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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Marketing Plan: A Practitioner's Guide
John Westwood | Kogan Page

The Marketing Plan: A Practitioner's Guide

$9.90

Goodreads rating: 3.0

$9.90

If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
The Handbook of International Corporate Governance: A Definitive Guide
Institute of Directors | Kogan Page

The Handbook of International Corporate Governance: A Definitive Guide

$27.90

Goodreads rating: 0.0

$27.90

90% off est. retail
If you're in a leadership position, dealing with international business or studying corporate structures, this book is a lighthouse in the murky waters of international corporate governance. It doesn't just list off dry legislative changes; it's filled with insights from top-tier organizations and offers a deep comparative study of governance practices across various jurisdictions. The sheer breadth of perspectives makes it a vital resource for understanding the nuances of directorship and shareholder dynamics on a global scale.
Making India Work [Paperback] [Jan 01, 2010] WILLIAM NANDA - Thryft
WILLIAM NANDA | Penguin Books India

Making India Work [Paperback] [Jan 01, 2010] WILLIAM NANDA

$9.90 $3.90 61% off

Goodreads rating: 5.0

$9.90 $3.90 61% off

If you're keen on understanding the complexities of India's socio-economic landscape, "Making India Work" could broaden your perspective. William Nanda Bissell lays out thought-provoking, pragmatic solutions to the challenges faced by modern India. It's a compelling read for those interested in economics and policies directed at developing countries, especially if you're invested in India’s future.
Made in China: Voices from the New Revolution
Robert Lawrence Kuhn | Tv Books

Made in China: Voices from the New Revolution

$8.90 $4.90 45% off

Goodreads rating: 5.0

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by the dramatic evolution of modern China, "Made In China" offers a rare glimpse into the lives and thoughts of people shaping this monumental period. Robert Lawrence Kuhn provides a multi-angled look at China’s transition through interviews and personal stories. It’s a thoughtful read for anyone interested in the complexities of China’s cultural and economic metamorphosis.
WTO Agreement Series - Thryft

WTO Agreement Series

$22.90 $11.90 48% off

$22.90 $11.90 48% off

74% off est. retail
The WTO Agreement Series is a must-read for anyone interested in international trade and the workings of the World Trade Organization. It is especially relevant for students, researchers, and policymakers who wish to gain a comprehensive understanding of the WTO's Agriculture Agreement. This book provides: - An overview of the WTO's Agriculture Agreement - The full legal text of the Agreement - Decisions and recommendations adopted by the Agriculture Committee - Up-to-date and revised information Readers will benefit from a clear and concise analysis of the key provisions of the Agreement and its implications for member countries. They will also appreciate the book's user-friendly format and its ability to assist in legal research and advocacy.
Key Management Models
Wouter ten Have, Frans Steven, Stevn Ten Have  | Prentice Hall

Key Management Models

$11.90 $3.90 67% off

Goodreads rating: 0.0

$11.90 $3.90 67% off

This book could be a good read for you if you are looking for a comprehensive guide to different management models. With a focus on key management concepts and strategies, it provides practical insights and frameworks that can help you improve your decision-making and drive results. Whether you are a seasoned manager or just starting your career, this book offers valuable knowledge to enhance your management skills and achieve professional success.
International Business
Stuart Wall, Bronwen Rees, Sonal Minocha  | Prentice Hall

International Business

$8.90 $5.90 34% off

Goodreads rating: 4.0

$8.90 $5.90 34% off

Diving into International Business will be particularly enlightening if you're aiming to grasp how global markets intertwine with local endeavors. It breaks down complex economic concepts with clarity, making it accessible even if you're not majoring in business. Practical case studies bring theories to life, perfect for understanding real-world applications of international trade and management across cultures. If you are eager to get a handle on the macro and micro aspects of global business, this book acts as an essential primer.
Small Business Management: An Entrepreneurial Emphasis
J. William Petty II, Carlos W. Moore, Justin G. Longenecker  | South-western College Pub

