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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower
Michael S. Malone, Leif Edvinsson  | Harper Business

Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower

from $9.90

Goodreads rating: 3.52

from $9.90

In stock: Very Good

If you're involved in management or invested in the corporate world, "Intellectual Capital" might shift the way you perceive company value. Edvinsson and Malone don't just highlight the importance of intangibles—they offer a tangible framework for capturing and reporting these elusive assets, which could significantly impact corporate valuation and efficiency. It's a read that promises to be eye-opening, perhaps even influencing your approach to analyzing and investing in businesses.
Information Rules: A Strategic Guide to the Network Economy - Thryft
Carl Shapiro, Hal R. Varian  | Harvard Business Review Press

Information Rules: A Strategic Guide to the Network Economy

$12.32 from $6.90 Save up to 50%

Goodreads rating: 4.06

$12.32 from $6.90 Save up to 50%

In stock: Very Good

Think of "Information Rules" as your digital era compass. It's perfect for you if you're grappling with how to adapt traditional business strategies to the rapidly changing landscape of the information age. Shapiro and Varian translate dense economic theories into actionable advice, helping you to make informed decisions about pricing, protecting, and planning digital products and services. This book is like having an economist and a strategist right by your side.
China Dawn - Thryft
David Sheff | Harper Business

China Dawn

$8.90 from $3.90 Save up to 56%

Goodreads rating: 3.65

$8.90 from $3.90 Save up to 56%

In stock: Well Read

China Dawn offers a fascinating insight into the world of Chinese technology revolution, where entrepreneurs face unpredictable government regulations and fierce competition. Sheff introduces characters who are leading China into the 21st century, such as Bo Feng, one of the leading venture capitalists in China, and Edward Tian, described as China's Steve Jobs and Bill Gates combined. Sheff's research over three years provides a character-driven story that captures the courageous, nimble-thinking attitude required to tackle the level of risk involved in this new era of business.
Design of Experiments for Engineers and Scientists - Thryft

Design of Experiments for Engineers and Scientists

$20.90 from $9.90 Save up to 54%

Goodreads rating: 3.75

$20.90 from $9.90 Save up to 54%

In stock: Very Good

This book is a great tool for engineers and scientists looking to improve the quality of their manufacturing processes through the use of Design of Experiments (DOE). The author provides simple and easy to understand graphical techniques that are an alternative to advanced statistical methods. The book includes many case studies that place DOE techniques in the context of different industry sectors, making it a useful resource for those in the Six Sigma training program. Overall, this is a practical guide that can revolutionize the way you approach process improvement.
Turning the Tables: A Machiavellian Strategy for Dealing with Japan - Thryft
Dan Burstein | Simon & Schuster

Turning the Tables: A Machiavellian Strategy for Dealing with Japan

$9.90 from $4.90 Save up to 55%

Goodreads rating: 2.5

$9.90 from $4.90 Save up to 55%

In stock: Very Good

Turning the Tables offers a unique insight into the interdependent economic relationship between the US and Japan. Burstein challenges the "get tough" attitudes of his contemporaries and suggests embracing Japan as a partner in rebuilding the US economy. His proposal for a Trans-Pacific economic community not only illuminates a road toward long-term solutions to conflicts in US-Japan relations but also offers a blueprint for stimulating new economic growth, raising productivity, and creating jobs.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

$14.90 from $6.90 Save up to 59%

Goodreads rating: 3.5

$14.90 from $6.90 Save up to 59%

In stock: Well Read

Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
PcGive 10: Modelling Dynamic Systems Using PcGive 10 - Thryft
Jurgen A. Doornik, David F. Hendry  | Timberlake Consultants Press

PcGive 10: Modelling Dynamic Systems Using PcGive 10

$16.90 from $7.90 Save up to 56%

Goodreads rating: 4.0

$16.90 from $7.90 Save up to 56%

In stock: Very Good

If you're delving into the world of econometrics or want to learn more about system dynamics, "PcGive 10: Modelling Dynamic Systems Using PcGive 10" can be a robust resource. The book goes in-depth, offering both theoretical background and practical application with PcGive software. It's highly recommended for students and professionals who seek a comprehensive guide to enhance their modeling skills.
Laptops Simplified - Thryft
Kate Shoup | Visual

