Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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New Consumer Marketing
Susan Baker | Wiley

New Consumer Marketing

$24.90

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Goodreads rating: 4.0

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If you're looking to understand how marketing has evolved to meet the needs of a more demanding, informed, and time-pressed consumer, "New Consumer Marketing" could be your go-to guide. Susan Baker not only dissects the complexities of today's market environment but also offers actionable concepts that address the essence of value creation and delivery. Remember, it’s about adapting to a modern landscape while recognizing the enduring individuality of consumers. This book stands out for marrying theory with practical, research-backed strategies, making it a valuable resource for professionals seeking to refine their marketing approach in a rapidly changing world.
The Long Tail - Thryft

The Long Tail

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Goodreads rating: 3.82

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The Long Tail could be a good read for those interested in understanding the economics of digital media and the power of a niche market. The book explains how businesses can leverage the power of the internet to reach a wider audience and sell niche products. Readers would appreciate Anderson's engaging writing style, as well as the data he provides to support his arguments. Overall, The Long Tail is an eye-opening read for anyone interested in the digital age we live in.
Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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If you enjoy a blend of personal storytelling and business strategy, "Onward" by Howard Schultz might just be the book to perk up your reading list. It's more than just a corporate narrative; it's a personal confession and a masterclass in resilience. Dive into the behind-the-counter drama of a beloved coffee empire and get a firsthand look at managing a global brand through crisis without sacrificing integrity. Schultz's transparency about the tribulations faced by Starbucks will likely resonate with both business enthusiasts and coffee aficionados alike.
The Frackers: The Outrageous Inside Story of the New Billionaire Wildcatters

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If you're someone who's intrigued by how perseverance and innovation can lead to massive shifts in industry and global politics, you'll find "The Frackers" a compelling read. Gregory Zuckerman dives deep into the personal stories of the pioneers who changed the energy landscape. Their dramatic journey, marked by risk-taking and unexpected triumphs, not only uncovers the business side but also ignites discussions on environmental and geopolitical issues. It's an enlightening tale for anyone interested in the intersection of entrepreneurship, energy, and environmental debate.
Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal

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If you're intrigued by the interplay of big business and ethical breaches, "Faster, Higher, Farther" offers a gripping account of the Volkswagen emissions scandal. Ewing deftly untangles the web of deceit, giving you a front-row seat to the drama and the cautionary tale it presents on corporate responsibility and environmental stewardship.
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
"Rich Dad Poor Dad" could really pivot your perspective on money. It's like sitting down with a wise mentor who demystifies financial success through a tale of two dads. It's not just theory; it's practical wisdom that challenges conventional beliefs and empowers you to think differently about assets, liabilities, and your paycheck. If you feel like the traditional rules of money don't add up, this book could be your new arithmetic.
The Future Is Asian: Commerce, Conflict, and Culture in the 21st Century

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"The Future is Asian" explores the complex and diverse realities of Asia and the emerging global order. The book offers a refreshing perspective on the region and its potential in shaping the future of the world. It is highly recommended for anyone interested in global affairs, business, or culture. Parag Khanna presents his unique insights with well-researched data, making it a must-read for anyone looking to understand the dynamics and trends reshaping our world.
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

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If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
Alibaba's World: How One Remarkable Chinese Company Is Changing the Face of Global Business

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If you're fascinated by the blend of innovation, entrepreneurship, and the sheer magnitude of digital marketplace success, then "Alibaba's World" is your backstage pass to understand how a Chinese startup became a global powerhouse. Porter Erisman offers an insider perspective that isn't just about financial triumphs, but a story about cultural bridging and the tenacity of vision. It's a compelling read for anyone interested in the future of global business or for those who seek inspiration from a schoolteacher's leap into tech legend.
The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World

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"The Agility Advantage" could be a game-changer for you if you're looking to stay ahead in today's volatile business climate. Amanda Setili doesn't just identify the need for speed; she breaks down the art of agility into practical strategies. By learning from the top players like Google and Amazon, Setili guides you to become more nimble in spotting and seizing opportunities. This book arms you with the tools to adapt, survive, and succeed where others might falter.
Pivot to the Future: Discovering Value and Creating Growth in a Disrupted World

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This book could be a good read for those who are looking for practical strategies to navigate the challenges of the digital age. It provides a methodical approach to harnessing disruption, releasing trapped value, and reinventing businesses. The authors draw on their own experiences, client work, and a comprehensive study of various industries to offer actionable insights for leaders who are committed to perpetual reinvention. With a focus on the value of continuous pivoting, this book is a valuable resource for those seeking long-term growth and adaptability.
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

