0

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This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

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Goodreads rating: 3.91

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This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.
Retail Marketing Management - Thryft
Дэвид Гилберт, David Gilbert  | Financal Times Management

Retail Marketing Management

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Goodreads rating: 3.83

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This book would be a great read for undergraduate and postgraduate students studying retail marketing and marketing management. The author takes an integrated approach that combines retail marketing theory with newer retail concepts and international examples. It covers important issues such as location strategies, branding, application of IT, and ethics. What makes this book stand out is its unique perspective on the process of internationalization, demonstrated through its use of international examples. Overall, students would find this book both informative and relevant to preparing them for the global market.
World Up-Scale Supermarkets - Thryft
Yoshiko Kasuga, I.M. Tao  | Books Nippan

World Up-Scale Supermarkets

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If retail spaces fascinate you, "World Up-Scale Supermarkets" could be an enlightening read. It dives into the architectural design principles behind luxury supermarkets around the world. The book is an architectural journey that offers a look at how aesthetics, flow, and function come together in spaces we frequent but might not always notice the details of. It's for the design enthusiast who appreciates how a well-crafted environment can transform everyday shopping into an experience.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

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If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
Guerrilla Marketing Excellence - Thryft
Jay Conrad Levinson | Harper Business

Guerrilla Marketing Excellence

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Goodreads rating: 3.53

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Recommendation: Guerrilla Marketing Excellence is a must-read for entrepreneurs and marketers looking to improve their marketing skills. The book introduces 50 essential rules, including video marketing, networking, and combining marketing strategies to gain an edge in a competitive market. Reviewed as a practical and action-oriented guide, this book helps readers develop effective marketing strategies to thrive in any business environment.
Doing Data Anl SPSS VR 12.0-CD - Thryft
Jane Gradwohl Nash, Robert H. Carver  | Duxbury Press

Doing Data Anl SPSS VR 12.0-CD

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Recommendation: If you're looking to become proficient in SPSS and want an interactive and practical approach, "Doing Data Analysis with SPSS 12.0" is the perfect book for you. It serves as an excellent supplement to your introductory statistics course, allowing you to independently learn and practice essential software skills. With its focus on handling complex computations, this book enables you to gain a deeper understanding of underlying statistical concepts and techniques. Dive into this interactive guide and master the power of SPSS!
Time for Kids: Henry Ford
Dina El Nabli | Collins

Time for Kids: Henry Ford

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Goodreads rating: 3.63

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If you're intrigued by figures who've shaped history, "Time For Kids: Henry Ford" reveals a man whose vision reinvented transportation and industry. This engaging biography, perfect for young readers, not only illuminates Ford's remarkable achievements with the Model T but also paints a vivid picture of a transformative era in America. It's an inspiring account of innovation and determination.
Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers - Thryft

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e-Shock the New Rules could be a good read for business owners and entrepreneurs who want to keep up with the rapidly changing world of e-commerce. The book provides valuable insights and strategies on how to succeed in the online retail market. The unique feature of the book is its updated information on the current trends and the new rules of e-commerce, making it a must-read for anyone looking to establish a successful online business.
Facebook Marketing					Designing Your Next Marketing Campaign - Thryft
Justin Levy | Que Pub

Facebook Marketing Designing Your Next Marketing Campaign

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Goodreads rating: 3.25

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Despite the confusion with the title, this book offers a fresh take on the beloved Three Little Pigs story, intertwining the classic with droll humor and a subtle message about social harmony and resourcefulness. You might find its approach to rebuilding and cooperation particularly heartwarming, and the unexpected guest adds a touch of redemptive storytelling that could resonate with readers looking for more depth in a children's tale.
Benetton Formula 1 Racing Team - Thryft
Alan Henry | Haynes Pubns

Benetton Formula 1 Racing Team

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Goodreads rating: 4.0

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The Benetton Formula 1 Racing Team book provides a fascinating look at the inner workings of one of the most talked-about teams in the history of Formula 1 racing. With a focus on the 1998 season, the book delves into the team's ups and downs following the departure of two-time World Champion, Michael Schumacher. It also explores the team's attempts to rebuild under the leadership of David Richards and his vision for the future. Racing fans will find this book to be a must-read for its unique insights into the successes and failures of this iconic team.
The Singapore Economy: An Econometric Perspective - Thryft
Keen Meng Choy, Tilak Abeysinghe  | Routledge

The Singapore Economy: An Econometric Perspective

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If you're fascinated by phenomenal national success stories, "The Singapore Economy: An Econometric Perspective" could offer you some in-depth understanding. The book isn't just a narrative; it's a detailed, data-driven analysis of how Singapore leaped from a struggling state to a global powerhouse. Engaging with this text will give you the economic insights, backed by solid research, to appreciate the complexities of such a transformation.
The Rough Guide to the iPhone
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Duncan Clark, Peter Buckley  | Rough Guides

