Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Living Digital 2040: Future of Work, Education and Healthcare

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This book is a must-read for anyone who wants to stay ahead in the digital era. Living Digital 2040 offers a fascinating glimpse into the future of work, education, and healthcare, exploring how technology will revolutionize our lives. King Wang Poon presents a comprehensive vision of smart cities and digital economies, providing valuable insights and practical advice. Get ready to embrace the possibilities of tomorrow with this illuminating read!
Corporate Fraud Handbook: Prevention and Detection
Joseph T. Wells | Wiley

Corporate Fraud Handbook: Prevention and Detection

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Goodreads rating: 4.04

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If you're concerned about the vulnerabilities in corporate systems or are responsible for safeguarding your company's integrity, Joseph T. Wells' "Corporate Fraud Handbook" is a comprehensive tool that could be invaluable. It dives deep into the motivations behind fraud and the mechanisms to detect and prevent it, combining practical advice with real-world examples. It’s a significant resource for professionals aiming to create a fortified, ethical business environment.
Strategic Management of Technology and Innovation - Thryft
Robert A. Burgelman | Richard D Irwin

Strategic Management of Technology and Innovation

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Goodreads rating: 3.97

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This book is perfect for anyone who wants to gain a comprehensive understanding of managing technology and innovation in the business world. It provides the latest research and real-life cases from prestigious institutions like Harvard and Stanford, allowing readers to learn from the best. By reading this book, you will be equipped with the knowledge and skills to effectively navigate the rapidly changing landscape of technology and make strategic decisions that drive innovation and success in your organization.
Make Your Website Work for You: How to Convert Online Content Into Profits - Thryft

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If you're running or planning to run an online business, you'll find "Make Your Website Work for You" to be a treasure trove of ideas. Jeff Cannon laid out strategies back in 2000 that are foundational even today. From understanding how to leverage consumer information to utilizing e-mail and newsletters effectively, this book could give you a solid grounding in the digital marketplace.
Managing Information Technology Projects - Thryft

Managing Information Technology Projects

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Goodreads rating: 3.5

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This book provides a comprehensive guide to managing IT projects, covering all areas from planning to execution. It offers practical advice, tools, and techniques for IT professionals to successfully deliver projects on time and within budget. Users have praised the book for its clear and concise language, making it easy to understand even for those who are new to project management in an IT context.
China's Century: The Awakening of the Next Economic Powerhouse
Laurence J. Brahm | Wiley

China's Century: The Awakening of the Next Economic Powerhouse

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Goodreads rating: 2.5

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If you're intrigued by the global economic dynamics and power shifts, "China's Century" is calling you. Laurence Brahm offers an enlightening view of China's potential as the next economic superpower, with diverse perspectives that deepen the discourse. Whether you're a business enthusiast or a student of international relations, this narrative can provide valuable insights and foster understanding of the East-West interplay in modern times.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

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Goodreads rating: 3.94

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If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Teach Yourself PCs - Thryft
Marcia Press, Barry Press  | Wiley

Teach Yourself PCs

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Teach Yourself(r) PCs When you need on-the-spot answers - Teach Yourself! Learn fast with short, clear steps Find the answers you need easily Explore the Web for related topics* Set up your computer right the first time* Install and run all of the latest software* Connect and use your printer, scanner, modem, Zip drive and other add-ons* Organize your files and folders - and then find them again quickly* Maintain your clean your hardware, change printer cartridges, check for software updates
Film Finance Handbook 2007-2008 : How to Fund Your Film - Thryft

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The Film Finance Handbook is a must-read for filmmakers and producers who are looking for ways to fund their films. More than 1,000 funding awards are featured, and the incentives and tax breaks of 50 countries are explained in detail. The book is full of original case studies and interviews with notable film personnel. This comprehensive guide provides helpful ideas, valuable contacts, and decades of experience to help readers successfully fund their next film.
HKDA Design Awards
Viction:ary | Gingko Press

HKDA Design Awards

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Goodreads rating: 3.0

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If you're passionate about design, the "HKDA Design Awards" book can be an exceptional source of inspiration. It's not just an accolade; it's a testimony to Asia's design evolution over the years, offering insights into the creative minds that are shaping the industry. For anyone involved in design or creative pursuits, this book is like a well-curated gallery, inviting you to absorb the trends, techniques, and ideas that set the bar for quality and innovation across the globe.
TensorFlow预测分析
新华书店北美网 | 东南大学出版社

TensorFlow预测分析

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如果你想把 TensorFlow 用在真实的预测分析场景里,这本书会显得很直接实用。它不是只讲概念,更像带你一步步把模型搭起来、跑起来,特别适合想从理论走向实践的人。对于对数据建模、商业分析或 AI 应用感兴趣的读者来说,这会是一本很有上手感的技术书。
The World Is Flat: A Brief History of the Twenty-First Century - Thryft
Thomas L. Friedman | Farrar, Straus And Giroux

