Business Books
Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.
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William R. Boulton
|
Prentice
Hall
Business Policy: The Art of Strategic Management
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Goodreads rating: 5.0
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If understanding the foundational strategies of business in the context of the 1980s interests you, "Business Policy" by William R. Boulton is a piece of history that may provide valuable insights. Its exploration of strategic management during a transformative era for business can help draw parallels to today's challenges and strategies.
David Soskice, Wendy Carlin |
Oxford
University
Press
Macroeconomics: Institutions, Instability, and the Financial System
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Goodreads rating: 4.05
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As you're delving into the world of economic policy and financial systems, this book stands out by successfully integrating the modern monetary framework with the workings of the financial system, discussing how the two interplay, especially in times of crisis. The book acknowledges the shortcomings of traditional macroeconomic models and offers a comprehensive approach to understanding crucial aspects like the creation of money, the behavior of financial institutions, and the role of central banks. If you're aiming to grasp the complexities of macroeconomics and the financial sector, particularly with an eye towards financial crises and policy responses, this text is a splendid springboard that will equip you with both the theoretical understanding and practical tools via its online resource center.
Klaus Meyer
|
Cengage
Learning
International Business
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Goodreads rating: 4.0
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If you're looking to grasp the complexities and dynamics of the business world on a global scale, "International Business" by Mike Peng could be your new guidebook. Peng's work is respected for translating scholarly research into actionable insights. Whether you're an academic, a professional aiming to expand your international business strategy, or simply a curious learner, this book provides a thorough education on what sets successful firms apart on the worldwide stage, with contemporary examples and a focus on emerging markets.
Swee Hoon Ang, Hua Hoon, Ang Swee Hoon |
Mcgraw-hill
Surviving the New Millennium: Lessons from the Asian Crisis
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If you're into economics or business strategy, 'Surviving the New Millennium' might catch your interest. Swee Hoon Ang dives deep into the causes of the Asian financial crisis and seamlessly ties those lessons to future-proofing businesses. It's a blend of historical analysis and forward-looking advice, bridging past crises with anticipatory strategy—a valuable perspective for professionals seeking to comprehend and navigate economic turbulence.
Michael de Kare-Silver
|
Palgrave
Macmillan
E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers
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Goodreads rating: 3.0
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This book will be a good read for business owners and entrepreneurs who want to understand the impact of electronic shopping on traditional retail and manufacturing industries. The author provides a roadmap for survival and includes interviews with major players such as Dixons and Amazon.com. The book is also updated to include recent developments such as digital television, making it a relevant and insightful guide for navigating the world of e-shopping.
Clyde V. Prestowitz Jr.
|
Basic
Books
Three Billion New Capitalists: The Great Shift of Wealth and Power to the East
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Goodreads rating: 3.71
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If you're intrigued by the dynamics of global economic change, "Three Billion New Capitalists" will take you on a thoughtful journey through the challenges and transformations taking place. Clyde Prestowitz offers a compelling analysis that unveils the shifting balance of power and wealth from the West to the East. This book serves as an insightful and critical primer for anyone interested in understanding the current and future stakes in the global economy.
Robert J. Shiller, George A. Akerlof |
Princeton
University
Press
Phishing for Phools: The Economics of Manipulation and Deception
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Goodreads rating: 3.43
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If you've ever suspected that market deals aren't always what they seem, "Phishing for Phools" will resonate with you. Nobel laureates Akerlof and Shiller expertly peel back the layers of deception inherent in free markets, revealing the psychological games played on consumers. It's a revelatory read that enlightens and empowers by showing how knowledge can protect us from being economic "phools."
Jonas Ridderstrale, Kjelle A. Nordstrom |
Financal
Times
Management
Funky Business: Talent Makes Capital Dance
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Goodreads rating: 3.88
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If you're tired of traditional business wisdom and hungry for a fresh perspective that dances to the beat of innovation, "Funky Business" might just be the tune you're looking for. Nordstrom and Ridderstrale shake up the status quo with their energetic insights into how talent and originality drive success in today's hyper-competitive world. Perfect for the maverick thinker who believes that being different is not just good—it's essential.
Yadong Luo
|
World
Scientific
Publishing
Company
Guanxi and Business
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If you find yourself drawn to stories of tradition versus change, "Guanxi and Business" could resonate with you. Stepping into the halls of St. Oswald's through Roy Straitley's seasoned perspective, you'll experience the tension of an institution on the brink of transformation. The book vividly captures the struggles and the atmospheric details, making it a gripping read for anyone interested in the dynamics of power, heritage, and education.
