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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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E-Research: Methods, Strategies, and Issues
Terry Anderson, Heather Kanuka  | Allyn & Bacon

E-Research: Methods, Strategies, and Issues

$9.90 $4.90 51% off

Goodreads rating: 4.0

$9.90 $4.90 51% off

If you are delving into the world of academic research or any field that requires an in-depth understanding of online research methodologies, "E-Research" could serve as your compass. It's a practical guide that simplifies complex processes, ensuring you're equipped to conduct thorough and credible research online with a clear perspective on ethical implications. Whether you're a student or professional, this book can help streamline your approach to web-based research.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

$25.90 $7.90 69% off

Goodreads rating: 3.62

$25.90 $7.90 69% off

95% off est. retail
Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
Marc Raynauld, Irene Rodgers, Charles Gancel  | Mcgraw-hill

Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures

$15.90

Goodreads rating: 4.5

$15.90

If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.
The Faq Book on Public Speaking
Eric Feng | Candid Creation Publishing Llp

The Faq Book on Public Speaking

$9.90

Goodreads rating: 4.5

$9.90

If the thought of public speaking sends shivers down your spine and you're short on preparation time, "The FAQ Book on Public Speaking" might be just the life-saver you're looking for. Authored by a celebrated Toastmaster, this book distills years of experience into digestible, practical advice. Skipping the fluff, it provides straight-to-the-point answers that are perfect for quick learning and immediate application. Whether you're prepping for a pitch, a conference, or a wedding toast, it's like having an expert whispering tips in your ear.
The New York Festivals: No. 6 International Advertising Awards
New York Festivals, Gerald M. Goldberg  | Harpercollins

The New York Festivals: No. 6 International Advertising Awards

$18.90 $10.90 42% off

Goodreads rating: 0.0

$18.90 $10.90 42% off

If you have an interest in advertising and design, this book offers a retrospective look into the most innovative and acclaimed international campaigns of 1996. It's like a time capsule for creative excellence; flipping through these pages will provide insight into the trends and strategies that dominated the industry during that time, proving to be an inspirational read for creative professionals and enthusiasts alike.
New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack - Thryft

New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack

$18.90 $3.90 79% off

$18.90 $3.90 79% off

New Cutting Edge Advanced Teacher's Resource Book is an indispensable resource for ESL teachers working with advanced students. It provides comprehensive teacher's notes and tips, as well as a photocopiable resource bank with additional materials to reinforce spoken and written English. The inclusion of the Test-Master CD-ROM allows for easy customization of placement, module, mid-course, and end-of-level tests. Highly recommended for teachers looking to take their teaching to the next level.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

$7.90

Goodreads rating: 3.85

$7.90

90% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Leading Dispersed Teams - Ideas Into Action Guidebooks
Center for Creative Leadership (CCL) | Pfeiffer

Leading Dispersed Teams - Ideas Into Action Guidebooks

$11.90 $5.90 50% off

Goodreads rating: 3.5

$11.90 $5.90 50% off

If you're navigating the complex dynamics of a dispersed team, "Leading Dispersed Teams" could be your compass. It's not just about overcoming distance and cultural differences—it's a deeper dive into the structure and support systems that make or break remote collaboration. For leaders looking to foster effective communication and resolve conflicts from afar, this book offers actionable strategies that can transform your distributed workforce into a cohesive and high-performing entity.
Lifestyle and Event Marketing: Building the New Customer Partnership
Barry Lenson, Alfred L. Schreiber  | Mcgraw-hill

Lifestyle and Event Marketing: Building the New Customer Partnership

$32.90 $19.90 40% off

Goodreads rating: 4.0

$32.90 $19.90 40% off

As a book-keeper at Thryft, I notice that 'Lifestyle and Event Marketing' frequently catches the eye of strategic thinkers and empathetic marketers. If aligning business success with societal impact resonates with you, Alfred Schreiber's guide could amplify your campaigns and consumer connections. It's not just about selling; it's about shaping a brand that embodies your customers' deepest convictions and cultural passions.
Cover Letters That Knock 'Em Dead
Martin Yate | Adams Media

