Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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Will Your Next Mistake Be Fatal? : Avoiding the Chain of Mistakes That Can Destroy Your Organization - Thryft

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93% off est. retail
Recommendation: Hey there! If you're worried about making mistakes that could potentially destroy your business, "Will Your Next Mistake Be Fatal?" is the book for you. It offers a systematic approach to identifying and avoiding the chain of mistakes that can lead to catastrophic consequences. Robert Mittelstaedt provides practical techniques that apply to businesses of all sizes, helping you catch mistakes early and improve your profitability and business value. Don't let your mistakes become headline news. Stay on track and protect your organization by reading this insightful book.
Lean Solutions - How Companies and Customers Can Create Value and Wealth Together

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88% off est. retail
If you're interested in the intersection of business efficiency and consumer satisfaction, "Lean Solutions" is a doorway to understanding how both sides can benefit. The authors, Womack and Jones, delve into practical ways companies can reduce waste while enhancing the value for customers, an approach that could revitalize how you think about consumer relations.
The Toilet Paper Entrepreneur - The Tell-It-Like-It-Is Guide to Cleaning Up in Business, Even If You Are at the End of Your Roll

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This book’s straight-talking approach cuts through the usual fluff you might find in business advice manuals. Mike Michalowicz turns the traditionally dry subject of entrepreneurship into a fun, if not irreverent, read. It's for the bootstrap entrepreneur looking for pragmatic insights, delivered with a dose of humor. If you're ready to roll up your sleeves and dive into business with minimal resources, this could be the refreshing take you need.
Focus Export Ed - Thryft
Al Ries | Harperbusiness

Focus Export Ed

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Goodreads rating: 4.0

Regular price $15.90 $5.90 63% off

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85% off est. retail
Focus Export Ed is an excellent read for entrepreneurs and business enthusiasts that want to learn how to dominate their industry. Al Ries draws examples from various industries to show how narrowly-focused companies are the big winners. The book highlights how corporations can increase their competitiveness by narrowing their focus and establishing a single word or concept the company can own in the mind, just like how Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." The advice is concrete and no-nonsense, making it a great read for anyone looking to improve their marketing skills and gain an edge in today's cutthroat business environment.
Business Research: A Practical Guide for Undergraduate and Postgraduate Students - Thryft

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96% off est. retail
Venturing into academic or professional business research can be daunting, but "Business Research" demystifies the process with clear guidance tailored for both undergrads and grad students. Its exercises and practical examples foster reflective learning—a perfect tool to build up your competency as a researcher and nail your projects with confidence.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft

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84% off est. retail
Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
Research Methods for Managers - Thryft
Phil Johnson, John Gill  | Sage Publications Ltd

Research Methods for Managers

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Goodreads rating: 3.57

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Research Methods for Managers is a valuable resource for students who struggle with deciding on methodological approaches. The book offers a balanced view of research methods in business and management, with a focus on creative multimethods approach and the relevance of ethnographic methods. It also provides practical, step-by-step guidance and exercises for formulating the research plan. Users who want to improve their research skills and take a more well-rounded approach will find this book to be a great asset.
Rich Dad's Guide to Investing: What the Rich Invest In, That the Poor and the Middle Class Do Not!

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If you've ever wanted to understand the investing strategies that can create and sustain wealth, this guide offers that window. Robert Kiyosaki doesn't just talk theory; he provides actionable advice that differentiates the financial habits of the rich from the rest. It's like getting an insider's view on money management that can change your approach to investing and possibly your financial destiny.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

Regular price $17.90 $7.90 56% off

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77% off est. retail
"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
Annabel Williams Book of Wedding and Portrait Photography - Thryft
Annabel Williams | Rotovision

Annabel Williams Book of Wedding and Portrait Photography

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Goodreads rating: 3.91

Regular price $8.90 $3.90 56% off

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If you're eager to inject more life and modern flair into your photography, Annabel Williams' book could be an inspiring mentor. It offers more than just technical knowledge; it provides a personal insight into creating dynamic, commercially viable, and emotionally resonant photographs that stand the test of time. This guide is perfect for any photographer looking to break free from conventional constraints and embrace a fresher, more expressive approach to capturing those special moments.
Supply Chain Science - Thryft
Wallace J. Hopp | Waveland Pr Inc

