Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Rich Dad's Success Stories
Robert T. Kiyosaki, Sharon L. Lechter  | Business Plus

Rich Dad's Success Stories

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Goodreads rating: 3.7

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If you've ever wondered how Robert Kiyosaki's financial advice plays out in real life, "Rich Dad's Success Stories" offers that glimpse. It's like having a chat with people who've walked the talk, showcasing varied success stories inspired by the principles of the "Rich Dad" series. This book could be the motivational nudge you need to start applying those principles to your own finances.
The Financial Times Guide to Business Start Up 2008
Unknown | Financial Times/ Prentice Hall

The Financial Times Guide to Business Start Up 2008

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Goodreads rating: 4.0

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Diving into the world of starting your own business can be overwhelming, but the 'Financial Times Guide to Business Start Up 2008' acts as a compass through the intricate landscape of entrepreneurship. With up-to-date legal information, vital financial insights and a fresh take on e-marketing strategies, this book is an invaluable tool for anyone serious about establishing and nurturing a successful business. Keep it close; it's the mentor in print you'll want to consult at every stage of your business journey.
The Responsibility Revolution: How the Next Generation of Businesses Will Win
If you're an entrepreneur or a business leader poised to make a difference, "The Responsibility Revolution" is a must-read. Hollender is not just theorizing; he's providing a practical roadmap towards a business philosophy that aligns with today's ethical consumer expectations. This book could be your guide to not only adapting your business to sustainable practices but making it thrive by doing so. It might just redefine your view on success and corporate responsibility in the modern marketplace.
Networking for Career Success: 24 Lessons for Getting to Know the Right People - Thryft
Diane Darling | Mcgraw Hill

Networking for Career Success: 24 Lessons for Getting to Know the Right People

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Goodreads rating: 3.25

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If you're looking to climb the career ladder or open new professional doors, this book is your ally. 'Networking for Career Success' is a practical guide, offering a treasure trove of tips to build and leverage relationships in the business world. It's concise, direct, and full of actionable advice – perfect if you're serious about making meaningful connections.
Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

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Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
Evolve!: Succeeding in the Digital Culture of Tomorrow - Thryft
Rosabeth Moss Kanter | Harvard Business Review Press

Evolve!: Succeeding in the Digital Culture of Tomorrow

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Goodreads rating: 3.59

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"Evolve!" is particularly useful if you're navigating the complexities of modern digital culture within your company or looking to understand how e-culture shapes today's business landscape. Kanter provides a blend of practical insights and real-world examples, making it invaluable for those wanting to integrate technology and human networks to foster progress and innovation in their own organizations.
Channel Champions : How Leading Companies Build New Strategies to Serve Customers - Thryft

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The book explores the success of "Channel Champions" such as Dell, Lexus, and Amazon.com and how they excelled in the channel-driven economy by focusing on customer service and exploring new channels like e-commerce. It is a must-read for anyone who wants to understand what it takes to thrive in today's channel-based economy.
Small Wonder - The Making of the Nano
Philip Chacko, Christabelle Noronha, Sujata Agrawal  | Westland Limited

Small Wonder - The Making of the Nano

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Goodreads rating: 3.36

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If you enjoy behind-the-scenes tales of innovation and perseverance, "Small Wonder - The Making Of The Nano" offers an engaging read. It's not just about the engineering marvel of creating a budget-friendly car, but also about the determination of Ratan Tata and his team to alter the automotive industry and empower the middle class in India. This book will give you a blend of inspiration and insight into the power of a dream turned reality.
The Circle of Innovation: You Can't Shrink Your Way to Greatness
Tom Peters | Knopf

The Circle of Innovation: You Can't Shrink Your Way to Greatness

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Goodreads rating: 3.9

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If you're feeling stuck in a rut with traditional management approaches, "The Circle of Innovation" is a breath of fresh air. Thomas J. Peters doesn't just tell you to think outside the box; he dismantles the box with dynamic graphics and provocative insights. It's for forward-thinkers eager to embrace challenges and transform their leadership style.
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
If you're fascinated by the power of branding to shape markets and create opportunities, "The Origin of Brands" will feel like uncovering a treasure map to business success. Al and Laura Ries expertly navigate the concept of divergence as a pathway to innovative products and strong brands. Their parallels between Darwin's evolution theory and the business world offer a fresh viewpoint that could change how you approach your next big idea.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft

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Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Opportunity: Seize the Day, Win at Life - Thryft
Rob Moore | Teach Yourself

Opportunity: Seize the Day, Win at Life

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This book is a game-changer for individuals seeking lasting success. Rob Moore masterfully explores the hidden beliefs and mindsets that separate the most successful people from the rest. With valuable insights from various fields, this book will empower you to seize opportunities and achieve your goals with a focused and determined mental attitude. It's time to unlock your full potential and win at life.
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft

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"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.
Lifestyle Entrepreneur: Make Money Doing What You Love, Even In Tough Times - Thryft

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Consider this book as your catalyst for change. Jesse Krieger doesn't just talk the talk, but has walked the walk through various exciting ventures. His experiences serve as an authentic background for the advice he's offering. If you're looking to weave passion into your professional life and create a career that feels less like work and more like living, his blueprint could be the key to unlocking that path.
Progressive Partnerships: The Future of Business
Callum Laing | Rethink Press

Progressive Partnerships: The Future of Business

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Goodreads rating: 4.14

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If you've hit a growth plateau and are looking to catalyze your business's expansion, "Progressive Partnerships" can be the game-changer you need. Callum Laing lays out an accessible roadmap to foster and leverage partnerships that can drive your enterprise forward. Imagine unlocking new opportunities where you are the one being sought after for collaborations—that's the future of business Laing envisions for his readers.
The Marketing Plan: A Practitioner's Guide

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If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
Made in China: Voices from the New Revolution
Robert Lawrence Kuhn | Tv Books

Made in China: Voices from the New Revolution

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Goodreads rating: 5.0

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If you're intrigued by the dramatic evolution of modern China, "Made In China" offers a rare glimpse into the lives and thoughts of people shaping this monumental period. Robert Lawrence Kuhn provides a multi-angled look at China’s transition through interviews and personal stories. It’s a thoughtful read for anyone interested in the complexities of China’s cultural and economic metamorphosis.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
If you're dreaming of launching your own business or want to infuse your small business with fresh ideas, "Small Business Management" is like having a mentor in book form. It strikes a balance between theoretical concepts and real-world application, packing in short cases that align with the chapters to illustrate the lessons vividly. With tools like BizPlanBuilder and integrated learning resources, this book doesn't just educate; it arms you with the instruments to plan and grow your business venture.
Organization Development & Change - Thryft

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As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.
Reimagining Japan: The Quest for a Future That Works
Heang Chhor, Clay Chandler, Brian Salsberg  | Viz Media Llc

Reimagining Japan: The Quest for a Future That Works

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Goodreads rating: 3.75

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If you're enthralled by the complexities of a country at the cusp of pivotal change, "Reimagining Japan" offers a tapestry of perspectives that converge into a deeply insightful narrative. It's not just a book; it's a conversation starter with leading minds on Japan's evolving identity, economics, and societal challenges. The mosaic of authoritative views could broaden your understanding and fuel your curiosity about the Land of the Rising Sun's place in the modern world.
e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers - Thryft

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e-Shock the New Rules could be a good read for business owners and entrepreneurs who want to keep up with the rapidly changing world of e-commerce. The book provides valuable insights and strategies on how to succeed in the online retail market. The unique feature of the book is its updated information on the current trends and the new rules of e-commerce, making it a must-read for anyone looking to establish a successful online business.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

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Goodreads rating: 3.41

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If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft

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This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!
Drucker & Me: What a Texas Entrepreneur Learned from the Father of Modern Management

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If you're intrigued by the intersection of visionary leadership and practical management, "Drucker & Me" could be a treasure trove for you. It's not just about what the author learned from Peter Drucker; it's about the application of those lessons to real-world business challenges. You can expect to find inspiration and perhaps even a mentor in these pages, as the lessons from Drucker are distilled through a personal and engaging narrative.
Selling the Invisible: A Field Guide to Modern Marketing

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Selling the Invisible is an essential read for anyone looking to market a service-based business. The book's unique and distinctive feature is its collection of quick and practical strategies that can be easily implemented by businesses of any size. The author's focus on the critical role of emotion and vividness in marketing is particularly noteworthy. Readers have praised the book for its fresh perspective and actionable tips, making it a must-read for any service-oriented business looking to stand out in a crowded market.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

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Goodreads rating: 3.71

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If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Unselling: The New Customer Experience - Thryft
Scott Stratten | John Wiley

Unselling: The New Customer Experience

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Goodreads rating: 4.02

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Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.
151 Quick Ideas to Get New Customers
Jerry R. Wilson | Weiser

151 Quick Ideas to Get New Customers

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Goodreads rating: 3.76

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If you're searching for actionable ways to draw in new clientele and keep them coming back, "151 Quick Ideas To Get New Customers" by Jerry R. Wilson is an insightful guide you might find invaluable. It's filled with concise, practical tips that won't break the bank, and you can start applying them right away to see a real impact on your business. It's the kind of book that you'll probably keep referring to, given how direct and applicable the advice is.
Will Your Next Mistake Be Fatal? : Avoiding the Chain of Mistakes That Can Destroy Your Organization - Thryft

