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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

$9.90 from $7.90 Save up to 20%

Goodreads rating: 3.88

$9.90 from $7.90 Save up to 20%

In stock: Well Read

If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Gund Partnership - Thryft
Paul Goldberger | Images Publishing Dist Ac

Gund Partnership

$10.90 from $6.90 Save up to 39%

Goodreads rating: 0.0

$10.90 from $6.90 Save up to 39%

In stock: Well Read

If you have an interest in how architecture can narrate a community’s ethos and weave into the very fabric of its environment, you might find this book compelling. It’s a deep dive into Gund Partnership’s approach to architectural design, which skillfully balances respect for context with inventive material use. The visuals and discussions in this book offer a rich insight into spatial design that honors human scale and surprises with delight. Whether you’re a student of design or just appreciate architecture's role in storytelling, this book could be a source of both inspiration and education.
Every Business is a Growth Business: How Your Company Can Prosper Year After Year - Thryft
Ram Charan und Noel M. Tichy | John Wiley & Son Ltd (import)

Every Business is a Growth Business: How Your Company Can Prosper Year After Year

$8.90 from $3.90 Save up to 56%

Goodreads rating: 4.0

$8.90 from $3.90 Save up to 56%

In stock: Well Read

This book could be a good read for you if you are a business owner or leader looking to take your company to the next level. "Every Business is a Growth Business" provides a fresh perspective on how to achieve sustained growth in today's competitive landscape. With its framework based on five key principles, it offers valuable insights and strategies to help you navigate the challenges of the 21st century and unlock the secrets to sustainable business growth. So, if you're ready to transform your company's mindset and drive balanced growth, this book is a must-read.
The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century - Thryft
John Grant | Texere

The New Marketing Manifesto : The 12 Rules for Building Successful Brands in the 21st Century

$5.90 from $3.90 Save up to 43%

Goodreads rating: 3.91

$5.90 from $3.90 Save up to 43%

In stock: Well Read

The New Marketing Manifesto provides a fresh approach to marketing methods that are designed to build successful brands in today's social world. By incorporating new marketing techniques and strategies, this book provides readers with the tools needed to navigate a rapidly changing marketplace. Users who have read this book before may have appreciated its ability to provide a relevant and contemporary perspective on marketing.
Unleashing Innovation - How Whirlpool Transformed An Industry - Thryft
Deborah L. Duarte, Nancy Tennant Snyder  | Jossey-bass

Unleashing Innovation - How Whirlpool Transformed An Industry

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.55

$5.90 from $3.90 Save up to 51%

In stock: Well Read

This book is a must-read for anyone interested in innovation and business transformation. It provides a fascinating behind-the-scenes look at how Whirlpool, a household name, successfully reinvented itself and became a leading-edge innovator. Through the captivating storytelling of Nancy Tennant Snyder and Deborah L. Duarte, you'll discover the strategies and practices that Whirlpool employed to embed innovation throughout the entire company. It's an inspiring tale that showcases the power of innovation to drive bottom-line results and revolutionize an industry.
Motivate Like A CEO: Communicate Your Strategic Vision And Inspire People To Act! - Thryft
Suzanne Bates | Mcgraw Hill

Motivate Like A CEO: Communicate Your Strategic Vision And Inspire People To Act!

$5.90 from $3.90 Save up to 51%

Goodreads rating: 3.92

$5.90 from $3.90 Save up to 51%

In stock: Very Good

This book is a great read for anyone who is in a leadership position or looking to get there. It breaks down the process of motivating and inspiring yourself first before others. The book provides useful advice on how to translate simple, effective concepts into brilliant execution. With real-world examples of leaders who transformed their organizations, readers will learn how to inspire people to embrace and share their vision, overcome tough situations, turn challenges into opportunities, and get their team engaged to track real results. The book is a valuable resource for creating a happier and more united team while significantly improving bottom-line results.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