The World Is Flat: A Brief History of the Twenty-First Century

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Goodreads rating: 3.69

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"The World Is Flat" lays out an intriguing, thought-provoking analysis of globalization's impact. If you're looking to grasp how technology and policy have transformed our world into a tightly integrated marketplace, this book is a must-read. Friedman dives deep into complex concepts with remarkable clarity, making this topic accessible for anyone curious about the economic and social evolution of our time.
The Customer Revolution: How to Thrive When Customers Are in Control

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If you're keen to understand the momentum shift in modern business where customer power reigns supreme, "The Customer Revolution" is an eye-opener. Patricia Seybold's detailed analysis, backed by global case studies, positions the book as a must-read for entrepreneurs and executives who aim to keep their businesses flexible and responsive to customer needs. It's as much a strategic guide as it is a prophetic look into the ever-evolving marketplace.
Business Processes and Information Technology
Ulric J. Gelinas Jr. | South-western College Pub

Business Processes and Information Technology

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Goodreads rating: 4.0

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If you've ever been curious about how technology can streamline business practices or how to govern the digital aspects of a company, "Business Processes and Information Technology" might just be the book you need. It's a comprehensive dive into the marriage of IT and business processes, perfect for students or professionals eager to master the interplay of technology in a corporate setting. The discussions on control and security, particularly regarding financial systems, are not just informative but could be crucial for anyone looking to keep their enterprise tech-savvy and secure.
Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer - Thryft
Thomas G. Gunn | Ballinger Pub. Co

Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer

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Goodreads rating: 2.0

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This book is a great read for anyone who wants to understand how to optimize manufacturing processes and transform their business into a world-class manufacturer. The author provides practical insights and strategies to streamline production, reduce costs, and enhance efficiency, giving readers a competitive edge in today's market. The book also includes real-life examples and case studies that illustrate the concepts in action.
Aol.com
Kara Swisher | Three Rivers Press

Aol.com

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Goodreads rating: 3.66

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"Aol.com" isn't just a tech history lesson; it's nostalgia in print for anyone intrigued by the dot-com boom and the wild west days of the early internet. Kara Swisher gives us the equivalent of a backstage pass to AOL's roller-coaster ride—mistakes, triumphs, and all. If you're drawn to stories of innovation, fierce competition, and industry-shaping visionaries, digging into AOL's saga will be both educational and entertaining.
AutoCAD Professional Tips and Techniques
Scott Onstott, Lynn Allen  | Sybex

AutoCAD Professional Tips and Techniques

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Goodreads rating: 4.55

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If you're keen on improving your AutoCAD efficiency, this guide is like having two seasoned mentors at your elbow. It's chock-full of shortcuts, system variable insights, and visualization pointers that can fast-track your drawings from good to great. Whether you're a newbie aiming to get it right the first time or a veteran looking to refine your skills, this book promises to be a resource you'll return to again and again.
The Dow Jones-Irwin Handbook of Telecommunications - Thryft
James Harry Green | Mcgraw-hill Professional Publishing

The Dow Jones-Irwin Handbook of Telecommunications

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Goodreads rating: 3.11

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If you're fascinated by the world of telecommunications and want to understand its inner workings, "The Dow Jones-Irwin Handbook of Telecommunications" is the book for you. This semi-technical guide breaks down the complex technology in an understandable fashion, giving you insight into how different components interrelate. It delves into topics such as equal access, digital transmission, voice/data integration, and more. Whether you're a tech enthusiast or just curious about the impact of the AT&T breakup, this book will demystify the intricacies of telecommunications in the post-AT&T era.
Mashups : Strategies for the Modern Enterprise - Thryft
J. Jeffrey Hanson | Addison-wesley Professional

Mashups : Strategies for the Modern Enterprise

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Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.
Understanding Textiles
Phyllis G. Tortora | Prentice Hall College Div

Understanding Textiles

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Goodreads rating: 4.56

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If you're passionate about fashion or design, "Understanding Textiles" could be a fantastic resource for you. This book dives deep into the textiles world, explaining everything from the raw manufacturing processes to the complexities of textile chemistry. It could enrich your knowledge base and be a great stepping stone for coursework or embarking on a career in the textile industry.
Exploring Marketing Research - Thryft

Exploring Marketing Research

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If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
Graphic Design Source Book - Thryft
Barry Kitts, Liz McQuiston  | Chartwell House

Graphic Design Source Book

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Goodreads rating: 3.0

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The Graphic Design Source Book is a treasure trove of visual inspiration for graphic designers, art students, and history buffs alike. The book features a comprehensive history of modern commercial art, tracing its evolution from the early 20th century to contemporary design. With over 500 illustrations, the book showcases some of the most iconic designs in advertising, posters, book jackets, and packaging from around the world. The authors provide insightful annotations that contextualize the designs and explore their cultural and historical significance. The book is perfect for anyone looking to expand their creative horizons and deepen their understanding of the power of design in contemporary culture.
Management

