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The Nature of Marketing : Marketing to the Swarm as well as the Herd
The Nature of Marketing : Marketing to the Swarm as well as the Herd

The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also ask Riley for recommendations here.

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

The Nature of Marketing : Marketing to the Swarm as well as the Herd

Collections: Business & Management Business, Finance & Law E-commerce: Business Aspects Management & Management Techniques Sales & Marketing
ISBN: 9780230203365
Estimated First-hand Retail Price: $77.16
Authors: Chuck Brymer
Publisher: Palgrave Macmillan
Date of Publication: 2008-11-11
Format: Hardback
Our price:   $7.55
Goodreads rating 3.0
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also ask Riley for recommendations here.

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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Business & Management Business, Finance & Law E-commerce: Business Aspects Management & Management Techniques Sales & Marketing