Laptops Simplified

$5.90 from $3.90 Save up to 51%

Goodreads rating: 4.0

$5.90 from $3.90 Save up to 51%

In stock: Well Read

This book is great for visual learners as it offers large illustrations and concise guides on using laptops. It focuses on showing rather than telling how to use laptops, making it an ideal read for beginners or those who want to simplify their laptop usage.
Electronic Commerce - Thryft
David Whiteley | Mcgraw-hill Book Co Ltd

Electronic Commerce

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.0

$5.90 from $3.90 Save up to 51%

In stock: Well Read

This book could be a good read for someone who wants to understand the vast world of Electronic Commerce. Through its thorough exploration of consumer-oriented commerce, Electronic Markets, and Electronic Data Interchange (EDI), the book leaves no stone unturned. It provides a comprehensive guide that takes you on a journey through the intricacies of EC, making it a must-read for anyone looking to navigate this dynamic field.
The Web Designer's Guide to WordPress: Plan, Theme, Build, Launch - Thryft
Jesse Friedman | New Riders

The Web Designer's Guide to WordPress: Plan, Theme, Build, Launch

$10.90 from $5.90 Save up to 50%

Goodreads rating: 3.84

$10.90 from $5.90 Save up to 50%

In stock: Well Read

If you're looking to dip your toes into the world of web design with WordPress at the helm, this guide by Jesse Friedman could be your go-to manual. It serves as both a thorough tutorial and a lasting resource—you won't need prior experience to start, and by the end, you'll have the skills to launch and manage professional-looking sites. It's a deep dive that will remain relevant and useful as you grow your capabilities.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

$5.90 from $3.90 Save up to 51%

$5.90 from $3.90 Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Ian Greenleigh | Mcgraw Hill

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

from $8.90

Goodreads rating: 3.93

from $8.90

In stock: Very Good

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed - Thryft
Graham Jones | Nicholas Brealey

Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed

$4.90 from $3.90 Save up to 38%

Goodreads rating: 3.8

$4.90 from $3.90 Save up to 38%

In stock: Very Good

If you're steering an online retail venture, "Click.ology" is like your navigator through the maze of digital consumer behavior. Graham Jones translates complex psychological patterns into actionable strategies, helping you understand why customers click 'buy' or abandon carts. It's like having an expert whispering in your ear, telling you precisely what tweaks to make to your website to not just chase, but catch those ever-elusive sales. The book's futuristic outlook ensures you're prepped not just for today's clicks but for tomorrow's as well.
Case Studies in Information and Computer Ethics - Thryft
Richard A. Spinello | Prentice Hall

Case Studies in Information and Computer Ethics

$13.90 from $5.90 Save up to 59%

Goodreads rating: 3.2

$13.90 from $5.90 Save up to 59%

In stock: Very Good

This book is a perfect read for anyone interested in understanding the ethical challenges that arise in the world of information and computers. Through its engaging case studies and action-oriented approach, it not only educates readers about these issues but also challenges them to develop their own ethical action plans. Whether you are a novice or an experienced professional in the field, this book offers a balanced and comprehensive overview of information and computer ethics, making it an essential resource for those interested in this subject.
MacOS Sierra For Dummies - Thryft
Bob "Dr. Mac" LeVitus | For Dummies

MacOS Sierra For Dummies

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.0

$5.90 from $3.90 Save up to 51%

In stock: Like New

This book is the ultimate guide for anyone who wants to harness the full potential of their Mac. It provides step-by-step instructions and practical tips to navigate through the classic features of MacOS Sierra, as well as expert advice on leveraging the major changes that come with this version. Whether you are a novice or an experienced user, "MacOS Sierra For Dummies" is the go-to resource to become a Mac maestro.
Market Unbound : Unleashing Global Capitalism - Thryft
Lowell L. Bryan, Diana Farrell  | Wiley

Market Unbound : Unleashing Global Capitalism

$5.90 from $3.90 Save up to 43%

Goodreads rating: 4.0

$5.90 from $3.90 Save up to 43%

In stock: Well Read

Market Unbound is a vital read for anyone interested in the future of the world economy, particularly for investors, corporations and financial organizations. This book provides readers with a detailed outline of the path leading to an open, global market and its impact on different sectors of business and finance. The book is based on extensive research, including relevant case studies and examples, and uncovers how a government’s ability to control its financial system is being threatened by globalized capital markets.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

