Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions - Thryft

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It seems there's been a mix-up in the book description you've provided. "Grow Revenue, Loyalty & Footfall" suggests a guide for business strategy, whereas the description matches J.R.R. Tolkien's "The Hobbit." I would love to give you an appeal and recommendation once the correct information for either book is provided!
Thought Leadership Meets Business: How business schools can become more successful - Thryft

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If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
Say It With Charts: The Executive's Guide to Visual Communication - Thryft

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If you frequently find yourself in the position of needing to convey complex information in a business setting, "Say It With Charts" could be a game changer for you. Gene Zelazny's expertise in creating effective visual aids will guide you through the visual representation of data, ensuring your presentations are both memorable and persuasive. The book is praised for its practical approach, combining traditional techniques with contemporary digital tools, making it an indispensable resource for modern professionals striving for clarity and impact in their communications.
The Physician's Job-search Rx : Marketing Yourself for the Position You Want - Thryft

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This book is a must-read for physicians looking to gain an advantage in the competitive job market. With practical tips on self-marketing and job-hunting skills, this guide helps physicians at every level attain the positions they seek. Recommended for those seeking positions ranging from intern/residency, attending physician, or group practice to teaching and directorship positions.
The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!
If landing your dream job is a priority, Peter Veruki's guide could be the ace up your sleeve. The book doesn’t just list questions; it crafts thoughtful responses that cater to what employers really want to hear. Veruki's experience in career planning shines through, providing you with a strategic approach to interviews that could set you apart from the competition. Consider it a small investment for a huge return in your career growth.
Java (TM) 2 Platform, Enterprise Edition : Platform and Component Specifications - Thryft

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The Java 2 Platform, Enterprise Edition (J2EE) defines a new standard in enterprise solutions through a simplified, component-based development model. By extending the "write-once, run-anywhere(TM)" benefits of the Java programming language to enterprise servers, J2EE adds the scalability, robustness, and security required for today's vital e-commerce and enterprise solutions. The Java 2 Platform, Enterprise Platform and Components Specifications defines the architecture for developing applications with J2EE. This volume Java 2 Platform, Enterprise Edition Specification, version 1.2 This specification defines the initial release of the J2EE platform. It discusses application architecture using Java Servlets, JavaServer Pages(TM), Enterprise JavaBeans, and other technologies. It specifies application access to services such as JDBC(TM), Java Transaction API, JavaMail(TM), CORBA connectivity, and others. It also discusses J2EE policies regarding application deployment and security. Enterprise JavaBeans Specification, version 1.1 Enterprise JavaBeans technology provides the standard middle-tier components in the J2EE model. This technology provides simplified support for transaction management and remote object access, and it frees enterprise developers to focus on the business logic of their applications. Version 1.1 of the specification includes a number of enhancements, including mandatory entity beans and XML deployment descriptors. Java Servlet Specification, version 2.2 Java Servlets technology defines a standard for developing server-side behaviors in web applications based on the Java programming language. As part of the J2EE specifications, servlets technology supports development of dynamic web content for e-commerce and other enterprise applications. JavaServer Pages Specification, version 1.2 The JavaServer Pages (JSP) technology simplifies the development and deployment of interactive web applications. Using an extensible markup language based on HTML and the Java programming language, JSP defines a server-side mechanism to allow content experts greater freedom in creating and displaying dynamic web content. Developed with the input of a wide range of industry experts, these specifications define a new standard for resolving many complex issues related to developing, deploying, and managing multi-tier enterprise applications.
Webster's Guide to Business Correspondence - Thryft

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Recommended for business professionals seeking writing expertise. Include examples.
Youtility: Why Smart Marketing Is About Help Not Hype
Jay Baer | Portfolio

Youtility: Why Smart Marketing Is About Help Not Hype

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Goodreads rating: 3.99

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72% off est. retail
Imagine a shift where you're not just selling, but actually improving your customers' lives. "Youtility" champions this innovative approach. It's a game-changer for anyone in business, guiding you towards creating lasting relationships rather than just one-off sales. If you're invested in future-proofing your business and fostering genuine connections with your audience, Baer’s perspective is an incredibly valuable read. The underlying principles will resonate well if you’re eager to stand out in today's attention economy.
Last Minute Interview Tips
Brandon Toropov | Delmar Cengage Learning