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Recommendation: Hey there! If you're worried about making mistakes that could potentially destroy your business, "Will Your Next Mistake Be Fatal?" is the book for you. It offers a systematic approach to identifying and avoiding the chain of mistakes that can lead to catastrophic consequences. Robert Mittelstaedt provides practical techniques that apply to businesses of all sizes, helping you catch mistakes early and improve your profitability and business value. Don't let your mistakes become headline news. Stay on track and protect your organization by reading this insightful book.
Direct From Dell: Strategies That Revolutionized an Industry
Catherine Fredman, Michael Dell  | Business

Direct From Dell: Strategies That Revolutionized an Industry

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Goodreads rating: 3.84

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If you ever fancied diving into the tech industry or are just a fan of entrepreneurial success stories, "Direct from Dell" might hit the spot. In Michael Dell's own recount, you'll discover the pivotal decisions and innovative strategies that shaped Dell Technologies. Imagine sitting down with one of the tech world's most successful leaders, getting a personal tour of his triumphs—and stumbles—and coming away with tangible strategies that you can apply to your own ventures.
Wave Three: The New Era in Network Marketing
Scott Degarmo, Richard Poe  | Prima Lifestyles

Wave Three: The New Era in Network Marketing

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Goodreads rating: 3.87

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If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

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Goodreads rating: 3.25

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

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Looking to expand your business into the Asia-Pacific region? "Asian Advantage" is the strategic companion you need. Blending rigorous analysis with tangible strategies, this book by George S. Yip presents essential data and insights into the cultural and economic dynamics of the area. It's an invaluable resource for navigating one of the world's most promising economic landscapes.
Free Prize Inside: The Next Big Marketing Idea

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If you’re seeking that spark to set your offerings apart in today’s saturated market, "Free Prize Inside" can be the catalyst. Seth Godin doesn’t just theorize; he gives you a blueprint for creating remarkable products that resonate with today’s discerning customers. The book is especially invaluable if you want to innovate within your organization without breaking the bank. It's about leveraging creativity rather than a hefty marketing budget—a game-changer for anyone looking to leave a mark in their field.
Loops: The Seven Keys to Small Business Success - Thryft
Mike Chaet, Stephen Lundin, Vince Moravek  | Mcgraw Hill

Loops: The Seven Keys to Small Business Success

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Goodreads rating: 3.6

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Loops: The Seven Keys to Small Business Success could be a good read for you if you're a budding entrepreneur looking for practical advice. This book takes you on a journey through the eyes of Tony, a business student, as he learns valuable lessons about what it takes to run a successful small business. Through a unique blend of storytelling and real-world examples, Loops offers actionable insights and strategies that can help you navigate the challenges of entrepreneurship. Get ready to unlock the secrets to small business success!
Facebook Effect: The Inside Story of the Company That Is Connecting the World

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If you have an interest in how a dorm room project turned into a global phenomenon, "Facebook Effect" is the guide you're looking for. David Kirkpatrick's access to key figures provides an authoritative inside scoop. For anyone drawn to tech, business, or the societal impacts of social media, this book is bound to be an engaging and thought-provoking read.
Make Your First Million: Ditch the 9-5 and Start the Business of Your Dreams
Martin Webb | Capstone

Make Your First Million: Ditch the 9-5 and Start the Business of Your Dreams

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Goodreads rating: 2.92

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If you've ever felt the entrepreneurial itch, especially during uncertain financial times, 'Make Your First Million' could be your go-to guide. Martin Webb shares not just encouragement but practical tools and insights gained from starting a business in a recession. With this book in your hands, you gain access to a blueprint for transforming today's economic challenges into your entrepreneurial springboard, all from a voice that resonates with experience and pragmatic wisdom.
Social Media 101: Tactics and Tips to Develop Your Business Online

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Recommendation: Whether you are a small business owner or a marketing professional, "Social Media 101" is the ultimate guide to help you thrive online. With practical tips and tricks, Chris Brogan provides insights and resources to expand your social media presence, cultivate valuable relationships, and establish your brand's authority. Reviewed as a must-read for those looking to excel in the online marketplace, this book is a valuable resource for anyone aiming to leverage the power of social media.
Marketing - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing

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Goodreads rating: 3.19

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Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.
Planet Entrepreneur: Business Success Around the World
Steven D. Strauss | Wiley

Planet Entrepreneur: Business Success Around the World

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If you’re feeling the entrepreneurial itch, "Planet Entrepreneur" could be the spark you need. It's not just a book; it's a compendium of insights from across the globe, showing you the budding landscape of opportunities available to problem-solvers and pioneers. You'll find yourself immersed in a narrative that champions innovation and the entrepreneurial spirit as the solution to pressing world issues. Its diverse perspectives will arm you with the mindset to start your own venture and make a positive dent in the universe.
Wave 4 - Network Marketing In The 21St Century - Thryft
Richard Poe | Three Rivers Press