$25.90 from $12.90 Save up to 50%

Goodreads rating: 3.92

$25.90 from $12.90 Save up to 50%

In stock: Well Read

If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
International Marketing - Thryft
Mark D. Griffiths, Andreas Riege, Masaaki Kotabe  | Wiley

International Marketing

$11.90 from $4.90 Save up to 60%

Goodreads rating: 4.0

$11.90 from $4.90 Save up to 60%

In stock: Well Read

Recommended for students studying international business. Provides real-world examples and highlights the importance of understanding competition from local SMEs and MNCs.
Wave 4 - Network Marketing In The 21St Century - Thryft
Richard Poe | Three Rivers Press

Wave 4 - Network Marketing In The 21St Century

$5.90 from $3.90 Save up to 51%

Goodreads rating: 4.16

$5.90 from $3.90 Save up to 51%

In stock: Well Read

This book could be a good read for someone who wants to stay ahead in the network marketing industry and leverage the power of technology. Richard Poe's "Wave 4" takes you on a journey through the transformation of network marketing in the 21st century. With insightful examples and strategies, this book empowers you to reach new heights and seize the unlimited potential that technology brings to the industry. Get ready to revolutionize your network marketing business and thrive in the wired world of opportunities.
International Finance, Global Edition - Thryft
Bruce G. Resnick, Cheol S. Eun  | Mcgraw Hill Higher Education

International Finance, Global Edition

$8.90 from $4.90 Save up to 45%

Goodreads rating: 2.2

$8.90 from $4.90 Save up to 45%

In stock: Like New, Very Good

If diving into the complexities of international finance feels daunting, this book will be your anchor. It's a comprehensive resource that breaks down the fundamentals while keeping a sharp eye on the managerial perspective that's essential for informed decision-making. With the integration of global markets accelerating, the insights you'll gain here are not just academically relevant; they are critical for anyone looking to navigate the international financial waters with confidence.
Product Design and Development - Thryft
Karl T. Ulrich | Mcgraw Hill Higher Education

Product Design and Development

$8.68 from $5.90 Save up to 36%

Goodreads rating: 4.0

$8.68 from $5.90 Save up to 36%

In stock: Well Read

If you're seeking to bridge the gap between marketing, design, and manufacturing in your career, "Product Design and Development" could prove invaluable. It offers a comprehensive, accessible guide to contemporary design and development processes with a focus on integration and teamwork. Perfect for both students and professionals in the field, it may well become a reference point for your projects and collaborations.
Reshaping Your Business With Web 2.0: Using New Social Technologies To Lead Business Transformation - Using New Social Technologies To Lead Business Transformation - Thryft
Vince Casarez | Mcgraw Hill

Reshaping Your Business With Web 2.0: Using New Social Technologies To Lead Business Transformation - Using New Social Technologies To Lead Business Transformation

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.0

$5.90 from $3.90 Save up to 51%

In stock: Very Good

0 technology." 2. Reshaping Your Business With Web 2.0 is a must-read for business leaders who want to stay ahead of the curve. The book provides a comprehensive guide to integrating Web 2.0 technology into your enterprise, and offers clear guidelines for achieving measurable bottom-line growth. The book covers everything from implementing blogs and wikis to using social networks for collaboration, and includes strategies for achieving business intelligence and analytics goals. If you're looking to transform your business using the latest technology, this book is for you.
Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Stan Rapp, Thomas L. Collins  | Mcgraw-hill

Beyond Maximarketing : The New Power of Caring and Daring

$5.90 from $3.90 Save up to 43%

Goodreads rating: 4.33

$5.90 from $3.90 Save up to 43%

In stock: Well Read

This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.
Essentials Of Management Information Systems - Transforming Business And Management - Thryft
Jane P. Laudon, Kenneth C. Laudon  | Prentice Hall

Essentials Of Management Information Systems - Transforming Business And Management

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.68

$5.90 from $3.90 Save up to 51%

In stock: Very Good

This book is an excellent read for business managers who want to revolutionize their operations through advanced management information systems. It presents practical and real-world examples that illustrate the benefits of integrating technology and management. The authors provide insights into the adoption of information systems, their impact on businesses, and the challenges of implementation. With this book, you will learn how to boost productivity, streamline processes, and grow your business.
Screen Future - Thryft
Brian David Johnson | Intel Press