Cover Letters That Knock 'Em Dead

$9.90 $5.90 40% off

Goodreads rating: 3.79

$9.90 $5.90 40% off

If you're in the throes of job hunting, this book is like having a secret weapon. It's packed with insights that go beyond the basics of cover letter writing. You'll find strategies to craft a compelling narrative that can set you apart in a crowded market. Whether you're a fresh grad or a seasoned professional, this guide could be the edge you need.
Implementing 802.11, 802.16, and 802.20 Wireless Networks: Planning, Troubleshooting, and Operations
Ron Olexa | Newnes

Implementing 802.11, 802.16, and 802.20 Wireless Networks: Planning, Troubleshooting, and Operations

$33.90 $20.90 38% off

Goodreads rating: 1.0

$33.90 $20.90 38% off

80% off est. retail
If you're fascinated by the technicalities of wireless communications and seeking to deepen your understanding in this swiftly evolving field, "Implementing 802.11, 802.16, and 802.20 Wireless Networks" is an indispensable treasure trove. Bruce A. Fette has meticulously compiled practical insights that not only shed light on the planning phase but also provide nuggets of wisdom for troubleshooting and managing wireless networks. Your go-to handbook awaits, whether you're a student, engineer, or IT professional.
How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation - Thryft
Paul McGee | How To Books

How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation

$7.90 $3.90 51% off

Goodreads rating: 2.4

$7.90 $3.90 51% off

81% off est. retail
Recommendation: This book is a must-read for anyone seeking to improve their chances of securing a job. With practical advice on self-assessment, skills evaluation, and tailoring your CV to specific job requirements, it helps you confidently present yourself as the ideal candidate. The interview preparation tips are an added bonus, making this book an essential resource for job seekers.
Marketing Research
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

$14.90 $8.90 40% off

Goodreads rating: 3.03

$14.90 $8.90 40% off

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

$10.90 $3.90 64% off

$10.90 $3.90 64% off

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

$16.90 $15.90 6% off

Goodreads rating: 3.74

$16.90 $15.90 6% off

90% off est. retail
This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.
60 Second Memos - Thryft
Brandon Toropov | Prentice Hall Press

60 Second Memos

$10.90 $3.90 64% off

Goodreads rating: 5.0

$10.90 $3.90 64% off

83% off est. retail
This book is a lifesaver when time isn't on your side, offering clear and concise templates for almost any business situation you could face. Whether you're handling delicate internal matters or crafting messages that shape your company's external image, it's like having a seasoned advisor at your fingertips. It's as if you could download a piece of an executive's brain—directly into your email drafts.
Business Etiquette In Brief - Thryft
Ann Marie Sabath | Adams Media Corp

Business Etiquette In Brief

$8.90 $3.90 56% off

Goodreads rating: 2.88

$8.90 $3.90 56% off

68% off est. retail
If you're embarking on a professional journey or simply looking to polish your office etiquette, "Business Etiquette In Brief" is a treasure trove. Imagine walking into your next meeting with the confidence that comes from knowing the nuances of corporate culture that impress bosses and colleagues alike. This book isn't just a guide; it's your personal mentor in mastering the subtle art of professional grace.
A Straightforward Guide to Speech Writing and Presentation - Thryft
R. Watson | Straightforward Publishing

A Straightforward Guide to Speech Writing and Presentation

$3.90

Goodreads rating: 0.0

$3.90

This book is a must-read for individuals who struggle with public speaking and need a step-by-step guide to prepare, write and present effective speeches for various occasions. It offers practical tips on how to overcome stage fright, grab the audience's attention, structure a speech and deliver it with confidence. With clear and concise language, this revised edition is an excellent choice for beginners and professionals alike.
Project Management: The Managerial Process (Int'l Ed) - Thryft
Erik W. Larson | Mcgraw Hill Higher Education

Project Management: The Managerial Process (Int'l Ed)

$9.90

Goodreads rating: 3.71

$9.90

90% off est. retail
This book dives deep into both the systematic and people-centric aspects of project management. It's a comprehensive guide, not just about the tools and techniques that make projects succeed but also about the organizational culture and team dynamics that can make or break them. If you're looking to understand project management inside out, and want insights that apply to various industries, this book's balanced perspective could be just what you need to elevate your management skills.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer | Palgrave Macmillan