Small Business Management: An Entrepreneurial Emphasis

$8.90

Goodreads rating: 3.78

$8.90

If you're dreaming of launching your own business or want to infuse your small business with fresh ideas, "Small Business Management" is like having a mentor in book form. It strikes a balance between theoretical concepts and real-world application, packing in short cases that align with the chapters to illustrate the lessons vividly. With tools like BizPlanBuilder and integrated learning resources, this book doesn't just educate; it arms you with the instruments to plan and grow your business venture.
Winning with Synergy : How America Can Regain the Competitive Edge - Thryft
Peter A. Corning | Harpercollins Publishers

Winning with Synergy : How America Can Regain the Competitive Edge

$5.90 $3.90 34% off

Goodreads rating: 0.0

$5.90 $3.90 34% off

87% off est. retail
This book offers an insightful analysis of the American economy and proposes a solution to help the country regain its competitive edge through strategic collaborations and partnerships. The unique feature of this book lies in the author's comprehensive approach to addressing the issue of competitiveness, drawing on examples from different fields and perspectives. Overall, readers interested in the economic landscape of America and how to improve it would find this book valuable.
Around the World on a Trillion Dollars a Day - Thryft
Gregory J. Millman | Bantam Pr Ltd

Around the World on a Trillion Dollars a Day

$37.11 $4.90 87% off

Goodreads rating: 4.0

$37.11 $4.90 87% off

This book takes you deep into the clandestine world of international finance, shifting your perspective on how governments and markets interact. Its unique vantage point on the sheer power wielded by traders can be both enlightening and unsettling for anyone intrigued by the intricacies of the global economy. Millman offers an insightful critique that remains relevant for understanding current financial dynamics.
Meltdown: Asia's Boom, Bust, and Beyond
Mark L. Clifford, Pete Engardio, Claffcrd & Engardac  | Prentice Hall Press

Meltdown: Asia's Boom, Bust, and Beyond

$14.90 $4.90 67% off

Goodreads rating: 3.8

$14.90 $4.90 67% off

89% off est. retail
If you're intrigued by economic dynamics and how they have real-world impacts, "Meltdown: Asia's Boom, Bust, and Beyond" is a compelling read. With in-depth analysis from two seasoned journalists who have lived and reported on the complexities of Asia's economies, this book offers a front-row seat to the intricacies of financial crises and development strategies. Plus, their expertise provides speculative insights on the future path of these economies, making it a great pick for anyone interested in economic forecasting or understanding the recent history of global finance.
Marketing Strategy: A Decision-Focused Approach - Thryft
Jr. Walker Orville C. | Mcgraw-hill Higher Education

Marketing Strategy: A Decision-Focused Approach

$10.90 $8.90 18% off

Goodreads rating: 3.69

$10.90 $8.90 18% off

89% off est. retail
If you're delving into the realm of marketing strategy, this book distills complex theories into digestible insights. It's not just theory-based; it emphasizes on the strategic decision-making process and considers the cross-functional nature of marketing. This text could guide you in integrating analytical tools with the foundational 4P's (Product, Price, Place, Promotion) to craft a cohesive competitive strategy. Plus, it's up-to-date with current trends, making it relevant for today's dynamic market.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

$8.90 $3.90 56% off

Goodreads rating: 3.4

$8.90 $3.90 56% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Horngren's Cost Accounting: A Managerial Emphasis, Global Edition - Thryft
Srikant M. Datar, Madhav V. Rajan  | Pearson