Screen Future

$13.90 from $3.90 Save up to 77%

Goodreads rating: 3.6

$13.90 from $3.90 Save up to 77%

In stock: Very Good

Screen Future Paperback is an insightful book that helps readers understand the evolution of entertainment. Brian David Johnson provides a detailed analysis of the factors that are shaping the future of TV and media. The book uses a blend of social and computer sciences to present a clear picture of what's in store for us. If you're interested in understanding how entertainment is transforming, this book is a must-read.
Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

$8.90 from $4.90 Save up to 46%

$8.90 from $4.90 Save up to 46%

In stock: Well Read

If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
Regis Touch - Thryft
Regis McKenna | Basic Books

Regis Touch

$5.90 from $3.90 Save up to 43%

Goodreads rating: 3.71

$5.90 from $3.90 Save up to 43%

In stock: Well Read

Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.
Active Server Pages for dummies - Thryft
Bill Hatfield | For Dummies

Active Server Pages for dummies

$8.90 from $3.90 Save up to 56%

Goodreads rating: 3.13

$8.90 from $3.90 Save up to 56%

In stock: Very Good

Ready to create interactive Web pages? Then welcome to Active Server Pages For Dummies, 2nd Edition . In this guide, you'll see exactly what ASP is all about and how it works. You may be a Web site or intranet developer for a company, or the owner of a personal or small business Web site, or a programmer who wants to get in on all the hot new technologies. In any case, you're always looking for ways to make your job easier and your Web site cooler. You probably But don't worry. To get the most out of this book, you don't have to be a programmer or an HTML guru. Active Server Pages makes activating your Web site easy. In Active Server Pages For Dummies , you'll discover Active Server Pages is easy. You've heard that said before, only to be overwhelmed with enough confusing gibberish to choke a camel. But with this guide, you can believe it.
The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History
Harry S. Dent Jr. | Simon & Schuster

The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History

from $13.90

Goodreads rating: 3.3

from $13.90

In stock: Very Good

If the future of work and lifestyle transformations intrigues you, Harry S. Dent Jr.'s predictions in 'The Roaring 2000s' could offer a captivating lens. It's a journey through trends and opportunities that seemed ripe at the cusp of the new millennium. While history didn't exactly follow Dent's roadmap, this book remains a thought-provoking glimpse into the optimism and forecasting around the year 2000. It's an engaging read for those curious about past predictions and the thought processes behind them, even as they reflect on the economic realities of our current era.
Screen Future Paperback - Thryft
Brian David Johnson | Intel Press

Screen Future Paperback

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.6

$5.90 from $3.90 Save up to 51%

In stock: Very Good

Screen Future Paperback could be a good read for media enthusiasts and professionals who are interested in the intersection between technology and entertainment. This book offers a well-researched and visionary analysis of the future of media, providing insights into the people, technology, and economics that are shaping the entertainment industry. One of the most distinctive features of the book is its blending of social and computer sciences, media history, and engaging conversations with industry experts, making it an illuminating, informative, and interesting read for anyone interested in this field.
Global Marketing Strategy - Thryft

Global Marketing Strategy

$9.90 from $4.90 Save up to 55%

$9.90 from $4.90 Save up to 55%

In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Body of Knowledge - Thryft
Association for Project Management | Association For Project Management

Body of Knowledge

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.54

$5.90 from $3.90 Save up to 51%

In stock: Like New

Body of Knowledge is an essential guide to project management that covers everything from planning to implementation. It provides a comprehensive overview of project management principles and techniques, making it an ideal resource for project managers and anyone involved in project management. The book is easy to follow and provides practical advice that can be applied to any project, making it a must-read for anyone looking to improve their project management skills.
Optimizing Optimization - The Next Generation Of Optimization Applications And Theory - Thryft
Stephen Satchell | Academic Press

Optimizing Optimization - The Next Generation Of Optimization Applications And Theory

