Pour Your Heart Into It is a must-read for anyone interested in what it takes to build a successful business from the ground up. Howard Schultz shares his journey of turning his passion for coffee into the biggest coffee chain on the planet while maintaining a commitment to product excellence and employee satisfaction. Readers will not only learn the principles that shaped Starbucks but also gain insight on how to turn their passion into profit.

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• Audie Award for Business (1998)

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

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