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Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America
by
David Kiley
Regular price
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Volkswagen's American journey: downfall and resurgence.
If you find yourself drawn to the tales of corporate comebacks, "Getting the Bugs Out" could be right up your alley. It's not just car enthusiasts who'll get a kick out of Volkswagen's storied American revival; this is a captivating case study of branding, strategy, and resilience. Plus, the Beetle's iconic status makes its story resonate even more.
New
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America
by
David Kiley
Regular price
- Unit price
- / per
ISBN: 9780471403937
Authors:
David Kiley
Publisher: Wiley
Date of Publication: 2001-10-12
Format: Hardcover
Related Topics:
American History,
Management,
Biography,
World History,
Technology,
European History
Goodreads rating: 3.57
(rated by 30 readers)
Description
The fascinating story of Volkswagen's success and near collapse in America. Journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. He traces the company's history from Ferdinand Porsche's original design for the Beetle, through the Nazi era, up to the Beetle's popularity in the 1960s. Kiley explores the reasons for VW's decline in the 1970s and 1980s, and details the company's phenomenal comeback in the late 1990s.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Volkswagen's American journey: downfall and resurgence.
If you find yourself drawn to the tales of corporate comebacks, "Getting the Bugs Out" could be right up your alley. It's not just car enthusiasts who'll get a kick out of Volkswagen's storied American revival; this is a captivating case study of branding, strategy, and resilience. Plus, the Beetle's iconic status makes its story resonate even more.
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