Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Successful Manager's Handbook : Development Suggestions for Today's Managers - Thryft

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This book serves as a comprehensive guide to equip managers at all levels with the knowledge to thrive in today's dynamic business environment. The author, Brian L. Davis, offers practical tips and development suggestions that can be implemented immediately. The book provides detailed insights on how to tackle managerial challenges such as delegation, motivation, and communication. One of the key takeaways is the emphasis on fostering a learning culture within an organization. Reading this book will help managers refine their skills and techniques to become more effective in their roles.
Cash In On Cash Flow: How to Make Full-Time Income with Part-Time Effort in America's Hottest New Business - Thryft

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This book could be a good read for someone who is interested in generating income through unconventional means. Cash In On Cash Flow provides invaluable information on how to capitalize on cash payments owed to others, offering an opportunity to make money with just a part-time commitment. With its comprehensive guidance and practical tips, this book empowers readers to unlock their financial freedom and achieve success in America's hottest new business. So, if you're looking to earn a full-time income with minimal investment, this book is your ultimate guide.
How to Keep Score in Business					Accounting and Financial Analysis for the Non-Accountant - Thryft
Robert Follett | Ft Press

How to Keep Score in Business Accounting and Financial Analysis for the Non-Accountant

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Goodreads rating: 3.6

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If numbers seem like a foreign language to you, then "How to Keep Score in Business" might just be your Rosetta Stone. The author, Robert J. R. Follett, breaks down balance sheets and income statements in a way that makes financial analysis accessible for the non-accountant. It's a pragmatic book that could empower you to make more informed decisions whether you're managing a business or deciding on your next investment. Understanding the financial game is essential, and this book is a coach in paper form.
The Workforce Scorecard - Managing Human Capital To Execute Strategy - Thryft

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This book could be a good read for anyone in a leadership or HR role looking to effectively manage and leverage their workforce. It provides practical strategies for viewing and measuring employee contribution to strategic goals, and emphasizes the importance of collaboration between line managers and HR professionals. With its focus on creating a Workforce Scorecard, it offers valuable insights on how to identify and measure the behaviors, competencies, mindset, and culture required for workforce success. This book is a must-read for those seeking to achieve strategic success through effective human capital management.
Options For The Stock Investor: How Any Investor Can Use Options to Enhance and Protect their Return - Thryft
James B. Bittman | Mcgraw-hill

Options For The Stock Investor: How Any Investor Can Use Options to Enhance and Protect their Return

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Goodreads rating: 3.75

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If you've been curious about stock options but concerned about the risks, this book might just demystify the process for you. James Bittman breaks down complex trading strategies into digestible insights that could help you complement your long-term investment philosophy. Whether you're conservative or willing to embrace a little more risk, this resource aims to empower your portfolio with new tools for potential gains.
Learning and Development - Thryft
Andrew Rae, Kathy Beevers  | Chartered Institute Of Personnel And Development

Learning and Development

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Goodreads rating: 3.9

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If you're aiming for the Learning and Development Practice Certificate or already in the L&D field, this book is invaluable. It aligns perfectly with the revised units of the certificate, making it a solid resource for study and practice. Beevers and Rea's comprehensive approach means you won't miss a thing in your quest to excel in your L&D career.
The Accidental Trader
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Daniel Ang | Traders Academy International

The Accidental Trader

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Goodreads rating: 3.5

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If you've ever considered dipping your toes into the stock market without a solid plan, "The Accidental Trader" might be just the cautionary yet inspiring tale you need. Daniel Ang's personal story offers a raw look into the trials and terrors of trading, and it could serve as an engaging blend of entertainment and education for your financial ventures.
Getting To VITO (The Very Important Top Officer) - 10 Steps To VITO's Office - Thryft
Anthony Parinello | Wiley

Getting To VITO (The Very Important Top Officer) - 10 Steps To VITO's Office

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Goodreads rating: 3.58

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This book could be a good read for you because it provides a comprehensive 10-step plan on how to effectively reach the top decision-makers in a company. Anthony Parinello shares his vast sales experience and practical advice, teaching you how to pre-qualify the real VITO, establish value, and overcome objections. With his expert guidance, you'll be equipped with the tools to make a lasting impression and become a trusted advisor to these highly influential individuals.
Learn to Earn: A Beginner's Guide to the Basics of Investing and Business

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If you've ever been curious about how the stock market ties together with the everyday businesses you're familiar with, "Learn to Earn" is a must-read. Peter Lynch, a seasoned investor, teams up with John Rothchild to break down financial concepts in an approachable manner. This isn't just a book, it’s a potential turning point in your financial literacy journey, especially if you're starting early and looking to make informed choices for your future.
The Freshfields Guide to Arbitration Clauses in International Contracts