Buhart Etal
|
Prentice
Hall
Europe
(a
Pearson
Education
Company)
1992 Legal Aspects Single European Market
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If you're intrigued by the intricacies of European economic integration, this detailed examination of legal aspects surrounding the single European market in 1992 might be just what you're looking for. It's an insightful resource for anyone studying European law or interested in how policies shaped the market.
Kenichi Ohmae
|
Wharton
School
Pub
The Next Global Stage: Challenges and Opportunities in Our Borderless World
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Goodreads rating: 3.57
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If the future of business fascinates you or if you're looking to understand how globalization shapes strategies on the global stage, Kenichi Ohmae's "The Next Global Stage" provides thought-provoking insights. Ohmae has a reputable foresight into economic trends, and he maps out the dynamics with a clarity that's invaluable for businesses and individuals aiming to prosper in the increasingly interconnected world. This is a guide from a seasoned strategist to help steer you successfully through the intricacies of a borderless economy.
Colin Price, G. William Dauphinais, Grady Means |
Wiley
Wisdom of the CEO - 29 Global Leaders Tackle Today's Most Pressing Business Challenges
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Goodreads rating: 3.21
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If you're intrigued by the minds steering major corporations, "Wisdom of the CEO" offers a gold mine of insights. You'll be privy to the strategic thinking of 29 global leaders as they navigate pressing issues like e-commerce and disruptive tech. This isn't just business theory; it's a collection of blueprints from those at the helm of industry giants, perfect for anyone looking to understand or replicate their success.
Ulrich Steger, Matthias Winter |
Wiley
Managing Outside Pressure - Strategies for Preventing Corporate Disasters
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This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Joseph T. Wells
|
Wiley
Corporate Fraud Handbook: Prevention and Detection
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Goodreads rating: 4.04
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If you're concerned about the vulnerabilities in corporate systems or are responsible for safeguarding your company's integrity, Joseph T. Wells' "Corporate Fraud Handbook" is a comprehensive tool that could be invaluable. It dives deep into the motivations behind fraud and the mechanisms to detect and prevent it, combining practical advice with real-world examples. It’s a significant resource for professionals aiming to create a fortified, ethical business environment.
Jack Perkowski
|
Crown
Business
Managing the Dragon - How I'm Building a Billion-Dollar Business in China
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Goodreads rating: 3.74
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If you're intrigued by the East-West commercial nexus and the unique challenges of the Chinese market, "Managing The Dragon" is a tailor-made guide for you. Jack Perkowski's first-hand account weaves practical wisdom with the excitement of untapped potential. It's a playbook imparting valuable insights for entrepreneurs and business enthusiasts looking to understand and conquer this economic giant.
Thomas G. Gunn
|
Ballinger
Pub.
Co
Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer
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This book is a great read for anyone who wants to understand how to optimize manufacturing processes and transform their business into a world-class manufacturer. The author provides practical insights and strategies to streamline production, reduce costs, and enhance efficiency, giving readers a competitive edge in today's market. The book also includes real-life examples and case studies that illustrate the concepts in action.
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If you're intrigued by the tactile world of retail and its traditional charm, this book offers a deep dive into managing physical stores. It's a must-read for those who appreciate the intricacies of brick-and-mortar operations and wish to understand the foundations that underpin successful retail strategies in an increasingly digital age.
William A. Cohen
|
John
Wiley
&
Sons
Model Business Plans for Product Businesses
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Venturing into business can be overwhelming, but "Model Business Plans for Product Businesses" might just be the compass you need. By providing detailed templates and savvy insights, it strips away the intimidation of business plan writing. Its real-world examples ground the advice, giving you a robust foundation to adapt for your unique product or service—a true asset for new entrepreneurs or seasoned pros seeking a fresh approach.
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This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
Carole Page, Denny Meyer |
Mcgraw-hill
Book
Company
Australia
Pty
Ltd
Applied Research Design for Business Management
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Goodreads rating: 4.0
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Recommendation: If you want a comprehensive and practical guide to understanding research design for business, this book is for you. It covers both quantitative and qualitative approaches and takes you from basic descriptive statistics to advanced multivariate techniques. The author's accessible writing style ensures that this book is not just informative but also easy to understand, making it a valuable tool for graduate students and professionals alike.
