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Secrets of customer relationship management - it's all about how you make them feel

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Secrets of customer relationship management - it's all about how you make them feel

Regular price $10.90 Now $4.90 Save 55%
Unit price
per
ISBN: 9780071362535
Authors: James G. Barnes
Publisher: McGraw-Hill
Date of Publication: 2000-09-28
Format: Hardcover
Related Collections: Personal Development, Business
Goodreads rating: 3.25
(rated by 12 readers)

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Description

"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.