Management

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If you're looking to bridge the gap between management theories and actual practice, "Management" by Stephen P. Robbins can be your guide. It's particularly useful for its inclusion of real-life scenarios that prompt you to think like a manager, applying concepts in practical, often complex situations. The ethical dilemma exercises included in each chapter will help sharpen your decision-making skills with a moral lens, essential for any current or aspiring manager.
Creating the Digital Future: The Secrets of Consistent Innovation at Intel
Albert Y.c. Yu | Free Press

Creating the Digital Future: The Secrets of Consistent Innovation at Intel

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Goodreads rating: 3.2

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If you're intrigued by how titans of industry constantly evolve, "Creating the Digital Future" offers you a window into the practices that kept Intel at the forefront of the digital revolution. It dissects the company's approach to innovation, which could inspire strategies in your own business pursuits or satisfy your curiosity about this tech giant's inner workings.
net future - Thryft
Chuck Martin | Mcgraw-hill

net future

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Goodreads rating: 3.08

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Net Future is an insightful guide for professionals to navigate the world of e-commerce. It details the seven emerging cybertrends that will shape the future of industry, and highlights the importance of being well-equipped to succeed in the interactive marketplace. Chuck Martin, a best-selling author, offers practical advice for businesses and individuals alike who wish to stay ahead of the curve in the digital age.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft

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Recommendation: Hey there! If you're looking to turn your business idea into a high potential venture, Gear Up is the book for you. Developed at Harvard Business School and Stanford University, this practical workbook offers a step-by-step guide to test your business idea, assess its potential, and create a winning strategy. With a solid business framework based on entrepreneurs' real-life experience, Gear Up provides tried and tested recommendations for success. Don't miss out on this engaging and visually appealing book that will help you build a solid foundation for your business opportunity!
How to Think Like the World's Greatest New Media Moguls
Marcia Layton Turner | Mcgraw-hill

How to Think Like the World's Greatest New Media Moguls

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If you're looking to shake things up in your own entrepreneurial ventures, 'How to Think Like the World's Greatest New Media Moguls' could be just the jolt of inspiration you need. This book dives into the minds of new media trailblazers to furnish you with approaches that have redefined successful business practices. It's a treasure trove for anyone ready to push boundaries and innovate like a mogul.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

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Goodreads rating: 2.0

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If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Considering you're keen to amplify your business's digital footprint, "SEO for Growth" could be the toolkit you're looking for. The book is a roadmap for modern marketing techniques, focusing on driving organic traffic to your website. With guidelines that have evolved alongside the digital marketplace, it’s a resource that could help you stay ahead of SEO trends and harness the potential of online searches to your business's advantage.
Wikinomics: How Mass Collaboration Changes Everything

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If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
U.S. Vs Microsoft : The Inside Story of the Landmark Trial - Thryft

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An account of the landmark antitrust case chronicles the investigation of Microsoft, examines the key events and personalities of the trial, and discusses the impact of the verdict.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

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Goodreads rating: 3.57

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This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
Women, Work and Computing
Ruth Woodfield | Cambridge University Press

Women, Work and Computing

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Goodreads rating: 3.0

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If you're intrigued by the intersection of gender, technology, and societal change, "Women, Work And Computing" is a thought-provoking dive into the issue. Ruth Woodfield critically explores varying perspectives on women's engagement with computers, offering rich qualitative data. This book doesn't just skim the surface; it provides a nuanced examination that will challenge and enlighten anyone interested in the subject.
Reinventing Capitalism in the Age of Big Data
Viktor Mayer-Schonberger, Thomas Ramge  | Basic Books

Reinventing Capitalism in the Age of Big Data

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If the intersection of economics and technology piques your interest, this book won't disappoint. It's almost prophetic in the way it outlines the shift from a traditional capitalist society to one driven by data. With every page, you'll find yourself discovering new perspectives on how data isn't just part of the economy—it's becoming the economy. It's an eye-opening read that challenges conventional notions of markets and money.
Payback: Reaping the Rewards of Innovation

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Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

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This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
The Rough Guide to the iPhone
Duncan Clark, Peter Buckley  | Rough Guides

The Rough Guide to the iPhone

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Goodreads rating: 3.31

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Looking at getting into the iPhone world or optimizing your current experience? 'The Rough Guide to the iPhone' is an essential resource that can elevate your understanding of the iPhone's capabilities. Whether you're a new user or someone looking to get more out of your device, this book will serve as a trustworthy companion, delving into everything from basic setup to advanced features.
Regis Touch - Thryft
Regis McKenna | Basic Books