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If you're intrigued by the evolution of marketing and how it stands on the brink of a revolutionary shift, "Quantum Marketing" might just be the key to unlocking the future. This book is ripe for anyone looking to stay ahead in a world where traditional branding faces complete transformation. Rajamannar's insider perspective as Mastercard's CMO will offer you cutting-edge insights into adapting and thriving in the marketing revolution that awaits.
The Emperor's New Road: China and the Project of the Century

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If you're intrigued by global geopolitics and economic strategies, "The Emperor's New Road" is tailor-made for you. Jonathan E. Hillman walks you through the implications and intricacies of China's Belt and Road Initiative, a topic that holds significant relevance in today's shifting international power dynamics. It's a deep dive into a subject that could redefine our global economic future – and it's as informative as it is thought-provoking.
Why England Lose & Other Curious Football Phenomena Explained

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If you've ever wondered about the patterns behind football's most baffling trends and outcomes, "Why England Lose" could offer you some compelling insights. The authors apply rigorous economic and statistical analysis to dissect, not just England’s underperformance, but a range of footballing mysteries. It's perfect for anyone with a love for the sport and a curiosity for the "why" behind the "what."
Nickel and Dimed: On (Not) Getting By in America - Thryft
Barbara Ehrenreich | Holt Paperbacks

Nickel and Dimed: On (Not) Getting By in America

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Goodreads rating: 3.65

Regular price $15.90 $4.90 69% off

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If you're intrigued by real-life explorations of the challenges faced by low-wage workers, "Nickel and Dimed" could deeply resonate with you. Barbara Ehrenreich doesn't just narrate; she immerses herself in the struggle, offering a raw and compelling firsthand account that could change the way you see the service industry and the economy.
Zconomy: How Gen Z Will Change the Future of Business and What to Do About It

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"Zconomy" feels like a window into our evolving cultural and economic landscape. For anyone leading a team, directing a company, or working in marketing, understanding this rising generation is no longer optional but critical. Authors Dorsey and Villa bring hard data into clear focus with this guide, making it a timely read for navigating the unique preferences and trends of Gen Z—a demographic that’s rapidly becoming the core of workplaces and marketplaces. Embrace "Zconomy," and you're not just reading a book; you're future-proofing your business.
New Power: How Power Works in Our Hyperconnected World - And How to Make It Work for You
If you're curious about navigating today's interconnected landscape, "New Power" might be the nudge you need. Heimans and Timms deliver a compelling read that unpacks the shifting nature of power in the digital age. It's a guidebook for understanding and leveraging the potential of networks and movements, crucial for anyone looking to make an impact.
Red Flags: Why Xi's China Is in Jeopardy

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If you're looking to understand the nuances and complexities of China's position on the global stage, "Red Flags" is a thought-provoking read. George Magnus doesn't just scratch the surface; he delves deep into economic policy, demographic hurdles, and political ideology, offering a comprehensive look at the potential stumbling blocks for China's future growth. This book is particularly timely and sure to provide valuable perspectives for anyone interested in international economics or political science.
Zone to Win: Organizing to Compete in an Age of Disruption

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If you’re navigating the choppy waters of leading a large enterprise wanting to innovate and stay competitive, "Zone to Win" is like your experienced coxswain. Geoffrey Moore, with his enviable reputation, offers concrete strategies for managing growth, M&A, and embracing innovation. This book could be the rudder to help steer your company through the business equivalents of whirlpools and crosswinds, all in the pursuit of not just staying afloat but leading the race.
Stress Test: Reflections on Financial Crises

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If you're intrigued by the complexities of financial crises and want an authoritative voice that was at the heart of the action, "Stress Test" is an essential read. Geithner offers candid insights and a personal narrative that lets you witness the decision-making processes that aimed to stabilize the economy during tumultuous times. His perspective not only sheds light on the events of the 2008 financial crisis but also serves as a guide for understanding such situations, which, as history shows, are bound to recur.
What Does China Think?
Mark Leonard | Publicaffairs

What Does China Think?

