"Nudge" could be a good read for anyone who wants to learn more about how to make better decisions. Thaler and Sunstein use behavioral science research to explain how we often make poor choices, but by understanding our biases and using "choice architecture," we can nudge ourselves towards better decisions. As a result, readers can expect to learn practical strategies for improving their decision-making skills and leading happier, healthier, and more prosperous lives.

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• Financial Times Business Book of the Year Nominee for Longlist (2008)

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

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