$5.90 from $3.90 Save up to 80%

Goodreads rating: 4.0

$5.90 from $3.90 Save up to 80%

In stock: Like New, Very Good

This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
Control Your Destiny or Someone Else Will : How Jack Welch is Making General Electric the World's Most Competitive Company - Thryft
Noel M. Tichy, Stratford Sherman  | Harperpb

Control Your Destiny or Someone Else Will : How Jack Welch is Making General Electric the World's Most Competitive Company

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Goodreads rating: 4.02

$3.90 Save 43% more

In stock: Very Good, Well Read

This book is a must-read for business leaders who want to learn from one of the most successful CEOs in modern history, Jack Welch. Through the lens of General Electric's transformation, readers can grasp the importance of facing reality, leading instead of managing, and changing before it's too late. The Six Rules provide a practical framework for success that can be applied in any business setting.
Public Relations Practices : Managerial Case Studies and Problems - Thryft

Public Relations Practices : Managerial Case Studies and Problems

$21.90 from $9.90 Save up to 56%

Goodreads rating: 3.32

$21.90 from $9.90 Save up to 56%

In stock: Well Read

This book could be a good read for anyone interested in public relations, especially students of introductory public relations, public relations campaigns, cases & problems, business communications, management and society. It provides a wide variety of real-life cases for readers to analyze and study, helping them develop agile thinking in applying effective PR practices to different situations.
Statistics for Business Decision Making and Analysis - Thryft
Robert Stine | Pearson

Statistics for Business Decision Making and Analysis

$8.90 from $5.90 Save up to 37%

Goodreads rating: 3.92

$8.90 from $5.90 Save up to 37%

In stock: Very Good

If you're looking to sharpen your decision-making skills with the help of data, this book could be a game-changer. It's not just about learning statistical methods; Stine and Foster help you understand how to apply these tools effectively to solve real business problems. With clear examples and a focus on practical application, this book is like having an expert mentor guide you through the complex world of business statistics.
Power Interviews: Job Winning Tactics from Fortune 500 Recruiters - Thryft
Neil Yeager, Lee Hough  | Wiley

Power Interviews: Job Winning Tactics from Fortune 500 Recruiters

$9.90 from $7.90 Save up to 28%

Goodreads rating: 3.25

$9.90 from $7.90 Save up to 28%

In stock: Well Read

Heading into an interview can be nerve-wracking, but "Power Interviews" is like having a coach in your corner who knows all the plays of the corporate giants. The book doesn't just prep you with potential questions; it helps you dive into the psychology of interviewing, giving you the tools to read the situation and react effectively. You'll feel prepared to handle the curveballs and close the deal with confidence, potentially turning that interview into a career-defining moment.
Global Marketing Strategy - Thryft

Global Marketing Strategy

$9.90 from $4.90 Save up to 55%

$9.90 from $4.90 Save up to 55%

In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work - Thryft
Laurie Dicker | Business & Professional Pub

Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work

$8.68 from $5.90 Save up to 36%

Goodreads rating: 0.0

$8.68 from $5.90 Save up to 36%

In stock: Well Read

If you're dealing with office tension or leadership challenges, Laurie Dicker's book could be a valuable asset. It’s filled with straightforward strategies that are easy to put into action, empowering you to transform workplace conflicts into opportunities for growth and collaboration. Anyone eager to foster respect and resolve disputes fairly would find this book remarkably useful.
Introduction to Management Science - Thryft
Bernard W. Taylor III | Pearons Prentice Hall

Introduction to Management Science

$15.90 from $7.90 Save up to 50%

Goodreads rating: 3.84

$15.90 from $7.90 Save up to 50%

In stock: Very Good

This book is perfect for management students who struggle with math. It offers easy-to-understand techniques and practical solutions that can be easily applied to real life business scenarios. Users will appreciate the spreadsheets and computer-based examples, which make the subject more accessible and engaging. Overall, this book is a fantastic resource for anyone who wants to develop a logical approach to problem-solving in the business world.
Denial: Why Business Leaders Fail to Look Facts in the Face--and What to Do About It
Richard S. Tedlow | Portfolio

