Description

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.


Author: C. Brymer
Format: Hardback
Number of Pages: 205
Publisher: Palgrave MacMillan
Publication Date: 15 Nov 2008

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