$5.90 from $3.90 Save up to 51%

Goodreads rating: 0.0

$5.90 from $3.90 Save up to 51%

In stock: Very Good

The practical aspects of optimization rarely receive global, balanced examinations. Stephen Satchell's nuanced assembly of technical presentations about optimization packages (by their developers) and about current optimization practice and theory (by academic researchers) makes available highly practical solutions to our post-liquidity bubble environment. The commercial chapters emphasize algorithmic elements without becoming sales pitches, and the academic chapters create context and explore development opportunities. Together they offer an incisive perspective that stretches toward new products, new techniques, and new answers in quantitative finance.
Hot Text: Web Writing That Works
New
Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

from $25.90

Goodreads rating: 3.67

from $25.90

In stock: Well Read

If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
MPLS - Technology And Applications - Thryft
Bruce S. Davie, Yakov Rekhter  | Morgan Kaufmann

MPLS - Technology And Applications

$11.90 from $4.90 Save up to 60%

Goodreads rating: 3.0

$11.90 from $4.90 Save up to 60%

In stock: Very Good

This book is a must-read for network operators and designers who want to understand how MPLS simplifies network operations, and improves Quality of Service. The authors are experts who were instrumental in developing MPLS standards, and provide a detailed analysis of the architecture, protocols and application of MPLS.
Apparel Manufacturing Sewn Product Analysis - Thryft
Ruth E. Glock, Grace I. Kunz  | Prentice Hall

Apparel Manufacturing Sewn Product Analysis

$15.24 from $9.90 Save up to 37%

Goodreads rating: 4.22

$15.24 from $9.90 Save up to 37%

In stock: Very Good

Whether you're a fashion student or an emerging designer, "Apparel Manufacturing: Sewn Product Analysis" is a valuable resource that can deepen your understanding of the industry. Ruth E. Glock and Grace I. Kunz offer insights into the complex decision-making process involved in marketing, merchandising, and creating clothing, making it especially relevant if you're keen on mastering the ins and outs of apparel production.
Corporate Information Systems Management: Text and Cases - Thryft
James L. McKenney, Lynda M. Applegate, F. Warren McFarlan  | Richard D Irwin

Corporate Information Systems Management: Text and Cases

$35.90 from $17.90 Save up to 50%

Goodreads rating: 4.33

$35.90 from $17.90 Save up to 50%

In stock: Very Good

If you're interested in understanding how businesses handle their complex information systems, this one might be for you. The combination of text and case studies offers a practical perspective that’s bound to give you insights into IT strategies and challenges that corporations face. Perfect for those looking to delve into information management complexities or studying business IT.
OLE for Dummies - Thryft
Wallace Wang | John Wiley & Sons Inc

OLE for Dummies

$8.90 from $3.90 Save up to 56%

Goodreads rating: 0.0

$8.90 from $3.90 Save up to 56%

In stock: Very Good

This book is a great resource for those interested in learning the basics of OLE programming. The step-by-step guide simplifies the process and helps beginners understand complex concepts with ease. The book's unique selling point is its emphasis on simplicity and accessibility, making it a must-read for anyone learning OLE programming. Readers will appreciate the clear and concise explanations and practical examples provided throughout the book.
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
David B. Yoffie, Michael A. Cusumano  | Free Press

Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

from $8.90

Goodreads rating: 3.52

from $8.90

In stock: Well Read

If you're fascinated by the rapid-fire nature of tech business battles, this book is a treasure trove. Through the story of Netscape, "Competing On Internet Time" will show you how agility and smart strategy can turn the industry tide—even against giants like Microsoft. Its lessons are timeless for anyone interested in the strategies necessary for thriving in dynamic markets.
Business Reengineering: The Survival Guide - Thryft
Dorine C. Andrews | Pearson

Business Reengineering: The Survival Guide

$7.90 from $3.90 Save up to 56%

Goodreads rating: 2.0

$7.90 from $3.90 Save up to 56%

In stock: Very Good

This book is a must-read for anyone tasked with leading business reengineering efforts. It offers practical and street-smart advice, guiding readers through the entire process of organizational change. With its tried-and-tested approach, it covers all aspects, from policies and technology to relationships and rewards. The 8-step methodology outlined in the book ensures effectiveness and efficiency. It also provides insights into common obstacles and how to overcome them. After reading this book, you'll be equipped to lead successful reengineering projects and transition into a continuous improvement mindset.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

$21.90 from $8.90 Save up to 59%

Goodreads rating: 3.57

$21.90 from $8.90 Save up to 59%

In stock: Very Good

Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

$12.96 from $5.57 Save up to 57%

Goodreads rating: 3.75

$12.96 from $5.57 Save up to 57%

In stock: Very Good

This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
A Working Guide to Process Equipment - Thryft
Norman P. Lieberman | Mcgraw-hill Professional

