"Bad, or the Dumbing of America" is a witty and sharp critique of the manipulative public relations strategies employed by companies to manipulate consumer behavior. The author, Paul Fussell, often employs a satirical tone to ridicule the absurdities and irrationalities of modern-day mass marketing techniques. This book is recommended for readers who are interested in gaining a deeper understanding of the ways in which corporations attempt to control our desires and preferences. Fussell's writing style is extremely engaging and entertaining, making this book an enjoyable read for those who appreciate satire and humor.

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A satirical reference work identifies and stigmatizes various contemporary examples of public relations attempts to make unnecessary--or downright bad--products seem necessary, discussing banks, restaurants, and canned music

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