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New

New Consumer Marketing

by Susan Baker
$24.90
New Consumer Marketing
New Consumer Marketing

Transformative insights on modern marketing dynamics.

If you're looking to understand how marketing has evolved to meet the needs of a more demanding, informed, and time-pressed consumer, "New Consumer Marketing" could be your go-to guide. Susan Baker not only dissects the complexities of today's market environment but also offers actionable concepts that address the essence of value creation and delivery. Remember, it’s about adapting to a modern landscape while recognizing the enduring individuality of consumers. This book stands out for marrying theory with practical, research-backed strategies, making it a valuable resource for professionals seeking to refine their marketing approach in a rapidly changing world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

New Consumer Marketing

by Susan Baker
$24.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780470844823
Authors: Susan Baker
Publisher: Wiley
Date of Publication: 2003-08-08
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Society, Sociology, Finance, Management
Goodreads rating: 4.0
(rated by 3 readers)

Description

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
 

Transformative insights on modern marketing dynamics.

If you're looking to understand how marketing has evolved to meet the needs of a more demanding, informed, and time-pressed consumer, "New Consumer Marketing" could be your go-to guide. Susan Baker not only dissects the complexities of today's market environment but also offers actionable concepts that address the essence of value creation and delivery. Remember, it’s about adapting to a modern landscape while recognizing the enduring individuality of consumers. This book stands out for marrying theory with practical, research-backed strategies, making it a valuable resource for professionals seeking to refine their marketing approach in a rapidly changing world.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.