Douglas D. Purvis, Richard G. Lipsey, Peter O. Steiner |
Harper
And
Row
Economics/International Edition
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Goodreads rating: 3.85
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This thoroughly revised edition provides a complete, balanced introduction to economics and to the most important issues facing the world's economies at the turn of the millennium. In addition to fine-tuning and streamlining the prose and the overall presentation, the authors have comprehensively updated the text and the applications to reflect recent economic developments and topics of current interest. Students in particular will find the Study Guide, with its practice questions, exercises, and problems, to be an excellent source of study support and extra review material. It is available in both a one- and a two-volume edition.
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This book is an essential guide to managing a comfortable yet sustainable household. With easy-to-follow tips and practical advice, Living Smart Home Econ equips readers with the knowledge and skills to make informed decisions about their home and lifestyle. Its most distinctive feature is its emphasis on balancing economic efficiency with environmental responsibility, making it an ideal read for anyone who wants to live smart and live well.
Steve Carter
|
Butterworth-heinemann
International Marketing Strategy, 2003-2004 - CIM Coursebook
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If international marketing is your playing field or you're gearing up for CIM examinations, this coursebook by Steve Carter is tailor-made for you. With access to an online platform offering notes, key topic tutorials, and searchable content, it's a comprehensive guide that seamlessly integrates learning with practical online resources, preparing you for success in the world of international marketing strategy.
Kim B. Clark, Steven C. Wheelwright |
Free
Press
Managing New Product and Process Development Text and Cases
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Goodreads rating: 3.36
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If you're intrigued by the art of innovation and competitiveness, this book is right up your alley. Clark and Wheelwright offer practical insights into accelerating product and process development, a skill that's vital in today's fast-paced market. The focus on tangible principles makes it particularly valuable for professionals looking to refine their development strategies and maintain an edge in their industries.
Murray Weidenbaum, Samuel Hughes |
Free
Press
The Bamboo Network : How Expatriate Chinese Entrepreneurs are Creating a New Economic Superpower in Asia
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Goodreads rating: 3.44
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Describes how expatriate Chinese entrepreneurs are building business empires in Southeast Asia
Saurav Roychoudhury
|
Lap
Lambert
Academic
Publishing
Initial Public Offerings, Liquidity, and Corporate Governance
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If the stock market fascinates you and you're intrigued by what makes some companies thrive after going public while others falter, this book is your deep dive into that world. It's not just theoretical—it connects the dots between the dry facts and the dynamic forces of governance and growth. For anyone with a vested interest in corporate finance or considering investing in IPOs, the analytical approach in this book can sharpen your understanding of the market's undercurrents.
Lloyd C. Russow Vern Terpstra
|
Dryden
Press
International Marketing
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International Marketing is a comprehensive guide for anyone looking to understand the intricacies of global business. The expertise of its authors, Michael R. Czinkota and Ilkka Ronkainen, is evident in the wealth of information provided, making it a must-read for students and professionals in the field. The book stands out for its emphasis on export promotion and development, and its focus on practical strategies for global business success.
Eamonn Kelly, Peter Leyden, Members of Global Business Network |
Basic
Books
What's Next: Exploring the New Terrain for Business
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"What's Next" offers a smorgasbord of visionary perspectives, ideal for anyone intrigued by the forces molding our business future. Think of it as conversing with fifty great minds over coffee, getting a multi-angled snapshot of what's to come. Whether you're an entrepreneur, a student of trends, or someone poised to pivot with the times, this compilation of interviews will provide you with a well-rounded guide to navigating the uncertainties ahead.
Milind M. Lele
|
Crown
Business
Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business
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If the business battlefield feels daunting to you, "Monopoly Rules" could be your tactical guide. Milind Lele provides insight into dominating your market space, making it yours alone to profit from significantly. Think Starbucks and their command over coffee aficionados—that's the kind of monopoly appeal Lele discusses. It's a strategic wakeup call, especially useful when the usual business mantras feel worn and ineffective. This book might just be the key to shifting your mindset from the crowded competition to creating your own blue ocean where you're the unmatched player.
Jess Lederman, Robert A. Klein |
Wiley
Global Asset Allocation - Techniques For Optimizing Portfolio Management
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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Dan Burstein
|
Simon
&
Schuster
Turning the Tables: A Machiavellian Strategy for Dealing with Japan
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Turning the Tables offers a unique insight into the interdependent economic relationship between the US and Japan. Burstein challenges the "get tough" attitudes of his contemporaries and suggests embracing Japan as a partner in rebuilding the US economy. His proposal for a Trans-Pacific economic community not only illuminates a road toward long-term solutions to conflicts in US-Japan relations but also offers a blueprint for stimulating new economic growth, raising productivity, and creating jobs.