The Nature of Marketing : Marketing to the Swarm as well as the Herd

$9.90

Goodreads rating: 3.0

$9.90

85% off est. retail
The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
It's Not My Department!: How America Can Return to Excellence--Giving an - Thryft
Peter Glen | Berkley Trade

It's Not My Department!: How America Can Return to Excellence--Giving an

$5.90 $3.90 34% off

Goodreads rating: 4.25

$5.90 $3.90 34% off

81% off est. retail
"It's Not My Department!" is a perfect book for business owners, managers, or individuals who want to learn the art of customer service excellence. Peter Glen outlines practical and effective strategies to meet and exceed customers' needs, making them want to return. The book provides a valuable insight into customer behavior and highlights the importance of exceptional service in achieving business success. Readers will be able to apply the principles to any industry and enhance their customer service skills.
Expressive Type: Unique Typographic Design in Sketchbooks, in Print & on Location Around the Globe
Alex Fowkes | Rockport Publishers

Expressive Type: Unique Typographic Design in Sketchbooks, in Print & on Location Around the Globe

$15.90 $9.90 38% off

Goodreads rating: 4.44

$15.90 $9.90 38% off

If you're fascinated by how fonts can convey a brand's essence or captivate an audience before they even read a word, "Expressive Type" offers a treasure trove of inspiration. It's a visually-driven tour of contemporary design, perfect for exploring how type breathes life into creative branding. The workbook section cements this as an invaluable resource for designers and marketers alike, offering hands-on insight into the typographic process.
Make a Fortune Promoting Other People's Stuff Online - Thryft
Rosalind Gardner | Mcgraw Hill

Make a Fortune Promoting Other People's Stuff Online

$12.90 $4.90 62% off

Goodreads rating: 2.96

$12.90 $4.90 62% off

88% off est. retail
If you've been curious about affiliate marketing and are looking for a comprehensible entry point, this book could be a valuable resource. Rosalind Gardner's step-by-step approach demystifies the process, offering practical advice from her own experience to help you avoid common pitfalls and get started on a promising path. For a change, it’s a guide that speaks from a place of tested success and industry know-how.
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Patrick Barwise, Barta  | Mcgraw Hill

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

$12.90

Goodreads rating: 4.02

$12.90

63% off est. retail
If you’re looking to carve out a significant presence in the marketing sphere, "The 12 Powers of a Marketing Leader" might just be your playbook. It dives deep into the nuances of leadership, specifically tailored for the marketing industry, and is based on extensive research. You'll find it illuminating, as it seamlessly merges marketing prowess with impactful leadership strategies, aiming to enhance both your professional trajectory and your company’s success.
The Economist Pocket Style Book
The Economist | Economist Publications

The Economist Pocket Style Book

$3.90

Goodreads rating: 3.25

$3.90

If you're keen to refine your writing style, especially for business or academic purposes, the "Economist Pocket Style Book" might be right up your alley. It's short and practical, allowing you to quickly grasp the essentials of clear communication. This could be the tool you need to polish your reports, presentations, or even emails, ensuring they're not just understood but also respected.
Workplace Conflict Resolution Essentials for Dummies
Vivian Scott | For Dummies

Workplace Conflict Resolution Essentials for Dummies

$10.90

Goodreads rating: 3.33

$10.90

If you've ever felt like treading the minefield of office disputes is a part of your everyday, then "Workplace Conflict Resolution Essentials for Dummies" by Vivian Scott is just the toolkit you need. It doesn't just offer Band-Aid fixes but delves into developing the kind of negotiation and mediation skills that can transform the office environment. It's a particularly good fit for anyone stepping into a managerial role or looking to improve team dynamics, promising to boost productivity and morale by restoring peace at work.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion
Johan Fischer | Palgrave Macmillan

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

$55.90 $18.90 66% off

Goodreads rating: 2.6

$55.90 $18.90 66% off

87% off est. retail
If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
Business Vocabulary In Use Advanced - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Advanced