Horngren's Cost Accounting: A Managerial Emphasis, Global Edition

$24.90 $15.90 36% off

Goodreads rating: 3.91

$24.90 $15.90 36% off

90% off est. retail
Recommendation: This book is a must-read for anyone interested in understanding the strategic aspects of cost accounting in a global business environment. It provides practical examples and case studies from various industries, making it easy to apply the concepts to real-world scenarios. The emphasis on sustainability and innovation sets it apart from other cost accounting books, making it a valuable resource for managers and entrepreneurs looking to make informed decisions and drive success in today's competitive landscape.
Fortune Favors the Bold: What We Must Do to Build a New and Lasting Global Prosperity
Lester Carl Thurow | Harper Business

Fortune Favors the Bold: What We Must Do to Build a New and Lasting Global Prosperity

$11.90 $4.90 59% off

Goodreads rating: 3.58

$11.90 $4.90 59% off

If you've been feeling the ripples of globalization and wonder what it all means for our collective future, Lester Thurow's "Fortune Favors the Bold" comes as a critical resource. Thurow invites you to consider the potential of a balanced global economy where prosperity isn't just our ambition but a shared international goal. It's especially intriguing for anyone concerned about the US's role in the world markets or seeking enlightened perspectives on steering the global economy towards stability and fairness.
Solaris 9: The Complete Reference - Thryft
Orville C. Walker Jr. | Tata Mcgraw Hill

Solaris 9: The Complete Reference

$5.90 $3.90 34% off

Goodreads rating: 3.69

$5.90 $3.90 34% off

Recommendation: This book is a must-have for anyone working with or learning about the Solaris 9 operating system. It provides in-depth coverage of all aspects, from installation to administration, making it a valuable resource for both beginners and experienced professionals. Its comprehensive approach and clear explanations make it easy to understand and follow along.
Introduction to Managerial Accounting 8th Edition - Thryft
Ray Garrison, Peter Brewer, Eric Noreen  | Mcgraw-hill Interamericana De España S.l.

Introduction to Managerial Accounting 8th Edition

$11.90

Goodreads rating: 3.0

$11.90

90% off est. retail
If you're stepping into the waters of managerial accounting, Brewer's book is like having a compass. It's engaging and breaks down complex concepts into digestible chapters, which is particularly beneficial if you're not planning to become an accountant but need to grasp the essentials for another business role. Imagine finding clarity in a subject that can be daunting – that's what Brewer offers for future managers, marketers, or finance professionals like you.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

$10.90 $9.90 9% off

Goodreads rating: 3.25

$10.90 $9.90 9% off

89% off est. retail
If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region
George S. Yip | Basic Books

Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

$10.90

Goodreads rating: 3.5

$10.90

78% off est. retail
Looking to expand your business into the Asia-Pacific region? "Asian Advantage" is the strategic companion you need. Blending rigorous analysis with tangible strategies, this book by George S. Yip presents essential data and insights into the cultural and economic dynamics of the area. It's an invaluable resource for navigating one of the world's most promising economic landscapes.
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Valarie Zeithaml, Roland Rust, Katherine Lemon  | Free Press

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

$6.90

Goodreads rating: 3.42

$6.90

90% off est. retail
If you're keen on refining your company's approach to customer focus, "Driving Customer Equity" could be your roadmap. The authors introduce a model that transforms how you view the value of your customers, focusing on the longevity and profitability of customer relationships. Embrace this book for its clear articulation of concepts like Value Equity, Brand Equity, and Retention Equity, which can guide you to make lucrative strategic decisions in customer management, putting you ahead in the competitive market.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

$8.90 $5.90 34% off

Goodreads rating: 4.0

$8.90 $5.90 34% off

90% off est. retail
If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
The Money Culture - Thryft
Michael Lewis | Hodder & Stoughton

The Money Culture

$8.90

Goodreads rating: 3.48

$8.90

62% off est. retail
The Money Culture offers an insightful and unflinching look into the world of finance and the larger-than-life characters who shape it. Through Lewis's sharp reporting, readers will gain a deeper understanding of the ups and downs of money markets and the forces that drive them. This book is perfect for anyone interested in the inner workings of Wall Street and the larger culture of finance.
China and the WTO : Changing China, Changing World Trade - Thryft
Mark L. Clifford, Supachai Panitchpakdi  | Wiley

