If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.

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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior. It makes clear links between theory and practice in marketing, locating recent developments within global, social, and economic contexts. Written by a team of experts, this title is suitable for Masters, MBA, and advanced undergraduate modules in marketing and consumer behavior. It is also a useful resource for dissertation study at both undergraduate and postgraduate levels.

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