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Goodreads rating: 3.67

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If you're intrigued by the rapid transformation and global impact of China and crave a deeper understanding beyond the headlines, "What Does China Think?" by Mark Leonard could be a compelling read for you. Leonard doesn't just paint a picture of China's growth; he takes you on a journey through the pulsing intellectual debates that could shape not only China's future but also the future of international relations and global dynamics.
Confessions of an Economic Hit Man
John Perkins | Plume

Confessions of an Economic Hit Man

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Goodreads rating: 3.87

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If you're intrigued by the darker side of global economics and politics, "Confessions of an Economic Hit Man" is a profound read that will open your eyes. John Perkins' personal account provides a unique perspective on how economic leverage is used to control nations and further corporate interests. It's a tale that weaves reality with acts that sound like they're straight out of a spy novel, revealing how deep these networks run. This book will give you plenty to think about the true cost of global economic policies.
Subscribed: Why the Subscription Model Will Be Your Company's Future - And What to Do About It

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56% off est. retail
If you're intrigued by how Netflix or Spotify pivoted the trajectory of their industries, "Subscribed" is your manifesto. Tien Tzuo, a pioneer of the Subscription Economy, provides a visionary outlook on why transforming your business to a subscription model isn't just a passing trend—it's a strategic necessity. Expect to close this book with a blueprint in mind for reimagining your company's future.
Nickel and Dimed: On (Not) Getting By in America

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"Nickel and Dimed" offers more than just an eye-opening look into the struggle of low-wage workers; it's a deep dive into the reality of economic survival. Barbara Ehrenreich doesn't just observe, she gets her hands dirty, and her firsthand experiences bring an authenticity that's both enlightening and deeply humanizing. If you want to understand the flip side of American prosperity and the lives of the people who serve your meals, clean your offices, and ring up your purchases, this book is a profoundly compelling start.
The Case for People's Quantitative Easing
Francis Ford Coppola | Polity

The Case for People's Quantitative Easing

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Goodreads rating: 3.81

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If you've been baffled by economic headlines or felt the sting of inequality in the post-2008 world, Frances Coppola's "The Case For People's Quantitative Easing" might resonate with you. It's not just a critique of a system that seems to benefit the wealthy; it's a proposition for an inclusive remedy that aims to empower everyday folks and address challenges that touch us all. Its relevance extends beyond academic interest, speaking to anyone concerned with the future of our economy and society.
One by One by One: Making a Small Difference Amid a Billion Problems

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Imagine facing the immense pressure of both ethical dilemmas and cultural differences while holding a life in your hands. "One by One by One" delivers a powerful firsthand account of a doctor's quest for social justice in healthcare, set against the backdrop of Haiti's profound poverty. This book promises to resonate with readers who appreciate true stories of humanity, perseverance, and the complex challenges of global health.
Breakout Nations : In Pursuit of the Next Economic Miracles - Thryft

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Recommendation: - This book is a fascinating exploration into the shifting balance of global economic power, revealing surprising insights and rules for identifying emerging nations that are poised for success. It provides a captivating education for anyone interested in understanding where the future of the global economy is headed. The book's most unique feature is its ability to uncover unexpected connections between seemingly unrelated economic indicators, offering readers a fresh perspective on the world of finance.
We Want You to Be Rich: Two Men - One Message

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If you've been dreaming of starting your own venture and hitting it big, this book is like sitting down with two seasoned mentors who've walked the path before you. Donald Trump and Robert Kiyosaki don't just share success stories; they delve into the mindset and strategies that could help you navigate the choppy waters of entrepreneurship. Understanding that financial education is key, this read is your compass to potentially higher grounds in the financial landscape.
The Long Tail: Why the Future of Business Is Selling Less of More
Chris Anderson | Hachette Books

The Long Tail: Why the Future of Business Is Selling Less of More

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Goodreads rating: 3.82

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If you're intrigued by how the digital age is reshaping the economy, "The Long Tail" is a must-read. It taps into the heart of modern consumerism, revealing how tastes are fragmenting and how businesses are leveraging this for success. Anderson clarifies why giant online catalogs from companies like Netflix and iTunes are not anomalies but signposts to a future where variety trumps volume. This book could be a game-changer if you're looking to understand or capitalize on the evolving market dynamics.
How the Mighty Fall and Why Some Companies Never Give In

