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The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

by Michael J. Wolf
$9.90
Compare to estimated retail price: S$38.66  

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The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

Media's impact on the world economy

"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

by Michael J. Wolf
$9.90
Compare to estimated retail price: S$38.66  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780812930429
Authors: Michael J. Wolf
Publisher: Crown Business
Date of Publication: 1999-03-09
Format: Hardcover
Related Collections: Economics, Sociology, Business
Related Topics: Sociology, Technology, Entrepreneurship, Economics, Society, Communication, Finance
Goodreads rating: 3.56
(rated by 36 readers)

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Description

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From "Understanding Media" by Marshall McLuhan through Nicholas Negroponte's "Being Digital," the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In "The Entertainment Economy," Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Well Read
$9.90
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Media's impact on the world economy

"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.