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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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Master one strategy to dominate your market.

If you're devising a plan to outshine competitors in your industry, "The Discipline of Market Leaders" could be your playbook. Treacy and Wiersema present a compelling argument: success comes not from being a jack-of-all-trades, but from excelling in one of three key areas. Their insights are not just theorized; they're backed by the triumphs and failures of real-world companies. This book might just be the catalyst for your business to narrow its focus and secure its spot at the top.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Regular price $7.90
Unit price
per
Compare to estimated retail price: S$45.00  
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ISBN: 9780201406481
Publisher: Basic Books
Date of Publication: 1995-01-17
Format: Hardcover
Related Collections: Economics, Personal Development, Business
Goodreads rating: 3.98
(rated by 915 readers)

Description

The classic bestseller outlining tactics for any business striving to achieve market dominance. What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three value disciplines: the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
 

Master one strategy to dominate your market.

If you're devising a plan to outshine competitors in your industry, "The Discipline of Market Leaders" could be your playbook. Treacy and Wiersema present a compelling argument: success comes not from being a jack-of-all-trades, but from excelling in one of three key areas. Their insights are not just theorized; they're backed by the triumphs and failures of real-world companies. This book might just be the catalyst for your business to narrow its focus and secure its spot at the top.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.