Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Microtrends
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends

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Goodreads rating: 3.5

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If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.
Introductory Management Science - Thryft

Introductory Management Science

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This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

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Goodreads rating: 5.0

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If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
Governance, Administration and Development: Making the State Work
David Hulme | Palgrave He Uk

Governance, Administration and Development: Making the State Work

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Goodreads rating: 3.17

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If you're intrigued by the intricate gears of governance and public administration, particularly within the developing world's vibrant tapestry, this book offers a profound dive. It dissects the challenges and intricacies faced by these nations, enlightening you on the pivotal role policy and administration play in societal advancement. It's an insightful resource that can illuminate the inner workings and broader impacts of governmental processes.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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If you're captivated by the "why" behind our purchases and how they intertwine with our identity, "Consumer Behavior: Buying, Having, and Being" is a treasure trove. Michael Solomon's approach doesn't just scratch the surface of buying habits; it dives deep into the cultural and psychological waters that shape our consumer-driven world. With the added benefit of timely digital consumer focus, you'll find yourself engaging with the material in a way that's both educational and genuinely fascinating, especially in a world increasingly influenced by the digital landscape.
Corporate Boards : New Strategies for Adding Value at the Top - Thryft

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This book is great for business leaders who want to modernize their company's governance structure with a stakeholder mindset. It offers practical strategies for aligning principles with practices, and emphasizes the importance of behavior over protocol. Conger's systematic approach makes it easy for readers to identify and implement board reforms.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

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Goodreads rating: 3.79

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This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

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Goodreads rating: 4.07

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If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
The Working Poor: Invisible in America
David K. Shipler | Vintage

The Working Poor: Invisible in America

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Goodreads rating: 4.04

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"The Working Poor: Invisible in America" shines a sobering light on the realities faced by those who, despite their labor, remain ensnared in poverty. If you've ever been moved by personal testimonies and are drawn to social issues, this book is a crucial lens through which to view the often unseen struggles of many Americans. Shipler isn't just pointing out problems; he's offering an empathetic, thorough perspective paired with a call to action that can deeply resonate with anyone concerned about economic justice.
If you're interested in Southeast Asian economics or working in a sector influenced by regional cooperatives, this is for you. It's a comprehensive look at the aspirations and challenges faced by ASEAN member countries as they strive for economic unity. You'll find that it's not only informative but also critical for understanding the region's future business landscape.
Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty - Thryft

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"Why Iceland?" is more than just a thorough look into a financial collapse; it's a cautionary tale of rapid economic ambition. As you read, you'll find yourself engrossed by the unique perspective of Ásgeir Jónsson, who had an insider's view of Iceland's banking sector. His firsthand account sheds light on the rather dramatic shift from a fishing-dependent economy to a financial powerhouse, and subsequently, to its dramatic downfall. It's an insightful read for those intrigued by global finance and the socio-economic forces that shape nations.
If you're fascinated by the intricacies of fiscal policy within the European Monetary Union, then "Stability and Growth in Europe - Towards a Better Pact" is a compelling read. It tackles the daunting challenge many member states face: ensuring long-term fiscal stability without sacrificing the nimbleness needed for short-term economic adjustments. The authors' proposal of a Sustainability Council brings a refreshing angle to ongoing discussions, aiming to balance credible oversight with national fiscal autonomy. This book would appeal greatly to students of economics, policy-makers, or anyone interested in the complex dance of economic governance across nations.
Statistics for Business Decision Making and Analysis - Thryft

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If you're looking to sharpen your decision-making skills with the help of data, this book could be a game-changer. It's not just about learning statistical methods; Stine and Foster help you understand how to apply these tools effectively to solve real business problems. With clear examples and a focus on practical application, this book is like having an expert mentor guide you through the complex world of business statistics.
Marketing Strategy: A Decision-Focused Approach - Thryft
Jr. Walker Orville C. | Mcgraw-hill Higher Education

Marketing Strategy: A Decision-Focused Approach

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Goodreads rating: 3.69

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If you're delving into the realm of marketing strategy, this book distills complex theories into digestible insights. It's not just theory-based; it emphasizes on the strategic decision-making process and considers the cross-functional nature of marketing. This text could guide you in integrating analytical tools with the foundational 4P's (Product, Price, Place, Promotion) to craft a cohesive competitive strategy. Plus, it's up-to-date with current trends, making it relevant for today's dynamic market.
This book is a great guide for businesspeople and researchers who want to be well-informed of the trends in the Asia-Pacific region. It details the implications of globalization, integration, and disintegration, American dominance, as well as the proliferation of nuclear states. It explores the changing political landscape and economic recovery in Asia and how this relates to the conduct of business and global finance. The book is authored by Tsao Yuan Lee, and it is published by Times Academic Press, Singapore.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
The Big Ten: The Big Emerging Markets and How They Will Change Our Lives
Jeffrey E. Garten | Basic Books

The Big Ten: The Big Emerging Markets and How They Will Change Our Lives

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Goodreads rating: 4.13

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Considering you're intrigued by global economic shifts, "The Big Ten" could be the guidebook you're seeking. Jeffery E. Garten delivers a vivid map of the changing economic landscape, outlining how the ten pivotal emerging markets will redefine global power dynamics. This book brings clarity to the complexity of international trade and its impact on your understanding of the world's future financial and political structures.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft

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If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
Personal Finance and Investments: A Behavioural Finance Perspective - Thryft
Keith Redhead | Routledge