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Crafting a tight, reliable arbitration clause in a cross-border contract isn't just about legal expertise; it requires an understanding of potential conflicts and cultural nuance. "The Freshfields Guide" serves as a practical companion—it's like having a panel of seasoned experts whispering in your ear as you draft or negotiate these crucial provisions. Their experience translates into clear, actionable advice that'll save you and your clients headaches down the road.
Job Applications In A Week : Get That Job In Seven Simple Steps - Thryft

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This book would be a good read for individuals who want to ensure that their next job application is successful. The book is structured into chapters that give key points to the process. It also includes optional questions that enable readers to internalize the lessons. The cartoons and diagrams included serve to make the read more enjoyable and effective. After reading this book, users will have the insider secrets required to create an excellent job application.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

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If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON - Thryft
Thom Mayne | Oro Editions

LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON

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Goodreads rating: 3.0

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For the aesthete enchanted by architecture, "LIVE AND WORK" offers more than a coffee table book; it provides a deep dive into the innovative work of Shubin and Donaldson. It's an exploration of space that blurs the lines between living and working spaces, tailored for those inspired by the fluidity of modern design and cultural narratives. If you appreciate architecture that speaks to lifestyle and context, this monograph will enrich your perspective on design.
The CV Book : Your definitive guide to writing the perfect CV - Thryft
James Innes | Ft Pr

The CV Book : Your definitive guide to writing the perfect CV

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Goodreads rating: 3.97

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The CV Book is a must-read for anyone looking to create a standout resume. Providing expert advice and practical tips, Innes helps readers identify common mistakes and create a winning CV that highlights their skills and experiences. With tried and tested principles, this book is sure to help job seekers land their dream job.
No More Consultants: We Know More Than We Think - Thryft
Geoff Parcell | Wiley

No More Consultants: We Know More Than We Think

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Goodreads rating: 3.36

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"No More Consultants" could resonate with you if you've ever felt that the solutions to your organization's challenges lie within your own team's collective expertise. This book empowers you to tap into that internal knowledge, offering practical tools to foster internal growth and self-reliance. You'll learn to value and utilize the capabilities you already possess, potentially saving money and improving efficiency by minimizing the need for external consultants. With real-world examples to demonstrate its points, it's a compelling read for any leader or manager looking to harness the power of internal resources.
Working With Difficult People
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Solomon | Prentice Hall Press

Working With Difficult People

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Goodreads rating: 3.52

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If you've endured stressful days thanks to challenging colleagues, 'Working With Difficult People' could be your roadmap to peace. Muriel Solomon offers not just sympathy, but a trove of strategies to transform these trials into manageable interactions. The book's real-life scenarios serve as a guide to understanding and handling those who seem intent on making your work life harder. It's like a first-aid kit for office drama—read it and you'll feel prepared to turn office battlegrounds into grounds for professional growth and improved relationships.
The Politics Of Promotion - How High-Achieving Women Get Ahead And Stay Ahead - Thryft

The Politics Of Promotion - How High-Achieving Women Get Ahead And Stay Ahead

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This book is perfect for women who are ambitious and want to advance in their careers. It provides valuable insights on how to navigate office politics, build relationships, and avoid common pitfalls that can hinder professional growth. By focusing on the importance of understanding the dynamics of the workplace, this book offers practical strategies that can help women break into the circles of power and influence. Whether you're just starting out or looking to climb the corporate ladder, The Politics of Promotion offers a proven method for achieving professional recognition and success.
Write To Sell - The Ultimate Guide To Great Copywriting - Thryft

Write To Sell - The Ultimate Guide To Great Copywriting

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If you want your words to make an impact and sell, "Write to Sell" is the practical handbook you need. Andy Maslen delivers actionable advice, case studies, and exercises that will sharpen your copywriting skills. This book is the tool you require to turn your writing into a powerful selling machine, whether you're a seasoned writer or just starting out.
The Transactional Manager: How to Solve People Problems With Transactional Analysis - Thryft
Abe Wagner | Abe Wagner & Assoc

The Transactional Manager: How to Solve People Problems With Transactional Analysis

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Goodreads rating: 3.85

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If you're looking to tackle office dynamics and improve your management style, "The Transactional Manager" by Abe Wagner could be a game-changer for you. Wagner introduces transactional analysis as a tool to better understand and navigate interpersonal relationships in the workplace. You'll learn practical techniques to resolve conflicts and foster a positive environment, which could transform how you lead and work within your team.
Problem-based Learning Innovation: Using problems to power learning in the 21st century - Thryft