Supply Chain Science

Regular price $11.90 $8.90 25% off

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Goodreads rating: 3.93

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90% off est. retail
If navigating the complexities of supply chains seems daunting, "Supply Chain Science" can be your compass. Wallace J. Hopp makes the intricate world of supply chain management accessible with a blend of scientific approach and practical examples. You'll find it particularly helpful if you're a manager aiming to understand operational systems without getting bogged down by heavy math. Perfect for enhancing your strategic planning with grounded insights.
Wave Three: The New Era in Network Marketing
Scott Degarmo, Richard Poe  | Prima Lifestyles

Wave Three: The New Era in Network Marketing

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Goodreads rating: 3.87

Regular price $14.90 $6.90 54% off

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70% off est. retail
If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community

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If you're looking to elevate your team or business, "The Serving Leader" might just be the catalyst you need. It's not just theory; this book provides a narrative as well as real-world examples that bring the concept of Serving Leadership to life. It's especially compelling if you're interested in how paradoxical principles, like leading from behind, can yield incredibly positive results. Plus, practical lessons interspersed with the story ensure you can apply what you learn immediately.
The Management Consultant: Mastering the Art of Consultancy

$8.90

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80% off est. retail
If you're considering a career in management consulting or looking to sharpen your skills in the field, this book serves as a mentor in print. It provides practical, reality-based advice to improve your consultancy prowess and ensure your services truly resonate with clients. It's not just about the theory; it's about the application, making it a coveted companion on your professional journey.
Geeks and Geezers: How Era, Values, and Defining Moments Shape Leaders

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If you're curious about why great leaders transcend era and background, "Geeks and Geezers" gives you a unique lens. It goes beyond typical leadership advice and dives into the real-life stories of people who've faced their 'crucibles' and emerged as influential leaders. It’s not just inspiration on paper—it’s a potential roadmap for your personal leadership journey.
Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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If you're feeling hemmed in by the notion that your art can't sustain you, then Artpreneur could be the beacon you've been searching for. Schulman doesn't just motivate; she equips you with practical steps to turn your passion into a viable career. It insists on taking your creative work seriously and on your terms, especially for those who may have felt underrepresented in the art world. This might be the guide that transforms your creativity into your livelihood.

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If you dread the aggressive push of traditional selling tactics, "Smarter Selling" can be your guide to a more fulfilling sales experience. The approach laid out by David Lambert is all about nurturing relationships and trust with clients, which not only feels better but yields better results. It's a win for those who believe in the long game of building genuine connections in their sales career.
Stationery Design Now! - Thryft

Stationery Design Now!

Regular price $9.90 $5.90 40% off

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Goodreads rating: 4.33

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88% off est. retail
This book can be a great resource for anyone who is starting a business or looking to refresh their company’s branding. It provides over 200 exceptional designs of office supplies for companies around the world, with analysis and remarks from branding experts. Each design highlights the importance of visual perception and its role in the success of branding. Whether you are an entrepreneur, banker, doctor, engineer or a university, this book can help you improve or renew the appearance of your company’s brand.
SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Considering you're keen to amplify your business's digital footprint, "SEO for Growth" could be the toolkit you're looking for. The book is a roadmap for modern marketing techniques, focusing on driving organic traffic to your website. With guidelines that have evolved alongside the digital marketplace, it’s a resource that could help you stay ahead of SEO trends and harness the potential of online searches to your business's advantage.
All You Need to Know About the Music Business
Donald S. Passman | Simon & Schuster

All You Need to Know About the Music Business

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Goodreads rating: 4.29

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If you're dreaming of a music career or looking to better understand the business side of the tunes you love, Donald Passman's book could be your backstage pass. Its updated content caters not only to industry hopefuls but also to curious music aficionados, equipping readers with essential knowledge for negotiating deals and utilizing new media, all relayed by a trusted industry insider.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator
Roger Dawson | Career Pr Inc

Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

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Goodreads rating: 4.05

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78% off est. retail
Imagine stepping into any negotiation with confidence, armed with proven techniques that not only level the playing field but also give you the ability to control the game. Roger Dawson's "Secrets of Power Negotiating" isn't just about business; it's a comprehensive guide that'll equip you with the skills to negotiate your salary, a deal on a new car, or even bedtime with your kids. Let this be the ace up your sleeve, bringing you closer to your goals, one confident conversation at a time.
Dynamic Supply Chains: Delivering Value Through People

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89% off est. retail
If you're drawn to the complexities of supply chain management but are looking for a fresh, humanistic approach, "Dynamic Supply Chains" is your next page-turner. Gattorna eloquently puts people at the heart of the supply chain, offering insight and strategies that prioritize human need and behavioral patterns. It's a read that can reshape your perspective on operational excellence to be more adaptable, sustainable, and above all, people-focused.
How To Build A Multi-Level Money Machine - The Science Of Network Marketing - Thryft

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Recommendation: Hey there! If you're looking for the ultimate guide to achieving financial freedom through network marketing, look no further. "How To Build A Multi-Level Money Machine - The Science Of Network Marketing" is like having Randy Gage, the world's leading expert, by your side, showing you exactly how to build a thriving network and generate ongoing passive income. This book not only teaches you the core principles of network marketing, but also provides practical strategies for prospecting, presenting, and developing leaders on your team. It's the ultimate blueprint for success in this industry. Get ready to unlock the secrets to building a large, exponentially-growing organization and transform your financial future!
The Greatest Networker in the World
John Milton Fogg | Crown Currency

The Greatest Networker in the World

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Goodreads rating: 4.08

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74% off est. retail
If you're feeling stuck in the multilevel marketing world, 'The Greatest Networker in the World' could be a breath of fresh air. This book diverges from the usual sales tactics, instead offering a narrative that emphasizes personal growth, responsibility, and the value of teaching. The wisdom within could reframe your approach to your business and inspire you to build meaningful, lasting success in a field that can often feel confusing and cutthroat.
Catch! - A Fishmonger's Guide to Greatness

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76% off est. retail
Maybe you're not tossing salmon across a market, but you'll find universal truths in "Catch!" that can transform your work atmosphere. The engaging tales from Pike Place fishmongers serve as metaphors for team building and leadership. You'll not only delight in their energy but also glean insights to apply to any business or team, making your daily hustle not only more effective but more enjoyable.
Rich Dad's Retire Young Retire Rich: How to Get Rich Quickly and Stay Rich Forever!
Just Arrived

Regular price $9.90 $8.86 11% off

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64% off est. retail
"Rich Dad's Retire Young, Retire Rich" is a great read for anyone who is looking to achieve financial freedom and retire early. Kiyosaki's book provides practical advice on how to build wealth and achieve long-term financial stability. The most unique aspect of the book is Kiyosaki's focus on developing a mindset of abundance instead of scarcity. Readers will learn about the importance of financial education, investing in assets, and living below their means. Overall, this book is a great resource for anyone looking to take control of their finances and achieve financial freedom.
Business Plans That Work: A Guide for Small Business

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As you're looking to turn ideas into successful ventures, "Business Plans That Work" might just be the companion you need. It cuts through jargon and offers a clear template, making the daunting task of writing a business plan more approachable. It's like having a mentor guide you through the critical steps, and avoiding pitfalls, ensuring your business potential is presented in the best light.
In Search of Excellence: Lessons from America's Best-Run Companies

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77% off est. retail
As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
Big Bucks! - Thryft
Kenneth H. Blanchard, Sheldon Bowles  | William Morrow

Big Bucks!