Mandyam M. Srinivasan
|
Mcgraw
Hill
Building Lean Supply Chains with the Theory of Constraints
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Goodreads rating: 3.9
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"Building Lean Supply Chains with the Theory of Constraints" is a great read for business owners and supply chain managers who are looking to optimize their supply chain. The book expertly fuses together the concepts of Lean and Theory of Constraints, making it an essential resource for those who want to create a smoother flow of goods and services through their supply chain. Furthermore, the book provides readers with innovative strategies along with tried and tested tools and techniques to help ensure true bottom line results."
Douglas J. Dalrymple
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John
Wiley
And
Sons
Ltd
Marketing Management - Text and Cases
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"If you're an MBA or undergraduate student, this book could be a great fit for your marketing courses. With its comprehensive coverage of marketing management, and numerous case studies, this book is an excellent tool to help you apply what you learn to real-life scenarios. You'll gain a deeper understanding of marketing research, consumer products, foreign companies doing business in the USA, and competitive analyses and product positioning. Additionally, the book has three new chapters on direct marketing, sales promotion, and distribution management, which add even more value to an already comprehensive textbook."
Stephen A. Moscove, Nancy A. Bagranoff |
Wiley
Core Concepts of Accounting Information Systems
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Goodreads rating: 3.19
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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
Mary Alice Hines
|
Wiley
Shopping Center Development and Investment: Real Estate for Professional Practitioners
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If you're fascinated by the cogs of the real estate machine, particularly shopping centers, this book could serve as your compass. It's a wealth of knowledge that meticulously uncovers the multiple layers of development and investment, ranging from financing to management. It's like having a seasoned guide by your side, explaining how to navigate the ever-evolving terrain of retail spaces and consumer hubs.
Wei Chiang, Alan Chong, Jiang Wei |
China
Books
Periodical
Inc
Chinese Business Strategies
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If you're intrigued by how historical practices still resonate in today's fast-paced market, "Chinese Business Strategies" is your key to understanding this endurance. The book isn't just a history lesson; it's a bridge across time, demonstrating how ancient strategies can be adapted for modern success. It's a thought-provoking read for anyone interested in the subtleties of cross-cultural business tactics and longevity.
Harvey Rosen, Michael L. Katz |
Richard
D
Irwin
Microeconomics
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Goodreads rating: 3.77
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If you've ever felt daunted by dense economic texts, Michael L. Katz's "Microeconomics" could change that. It's a book that simplifies complex concepts without heavy reliance on mathematics, making it ideal for those who want a clear understanding of microeconomic principles. It's specially tailored for students, ensuring that it's pedagogically sound and accessible. Plus, the calculus supplement is a handy bonus for anyone wanting to delve a little deeper.
Patricia Seybold
|
Random
House
Business
Books
The Customer Revolution: How to Thrive When Customers Are in Control
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If you're keen to understand the momentum shift in modern business where customer power reigns supreme, "The Customer Revolution" is an eye-opener. Patricia Seybold's detailed analysis, backed by global case studies, positions the book as a must-read for entrepreneurs and executives who aim to keep their businesses flexible and responsive to customer needs. It's as much a strategic guide as it is a prophetic look into the ever-evolving marketplace.
Rob Cramb, Zahari Zen, John F. McCarthy |
Nus
Press
The Oil Palm Complex: Smallholders, Agribusiness and the State in Indonesia and Malaysia
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If you're interested in understanding the intricate web of the oil palm industry and its impact on rural livelihoods, this book is a must-read. Through detailed studies and analysis, it uncovers the complex system that governs oil palm development in Indonesia and Malaysia. By exploring the interconnectedness of land, labor, and capital, it offers valuable insights into the industry's controversial social, economic, and environmental implications. Whether you're a researcher, policy-maker, or concerned individual, this book will equip you with the knowledge needed to advocate for a more equitable and sustainable rural development.
Yuval Cohen
|
Crc
Press
Introduction to Industrial Engineering
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If industrial engineering piqued your interest or if you're considering this field as a career path, "Introduction to Industrial Engineering" can be a cornerstone for your studies and understanding. Written to bridge the gap between theory and practice, it provides a comprehensive overview of the role, tools, and essential psychological and ergonomic considerations within the profession. By exploring the new developments and traditional aspects of industrial engineering, this book could serve as both a foundational text and a springboard for further specialization.
Ted Bruning
|
Economist
Books
Pocket Strategy
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If you're looking to sharpen your business acumen, "Pocket Strategy" is a must-read. It breaks down complex strategic concepts into bite-sized essays that are easy to digest. The extensive glossary of terms ensures you’ll be talking the talk in no time. This book is like your compact business mentor, perfect for quick reference or a deep dive into the world of corporate strategy.
