Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also ask Riley for recommendations here.
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also ask Riley for recommendations here.
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.