A Working Guide to Process Equipment

$5.97 from $3.90 Save up to 48%

Goodreads rating: 4.56

$5.97 from $3.90 Save up to 48%

In stock: Well Read

If you work with process equipment, "A Working Guide to Process Equipment" is a must-read. This book contains a wealth of useful diagnostic tips, practical examples, informative illustrations, and calculations to quickly pinpoint equipment trouble and repair typical malfunctions in various systems. Norman Lieberman has shared his years of experience and knowledge in this book, making it the most trusted on-the-job tool for dealing effectively with costly equipment malfunctions.
Statistics For Business - Decision Making And Analysis - Thryft
Robert Stine | Pearson

Statistics For Business - Decision Making And Analysis

$16.90 from $6.90 Save up to 59%

Goodreads rating: 3.91

$16.90 from $6.90 Save up to 59%

In stock: Very Good

This book is perfect for business students and professionals who want to develop a deep understanding of how to use statistics in making strategic decisions. With its emphasis on real-world business scenarios, clear problem-solving framework, and practical software hints, this book equips readers with the necessary tools to analyze data, communicate results effectively, and make informed decisions. Whether you're a beginner or an experienced learner, this book will help you master statistical concepts and apply them to solve complex business problems.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

$14.90 from $6.90 Save up to 54%

$14.90 from $6.90 Save up to 54%

In stock: Well Read

This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
The Plot To Get Bill Gates - An Irreverent Investigation Of The World's Richest Man-- And The People Who Hate Him - Thryft
Gary Rivlin | Crown Business

The Plot To Get Bill Gates - An Irreverent Investigation Of The World's Richest Man-- And The People Who Hate Him

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Goodreads rating: 3.63

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Recommendation: - The Plot To Get Bill Gates is an insightful read that sheds light on the controversies surrounding the world's richest man in a witty and humorous manner. This book is highly recommended for those interested in the tech industry and the cult of celebrity surrounding some of its pioneers. The author presents a balanced yet irreverent approach to exploring the lives of the rich and famous and offers readers a unique perspective on the man behind Microsoft.
Creativity: v. 38 - Thryft
Creativity Awards | Harper

Creativity: v. 38

$19.90 from $9.90 Save up to 52%

Goodreads rating: 0.0

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Creativity: v. 38 is a must-read for artists seeking inspiration and new ideas in advertising and design. With over 1,000 illustrations and photographs, this book presents a comprehensive overview of the best work being done around the world in categories such as advertisements, posters, billboards, and web design. The book's most unique feature is its ability to showcase and celebrate the diversity of creative talent worldwide.
e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

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Goodreads rating: 4.0

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e-Shock the New Rules could be a good read for business owners and entrepreneurs who want to keep up with the rapidly changing world of e-commerce. The book provides valuable insights and strategies on how to succeed in the online retail market. The unique feature of the book is its updated information on the current trends and the new rules of e-commerce, making it a must-read for anyone looking to establish a successful online business.
What Is Publication Design?

What Is Publication Design?

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In stock: Well Read

If you're fascinated by the intricate world of printed media, "What Is Publication Design?" could be your perfect companion. Lakshmi Bhaskaran takes you through a thorough exploration, touching all facets from aesthetics to sustainability in the field. Whether you're a novice with a budding interest in graphic design or a seasoned professional seeking inspiration, this well-rounded guide would serve up fresh insights, backed by an international array of design work that could prove to be both instructive and inspiring.
Database Systems - A Practical Approach To Design, Implementation, And Management - Thryft
Carolyn E. Begg, Thomas M. Connolly  | Addison Wesley Publishing Comp

Database Systems - A Practical Approach To Design, Implementation, And Management

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Goodreads rating: 3.65

$5.90 from $3.90 Save up to 51%

In stock: Very Good

If you're someone who wants to learn the ins and outs of designing and managing database systems, then "Database Systems - A Practical Approach To Design, Implementation, And Management" is the book for you. With a step-by-step methodology and a focus on practicality, this book provides a strong foundation in good design practice. It not only helps you understand the concepts but also shows you how to apply them in real-world scenarios using a leading commercial database system. Whether you're a beginner or an experienced professional, this book will equip you with the knowledge and skills to build robust and efficient applications.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.