This book is great for anyone looking to understand why successful leaders always start with "why," and how to apply this concept to their own lives and businesses. Simon Sinek's "golden circle" concept provides a simple yet impactful framework for understanding the importance of purpose and how it drives success. A must-read for aspiring leaders and business owners.

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"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

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