Wouter ten Have, Frans Steven, Stevn Ten Have |
Prentice
Hall
Key Management Models
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This book could be a good read for you if you are looking for a comprehensive guide to different management models. With a focus on key management concepts and strategies, it provides practical insights and frameworks that can help you improve your decision-making and drive results. Whether you are a seasoned manager or just starting your career, this book offers valuable knowledge to enhance your management skills and achieve professional success.
Peter J. Capezio
|
Mcgraw
Hill
Manager's Guide to Business Planning
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Goodreads rating: 3.4
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If you're aiming to steer your business to success, consider this guide your compass. With a pragmatic approach to setting and achieving goals, "Manager's Guide to Business Planning" distills complex concepts into actionable steps. Whether it's crafting a robust budget or engaging your team in the company's vision, this book can turn the daunting task of planning into a structured and, quite possibly, an enjoyable journey. It's ideal for anyone looking to bring method to the madness of managing a business.
Bernard W. Taylor III
|
Pearons
Prentice
Hall
Introduction to Management Science
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$5.90
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Goodreads rating: 3.84
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This book is perfect for management students who struggle with math. It offers easy-to-understand techniques and practical solutions that can be easily applied to real life business scenarios. Users will appreciate the spreadsheets and computer-based examples, which make the subject more accessible and engaging. Overall, this book is a fantastic resource for anyone who wants to develop a logical approach to problem-solving in the business world.
Hiroshi Komiyama
|
Springer
Beyond the Limits to Growth - New Ideas for Sustainability from Japan
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$11.90
$7.90
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Goodreads rating: 3.73
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$11.90
$7.90
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If the current environmental and social challenges feel overwhelming to you, Komiyama’s "Beyond The Limits To Growth" could bring a refreshing dose of optimism. It's not just a feel-good read; it’s grounded in detailed research and real-world initiatives, like Japan's Platinum Society Network. By exploring the confluence of industry, government, and academia, this book might just shift your doubts to a conviction that creative solutions for sustainability are indeed within reach.
Chuck Martin
|
Doubleday
Business
Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World
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$13.90
$6.90
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Goodreads rating: 4.0
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If you're trying to navigate the tightrope of satisfying immediate demands while keeping an eye on your long-term horizon, "Managing for the Short Term" could be your handbook. It's grounded in real-world corporate sagas, capturing insights from a plethora of executives. What stands out is the practical toolkit it offers, helping you to approach your daily tasks with strategic finesse. Great for a manager looking to infuse their short-term projects with long-term vision.
Meng Hye Lee
|
Addison-wesley
Accounting for Specialized Industries and Operations in Singapore
$15.90
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Goodreads rating: 0.0
$15.90
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If you're delving into the intricacies of Singapore's business landscape, this comprehensive book by Meng Hye Lee can be an invaluable resource. Not only will it provide you with detailed insights into accounting for specialized industries, but it will also equip you with operational knowledge pertinent to the region's unique business environment. It's a must-have for professionals seeking to master accounting standards and practices in Singapore.
Boardroom Matters Vol II: Of Conformance and Performance in Corporate Governance
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$3.90
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Navigating boardrooms can be as complex as it is intriguing. "Boardroom Matters Vol II" is like a compass for anyone involved in or interested in corporate governance. It's distilled wisdom from Singapore's leading directors, offering practical advice on balancing conformance with performance—a must-read for professionals aiming to excel in the corporate world.
Gregory J. Millman
|
Bantam
Pr
Ltd
Around the World on a Trillion Dollars a Day
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$9.90
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Goodreads rating: 4.0
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$37.11
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This book takes you deep into the clandestine world of international finance, shifting your perspective on how governments and markets interact. Its unique vantage point on the sheer power wielded by traders can be both enlightening and unsettling for anyone intrigued by the intricacies of the global economy. Millman offers an insightful critique that remains relevant for understanding current financial dynamics.
Ian Gotts, Dominic Rowsell |
Capstone
Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules
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Goodreads rating: 3.84
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Imagine you have an innovative product but it's not getting the traction you expected. This book peels back the layers on why that might be, diving into the nuances of different buying cultures and how they directly impact sales. It's not just about the product, but about aligning what you offer with how your customers approach purchasing. For anyone in a tech company, or involved in the sale of innovation, this book offers a transformative approach to understanding and navigating the often-misunderstood intersection of product offering and buying culture.
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Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.
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