Last Minute Interview Tips

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Goodreads rating: 4.0

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If you've just had an interview sprung on you and you're scrambling to prepare, "Last Minute Interview Tips" could be your lifesaver. Brandon Toropov offers practical and concise advice for turning a tight situation into a triumph. Dive into this guide to quickly prioritize your prep, tackle tough questions, and handle anything the interviewer throws at you with confidence.
If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.
Marketing Research

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If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

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Goodreads rating: 3.4

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If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Communicate With Confidence, Revised And Expanded Edition: How To Say It Right The First Time And Every Time

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65% off est. retail
This book is an essential guide for anyone looking to improve their communication skills, whether in a professional or personal setting. With practical tips and techniques, it teaches you how to communicate clearly, tactfully, and confidently in any situation, be it running meetings, negotiating, resolving conflicts, or networking. Reading this book will not only help you become a better communicator but also empower you to stand out in every conversation. Don't miss out on this comprehensive resource for effective communication.
Organizational Communication : Challenges of Change, Diversity, and Continuity - Thryft
William W. Neher | Pearson

Organizational Communication : Challenges of Change, Diversity, and Continuity

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Goodreads rating: 5.0

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Recommended for individuals interested in learning about organizational communication theories and their practical application in global, diverse, and changing organizations. The book provides a student-centered approach with case studies that explore issues related to communication ethics and diversity. Its unique feature is that it offers multiple perspectives (critical, interpretive, functionalist and managerial) to organizational communication, making it a well-rounded resource for readers.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

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Goodreads rating: 3.46

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If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
1,001 Phrases You Need to Get a Job
Nancy Schuman, Burton Jay Nadler  | Adams Media

1,001 Phrases You Need to Get a Job

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Goodreads rating: 4.05

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If you're stepping into the job market, this book could serve as a secret weapon. It's packed with carefully crafted phrases that can give you an edge in interviews and professional correspondence. Imagine feeling prepared and confident in any job-hunting situation—this book aims to get you there.
Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden  | Wadsworth Publishing

Communicating in Groups and Teams : Sharing Leadership

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Goodreads rating: 2.82

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This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

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This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Programming for TV, Radio & the Internet: Strategy, Development & Evaluation

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70% off est. retail
If you're captivated by the world of broadcasting and digital media, this book is your backstage pass to understanding how to craft content that resonates. It's not just informative—it's a practical guide that reveals the dynamics of programming strategies across TV, radio, and the internet, tailored for media enthusiasts and professionals alike.
Letter Writing - Collins Pocket Reference

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Whether you're struggling with thank-you notes or seeking to craft professional letters that won't get lost in a pile, "Letter Writing - Collins Pocket Reference" is a handy companion. It melds timeless etiquette with contemporary communication, which is ideal if you aim to leave a lasting impression in both personal and business realms.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

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Goodreads rating: 3.25

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91% off est. retail
If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
The Complete Idiot's Guide To Online Marketing - Thryft
Bill Eager, Cathy McCall  | Alpha

The Complete Idiot's Guide To Online Marketing

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Goodreads rating: 3.33

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85% off est. retail
This book is ideal for those who are just starting with online marketing. It simplifies the marketing process and provides valuable advice on how to effectively market products through various online channels such as email, promotions and surveys. The book is easy to read, comprehensive and informative, making it a worthwhile read for those interested in learning the basics of online marketing.
Business Research Methods - Thryft

Business Research Methods

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If you're delving into the realm of business research, this book offers comprehensive insights that will ground you in essential methodologies. The section on questionnaire design is particularly detailed, making it invaluable for creating effective research tools. Its solid theoretical foundation and practical approach can enhance the rigor and relevance of your research projects.
Marketing Research

Marketing Research

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If you're keen to delve into the intricacies of market analysis and consumer trends, "Marketing Research" could offer you a solid foundation. It's a particularly good choice if you're interested in not just the theoretical background but also practical applications for today's dynamic market landscape. The book's age might provide a valuable retrospective on how marketing strategies have evolved.
The Faq Book on Public Speaking

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If the thought of public speaking sends shivers down your spine and you're short on preparation time, "The FAQ Book on Public Speaking" might be just the life-saver you're looking for. Authored by a celebrated Toastmaster, this book distills years of experience into digestible, practical advice. Skipping the fluff, it provides straight-to-the-point answers that are perfect for quick learning and immediate application. Whether you're prepping for a pitch, a conference, or a wedding toast, it's like having an expert whispering tips in your ear.
It's Not My Department!: How America Can Return to Excellence--Giving an - Thryft
Peter Glen | Berkley Trade