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If you've ever worried about the longevity of your business or been fascinated by the rise and fall of corporate giants, "How the Mighty Fall" is a thought-provoking exploration of what goes wrong and how to right it. Jim Collins doesn't just spell out doom; he offers a blueprint for change. Picture yourself learning the warning signs of decline and being empowered with strategies to lead a comeback. This book is a sagacious companion for business leaders and enthusiasts looking to understand and navigate the life cycle of companies.
If you're intrigued by how technological innovation can fundamentally alter the landscape of finance and business, "Blockchain Revolution" is a treasure trove for your curiosity. Don and Alex Tapscott provide a comprehensive deep dive into blockchain, the same technology that underpins Bitcoin, and lay out a compelling vision for its future. It's not about the buzzwords; it's about understanding a seismic shift in how we approach everything from money to personal identity. This book is the key to unlocking a complex topic with ease and insight.
The Post-American World: Release 2.0

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69% off est. retail
If you're intrigued by global politics and shifting power dynamics, Fareed Zakaria's "The Post-American World" is a must-read. Zakaria offers a thought-provoking analysis that isn't fixated on America's decline but is instead an exploration of the rise of other nations on the world stage. His clear, insightful prose examines an evolving global landscape, providing a fascinating lens to view our current and future international relations.
End This Depression Now!
Paul Krugman | W. W. Norton & Company

End This Depression Now!

$10.32

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Goodreads rating: 3.94

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71% off est. retail
If you've felt the pinch of the Great Recession or just want to understand its complexities, Krugman's book is like having a brilliant economist friend explain it all over coffee. His conversational style demystifies the fiscal chaos while offering tangible solutions. It's a relevant read for anyone ready to move from gloom to growth.
P.J. O'Rourke has a knack for infusing humor into the most serious of topics, and in "None of My Business," he does just that with the complex world of finance. If terms like equity and liabilities make your eyes glaze over, O'Rourke's wit can keep you engaged and even laughing as you navigate through what could have been an intimidating subject. It's for anyone looking for a lighter, relatable take on money matters, without the jargon-laden snooze-fest.
The Index Card
Harold Pollack, Helaine Olen  | Portfolio

The Index Card

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Goodreads rating: 3.9

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53% off est. retail
If you're feeling overwhelmed by the complexity of managing your money, "The Index Card" is like a breath of fresh air. It simplifies what experts make complicated and gives you straightforward, actionable steps. The book takes the guise of financial myths and breaks them down, making it a great resource if you're looking to take control of your finances without getting bogged down by jargon or unnecessary complications.
Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game

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If you're navigating the rapid waters of today's business environment, "Fast Strategy" could be your lifeline. It's not just about acknowledging change; it's about harnessing it to stay ahead. The authors, grounded in both academia and real-world experience, don't just theorize, they provide a practical roadmap. Their insights come from real companies that either soared or stumbled, offering you a chance to learn from the frontlines of business innovation. A must-read if you want to keep your company agile and at the forefront.
If you're navigating the sea of data and feel like you're drowning rather than sailing, "Big Data Demystified" could be your lifeboat. David Stephenson casts a net wide enough to capture real-world applications that resonate across various industries, making the abstract tangible. Whether you're looking to enhance your KPIs, make savvier decisions, or just get a firm grip on what big data truly means for your business, this book breaks down complex ideas into actionable insights. It's a guiding star for any business leader aiming to harness the power of data to steer their company to new heights.
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom
Kai-Fu Lee, Rebecca A. Fannin  | Wiley

Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom

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Goodreads rating: 3.13

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If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance—and What We Can Do About It
If you've ever felt strained by your job, "Dying for a Paycheck" could shed light on why your workplace might be detrimental to your health and well-being. Jeffrey Pfeffer eloquently argues that numerous corporate practices, assumed to drive success, are instead impairing employee health and ultimately a company's performance. It's a must-read for anyone looking to understand the impacts of modern work culture and to find meaningful solutions that promote a healthier work-life balance.
Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
Khosla and sawhney | Penguin Books

Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

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Goodreads rating: 3.83

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This book is recommended for managers and business owners looking to achieve sustained growth with lower costs. The authors provide a seven-step program to help businesses make fewer but bigger bets, target resources against priorities, simplify operations and unleash the potential of their people. The book challenges conventional wisdom about growth and proves that going Fewer, Bigger, Bolder can transform businesses of any size. The real-life examples of how Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across sixty countries and how Mohanbir Sawhney advised a portfolio of businesses from Fortune 500 giants to technology start-ups make this a must-read for every business leader.
Rich Dad's Retire Young Retire Rich

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Imagine closing the book and feeling a surge of empowerment, knowing you've just unlocked secrets that could lead you to retire earlier than you ever thought possible. That's the kind of insight "Rich Dad's Retire Young Retire Rich" offers. It's not just a motivational read; it's a practical guide that has changed many lives by showing them how to build wealth effectively. Whether you're just starting out or looking to refine your financial strategy, Robert Kiyosaki's journey can serve as an inspiring financial blueprint.
Ten Billion
Stephen Emmott | Vintage