Denial: Why Business Leaders Fail to Look Facts in the Face--and What to Do About It

from $15.90

Goodreads rating: 3.74

from $15.90

In stock: Very Good

"Denial" by Richard S. Tedlow is a wake-up call for business professionals. It dives into the psychology behind denial in business — a crucial read if you've ever been puzzled by poor decisions in the corporate world. Tedlow draws from real cases and provides insights that could be game-changers in your professional life, especially if you're in a leadership role and looking to steer clear of such pitfalls.
Simple Solutions - Harness the Power of Passion and Simplicity to Get Results - Thryft
Thomas Schmitt, Frederick W. Smith, Arnold Perl  | Wiley

Simple Solutions - Harness the Power of Passion and Simplicity to Get Results

$13.90 from $5.90 Save up to 59%

Goodreads rating: 3.33

$13.90 from $5.90 Save up to 59%

In stock: Well Read

This book would be a good read for anyone seeking to develop their leadership skills, focusing on combining analytical and emotional approaches to leadership. Its unique approach of combining the left and right brain instincts could potentially appeal to those who feel stuck in traditional leadership styles. Users may appreciate the practical tips on effective collaboration, team-building, and achieving goals.
Quantitative Analysis for Management - Thryft
Ralph M. Stair, Barry Render  | Pearson Us Imports & Phipes

Quantitative Analysis for Management

$10.90 from $5.90 Save up to 54%

Goodreads rating: 3.74

$10.90 from $5.90 Save up to 54%

In stock: Well Read

This book is a great resource for students looking to learn about management science, quantitative analysis, and decision models. With comprehensive coverage and many examples and exercises, it is easy to use and accessible. The authors, Barry Render, Ralph Stair, and Michael Hanna, are all accomplished professors with years of experience in teaching quantitative methods.
The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand
Michael Houlihan, Rick Kushman  | Footnotes Press

The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand

from $9.90

Goodreads rating: 4.33

from $9.90

In stock: Very Good

If you're keen on underdog stories, you'll appreciate how "The Barefoot Spirit" isn't just about wine but grit and innovation. You get to ride along with a couple who turned their naivety into a strategy, turning every setback into a step forward. It's a story that mixes practical business wisdom with the heartwarming reality of pursuing a dream with tenacity. It's an especially motivational read if you’ve ever thought about starting your own venture.
Communication in Business : Strategies and Skills - Thryft
Judith Dwyer | Pearson Education Australia

Communication in Business : Strategies and Skills

$16.90 from $6.90 Save up to 60%

Goodreads rating: 0.0

$16.90 from $6.90 Save up to 60%

In stock: Well Read

This book is ideal for business professionals who want to improve their communication skills. It covers essential strategies for effective communication, as well as practical applications in the business world. Readers will appreciate the author's clear writing style and the book's comprehensive coverage of the topic. Overall, it's a must-read for anyone who wants to communicate more effectively in the workplace.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

$19.90 from $7.90 Save up to 60%

Goodreads rating: 3.61

$19.90 from $7.90 Save up to 60%

In stock: Well Read

This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
The One-Page Project Manager for Execution - Drive Strategy and Solve Problems with a Single Sheet of Paper
Mike Collins, Clark A. Campbell  | Wiley

The One-Page Project Manager for Execution - Drive Strategy and Solve Problems with a Single Sheet of Paper

from $8.90

Goodreads rating: 3.6

from $8.90

In stock: Like New

If the idea of distilling complex projects into a digestible, one-page summary appeals to you, then this book is your ally. It's perfect for the pragmatic manager who values clarity and efficiency. The real-world applications and case studies provided will offer tangible strategies to streamline your project management process, making the sometimes overwhelming task seem less daunting and more achievable. The authors' commitment to simplicity in communication is a game-changer in a world often bogged down by overly complex planning systems.
Just Make Money! The Entrepreneur's Handbook to Building the Life of Your Dreams
New
Eric Casaburi | Egc Ip Llc