China and the WTO : Changing China, Changing World Trade

$9.90 $3.90 61% off

Goodreads rating: 3.79

$9.90 $3.90 61% off

89% off est. retail
This book is recommended for those interested in understanding the impacts of China's entry into the WTO on the global economic order. Dr. Supachai provides a unique perspective as the first director-general from a developing nation. The book delves into the key implications for the USA, Asia, and Europe, the strains that will be placed on the existing order, and the shift in the balance of global power as China overtakes Japan and matches the economic power of the US.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

$8.90 $7.90 11% off

Goodreads rating: 3.13

$8.90 $7.90 11% off

89% off est. retail
If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Marketing
Carl D. McDaniel | Longman

Marketing

$10.90 $4.90 55% off

Goodreads rating: 3.5

$10.90 $4.90 55% off

88% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Corporate Culture and Performance - Thryft
John P. Kotter | Free Press

Corporate Culture and Performance

$8.90 $5.90 34% off

Goodreads rating: 3.88

$8.90 $5.90 34% off

88% off est. retail
This book is a must-read for business leaders who want to understand how culture can impact the bottom line. The authors provide evidence of how flexible culture can help organizations to adapt to changing conditions and maintain their competitive edge. They also highlight the importance of strong leadership to guide culture and performance transformation. The real-world examples of successful company transformations make this book a practical and inspiring read for anyone interested in organizational culture.
1992 Legal Aspects Single European Market
Buhart Etal | Prentice Hall Europe (a Pearson Education Company)

1992 Legal Aspects Single European Market

$18.90 $11.90 37% off

Goodreads rating: 0.0

$18.90 $11.90 37% off

If you're intrigued by the intricacies of European economic integration, this detailed examination of legal aspects surrounding the single European market in 1992 might be just what you're looking for. It's an insightful resource for anyone studying European law or interested in how policies shaped the market.
Designing Effective Organizations: How to Create Structured Networks - Thryft
Michael Goold, Andrew Campbell  | Wiley

Designing Effective Organizations: How to Create Structured Networks

$10.90 $7.90 28% off

Goodreads rating: 3.5

$10.90 $7.90 28% off

89% off est. retail
If you're facing the challenges of aligning your company's structure with its strategic goals, this book is a must-read. Goold and Campbell delve into organizational design with a level of thoroughness that promises to replace vague decision-making with precise, actionable frameworks. Rooted in research and brimming with real-world applications, it stands as a guiding star for managers and leaders dedicated to crafting an efficient, effective organization that thrives on clarity and well-defined processes.
The Contract Scorecard - Successful Outsourcing By Design - Thryft
Sara Cullen | Routledge

The Contract Scorecard - Successful Outsourcing By Design

$7.90 $3.90 51% off

Goodreads rating: 3.33

$7.90 $3.90 51% off

99% off est. retail
The Contract Scorecard offers a balanced approach to outsourcing, allowing organizations to set clear goals and measure success from a holistic perspective. This book provides practical insights and case studies to help readers apply the Contract Scorecard approach in their own outsourcing initiatives. Highly recommended for businesses seeking to optimize their outsourcing arrangements and achieve long-term success.
Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management - Thryft
Michael Katzorke, Douglas A. Smock, Robert A. Rudzki  | J. Ross Publishing

Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management

$10.90 $7.90 28% off

Goodreads rating: 3.91

$10.90 $7.90 28% off

90% off est. retail
If you're in a position to influence your company's procurement and supply chain strategies, "Straight to the Bottom Line" is a treasure trove of executive insight. It doesn't just lay out the immense potential benefits in dry numbers—it provides a clear strategic framework and actionable advice. By focusing on achievable improvements, it could be the guide that helps transform your company's operational efficiency and financial performance.
Flexible Product Development: Building Agility for Changing Markets
Preston G. Smith | Jossey-bass