Wave 4 - Network Marketing In The 21St Century

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Goodreads rating: 4.16

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This book could be a good read for someone who wants to stay ahead in the network marketing industry and leverage the power of technology. Richard Poe's "Wave 4" takes you on a journey through the transformation of network marketing in the 21st century. With insightful examples and strategies, this book empowers you to reach new heights and seize the unlimited potential that technology brings to the industry. Get ready to revolutionize your network marketing business and thrive in the wired world of opportunities.
The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video - Thryft

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This book is essential for anyone looking to excel in the GMAT exam. With its personalized study plan, diagnostic test, and extensive practice questions, it allows you to focus on your areas of improvement. The detailed explanations and scoring information for example essays help you understand the test format and plan your approach. Don't waste time on what you already know – use this book to turn your weaknesses into strengths and boost your confidence for a high score.
You Only Make A Profit When You Sell - Investing On The Australian Sharemarket With The Emphasis On Selling - Thryft

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If you're interested in securing actual returns rather than just watching numbers fluctuate on a screen, this book is a valuable resource. It guides you through the psychological mazes and strategic nuances that define successful selling in the stock market. It doesn't just preach buying low and selling high; it equips you to recognize when it's truly the right time to let go of your shares for real-world profit. Now, that's insight you don't want to miss, especially in the unpredictable terrains of the Australian sharemarket.
Marketing Yourself to the Top Business Schools
Carol Carpenter, Phil Carpenter  | Trade Paper Press

Marketing Yourself to the Top Business Schools

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Goodreads rating: 3.9

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If you're eyeing a top-tier MBA program and want that extra edge in a competitive admissions landscape, "Marketing Yourself to the Top Business Schools" is your ally. Think of the Carpenters as your personal admissions strategists, transforming your unique strengths into a compelling narrative that resonates with admissions committees. Insightful and pragmatic, this book is a map to the inner workings of MBA admissions—a tool that could make the difference between an acceptance and a rejection letter.
Simply Fly: A Deccan Odyssey
G.R. Gopinath | Harpercollins Publishers

Simply Fly: A Deccan Odyssey

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Goodreads rating: 4.22

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Imagine a tale where sheer determination overcomes every conceivable obstacle. "Simply Fly: A Deccan Odyssey" is that story brought to life, detailing how Captain G.R. Gopinath not only dreamt but achieved the extraordinary. It's inspiring, filled with rich life lessons for anyone who has ever dared to dream big or is looking to navigate the turbulent skies of entrepreneurship.
Cultivate a Cool Career: 52 Brilliant Ideas
Langdon Ken | The Infinite Careers Co Ltd

Cultivate a Cool Career: 52 Brilliant Ideas

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Goodreads rating: 3.19

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If you're feeling stalled or uninspired in your career, "Cultivate a Cool Career" is like a breath of fresh air. Langdon's global experience and candid take on corporate chaos offer pearls of wisdom you won't find in your average career guide. With eye-opening ideas packed into each chapter, this book could be just the catalyst you need to reinvent your professional life.
Moving the Needle: Get Clear, Get Free, and Get Going in Your Career, Business, and Life!

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If you're feeling stuck in your career or personal ambitions, "Moving the Needle" could be just the catalyst you need. It's a book that turns frustration into momentum, offering a structured strategy over nebulous dreams. Practicality is key here; it's for the doer in you who loves a clear roadmap to achieving goals. This isn't about lofty aspirations, but about carving a path to tangible progress.
29 Leadership Secrets from Jack Welch - Thryft
Robert Slater | Mcgraw Hill

29 Leadership Secrets from Jack Welch

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Goodreads rating: 3.79

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If you're fascinated by leadership and business strategy, "29 Leadership Secrets From Jack Welch" is a compact goldmine. It presents time-tested wisdom from a corporate titan, offering strategies that can inspire and guide you in any competitive environment. Get a direct look at Welch's approach to creating a high-performance culture, emphasizing quality and effective management.
China Dawn - Thryft
David Sheff | Harper Business

China Dawn

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Goodreads rating: 3.65

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China Dawn offers a fascinating insight into the world of Chinese technology revolution, where entrepreneurs face unpredictable government regulations and fierce competition. Sheff introduces characters who are leading China into the 21st century, such as Bo Feng, one of the leading venture capitalists in China, and Edward Tian, described as China's Steve Jobs and Bill Gates combined. Sheff's research over three years provides a character-driven story that captures the courageous, nimble-thinking attitude required to tackle the level of risk involved in this new era of business.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.