It's Not My Department!: How America Can Return to Excellence--Giving an

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Goodreads rating: 4.25

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"It's Not My Department!" is a perfect book for business owners, managers, or individuals who want to learn the art of customer service excellence. Peter Glen outlines practical and effective strategies to meet and exceed customers' needs, making them want to return. The book provides a valuable insight into customer behavior and highlights the importance of exceptional service in achieving business success. Readers will be able to apply the principles to any industry and enhance their customer service skills.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

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Goodreads rating: 3.46

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88% off est. retail
If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
Office Code: Building Connections Between Cultures and Workshop Design - Thryft
Unnamed | Koch, Alexander

Office Code: Building Connections Between Cultures and Workshop Design

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Goodreads rating: 0.0

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89% off est. retail
If the dynamics of culture and workplace design intrigue you, this book is a valuable resource. It delves into crafting workshops that consider cultural differences, improving communication and collaboration within a diverse office environment. By applying its concepts, you could enhance workplace inclusivity and productivity.
The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions - Thryft

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Dive into "The Dilbert Principle" to unearth the laughable truth lurking in the cubicles of corporate offices. Scott Adams's piercing wit captures the idiosyncrasies of your workday, resonating with anyone who's felt the brunt of managerial mishaps. With sidesplitting cartoons alongside, this book serves as a humorous balm for the soul of the modern office worker.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Public Relations From Theory to Practice
Tricia Hansen-Horn | Pearson

Public Relations From Theory to Practice

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Goodreads rating: 3.5

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For anyone venturing into the dynamic world of public relations, "Public Relations: From Theory to Practice" can be an invaluable resource. With its unique focus on connecting theoretical frameworks to actual case studies, this book offers practical insights that you can envision applying in the field. The reflective questions are a bonus—they stimulate deeper understanding and encourage you to consider how these theories play out in real-world scenarios. It's an intellectually stimulating read for both aspiring PR professionals and seasoned practitioners seeking to ground their work in solid theory.
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft

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90% off est. retail
"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.
Pocket Guide to Technical Communication

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If you're eager to polish your professional writing skills, this book is a practical toolkit. It's not just about getting words on a page; it's a mentor guiding you through crafting effective resumes, business letters, and more. With templates to emulate and exercises to practice, it's like having an expert sitting right beside you. Whether you're a student or a professional, this guide will refine your communication prowess for the modern business world.
Effective Training - Systems, Strategies, And Practices - Thryft
James W. Thacker | Prentice Hall

Effective Training - Systems, Strategies, And Practices

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Goodreads rating: 0.0

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This book is a great resource for organizations to understand how to create and implement effective training programs that achieve their goals. The contingency approach provides practical insights for tailoring the training process to individual objectives and constraints. The inclusion of case examples and a step-by-step process guide make it a valuable tool for trainers across industries.
The Marketing Plan: A Practitioner's Guide

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If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
Public Relations for Your Business - Thryft

Public Relations for Your Business

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This book provides a comprehensive guide to public relations, including dealing with the media, establishing a corporate identity, and integrating PR into a budget. It also offers advice on setting up a PR department or hiring a consultant. A useful resource for any growing business looking to enhance their PR efforts.
The Overnight Job Change Letter - Thryft
Donald Asher | Ten Speed Press

The Overnight Job Change Letter

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Goodreads rating: 0.0

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This book could be a valuable resource for anyone looking to switch careers or jobs. The author gives practical advice on how to write effective letters to stand out to potential employers. Readers may appreciate the helpful templates and examples provided throughout the book.
Practical Media Relations - Thryft
Judith Ridgway | Gower Pub Co

Practical Media Relations

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Goodreads rating: 4.0

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94% off est. retail
Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt - Thryft
Lynn Williams | Kogan Page

Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt

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Goodreads rating: 3.0

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If you've been stumbling over your words while trying to land that interview, this book could be your hidden ace. It's like having a career coach in your pocket, guiding every keystroke to help you articulate your strengths effectively. Just imagine having a templates galore that you can tweak to reflect your professional story, turning job search woes into wins.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

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Goodreads rating: 3.87

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If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Public Relations Writing: A Rhetorical Approach

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Public Relations Writing: A Rhetorical Approach is a must-read for aspiring public relations professionals. The book provides a comprehensive understanding of effective communication principles that are essential for creating successful public relations strategies. It offers practical knowledge of various writing contexts, including blogs, brochures, and speeches. The book also highlights the importance of critical thinking, rhetorical, and communication skills, which are crucial for adapting to the constantly changing and diverse environments in the field of public relations. Overall, this book is a valuable resource for anyone looking to succeed in the dynamic and complex world of public relations.
Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship

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If you've ever wanted to captivate a room and leave a lasting impression, "Win the Crowd" is for you. Steve Cohen pulls back the curtain on the magician’s art of influence and showmanship, giving you practical tools to enhance your charisma. Whether it's for career advancement, social success, or personal satisfaction, this book might just be the magic wand you need to transform your interpersonal skills.
Telecommunications Convergence - Bridging the Gap Between Technologies and Services - Thryft

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If you're fascinated by the ever-changing world of telecommunications and want to gain a deep understanding of how technologies, companies, and services come together to create exceptional customer experiences, "Telecommunications Convergence - Bridging The Gap Between Technologies And Services" is the perfect read for you. This book delves into the intricacies of converging technologies, explores the role of companies in providing customer service, and uncovers the secrets behind creating customer-centric services. Get ready to gain valuable insights that will help you stay ahead in the dynamic world of telecommunications.
Introducing Management in a Week
Martin Manser | Hodder & Stoughton

Introducing Management in a Week

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Goodreads rating: 1.0

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If you've got ambitions that stretch into management, but time isn't on your side, "Introducing Management in a Week" is a gem. It's ideal for the career-focused individual eager to gain quick, yet meaningful insights into managerial essentials. The convenient seven-day format combines simplicity and depth, making it an efficient roadmap for your career ascent.
The Associated Press Guide to News Writing
Peterson's | Peterson's

The Associated Press Guide to News Writing

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Goodreads rating: 4.26

$12.90

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48% off est. retail
If you're aiming to sharpen your news writing chops, "The Associated Press Guide to News Writing" is a brilliant companion. This isn't just theory—it's a hands-on manual that acts as a cornerstone for industry standards, with ample real-world examples. Ideal for reporters and students, it meticulously guides you through the craft of creating impactful, clear, and concise news pieces, just as the pros do.
Branding on the Eastern Front
Just Arrived
Aneta Bogdan | Brandient

Branding on the Eastern Front

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Goodreads rating: 4.5

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If you're navigating the intriguing waters of branding, particularly in emergent economies, "Branding on the Eastern Front" offers practical insights that are hard to find elsewhere. Aneta Bogdan has been at the forefront of introducing and shaping brand strategies in the unique landscape of post-communist Eastern Europe. Her book is not only a lesson in agility and innovation in branding but also a narrative loaded with real-world examples and a dose of inspirational, yet realistic guidance. It's a valuable read for modern entrepreneurs and marketers looking to understand the dynamics of branding in evolving markets.
Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds
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68% off est. retail
If you're looking to captivate your audience in the same way as TED speakers do, "Talk Like TED" could be a transformative read for you. Through digesting Gallo's insights, drawn from analyzing the most impactful TED talks, you'll uncover practical strategies to enhance your own public speaking. Imagine approaching the podium with newfound confidence, ready to convey your ideas with the same clarity and passion that define TED's influential presentations.
Perfect Phrases for Executive Presentations
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60% off est. retail
If you're gearing up for a high-stakes presentation, this book could be your secret weapon. It's like having a speechwriter in your pocket, offering you a treasure trove of phrases and strategies for various audiences. Whether you're addressing shareholders or celebrating commencements, you'll find the right words to communicate your vision clearly and persuasively.
It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone
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48% off est. retail
If you find yourself struggling to connect with others or want to enhance your networking skills, "It's Not All About 'Me'" could be a game-changer for you. Robin Dreeke has distilled his expertise into ten practical techniques that are easy to apply in everyday situations. Whether you're starting in your career, leading a team, or just looking to improve your social interactions, this concise guide might just hold the keys to building meaningful connections effortlessly. The advice here isn't just theoretical; it's been field-tested in some of the most demanding environments.
Perfect Phrases for Customer Service
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Robert Bacal | Mcgraw-hill

Perfect Phrases for Customer Service

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Goodreads rating: 3.68

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If you're in the trenches of customer service, wading through tough interactions daily, "Perfect Phrases for Customer Service" could be your lifesaver. It offers practical, ready-to-use language that you can adapt on the fly. Whether you're looking to placate the irate, or simply enhance your conversational finesse, this book can be that go-to guide that transforms challenging moments into opportunities for excellence in service.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.