$7.90 $3.90 51% off

Goodreads rating: 4.21

$7.90 $3.90 51% off

Business Vocabulary In Use Advanced could be a good read for you if you're an advanced English learner looking to improve your language skills specifically for business and professional purposes. This book is unique because it offers carefully researched vocabulary that represents how native speakers actually communicate. With its clear presentation and practice exercises, it covers a wide range of up-to-date business topics and concepts, giving you the tools to enhance your communication skills in a professional setting.
Team Games for Trainers
Just Arrived

Team Games for Trainers

$10.90

$10.90

82% off est. retail
If you run workshops or lead groups, this feels like a grab-and-go toolkit that saves you planning time and gives you plenty of variety. Readers would probably love how usable it is: the games are structured, clear, and easy to adapt to different team needs. It is especially appealing if you want something hands-on rather than theory-heavy, with activities that help teams connect, communicate, and work better together.
Branding on the Eastern Front
Aneta Bogdan | Brandient

Branding on the Eastern Front

$12.90

Goodreads rating: 4.5

$12.90

If you're navigating the intriguing waters of branding, particularly in emergent economies, "Branding on the Eastern Front" offers practical insights that are hard to find elsewhere. Aneta Bogdan has been at the forefront of introducing and shaping brand strategies in the unique landscape of post-communist Eastern Europe. Her book is not only a lesson in agility and innovation in branding but also a narrative loaded with real-world examples and a dose of inspirational, yet realistic guidance. It's a valuable read for modern entrepreneurs and marketers looking to understand the dynamics of branding in evolving markets.
Extract Value From Consultants: How to Hire, Control, and Fire Them
Just Arrived

Extract Value From Consultants: How to Hire, Control, and Fire Them

$38.90

$38.90

This book empowers managers to take control of the consulting process in any business environment. It features insider insights from the consulting trade, including firsthand observations, case studies, and practical templates. The book offers a step-by-step approach to effectively selecting and managing any consultant. It explains how companies can navigate the increasingly complex world of global consulting and maximize return while minimizing costs when hiring consultants. It provides tools to help managers select the right consultants at the right time and determine whether they are delivering value. Authors bring global experience with major U.S. companies and consulting firms and have built consulting practices around the world, working with clients such as Deloitte Consulting, Aflac, The Hartford, ING, Nationwide, New York Life, Northwestern Mutual, and Swiss Life. Authors: Gordon Perchthold, Jenny Sutton Publisher: Greenleaf Book Group Publication Date: 2010
Successful QC Circles, Part 2
Hajime Karatsu | P H P Inst

Successful QC Circles, Part 2

$3.90

Goodreads rating: 0.0

$3.90

If you're immersing yourself in the world of Quality Control Circles, Karatsu's book could be your roadmap. It unpacks the methodology and success stories to help you understand the nuances of creating an effective QCC. Adopting these practices could be a game-changer for your team's performance and engagement.
Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds
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Carmine Gallo | Macmillan

Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds

$7.90

Goodreads rating: 3.88

$7.90

68% off est. retail
If you're looking to captivate your audience in the same way as TED speakers do, "Talk Like TED" could be a transformative read for you. Through digesting Gallo's insights, drawn from analyzing the most impactful TED talks, you'll uncover practical strategies to enhance your own public speaking. Imagine approaching the podium with newfound confidence, ready to convey your ideas with the same clarity and passion that define TED's influential presentations.
Perfect Phrases for Executive Presentations
Sold out
Alan M. Perlman | Mcgraw Hill

Perfect Phrases for Executive Presentations

$11.90

Goodreads rating: 3.93

$11.90

60% off est. retail
If you're gearing up for a high-stakes presentation, this book could be your secret weapon. It's like having a speechwriter in your pocket, offering you a treasure trove of phrases and strategies for various audiences. Whether you're addressing shareholders or celebrating commencements, you'll find the right words to communicate your vision clearly and persuasively.
It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone
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Robin Dreeke | Robin K. Dreeke

