"The Long Tail" is a must-read for anyone interested in how the rise of the niche is fundamentally altering our markets. With clear examples spanning from Netflix to Google, Chris Anderson lucidly explains how unlimited choice is shifting our markets from a one-size-fits-all model, to one of unlimited variety. Anderson's book is a manifesto for the new economics of distribution, redefining what is commercially viable in the 21st century.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

• Audie Award for Business/Educational (2007)
• Financial Times Business Book of the Year Nominee for Shortlist (2006)

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.