Just Make Money! The Entrepreneur's Handbook to Building the Life of Your Dreams

from $8.90

Goodreads rating: 2.88

from $8.90

In stock: Like New

If you're feeling stuck in your 9-to-5 job and dream of charting your own course, "Just Make Money!" is a wake-up call straight from a seasoned entrepreneur. Eric Casaburi distills his hard-won wisdom into practical insights, tackling everything from idea ignition to managing money and assembling the right team. This isn't just another business book; it's a battle cry for anyone ready to take the leap into entrepreneurship, promising not only profitability but also a life imbued with passion and freedom.
Body Business - Thryft
Donna Aston | Viking Australia

Body Business

$5.90 from $3.90 Save up to 51%

Goodreads rating: 4.5

$5.90 from $3.90 Save up to 51%

In stock: Well Read

Body Business is a great read for those who struggle with weight loss and fear of compromising on their favorite food items. It offers a personalized approach with a 7-day meal planner to achieve a healthier body without sacrificing your indulgences. The fitness regimen suits different lifestyles, and the tips for eating out are budget-friendly. This book can best be reviewed as an enjoyable read that guides you to shed fat while keeping your muscles in top shape.
Breakthrough Strategies for Growth - Thryft
Tony Grundy | Financial Times Management

Breakthrough Strategies for Growth

$11.90 from $4.90 Save up to 60%

Goodreads rating: 4.0

$11.90 from $4.90 Save up to 60%

In stock: Very Good

This book could be a good read for managers seeking to lead their companies to greater growth. With its step-by-step approach, it breaks down the complex issues around competitive, financial, and organizational challenges. The unique feature of this book is its focus on sustainable growth rather than short-term gain. Readers may appreciate the practical tips and case studies that highlight real-world examples of companies that have successfully implemented growth strategies.
100+ Tactics for Office Politics
Casey Hawley M.A. | Barrons Educational Series

100+ Tactics for Office Politics

from $8.90

Goodreads rating: 3.26

from $8.90

In stock: Well Read

Feeling stuck or overwhelmed by office dynamics? "100+ Tactics for Office Politics" offers a lifeline in corporate waters, presenting actionable strategies to help you understand, engage with, and eventually master the intricate dance of workplace relationships. Whether it's handling tough bosses or sidestepping career pitfalls, this book is for anyone looking to thrive in their professional environment.
Basic Marketing Australian Edition: A Managerial Approach
New
unknown author | Irwin Professional Publishing,u.s.

Basic Marketing Australian Edition: A Managerial Approach

from $32.90

Goodreads rating: 0.0

from $32.90

In stock: Well Read

If you're diving into the marketing world down under, this book will be your trusted guide. Its blend of foundational theories with a unique Australian outlook ensures you understand not only the global principles but also how to apply them in the local context. Perfect for grasping marketing from a managerial standpoint.
Harvard Business Review on Change
Richard Tanner Pascale, James Collins, Harvard Business Review  | Harvard Business Press

Harvard Business Review on Change

from $8.90

Goodreads rating: 3.78

from $8.90

In stock: Very Good

If you're looking to understand the dynamics of change within a business, this collection of essays from leading thinkers offers valuable insights. It's not just theory; these pieces give you actionable strategies that you could apply to lead effective change in your own organization. The concepts discussed are backed by Harvard's clout, which often means well-researched, authoritative perspectives.
Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use
G. William Dauphinais, Colin Price  | Simon & Schuster

Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use

from $8.90

Goodreads rating: 3.07

from $8.90

In stock: Very Good

Imagine having a mentor session with some of the greatest business minds around the globe—that's "Straight from the CEO." For anyone who's ever been curious about the leadership secrets behind successful corporate empires, this book distills those insights into practical advice you can apply to your own managerial challenges. It'll give you the feeling of a fly-on-the-boardroom-wall, an experience that's truly beneficial for budding and experienced managers alike.
Marketplace Miracles - Thryft
Rick Heeren | Gospel Light And Regal Books

Marketplace Miracles

from $5.07

Goodreads rating: 3.0

from $5.07

In stock: Very Good

Recommended for individuals seeking to infuse faith into their business and community practices. The author shares real-life examples of successful transformation in businesses, schools, and communities through the integration of faith. By emphasizing aligning one's thinking with God's, meeting people where they are, and providing excellent service, readers can transform their communities.
Strategies for Asia Pacific: Beyond the Crisis - Thryft
Philippe Lasserre, Hellmut Schütte  | Palgrave Macmillan

Strategies for Asia Pacific: Beyond the Crisis

$12.55 from $3.90 Save up to 75%

Goodreads rating: 3.56

$12.55 from $3.90 Save up to 75%

In stock: Very Good

This book provides valuable insight and strategies for Western firms looking to expand their operations in Asia. It highlights the importance of having a deeper understanding of Asian markets, firms, and culture. The book encourages managers to question their traditional Western business assumptions and adopt a more regional style of management. If you're a business professional looking to expand your reach in Asia, this book is a must-read.
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

$16.51 from $4.90 Save up to 74%

Goodreads rating: 4.0

$16.51 from $4.90 Save up to 74%

In stock: Well Read

"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
Japanese Influence on America : the Impact, Challenge and Opportunity - Thryft
Boyé Lafayette de Mente | Passport Books

Japanese Influence on America : the Impact, Challenge and Opportunity

$4.90 from $3.90 Save up to 45%

Goodreads rating: 3.25

$4.90 from $3.90 Save up to 45%

In stock: Well Read

This book is a fascinating exploration of the deep and lasting impact that Japan has had on America. It delves into the Japanese approach to work, competition, and daily life, revealing valuable insights and strategies that can spark new opportunities for success. If you've ever been curious about Japan's unique cultural influence or want to learn how to apply Japanese principles to your own life, this is a must-read. Prepare to be inspired and empowered by the wisdom found within these pages.
Jerks at Work : How to Deal with People Problems and Problem People - Thryft
Ken Lloyd, Kenneth L. Lloyd  | Career Press, Inc.

Jerks at Work : How to Deal with People Problems and Problem People

$5.90 from $3.90 Save up to 43%

Goodreads rating: 2.95

$5.90 from $3.90 Save up to 43%

In stock: Very Good

This book could be a good read for individuals who are dealing with difficult people at their workplace. The author, Ken Lloyd, uses real-life examples to help readers understand common workplace behaviors. The book offers practical strategies to help readers deal with such behavior effectively. Users would appreciate the author's positive and professional approach to handling difficult situations.
Leading Entrepreneurs and How They Succeed
Entreprise 50 | World Scientific Publishing Company

Leading Entrepreneurs and How They Succeed

from $15.90

Goodreads rating: 0.0

from $15.90

In stock: Very Good

This book is like getting first-row access to a gathering of Singapore's most brilliant entrepreneurs. If you're looking to start or grow a business in Singapore, you'll find the shared experiences and wisdom from members of the Enterprise 50 Association particularly enlightening. Their personal journeys of overcoming obstacles and the strategies they've employed could be the very inspiration and guidance you need to forge your own path to success.
Services Marketing - Thryft
Helen Woodruffe | Trans-atlantic Publications

Services Marketing

$8.90 from $5.90 Save up to 40%

Goodreads rating: 0.0

$8.90 from $5.90 Save up to 40%

In stock: Well Read

If you're looking to deepen your understanding of services marketing from both a strategic and a practical standpoint, this book is a goldmine. It doesn't just cover the basics; it delves into specific issues like service quality and relationship marketing, offering valuable insights that are directly applicable to real-world scenarios. Whether you're a student or a seasoned professional in the field, the blend of theory and hands-on advice will strengthen your marketing acumen.
The Charisma Factor : How to Develop Your Natural Leadership Ability - Thryft