Regis Touch

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Goodreads rating: 3.71

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Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.
Reshaping Your Business With Web 2.0: Using New Social Technologies To Lead Business Transformation - Using New Social Technologies To Lead Business Transformation - Thryft

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0 technology." 2. Reshaping Your Business With Web 2.0 is a must-read for business leaders who want to stay ahead of the curve. The book provides a comprehensive guide to integrating Web 2.0 technology into your enterprise, and offers clear guidelines for achieving measurable bottom-line growth. The book covers everything from implementing blogs and wikis to using social networks for collaboration, and includes strategies for achieving business intelligence and analytics goals. If you're looking to transform your business using the latest technology, this book is for you.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

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"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming Our Lives - Thryft

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If the Silicon Valley drama draws you in, you’ll be engrossed by "Battle of the Titans." This book isn't just a tech enthusiast's delve into Apple and Google’s corporate combat—it’s a front-row seat to the personality conflicts and strategic moves that continue to shape the gadgets and services integral to our daily lives. A compelling read for anyone captivated by the ever-evolving tech landscape.
Dynamic HTML For Dummies - Thryft
Michael I. Hyman | Hungry Minds Inc

Dynamic HTML For Dummies

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Goodreads rating: 2.33

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Dynamic HTML For Dummies would be a great read for beginners who want to learn how to create more engaging and interactive websites. The book's unique feature is that it provides a comprehensive introduction to Dynamic HTML technology and its features, making it easy to understand for novices. Users would appreciate the included CD, which contains sample codes and templates to help them create their own Dynamic HTML pages.
Million Dollar Web Presence: Leverage the Web to Build Your Brand and Transform Your Business - Thryft

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If you're hoping to boost your online presence and harness the potent combination of technology and marketing prowess, this book could be your guide. It's penned by industry veterans who'll provide you with actionable insights to elevate your brand and business. Dive in for wisdom on how to convert web engagement into tangible success.
Basic Marketing Research Using Microsoft Excel Data Analysis
Ronald F. Bush, Alvin C. Burns  | Pearson Education

Basic Marketing Research Using Microsoft Excel Data Analysis

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Goodreads rating: 3.68

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If you're looking to grasp the essentials of market research with a hands-on approach, this book could be just what you need. It integrates practical exercises with Excel to give you not only a theoretical understanding of market research principles but also the technical skills to apply them. This blend of theory and practice could be a valuable asset for your future marketing endeavors.
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America
David Kiley | Wiley

Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America

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Goodreads rating: 3.57

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If you find yourself drawn to the tales of corporate comebacks, "Getting the Bugs Out" could be right up your alley. It's not just car enthusiasts who'll get a kick out of Volkswagen's storied American revival; this is a captivating case study of branding, strategy, and resilience. Plus, the Beetle's iconic status makes its story resonate even more.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft

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This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Google AdWords for Dummies
Howie Jacobson | For Dummies

Google AdWords for Dummies

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Goodreads rating: 3.76

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If you're looking to get more bang for your buck with your online marketing efforts, "Google AdWords for Dummies" might be just the guide you need. It's packed with up-to-date methodologies—offering fresh insights on creating effective ads and optimizing your ad spend. The inclusion of real-world case studies brings home the practical application of the book's tactics, allowing you to see the potential impact on your own business. Plus, with a gift card included, it's almost like getting a head start on your advertising journey.
Cyber Rules - Strategies for Excelling at E-Business - Thryft

Cyber Rules - Strategies for Excelling at E-Business

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As you navigate the digital marketplace, "Cyber Rules" could be your compass. This book, steeped in the insights of a successful entrepreneur, distills the complexities of online business into actionable strategies. It's a thoughtful pick if you're seeking to understand the e-business environment of the late '90s and early 2000s and to glean timeless lessons that can still apply to today's constantly evolving digital landscape.
The Challenger Launch Decision: Risky Technology, Culture, and Deviance at NASA
This is the kind of book that quietly changes how you see disasters. Instead of hunting for a villain, it shows how smart, well-meaning people can drift into catastrophic decisions through routine, pressure, and culture. If you like sharp, unsettling nonfiction that makes big systems feel human and disturbingly familiar, this is a fascinating read.
New Perspectives MicrosoftOffice 365 & Excel 2016: Comprehensive - Thryft

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This comprehensive guide is a must-read for anyone looking to excel in Microsoft Excel 2016. With a focus on critical-thinking and problem-solving, it provides real-world scenarios and hands-on activities that make learning engaging and relevant. The inclusion of New Productivity Apps offers a visual introduction to various Microsoft applications, ensuring a well-rounded understanding of the Office 365 suite. By emphasizing learning outcomes and skill transference, this book equips readers with the tools they need to succeed in college and beyond.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.