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This book could be a good read for educators and training institutions seeking to innovate their teaching methods. Through a holistic perspective, the author highlights the power of problem-based learning (PBL) in preparing students for a knowledge-based economy. With practical insights and guidance, this book shows how to effectively integrate PBL into curricula, making it an essential resource for those looking to transform education and engage students in a more interactive and meaningful way.
It's Not My Department!: How America Can Return to Excellence--Giving an - Thryft
Peter Glen | Berkley Trade

It's Not My Department!: How America Can Return to Excellence--Giving an

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Goodreads rating: 4.25

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"It's Not My Department!" is a perfect book for business owners, managers, or individuals who want to learn the art of customer service excellence. Peter Glen outlines practical and effective strategies to meet and exceed customers' needs, making them want to return. The book provides a valuable insight into customer behavior and highlights the importance of exceptional service in achieving business success. Readers will be able to apply the principles to any industry and enhance their customer service skills.
Financial Accounting					Reporting, Analysis and Decision Making - Thryft
Chrisann Lee, Shirley Carlon, Rosina McAlpine  | Wiley

Financial Accounting Reporting, Analysis and Decision Making

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Goodreads rating: 1.5

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If accounting numbers tend to maze you, "Financial Accounting" could illuminate your path. Its interactive, digital-first approach breaks down complex concepts into understandable parts, making self-study less daunting. Imagine tiptoeing through financial reports with newfound confidence. This book supports this transformation, making it well-suited for learners eager to ace their accounting exams.
The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
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If you've got a brilliant business idea simmering in your mind but your wallet is echoing empty halls, Seth Godin's "The Bootstrapper's Bible" might just be your guide to turning that idea into reality. Godin is a master at distilling complex business concepts into actionable advice, especially for those with more creativity than capital. You'll find his 'magic rules' and 'commandments' aren't just inspiring—they're practical stepping stones to bootstrap your way to success without a financial safety net.
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work - Thryft
Eric R. Baron | Wiley

Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

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Goodreads rating: 2.67

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If you're aiming to up your sales game and tap into the collective strength of your team, "Innovative Team Selling" is a valuable playbook. It's not just about personal skill enhancement; it's about nurturing a harmonious environment where team synergy amplifies individual efforts. Eric Baron unpacks the essence of successful team collaboration with actionable advice that can transform how you approach sales in a globally competitive market. This book can become the cornerstone of not just your sales strategy, but also your team's cohesion and growth.
You, Property and Your Pension : Using Bricks and Mortar as the Safe Route to a Secure Retirement - Thryft
Ajay Ahuja | How To Books Ltd

You, Property and Your Pension : Using Bricks and Mortar as the Safe Route to a Secure Retirement

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Goodreads rating: 3.0

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This book is a great read for those who are looking for alternative ways to secure their future financially. Ahuja puts forth a compelling case for using property investment to build a secure retirement nest, complete with valuable information about tax, pension tables, forms, property websites, and buy-to-let mortgage providers. Whether you're a seasoned investor or someone looking for a new way to allocate your retirement savings, this book is sure to provide valuable insights.
If it Ain't Broke ... Break it! - Thryft
Robert J. Kriegel, Louis Palter  | Business Plus

If it Ain't Broke ... Break it!

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Goodreads rating: 3.77

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This book is perfect for entrepreneurs and business leaders looking to push the boundaries and think outside the box. Reviewers have praised its practical tips for staying competitive in a rapidly-changing corporate landscape, and its emphasis on taking risks to achieve success. Its most unique and distinctive feature is its focus on disrupting conventional thinking and embracing change as a way to thrive.
West Point Leadership Lessons: Duty, Honor and Other Management Principles - Thryft
Scott Snair | Sourcebooks

West Point Leadership Lessons: Duty, Honor and Other Management Principles

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Goodreads rating: 3.83

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If you're eager to lead with integrity and responsibility, this book can offer you a fresh perspective. West Point's rigorous values can provide a blueprint for solid leadership in any arena, and author Scott Snair adeptly translates military ethos into a civilian context. Walk away inspired to apply these time-honored values to your daily management challenges.
How to Say It Style Guide - Thryft
Rosalie Maggio | Prentice Hall Press