The Charisma Factor : How to Develop Your Natural Leadership Ability

$7.90 from $3.90 Save up to 56%

Goodreads rating: 3.88

$7.90 from $3.90 Save up to 56%

In stock: Well Read

The Charisma Factor provides practical strategies to become a natural leader by focusing on emotional energy to inspire others. The book highlights techniques used by past leaders such as Reagan, Kennedy, and Churchill to develop leadership qualities and impact others at both conscious and subconscious levels. The book also offers step-by-step procedures to create a charismatic presentation, develop high-performance workplaces, and communicate effectively with followers. With practical techniques and straightforward methods, this book can help readers improve their natural leadership abilities, inspire others, and achieve results.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

from $8.90

Goodreads rating: 3.5

from $8.90

In stock: Well Read

This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Consumer Behavior - Thryft
Leon G. Schiffman, Leslie Lazar Kanuk  | Pearson Higher Education

Consumer Behavior

$5.90 from $3.90 Save up to 51%

Goodreads rating: 4.0

$5.90 from $3.90 Save up to 51%

In stock: Well Read

Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.
Building Lean Supply Chains with the Theory of Constraints - Thryft
Mandyam M. Srinivasan | Mcgraw Hill

Building Lean Supply Chains with the Theory of Constraints

$24.90 from $9.90 Save up to 61%

Goodreads rating: 3.9

$24.90 from $9.90 Save up to 61%

In stock: Very Good

"Building Lean Supply Chains with the Theory of Constraints" is a great read for business owners and supply chain managers who are looking to optimize their supply chain. The book expertly fuses together the concepts of Lean and Theory of Constraints, making it an essential resource for those who want to create a smoother flow of goods and services through their supply chain. Furthermore, the book provides readers with innovative strategies along with tried and tested tools and techniques to help ensure true bottom line results."
Business to Business Marketing Management : A Global Perspective - Thryft
Blythe, Jim Blythe  | T&f/routledge

Business to Business Marketing Management : A Global Perspective

$17.90 from $7.90 Save up to 56%

Goodreads rating: 4.5

$17.90 from $7.90 Save up to 56%

In stock: Very Good

This book is an excellent guide for anyone looking to understand B2B marketing on a global scale. It provides critical insights, with case studies and examples from across the world. The inclusion of ethics as an early discussion topic and an emphasis on global services marketing, trade shows, and market research adds to this book's appeal. In this new edition, the focus on social media marketing and intellectual property further broadens its scope for modern-day business professionals.
Managerial Economics - Thryft
Ivan Png | Routledge

Managerial Economics

$18.90 from $9.90 Save up to 50%

Goodreads rating: 3.29

$18.90 from $9.90 Save up to 50%

In stock: Like New, Well Read

Managerial Economics provides a practical understanding of microeconomics principles for managers in order to make informed business decisions. It explains concepts through real-life case studies and examples, making it easy to apply the knowledge gained. The accompanying website also provides additional resources for deeper understanding. With its updated discussion questions and detailed instructor supplements, Managerial Economics is a must-read for anyone looking to improve their understanding of economics in order to make better business decisions.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

$8.90 from $5.90 Save up to 37%

Goodreads rating: 4.29

$8.90 from $5.90 Save up to 37%

In stock: Like New

If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
Planet Entrepreneur: Business Success Around the World
New
Steven D. Strauss | Wiley