Flexible Product Development: Building Agility for Changing Markets

$13.90 $8.90 36% off

Goodreads rating: 3.67

$13.90 $8.90 36% off

If you're feeling bogged down by traditional, rigid product development processes, "Flexible Product Development" could be a breath of fresh air. Preston Smith offers practical tools and strategies for introducing flexibility into your projects. This could be especially relevant if you're looking to adapt quickly to market changes without the disruption and expense typically associated with mid-course adjustments. It's for anyone seeking to modernize their approach to innovation.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

$24.90 $6.90 72% off

Goodreads rating: 3.93

$24.90 $6.90 72% off

89% off est. retail
Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business
Vaughan Evans | Ft Publishing International

The Financial Times Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business

$18.90

Goodreads rating: 4.3

$18.90

36% off est. retail
If you're thinking of starting up a business or taking yours to the next level, this book is your ally. Vaughan Evans breaks down complex business strategy into digestible parts, offering practical advice and real-world examples. Think of it as your toolkit for planning and navigating the competitive business landscape.
Auditing
Alvin A. Arens | Prentice Hall Direct

Auditing

$10.90 $3.90 64% off

Goodreads rating: 4.04

$10.90 $3.90 64% off

87% off est. retail
If you're looking to understand the intricacies of auditing or are a student needing to ace that looming exam, this book proves to be an invaluable resource. With its clear explanations and practical approach, it breaks down complex concepts into digestible content that guides you towards a thorough grasp of auditing practices.
The Oil Palm Complex: Smallholders, Agribusiness and the State in Indonesia and Malaysia
Rob Cramb, Zahari Zen, John F. McCarthy  | Nus Press

The Oil Palm Complex: Smallholders, Agribusiness and the State in Indonesia and Malaysia

$33.90 $25.90 24% off

Goodreads rating: 4.0

$33.90 $25.90 24% off

63% off est. retail
If you're interested in understanding the intricate web of the oil palm industry and its impact on rural livelihoods, this book is a must-read. Through detailed studies and analysis, it uncovers the complex system that governs oil palm development in Indonesia and Malaysia. By exploring the interconnectedness of land, labor, and capital, it offers valuable insights into the industry's controversial social, economic, and environmental implications. Whether you're a researcher, policy-maker, or concerned individual, this book will equip you with the knowledge needed to advocate for a more equitable and sustainable rural development.
Strategies for Asia Pacific: Beyond the Crisis - Thryft
Philippe Lasserre, Hellmut Schütte  | Palgrave Macmillan

Strategies for Asia Pacific: Beyond the Crisis

$4.90 $3.90 20% off

Goodreads rating: 3.56

$4.90 $3.90 20% off

95% off est. retail
This book is a must-read for managers looking to expand their business into the Asia Pacific region. The authors stress the importance of understanding Asian markets, firms, and cultures to succeed in the region. The book provides insights into strategies for competing for customers and resources, as well as cooperating in joint ventures and alliances. The most unique and distinctive feature of the book is its emphasis on questioning traditional Western business assumptions and adopting a regional approach to management.
Marketing Planning and Strategy - Thryft
Subhash C. Jain | South-western College Pub

Marketing Planning and Strategy

$66.90

Goodreads rating: 3.6

$66.90

Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for today's global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguishes marketing strategy from marketing management.
Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer - Thryft
Kenneth Preiss, Steven L. Goldman, Roger N. Nagel  | Van Nostrand Reinhold

Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer

$10.90 $5.90 46% off

Goodreads rating: 3.6

$10.90 $5.90 46% off

89% off est. retail
This book could be a good read for those seeking to navigate and succeed in a rapidly changing business environment. With clear examples and practical insights, it provides strategies for companies and individuals to become agile and adapt to unpredictable circumstances. Its extensive research and updated vision make it an influential resource that can help differentiate winners from losers in the competitive landscape of the 21st century. Embrace change, thrive, and shape your own success story with this enlightening read!
Everything We Know Is Wrong: The Trend Spotters Handbook
Magnus Lindkvist | Marshall Cavendish International (asia) Pte L