How to Say It Style Guide

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Goodreads rating: 3.0

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Whether you're hammering out a business report or crafting an email that needs to impress, Rosalie Maggio's "How to Say It Style Guide" can be your secret weapon. It's like having a trusted mentor perched on your shoulder, whispering the secrets to clean, compelling communication. Dive in to troubleshoot your prose or polish your punctuation with confidence; this guide makes it a breeze.
Becoming a Leader - Thryft

Becoming a Leader

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"Becoming a Leader" by Myles Munroe is like a compass for anyone aspiring to steer their ship in any setting they find themselves. It makes leadership accessible and relatable, whether you're looking to lead in your home, school, or workplace. Munroe's guidance is grounded in the belief that we all have the potential to lead, and this book acts as a catalyst in recognizing and nurturing that potential.
Kempinski Global Luxurious Hotel - Thryft
Scientific Message Limited | Dalian University Of Technology Press

Kempinski Global Luxurious Hotel

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If you're enthralled by the intersection of history, luxury, and dignified hospitality, "Kempinski Global Luxurious Hotel" might just be your next great read. It offers a deep dive into the traditions of a storied hotel brand, inviting you to experience the opulence and timeless grace that Kempinski embodies. Whether you're a hospitality enthusiast or a history buff, this book promises to transport you through a narrative of elegance and excellence, making you feel as if you're walking through the halls of some of the world's most exquisite hotels.
The Synergy Trap : How Companies Lose the Acquisition Game - Thryft
Mark L. Sirower | Free Press

The Synergy Trap : How Companies Lose the Acquisition Game

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Goodreads rating: 3.45

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If you're in the corporate world, and mergers and acquisitions (M&A) are on your radar, "The Synergy Trap" is a warning bell you shouldn't ignore. Sirower brings data-driven insights to dismantle over-optimistic beliefs about the automatic benefits of M&A, providing compelling arguments about the real risks and how to approach them. This is your compass through the hazardous territory of corporate mergers.
Real Wealth Without Risk : Escape the "Artificial Wealth Trap" in 48 Hours... or Less! - Thryft

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Real Wealth Without Risk provides a comprehensive plan to take control of one's finances and build long-term wealth. The book offers practical strategies in each of the six areas of the Wealth E.S.C.A.P.E. Plan: Envision, Strategize, Create, Accumulate, Preserve and Execute. It is a great read for anyone looking to build their financial future and escape the cycle of debt and financial insecurity. Users would appreciate the time-tested strategies and tactics shared in the book to help them get their financial lives in order.
The Compact Among Generations
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James E. Hughes Jr. | Bloomberg Press

The Compact Among Generations

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Goodreads rating: 4.03

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If you've wondered how some families manage to pass on not just wealth but also values across generations, while others falter, James E. Hughes Jr.'s insights might be the lightbulb moment you're waiting for. He doesn't just list what to do; he delves deep into the psychology and strategy behind long-lasting family legacies. His multidisciplinary approach could be the key to unlocking the potential of your family's future.
Leap! : A Journey to Personal Power and Possibility - Thryft
Jonathan Creaghan | Embassy Books

Leap! : A Journey to Personal Power and Possibility

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This book is a great read for individuals who are feeling stuck in life and need a push to take control of their future. The author shares personal experiences and provides practical tools to help readers find motivation and move towards realizing their goals. The most distinctive feature of the book is its emphasis on mindset and the power of our thoughts in shaping our reality. Overall, users are likely to find it inspiring and motivating.
Value Migration: How to Think Several Moves Ahead of the Competition - Thryft
Adrian J. Slywotzky | Harvard Business Review Press

Value Migration: How to Think Several Moves Ahead of the Competition

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Goodreads rating: 4.08

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According to Slywotzky, "value migration" is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth. "A strategy guide that will show you why businesses rise and fall, and how to profit at each phase of a market's life cycle".--Success "[Slywotzky's] far-sighted new book...is likely to shake up the way executives look at their priorities".--Journal of Business Strategy
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

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Goodreads rating: 3.13

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If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Communicating at Work: Principles and Practices for Business and the Professions

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If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
Human Value of the Enterprise : Valuing People as Assets - Monitoring, Measuring, Managing - Thryft

Human Value of the Enterprise : Valuing People as Assets - Monitoring, Measuring, Managing

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Goodreads rating: 3.8

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If you are looking to learn how to move beyond traditional accounting and recognize the true value that human assets bring to an organization, then "Human Value of the Enterprise" is the book for you. Andrew May provides practical examples of how to incorporate value-based thinking into HR processes, learning and knowledge management, and mergers and acquisitions. This book is a must-read for anyone looking to understand the importance of valuing people as assets to a business.
Secrets of Short-Handed No Limit Hold'Em - Winning Strategies for Short-Handed and Heads Up Play

