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Cutting Edge Advertising

Jim Aitchison, Neil French

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Cutting Edge Advertising

by Jim Aitchison, Neil French
Save up to 56%
Cutting Edge Advertising
Cutting Edge Advertising

Insightful blueprint for dynamic modern print advertising.

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Cutting Edge Advertising

by Jim Aitchison, Neil French
Save up to 56%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9780130128973
Authors: Jim Aitchison, Neil French
Publisher: Prentice Hall PTR
Date of Publication: 1999-08-15
Format: Paperback
Related Collections: Personal Development, Creative Nonfiction, Business
Related Topics: Leadership, Business, Entrepreneurship, How To, Personal Development, Communication
Goodreads rating: 4.02
(rated by 363 readers)
 

Insightful blueprint for dynamic modern print advertising.

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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