Everything We Know Is Wrong: The Trend Spotters Handbook

$12.90 $7.90 39% off

Goodreads rating: 3.62

$12.90 $7.90 39% off

If you've ever felt skeptical about common wisdom or popular opinions, "Everything We Know Is Wrong" might resonate with you. Magnus Lindkvist isn't just speculating; he provides a grounded tour through evolving trends that question what we take for granted. It's a book that's as provocative as it is enlightening, suitable for anyone intrigued by what tomorrow might look like and how today's "truths" might not hold up.
China Street Smart
John Chan | Pearson Ft Press

China Street Smart

$17.90 $10.90 39% off

Goodreads rating: 3.9

$17.90 $10.90 39% off

80% off est. retail
If you're looking to dive into the Chinese market, "CHINA STREET SMART" is the trusty handbook you'll want by your side. The authors skip the fluff, offering you practical insights and real case studies drawn from their extensive experience. It's tailored for action-oriented professionals - expect to close the book with pragmatic strategies for turning Chinese business ventures into success stories.
The International Economy
Peter B. Kenen | Cambridge University Press

The International Economy

$40.90

Goodreads rating: 3.17

$40.90

If the intricate dance of global trade and finance sparks your curiosity, Peter B. Kenen's "The International Economy" could unravel the complexities for you. Its accessible approach demystifies international economics without drowning you in equations, while the diagrams help visualize concepts. Plus, it's a chance to delve into historical trade policies and contemporary issues, perfect for anyone looking to grasp the forces shaping our world's economy.
Strategic Marketing Planning and Control - Thryft
John Ensor, Ruth Ashford, Graeme Drummond  | Taylor & Francis

Strategic Marketing Planning and Control

$76.90 $19.90 74% off

Goodreads rating: 3.57

$76.90 $19.90 74% off

79% off est. retail
If you're aiming to boost your marketing expertise in an efficient way, "Strategic Marketing Planning and Control" is a solid pick. The authors, Drummond, Ensor, and Ashford, don't bog you down with overly technical language. Instead, they give you practical tools and techniques that are directly applicable to making savvy marketing decisions. This book might just become your go-to resource for cutting through the noise in the marketing world.
Statistics For Business - Decision Making And Analysis - Thryft
Robert Stine | Pearson

Statistics For Business - Decision Making And Analysis

$20.90 $3.90 81% off

Goodreads rating: 3.91

$20.90 $3.90 81% off

97% off est. retail
This book is perfect for business students and professionals who want to develop a deep understanding of how to use statistics in making strategic decisions. With its emphasis on real-world business scenarios, clear problem-solving framework, and practical software hints, this book equips readers with the necessary tools to analyze data, communicate results effectively, and make informed decisions. Whether you're a beginner or an experienced learner, this book will help you master statistical concepts and apply them to solve complex business problems.
Big Dragon: The Future of China: What It Means for Business, the Economy, and the Global Order
Arne de Keijzer, Dan Burstein  | Free Press

Big Dragon: The Future of China: What It Means for Business, the Economy, and the Global Order

$18.90 $4.90 74% off

Goodreads rating: 3.64

$18.90 $4.90 74% off

88% off est. retail
If you're navigating the business world, "Big Dragon" offers a crucial periscope into the future where China's influence is undeniable. With seasoned perspectives from authors like Burstein and de Keijzer, the book avoids the hype and fear often associated with China's rise. Instead, it provides a well-rounded, realistic view that can guide your strategic planning, especially as the global order shifts. It's a read that feels as relevant today as it was at the time of its publication, considering how China continues to shape the world's economic and political landscape.
Aftershock - Thryft
David Wiedemer | Wiley