The Rough Guide to the iPhone

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Goodreads rating: 3.31

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Looking at getting into the iPhone world or optimizing your current experience? 'The Rough Guide to the iPhone' is an essential resource that can elevate your understanding of the iPhone's capabilities. Whether you're a new user or someone looking to get more out of your device, this book will serve as a trustworthy companion, delving into everything from basic setup to advanced features.
Futurewise - Thryft
Patrick Dixon | Ips - Profile Books

Futurewise

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Futurewise by Patrick Dixon is a recommended read for entrepreneurs and business leaders who want to stay ahead of the curve and navigate the rapid changes of the business world with foresight. The author presents insights and analysis on emerging trends and their potential impact on global business practices. The book's unique feature is its emphasis on the interconnectivity of different fields and how they will converge in the future. Recommended for those who want to be Futurewise.
Pay-Per-Click Search Engine Marketing : An Hour A Day - Thryft
y David Szetela and Joseph Kerschbaum | Wiley

Pay-Per-Click Search Engine Marketing : An Hour A Day

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Recommendation: This book is perfect for those looking to drive website traffic through Google AdWords and Bing Ads. It's written in a step-by-step guide format and helps readers understand how to create successful advertising campaigns from scratch. The book's main standout feature is its hour-a-day approach, which can help beginners and experts alike become masters of PPC advertising. Users can expect to find useful tips and insider knowledge to improve their online advertising strategies.
The New CIO Leader - Setting The Agenda And Delivering Results - Thryft

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This book is a must-read for ambitious CIOs who want to change the perception of their role within organizations. It provides a blueprint on how to bridge the gap between IT and the rest of the organization, transforming IT from a cost sink into a strategic advantage. With practical strategies and insights, this book empowers CIOs to take on a larger, more strategic role and make a significant impact in their organizations. Through the guidance of experienced authors, Marianne Broadbent and Ellen Kitzis, CIOs will learn how to set the agenda and deliver measurable results, positioning themselves as valuable strategic leaders.
The Big Ten: The Big Emerging Markets and How They Will Change Our Lives

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Considering you're intrigued by global economic shifts, "The Big Ten" could be the guidebook you're seeking. Jeffery E. Garten delivers a vivid map of the changing economic landscape, outlining how the ten pivotal emerging markets will redefine global power dynamics. This book brings clarity to the complexity of international trade and its impact on your understanding of the world's future financial and political structures.
The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency

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If you're keen on understanding how economic growth and environmental sustainability can coexist, "The Greening of Asia" provides a fascinating glimpse into real-world solutions. Clifford's extensive knowledge offers an insightful read for anyone interested in environmental economics, clean technology, and how Asian companies are leading the way. It could be especially enlightening if you're passionate about business strategies that contribute positively to our planet.
MacOS Sierra For Dummies - Thryft
Bob "Dr. Mac" LeVitus | For Dummies

MacOS Sierra For Dummies

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Goodreads rating: 3.0

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This book is the ultimate guide for anyone who wants to harness the full potential of their Mac. It provides step-by-step instructions and practical tips to navigate through the classic features of MacOS Sierra, as well as expert advice on leveraging the major changes that come with this version. Whether you are a novice or an experienced user, "MacOS Sierra For Dummies" is the go-to resource to become a Mac maestro.
The Essence of Capitalism : The Origins of Our Future - Thryft
Humphrey McQueen | Hodder Headline Australia

The Essence of Capitalism : The Origins of Our Future

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Goodreads rating: 3.75

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This book would be a good read for those interested in understanding the inner workings of large corporations and their impact on society. McQueen's analysis of the power and single-mindedness of corporations is a unique and intriguing perspective. Readers can expect a thorough exploration of the origins of capitalism and its potential future implications.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

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If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
The Art And Science Of Manufacturing - Thryft

The Art And Science Of Manufacturing

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This book is a comprehensive guide for those who are looking to establish a successful manufacturing business. It highlights the importance of balancing both the art and science of manufacturing, and provides practical insights into improving productivity, efficiency and quality. Readers will appreciate the author's attention to detail, research-backed advice, and easy-to-follow style.
Marketing - Thryft
Peter Spalton | Harpercollins Reference Hbacks

Marketing

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Goodreads rating: 3.64

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This book is perfect for anyone looking for a quick and easy guide to the fundamentals of marketing. Peter Spalton provides expert advice on positioning your product, building a marketing plan, creating effective marketing materials, generating interest, and using the latest technology. Readers will appreciate the book's step-by-step approach and practical tips. Overall, Marketing is a must-read for anyone looking to grow their business and reach new customers.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.