Planet Entrepreneur: Business Success Around the World

from $11.90

Goodreads rating: 0.0

from $11.90

In stock: Well Read

If you’re feeling the entrepreneurial itch, "Planet Entrepreneur" could be the spark you need. It's not just a book; it's a compendium of insights from across the globe, showing you the budding landscape of opportunities available to problem-solvers and pioneers. You'll find yourself immersed in a narrative that champions innovation and the entrepreneurial spirit as the solution to pressing world issues. Its diverse perspectives will arm you with the mindset to start your own venture and make a positive dent in the universe.
Leadership is an Art - Thryft
Max DePree | Dell

Leadership is an Art

$8.90 from $6.90 Save up to 30%

Goodreads rating: 4.0

$8.90 from $6.90 Save up to 30%

In stock: Very Good

If you're keen on cultivating a leadership style that's as effective as it is humane, "Leadership is an Art" is a wise choice. This book dives into the soulful side of business, proving that profits and principles can coexist. It's a fresh take on leadership, away from cut-throat tactics, guiding you towards fostering a nurturing work environment that yields success.
Public Relations Writing : An Issue Driven Behavioral Approach - Thryft
Doris Derelian, Kerry Tucker, Donna Rouner  | Prentice Hall

Public Relations Writing : An Issue Driven Behavioral Approach

$17.90 from $7.90 Save up to 56%

Goodreads rating: 3.0

$17.90 from $7.90 Save up to 56%

In stock: Very Good

If you want to understand how to create effective public relations tactics that can bring about a behavior change in the public, then this book is for you. It emphasizes the importance of using educational and behavioral principles to create communications that transfer the benefits of proposed actions to real-life situations. The book also considers the impact of new technologies on PR writing. It includes examples and case studies of successful PR campaigns, and provides guidance on writing for tactics beyond publicity.
Leading Starts In The Mind - Thryft
A. Moneim El-Meligi | Wspc

Leading Starts In The Mind

$5.90 from $3.90 Save up to 51%

Goodreads rating: 5.0

$5.90 from $3.90 Save up to 51%

In stock: Very Good

"Leading Starts In The Mind" is a must-read for anyone interested in leadership. The book explores the complexities of the psycho-social phenomenon of leadership and offers a refreshing perspective on how to approach it. Through semantic analysis, the author highlights the conceptual muddle underlying many managerial practices. The book examines leadership from different perspectives and delves into patterns of influence and use and abuse of power. The insightful analysis of obedience and the collusion of leaders and followers in the abuse of power makes this book unique and thought-provoking.
Wave Three: The New Era in Network Marketing
Scott Degarmo, Richard Poe  | Prima Lifestyles

Wave Three: The New Era in Network Marketing

from $32.90

Goodreads rating: 3.87

from $32.90

In stock: Very Good

If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
New
Howard R. Moskowitz | Pearson P T R

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

from $8.90

Goodreads rating: 3.26

from $8.90

In stock: Very Good

If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share - Thryft
Stuart Campbell, Mary Pat McCarthy  | Mcgraw-hill

Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share

$9.90 from $4.90 Save up to 55%

Goodreads rating: 0.0

$9.90 from $4.90 Save up to 55%

In stock: Well Read

Security Transformation could be a good read for business owners and managers who want to ensure the safety and protection of their digital assets. The book offers insights on how to leverage digital security as a tool for building customer loyalty, operational efficiency, and market share. The case studies provide practical examples of how digital security can be used strategically to enhance a company's reputation. Users may review the book as informative and valuable in addressing digital security risks and their impact on a business.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

from $3.90 Save up to 51%

Goodreads rating: 3.75

from $3.90 Save up to 51%

In stock: Very Good, Well Read

Recommendation: Hey there! If you're looking to turn your business idea into a high potential venture, Gear Up is the book for you. Developed at Harvard Business School and Stanford University, this practical workbook offers a step-by-step guide to test your business idea, assess its potential, and create a winning strategy. With a solid business framework based on entrepreneurs' real-life experience, Gear Up provides tried and tested recommendations for success. Don't miss out on this engaging and visually appealing book that will help you build a solid foundation for your business opportunity!

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.