Aftershock

$8.90 $3.90 56% off

Goodreads rating: 3.65

$8.90 $3.90 56% off

89% off est. retail
Considering the complex nature of today's global economy, 'Aftershock' may be particularly valuable to you if you're interested in safeguarding your investments against future crises. The authors who foresaw the 2008 financial collapse offer not just warnings but practical advice – providing you with a blueprint to navigate potential economic turmoil and find stability even as markets fluctuate. It's like a financial survival guide for the storms on the economic horizon.
Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World
Chuck Martin | Doubleday Business

Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World

$13.90 $4.90 65% off

Goodreads rating: 4.0

$13.90 $4.90 65% off

88% off est. retail
If you're trying to navigate the tightrope of satisfying immediate demands while keeping an eye on your long-term horizon, "Managing for the Short Term" could be your handbook. It's grounded in real-world corporate sagas, capturing insights from a plethora of executives. What stands out is the practical toolkit it offers, helping you to approach your daily tasks with strategic finesse. Great for a manager looking to infuse their short-term projects with long-term vision.
Guide to Investment Strategy: How to Understand Markets, Risk, Rewards and Behaviour

Guide to Investment Strategy: How to Understand Markets, Risk, Rewards and Behaviour

$10.90 $6.90 37% off

$10.90 $6.90 37% off

If you're keen on delving deeper into the intricacies of investment and understanding the psychology behind financial decisions, "Guide to Investment Strategy" is right up your alley. This book leans on a blend of traditional finance theory and the latest in behavioral analysis, offering you practical guidance on crafting investment strategies tailored to your goals. Whether you're trying to overcome common investment biases or allocate your assets wisely, Peter Stanyer's thorough exploration backed with relatable anecdotes makes complex finance concepts accessible and engaging.
Adding Value to Marketing - Thryft
David P. Doyle | Kogan Page

Adding Value to Marketing

$13.90 $5.90 58% off

Goodreads rating: 0.0

$13.90 $5.90 58% off

90% off est. retail
"Adding Value to Marketing" by David Doyle could be a good read for Marketing Managers, Executives, and Financial Controllers who are struggling to balance a tight marketing budget and achieve success. This book provides valuable insights on how to reduce costs and add value by recognizing the changing dynamics of the global marketplace, transforming the marketing department from a revenue to a profit center structure, and using techniques such as Activity Based Costing to budget for campaigns more effectively. Doyle also redefines the 4 Ps of business- Product, Price, Place, and Promotion- to examine whether they still make sense in terms of the customer profile, which could help readers create more segmented, targeted, and cost-effective marketing policies.
The New Macroeconomics: Imperfect Markets and Policy Effectiveness
Huw David Dixon, Neil Rankin  | Cambridge University Press

The New Macroeconomics: Imperfect Markets and Policy Effectiveness

$27.90

Goodreads rating: 0.0

$27.90

58% off est. retail
If you're intrigued by the dynamics of modern economics, "The New Macroeconomics" can offer you insight into how imperfect markets influence policy effectiveness. Its academic rigor makes it an enriching read for those who appreciate detailed economic theories and their applications in real-world scenarios. The collaborative expertise of the authors provides depth and diversity in perspective, a must-read for those studying or interested in macroeconomic policies.
Global Capitalism, Culture, and Ethics - Thryft
Richard A. Spinello | Routledge

Global Capitalism, Culture, and Ethics

$42.90 $10.90 75% off

Goodreads rating: 4.5

$42.90 $10.90 75% off

88% off est. retail
If you're intrigued by the crossroads of international business and moral philosophy, "Global Capitalism, Culture, and Ethics" could resonate with you. Spinello doesn't just skim the surface—he challenges readers to consider the multinational corporation as a pivotal player in ethical decision-making on a global stage. This book will give you a nuanced perspective on the moral responsibilities that come with corporate power and influence in our interconnected world.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.