Ten Billion

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Goodreads rating: 3.6

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"Ten Billion" is a wake-up call. It's unflinching in laying bare the realities of our world's future as our population surges. If the idea of a future shaped by our current environmental choices both fascinates and terrifies you, Stephen Emmott's direct and uncompromising perspective could profoundly resonate with you. This isn't light reading, but it's essential for those ready to face the hard truths about our impact on the planet.
Become a Digital Master—No Matter What Business You’re InIf you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:• How to engage better with your customers• How to digitally enhance operations• How to create a digital vision• How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Principles of Management
Eva Hartmann, Anastasia H Cortes, David S. Bright  | 12th Media Services

Principles of Management

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Goodreads rating: 3.58

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If you're stepping into the world of management or refining your expertise, "Principles Of Management" could be your essential guide. Bridging foundational concepts with a depth of expertise across various facets of management, this book can be the cornerstone of your educational journey, offering structured insight with its discussion on leading, planning, and strategizing. Its collective wisdom from specialized authors makes it a diverse tool for understanding complex organizational dynamics.
The Hour Between Dog and Wolf: Risk-Taking, Gut Feelings and the Biology of Boom and Bust

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61% off est. retail
If you're fascinated by the intersection of human biology and economic decision-making, "The Hour Between Dog and Wolf" could offer you some riveting insights. John Coates, with his background in neuroscience and Wall Street, unpacks the physiological underpinnings of risk-taking and its impact on the financial world. This book might just change how you perceive the markets—and the bankers that fuel them.
Fooling Some of the People All of the Time: A Long Short Story

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If you've ever been curious about the murky underbelly of finance and the stock market, David Einhorn's battle with Allied Capital offers a riveting glimpse into how high-stakes investment can turn into a controversial war of integrity versus profit. This isn't just a book for finance buffs; it's a David vs. Goliath tale that might change the way you look at the financial headlines.
The Toyota Way
Jeffrey K. Liker | Mcgraw Hill

The Toyota Way

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Goodreads rating: 4.08

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If you're fascinated by efficiency and innovation in the workplace, "The Toyota Way" can be an enlightening read for you. It's more than just about cars; it's a deep dive into methodologies that transformed an entire industry. This book unpacks powerful management principles that could revolutionize the way you think about production, quality, and cost-saving. It's a peek into a system that cultivates excellence at every level, and by applying these principles, you might just find ways to enhance your own business operations.
The Complete TurtleTrader: The Legend, The Lessons, The Results

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Imagine being plucked from your everyday life to become a trading prodigy—because that’s the promise "The Complete TurtleTrader" delivers on. Intrigued by the possibility that anyone could learn to be great at investing, Richard Dennis's experiment turned eager novices into millionaires. Through Covel's narrative, you'll follow the Turtles' unconventional journey and may even pick up some time-tested investment wisdom that could make your next financial decision groundbreaking. After all, if a blackjack player and a game designer can do it, why not you?
When China Rules The World : The Rise of the Middle Kingdom and the End of the Western World [Greatly updated and expanded] - Thryft

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Recommendation: - If you're curious about China's growing influence and want to anticipate the future, "When China Rules The World" is the ultimate guide. Through an engaging exploration of China's history and culture, Martin Jacques challenges the Western perspective and introduces unique ideas that will reshape your understanding of the world. With updated material and statistics, this book is an eye-opening journey into a powerful civilization-state that is set to redefine the global order. Get ready to be captivated by the cultural and political transformation that awaits us all.
Liar's Poker
Michael Lewis | Hodder And Stoughton

Liar's Poker

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Goodreads rating: 4.15

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This book is the perfect read for anyone who wants an insider's perspective on the wild, adrenaline-filled world of Wall Street. Michael Lewis takes you on a rollercoaster ride through his own rise from an art history major to a bond salesman and gives you an up-close and personal look at the outrageous behavior of the traders who were presiding over enormous changes in the world economy. With a sharp wit and an uncanny ability to capture the absurdity of it all, Lewis delivers a gripping and entertaining account that will keep you hooked from start to finish. Get ready to be both shocked and amused by the shrewdness and recklessness of these financial titans as they play a dangerous game of liar's poker with millions of dollars at stake.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.