"Movie Marketing: Opening the Picture and Giving it Legs" can be a valuable resource for independent filmmakers and individuals looking to work in film distribution and marketing. The book offers a comprehensive tour of the various marketing strategies used for films across genres, budgets, and target audiences. It features insights from marketers, distributors, and even filmmakers themselves. The book also covers areas such as merchandising, promotions, and creating trailers. With case studies of films like Pulp Fiction, Hoop Dreams, and Goldeneye, readers can gain a solid understanding of successful movie marketing.

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This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, Goldeneye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.

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