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Goodreads rating: 3.79

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86% off est. retail
This book could be a good read for anyone seeking to understand the principles of creating wealth and achieving financial success. Through a captivating parable-style narrative, the authors introduce Len, a character who aspires to be a millionaire. Len's journey is filled with valuable lessons and practical strategies that can be applied by individuals and businesses alike. The book emphasizes the importance of commitment, intensity, purpose, and generosity in the pursuit of big bucks. If you're ready to uncover the secrets of financial prosperity and make a positive impact along the way, this book is a must-read.
Small Business Management: An Entrepreneurial Emphasis
Just Arrived
If you're dreaming of launching your own business or want to infuse your small business with fresh ideas, "Small Business Management" is like having a mentor in book form. It strikes a balance between theoretical concepts and real-world application, packing in short cases that align with the chapters to illustrate the lessons vividly. With tools like BizPlanBuilder and integrated learning resources, this book doesn't just educate; it arms you with the instruments to plan and grow your business venture.
Nothing Ventured, Nothing Gained : Clearing the Way to Success - Thryft
Roger Fritz | Inside Advantage Publications

Nothing Ventured, Nothing Gained : Clearing the Way to Success

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Goodreads rating: 3.71

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"Nothing Ventured, Nothing Gained" is an insightful guide for individuals and businesses looking to improve their performance and achieve success. Dr. Roger Fritz, a renowned expert in performance-based management and change, offers practical advice and techniques to overcome obstacles and achieve lasting improvement. The book's unique strength lies in its focus on the individual and their personal journey towards success, making it a valuable read for anyone looking to take their career or business to the next level.
Het Weekend Van 7 Dagen
Ricardo Semler | Portfolio Hardcover

Het Weekend Van 7 Dagen

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Goodreads rating: 4.06

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83% off est. retail
If traditional workplaces with rigid structures and overwhelming stress aren't your cup of tea, Ricardo Semler's "Het weekend van 7 dagen" might be the eye-opener you need. Semler shares an unorthodox approach towards work-life balance and employee empowerment that has proven extraordinarily successful for his own company, Semco. It's a compelling read for anyone interested in radical business ideas that challenge the norm while boosting both employee satisfaction and company profits.
How to Make Millions With Your Ideas: An Entrepreneur's Guide
Dan S. Kennedy | Plume

How to Make Millions With Your Ideas: An Entrepreneur's Guide

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Goodreads rating: 3.92

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68% off est. retail
If you've been doodling business ideas on napkins or dreaming of turning your passion project into a full-fledged fortune, this might be your handbook. Dan Kennedy doesn't just offer encouragement; he shares real-life examples and practical strategies that have led others to the entrepreneur's promised land. By reading about the success of ordinary individuals, you can find a roadmap tailored to your own journey toward making millions. Whether you're starting from scratch or scaling up, this book might be the nudge you need to take that leap.
You Call the Shots: Succeed Your Way and Live the Life You Want with the 19 Essential Secrets of Entrepreneurship

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80% off est. retail
If the entrepreneurial itch has been nagging at you, "You Call the Shots" might just be the scratch you need. Cameron Johnson's journey is as inspiring as it is instructive, proving you don't need a mountain of cash or a shiny degree to make it big. It's for anyone who dreams of taking the reins, especially if you're looking for a young voice to echo your own ambitious whispers.
Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too
Ben Cohen | Simon & Schuster Trade

Ben & Jerry's Double-Dip: Lead With Your Values and Make Money, Too

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Goodreads rating: 3.72

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84% off est. retail
If you've ever dreamed of starting a business that doesn't compromise on its ethos for profits, "Ben & Jerry's Double-Dip" is a scoop of inspiration. Ben and Jerry show how they churned ethical practices with entrepreneurial spirit to create a brand synonymous with both taste and integrity. Their story might just be the secret ingredient you need to blend success with social responsibility in your own ventures.
Organization Development & Change - Thryft

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90% off est. retail
As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.
Simply Fly: A Deccan Odyssey
G.R. Gopinath | Harpercollins Publishers

Simply Fly: A Deccan Odyssey

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Goodreads rating: 4.22

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88% off est. retail
Imagine a tale where sheer determination overcomes every conceivable obstacle. "Simply Fly: A Deccan Odyssey" is that story brought to life, detailing how Captain G.R. Gopinath not only dreamt but achieved the extraordinary. It's inspiring, filled with rich life lessons for anyone who has ever dared to dream big or is looking to navigate the turbulent skies of entrepreneurship.
If you're thinking of starting up a business or taking yours to the next level, this book is your ally. Vaughan Evans breaks down complex business strategy into digestible parts, offering practical advice and real-world examples. Think of it as your toolkit for planning and navigating the competitive business landscape.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft

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85% off est. retail
If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Fast Second - How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

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You might think innovation is the key to business success, but "Fast Second" reveals a different perspective that's equally compelling. This book explains how entering a market just in time and scaling it up can be a safer and more profitable strategy. It's perfect if you're interested in strategic planning or if you want to understand how companies like Amazon became titans not by inventing new markets, but by dominating them early on.
The Devil's Advocate: 100 Business Rules You Must Break
Caspian Woods | Pearson

The Devil's Advocate: 100 Business Rules You Must Break

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Goodreads rating: 3.61

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This book, "The Devil's Advocate - 100 Rules Of Business You Must Break," is a game-changer in the world of business. It challenges conventional thinking, encourages you to question the norms, and empowers you to carve your own path to success. With sharp insights and empowering advice, this book will help you develop a smart-thinking strategy that sets you apart from the crowd. If you're tired of the same old business advice and want to take a bold and unconventional approach, this book is a must-read. Get ready to break the rules and thrive in the business world.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft

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88% off est. retail
If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
The Business Side of Veterinary Medicine: What Veterinary Schools Don't Teach You

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Venturing into veterinary medicine isn't just about animal care—it's also about running a successful business. Whether you're newly graduated or seasoned in the field, this book fills the gap left by vet schools. It's a comprehensive guide that tackles the intricacies of finance, law, and operations within a veterinary context, providing you with the tools to thrive professionally and financially throughout your career. It's like having a mentor that prepares you for the realities of veterinary entrepreneurship.
Secrets of Self-Made Millionaires

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This book is perfect for anyone who wants to take control of their finances and achieve financial freedom. Adam Khoo breaks down the secrets of self-made millionaires into practical steps and provides actionable advice on managing money, increasing income, and building wealth. His personal story of becoming a millionaire at a young age adds credibility and inspiration to his teachings. Overall, a must-read for those who want to learn how to achieve financial independence.
Million Dollar Consulting Toolkit : Step-by-Step Guidance, Checklists, Templates, and Samples from The Million Dollar Consultant - Thryft

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This book is an ideal read for aspiring consultants who need a practical guide to get started. It offers step-by-step guidance, checklists, templates, and samples for every aspect of the consulting process. With concepts that are applicable across industries, the book provides readers with a comprehensive understanding of how to market, sell, implement, invoice, and manage a successful consultancy practice. Its most unique feature is the range of actual examples included, making it an insightful and valuable resource for anyone looking to start a consultancy.
Photographer's Market Guide to Building Your Photography Business

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63% off est. retail
If you've got a knack for photography and a dream of turning it into a career, this book is like a mentor guiding you through the business landscape. It'll offer you practical advice to navigate the complexities of marketing, legalities, and financial management, which are often stumbling blocks for creatives. Consider this your blueprint for turning passion into profession.
The One to One Manager: Real-World Lessons in Customer Relationship Management
As you navigate the ever-changing landscape of business, "The One to One Manager" could provide you with fresh perspectives on customer relationship management. This book dives into real-world examples from well-known companies that have successfully pivoted to a customer-centric strategy. If you're looking to understand the practicalities of transitioning from mass marketing to a more personalized approach, this book holds valuable lessons that could reshape your business practices and help foster more meaningful customer connections.
SuperBusiness: How I Started SuperJam from My Gran's Kitchen - Thryft
Fraser Doherty | Capstone

SuperBusiness: How I Started SuperJam from My Gran's Kitchen

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Goodreads rating: 4.08

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82% off est. retail
If you're nursing a beautiful idea—or perhaps a recipe—that feels too small to soar, "SuperBusiness" could be the nudge you need. Fraser Dountery's journey from homemade jam to household name isn't just inspirational, it's a blueprint for anyone looking to sprinkle a little sweetness on their entrepreneurial dreams. Plus, you get to indulge in the tale of a community project turned worldwide success. Who knows, it might just jar loose your own ambitions.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft

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92% off est. retail
This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

Regular price $6.90 $3.90 43% off

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Goodreads rating: 3.74

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Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.

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