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Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer
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Winning Strategies for Modern Consumer Appeal
"Predatory Marketing" provides insightful research and unique strategies to help businesses improve their advertising, public relations, customer service, and strategic planning. The book is a must-read for anyone in retail, manufacturing, or the service industry looking to stay ahead of the competition. With its practical approach and groundbreaking ideas, it is highly recommended for those seeking to increase their knowledge and excel in today's market.
Sale
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer
Regular price
$5.90
$3.90
34% off
- Unit price
- / per
45% off
34% off
20% off
20% off
ISBN: 9780767901895
Estimated First-hand Retail Price: $25.27
Publisher: Crown Business
Date of Publication: 1998-01-05
Format: Paperback
Goodreads rating: 3.1
(rated by 10 readers)
Description
What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.Predatory Marketing is based on one powerful find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.Applying this prescription to all aspects of marketing--advertising, public relations, customer service, and sales-- Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such The ten most budget-conscious cities in AmericaThe top ten reasons why advertising failsThe eight characteristics of America's highest-rated retail salespeople"Be first. Be right. Or be dead," Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Winning Strategies for Modern Consumer Appeal
"Predatory Marketing" provides insightful research and unique strategies to help businesses improve their advertising, public relations, customer service, and strategic planning. The book is a must-read for anyone in retail, manufacturing, or the service industry looking to stay ahead of the competition. With its practical approach and groundbreaking ideas, it is highly recommended for those seeking to increase their knowledge and excel in today's market.
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