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In stock: Very Good

Whether you're looking to sharpen your poker skills or just want an edge in your casual games, "Secrets Of Short-Handed No Limit Hold'Em" is a treasure trove of strategies. Danny Ashman provides in-depth analysis that's perfect for those crucial moments when reading hands and making pivotal decisions can mean the difference between winning and losing. If you thrive on the intense dynamics of short-handed games, this book could be your new best friend at the poker table.
The 3-Mind Revolution: A New World View for Global Leaders, Educators and Parents

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This book offers a fresh perspective on adaptation in a rapidly changing world. Considering your interest in staying ahead of the curve, it discusses how education and technology can be harnessed for personal and professional growth. If you want to be challenged and inspired to think differently for the sake of your future, this might just be the read that catalyzes a revolution in your own mind.
Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need - Thryft
Nick Souter | Union Square & Co.

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

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Goodreads rating: 4.33

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"Persuasive Presentations" is an excellent book for professionals looking to improve their presentation skills. The book's unique approach of gauging the audience helps the presenter choose the most effective language, visual support, and non-verbal communication style to convey their message. The accompanying CD-ROM makes the learning process even more interactive, leading to memorable and confidently delivered presentations that help professionals succeed in their fields.
Ultimate Job Search - Thryft

Ultimate Job Search

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Goodreads rating: 3.2

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Ultimate Job Search is an excellent resource for anyone who feels lost or overwhelmed during the job hunting process. The book covers everything from creating a standout CV to handling job offers and rejections. One of the book's most unique features is its use of real-life comments from employers and recruitment professionals, providing invaluable insights into how hiring processes work. If you're looking to land your dream job, this book is definitely worth a read.
The Fiefdom Syndrome: The Turf Battles That Undermine Careers and Companies--and How to Overcome Them

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In stock: Very Good

You might have seen workplace turf wars hinder progress, right? Robert J. Herbold's "The Fiefdom Syndrome" could be the cure you're seeking. It's not just about identifying the problem; it's a strategic guide to breaking down these barriers for a more collaborative and efficient environment. The book's practical approach in presenting the seven key disciplines will resonate with you as you look to navigate and enhance your own career or business.
Building a Great Resume : For Job Hunters, Career Changers, Consultants and Freelancers - Thryft
Kate Wendleton | Career Press

Building a Great Resume : For Job Hunters, Career Changers, Consultants and Freelancers

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Goodreads rating: 3.83

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In stock: Well Read

This book could be a good read for job hunters, career changers, consultants, and freelancers who want to create a resume that truly stands out. With practical advice, sample resumes, and case studies, Kate Wendleton shows you how to create a resume that effectively presents your skills and experiences in a way that aligns with your career goals. By following the step-by-step process outlined in the book, you'll learn how to craft accomplishment statements, create a compelling summary, and position your resume to land your dream job. Get ready to transform your resume into a powerful marketing tool that showcases your unique value to potential employers.
Big Al's - How to Build MLM Leaders for Fun & Profit - Thryft

Big Al's - How to Build MLM Leaders for Fun & Profit

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Regular price $7.90 from $3.90 Save up to 56%

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In stock: Well Read

This book could be a good read for someone who is interested in the world of multi-level marketing and wants to learn how to build a strong team of leaders. With practical advice and strategies, "Big Al's - How To Build MLM Leaders For Fun & Profit" empowers readers to effectively lead and inspire others in their MLM business.
Why Things Go Wrong, Or, The Peter Principle Revisited

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In stock: Very Good

If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
Congratulations! You're a Millionaire! : The Secrets to Selling Your Way to a Fortune - Thryft

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In stock: Very Good, Well Read

This book is perfect for those who are starting or building a business or looking for motivation in sales. Written by an experienced author, it provides expert advice and valuable insights on how to succeed in sales and achieve your goals. The author's personal journey from selling vacuum cleaners door-to-door to becoming a senior manager in an international sales company makes the book relatable and inspiring.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

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'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
The Official Guide for GMAT Verbal Review - Thryft
GMAC | Wiley

The Official Guide for GMAT Verbal Review

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Goodreads rating: 3.96

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In stock: Well Read

This work focuses on the verbal skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as reading comprehension, critical reasoning, sentence correction and analytical writing assesment.
Advertising: More Fun in the Philippines - Thryft
Tony Harris | Anvil Publishing, Inc.

Advertising: More Fun in the Philippines

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Goodreads rating: 4.38

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In stock: Very Good

This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.