It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone

$8.90

Goodreads rating: 3.85

$8.90

48% off est. retail
If you find yourself struggling to connect with others or want to enhance your networking skills, "It's Not All About 'Me'" could be a game-changer for you. Robin Dreeke has distilled his expertise into ten practical techniques that are easy to apply in everyday situations. Whether you're starting in your career, leading a team, or just looking to improve your social interactions, this concise guide might just hold the keys to building meaningful connections effortlessly. The advice here isn't just theoretical; it's been field-tested in some of the most demanding environments.
Perfect Phrases for Customer Service
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Robert Bacal | Mcgraw-hill

Perfect Phrases for Customer Service

$12.90

Goodreads rating: 3.68

$12.90

If you're in the trenches of customer service, wading through tough interactions daily, "Perfect Phrases for Customer Service" could be your lifesaver. It offers practical, ready-to-use language that you can adapt on the fly. Whether you're looking to placate the irate, or simply enhance your conversational finesse, this book can be that go-to guide that transforms challenging moments into opportunities for excellence in service.
You Are the Message
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Roger Ailes | Currency

You Are the Message

$9.90

Goodreads rating: 3.9

$9.90

If you often find yourself presenting ideas or simply want to enhance your personal communication skills, "You Are the Message" could be the compass you've been looking for. It dives into the heart of effective communication, guided by the expertise of a man who has advised presidents. It's not just theory; it's practical wisdom that could transform the way you connect with others.
Magic Words and Language Patterns: The Hypnotist's Essential Guide to Crafting Irresistible Suggestions
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Karen Hand | Remind Publishing

Magic Words and Language Patterns: The Hypnotist's Essential Guide to Crafting Irresistible Suggestions

$9.90

Goodreads rating: 4.32

$9.90

60% off est. retail
Whether you're just delving into the realm of hypnotherapy or looking to refine your linguistic prowess, "Magic Words and Language Patterns" offers a treasure trove of techniques to elevate your practice. Picture yourself, confidently guiding clients towards positive change without the crutch of scripts, using the power of well-crafted suggestions. It's an essential read for anyone in the field aiming to unlock the full potential of their hypnotic influence.
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy, Create a Mass of Raving Fans, and Take Any Business to the Next Level
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Ryan Levesque | Dunham Books

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy, Create a Mass of Raving Fans, and Take Any Business to the Next Level

$31.90 $25.90 19% off

Goodreads rating: 3.66

$31.90 $25.90 19% off

If you're looking to deeply understand what drives customer purchases and how to tap into their true desires, "Ask" by Ryan Levesque might just be the game-changer you need. The book takes a refreshing dive into the psychology of sales, presenting a formula that could potentially catapult your business by engaging consumers in a way they actually appreciate. It's a guide to not just boosting sales but also to building a community of loyal fans through genuine interaction and thoughtful inquiry.
Positioning: The Battle for Your Mind
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Al Ries, Jack Trout  | Mcgraw Hill

Positioning: The Battle for Your Mind

$10.90

Goodreads rating: 4.03

$10.90

71% off est. retail
If you're looking to understand the intricacies of how products become household names, "Positioning: The Battle for Your Mind" is invaluable. Ries and Trout distill complex marketing theories into relatable examples and strategies; they've influenced an entire generation of marketers. Their insights could redefine how you perceive marketing and help you carve out a unique space for your products in the crowded marketplaces.
Tinderbox: HBO's Ruthless Pursuit of New Frontiers
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James Andrew Miller | Henry Holt And Co.

Tinderbox: HBO's Ruthless Pursuit of New Frontiers

$19.90 $13.90 30% off

Goodreads rating: 3.82

$19.90 $13.90 30% off

If you've ever been captivated by the gritty narratives of 'The Wire', laughed along with 'Sex and the City', or been hooked by 'Succession', "Tinderbox" is a backstage pass to the evolution of television you cherish. It's not just about the shows; it takes you through HBO's bold challenges, cultural landmarks, and industry shake-ups, revealing how this network dared to redefine modern entertainment. Engross yourself in the pioneering spirit that transformed the small screen.
What's In A Name? - Advertising And The Concept Of Brands
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John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

$9.90 $4.90 51% off

Goodreads rating: 3.8

$9.90 $4.90 51% off

89% off est. retail
If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
Tapworthy: Designing Great iPhone Apps
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Josh Clark | O'reilly Media

Tapworthy: Designing Great iPhone Apps

$14.90 $6.90 54% off

Goodreads rating: 4.0

$14.90 $6.90 54% off

87% off est. retail
If you're serious about elevating your iPhone app above the crowded marketplace, "Tapworthy" is your playbook for standout design. Josh Clark doesn't just theorize; he offers a visually rich, example-laden journey that can transform your sketches into engaging, user-friendly applications. Ideal for designers eager to leave their mark, this book is equally accessible to programmers and managers looking to understand the nuances of great app design.
Managing Humans: Biting and Humorous Tales of a Software Engineering Manager
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Michael Lopp | Apress

Managing Humans: Biting and Humorous Tales of a Software Engineering Manager

$14.90 $6.90 54% off

Goodreads rating: 3.93

$14.90 $6.90 54% off

89% off est. retail
If you're looking to understand the dynamics of tech teams beyond just the code, "Managing Humans" is a treasure trove. Michael Lopp uses wit and experience from his storied career to tackle the human side of tech. It’s not just a manual; it’s a collection of stories that will help you navigate the quirks and complexities of managing creative, brilliant, and often eccentric engineers.
The New Influencers: A Marketer's Guide to the New Social Media
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Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

$11.90 $5.90 50% off

Goodreads rating: 3.77

$11.90 $5.90 50% off

85% off est. retail
If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
Boost Your Interview IQ
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Carole Martin | Mcgraw-hill Education

Boost Your Interview IQ

$9.90 $4.90 51% off

Goodreads rating: 3.9

$9.90 $4.90 51% off

87% off est. retail
Heading into an interview can feel like stepping into a battleground, and 'Boost Your Interview IQ' is the strategic ally you need to come out victorious. Picture it as a coach who transforms your nervous energy into agile mental reflexes, ensuring that when the spotlight is on, you're ready to shine with crisp, impactful responses. It's tailored advice in your back pocket for any type of interviewer's curveball.
Perfect Phrases for Business Letters
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Ken O'Quinn | Mcgraw Hill

Perfect Phrases for Business Letters

$9.90 $4.90 51% off

Goodreads rating: 3.61

$9.90 $4.90 51% off

79% off est. retail
If crafting a compelling business letter feels daunting, or if you've ever found yourself struggling to find the right words to convey your message professionally, "Perfect Phrases for Business Letters" could be your go-to guide. Imagine feeling confident as you draft proposals, motivate your team, or engage with customers, thanks to this book's treasure trove of diplomatic and precise phrases tailored to meet your business needs.
Howard's Gift
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Eric Sinoway | St. Martins Press-3pl

Howard's Gift

$9.90 $4.90 51% off

Goodreads rating: 4.0

$9.90 $4.90 51% off

86% off est. retail
"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
Judgment: How Winning Leaders Make Great Calls
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Warren G. Bennis, Noel M. Tichy  | Portfolio Hardcover

Judgment: How Winning Leaders Make Great Calls

$10.90 $4.90 55% off

Goodreads rating: 3.68

$10.90 $4.90 55% off

88% off est. retail
If leadership or decision-making is your game, "Judgment" is like having elite coaches in your corner. It peels back the layers on what makes or breaks leaders at critical moments. The insights of Tichy and Bennis, packed with real-world examples from renowned CEOs, are invaluable. They don't just theorize; they equip you with a framework to make those tough calls yourself. This isn't just another leadership book; it's a guide for anyone who wants to understand the interplay between judgment and success.
Rethinking the MBA: Business Education at a Crossroads
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David A. Garvin, Srikant M. Datar, Patrick G. Cullen  | Harvard Business Review Press

Rethinking the MBA: Business Education at a Crossroads

$21.90 $8.90 59% off

Goodreads rating: 3.84

$21.90 $8.90 59% off

84% off est. retail
If you're contemplating business school, this book might provide the critical perspective you're looking for. It unpacks the current challenges faced by MBA programs and offers a vision for how these institutions can evolve. Essentially, it's a thought-provoking examination that encourages both educators and students to reflect on the true value of an MBA in today's business world.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.