Personal Finance and Investments: A Behavioural Finance Perspective

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Goodreads rating: 4.0

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Imagine gaining a deeper understanding of why you make the financial decisions you do. "Personal Finance and Investments: A Behavioural Finance Perspective" marries the technical aspects of investing with the human side of finance. If you're curious about the why behind your investment choices and want to understand market phenomena from a behavioral standpoint, this book could be an enlightening addition to your collection. Plus, the practical exercises and glossary will help cement your learnings.
Establishing a Central Bank: Issues in Europe and Lessons from the US

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If you're intrigued by the complexities of economic systems and the impact of central banking on both regional and global scales, this book will give you a deep dive into the critical discussions surrounding the establishment of a European central bank. As it draws parallels with the US experience and explores the potential effects on member states and international economies, it promises to be an enlightening read for those passionate about monetary policy and economic integration.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft

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Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
Electronic Commerce - Strategies And Models For Business-To-Business Trading - Thryft
Paul Timmers | Wiley

Electronic Commerce - Strategies And Models For Business-To-Business Trading

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Goodreads rating: 4.0

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This book is a must-read for businesses looking to excel in the world of B2B e-commerce. With a systematic analysis of Internet commerce models and real-life case studies, it provides valuable strategic insights for effective marketing and revenue generation. The author's expertise in the field and practical recommendations make this book an indispensable guide for companies aiming to thrive in the digital marketplace.
A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy - Thryft
Jeffrey E. Garten | Three Rivers Press

A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy

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Goodreads rating: 3.75

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Dive into the fascinating world of international politics and economics as Jeffrey E. Garten uncovers the intense power struggle between America, Japan, and Germany. With a deep insight and expert analysis, this book exposes the intricate web of conflict and competition. A Cold Peace is a captivating read for those intrigued by global power dynamics and the complexities of international relations. You'll gain a deeper understanding of the geopolitical forces shaping the world today.
Lexus and the Olive Tree
Thomas L. Friedman | Harpercollins

Lexus and the Olive Tree

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Goodreads rating: 3.61

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If you're intrigued by how interconnected our world has become, Thomas L. Friedman's 'LEXUS AND THE OLIVE TREE' is a must-read. You'll find yourself immersed in a journey through globalization's profound impacts on societies and economies. It's a well-rounded exploration that's just as informative for the financial analyst as it is for the curious layperson—this book lays out the nuts and bolts of our global system, making sense of the complexities that shape our contemporary lives.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

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If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

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Goodreads rating: 3.5

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This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft

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"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
Common Sense Business - Starting, Operating, and Growing Your Small Business - In Any Economy!

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If you breathe the spirit of entrepreneurship, "Common Sense Business" could be your manual for navigating through the bumpy roads of small business management. Steve Gottry doesn't just theorize; he speaks from a place of experience, offering insights that are as practical as they are valuable. Whether you are at the helm or supporting from the deck, this book might be the compass you need to steer your business vessel through any economic climate.
The Modern Corporation and Private Property
Just Arrived

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If you're intrigued by the intricate mechanics of corporate entities and their societal impact, "The Modern Corporation and Private Property" is a foundational text that remains relevant. Berle and Means's assessment of the separation between ownership and control in corporate structures sheds light on issues that are still hot topics in modern business discourse. Although the original text hails from the 1930s, the themes explored about corporate governance, managerial motives, and economic concentration are timeless, making it a seminal work for anyone interested in the evolution of business and economics.
Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer  | Wiley

Big Picture Economics: How to Navigate the New Global Economy

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Goodreads rating: 3.08

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If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.
The Business Environment - Thryft
Adrian Palmer, Bob Hartley  | Mcgraw-hill

The Business Environment

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Goodreads rating: 3.74

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This book could be a good read for business students and young professionals who are looking to understand the impact of social responsibility, ethics, and the natural environment on businesses. The author presents a comprehensive overview of various banking systems, money markets, and other key areas that impact the business environment. The case studies included in the book provide practical insights that are useful for young professionals looking to navigate the ever-changing business world.
Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns  | Sage Publications Ltd

Business Research Methods and Statistics Using SPSS

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Goodreads rating: 3.5

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This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.
The Enigma of Japanese Power - People and Politics in a Stateless Nation
Karel Van Wolferen | Alfred A Knopf

The Enigma of Japanese Power - People and Politics in a Stateless Nation

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Goodreads rating: 3.92

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If you're fascinated by how nations tick, specifically through the lens of power dynamics and economic influences, "The Enigma of Japanese Power" offers a deep dive. Karel Van Wolferen's book is especially intriguing for those interested in political science or East Asian studies. It uncovers the unique mechanisms of a society that blends tradition with immense global influence.
Entrusted: Stewardship for Responsible Wealth Creation

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If you're feeling uneasy about the trajectory of our global economy and its impact on the planet and society, "Entrusted" could be the blueprint for change you’ve been hoping to find. Boon Hwee Ong and Mark Goyder offer an insightful vision that seeks a balance between wealth creation and ethical responsibility. This book will resonate with anyone interested in shaping a sustainable future without sacrificing economic growth, as it tackles the complexities of responsible capitalism with a stewardship-focused approach.
More Than Humanitarianism: A Strategic U.S. Approach Toward Africa

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If you're interested in the intersecting paths of humanitarian efforts and strategic interests, this report provides a compelling perspective on how America's approach towards Africa can evolve. It's a thought-provoking read that argues for a partnership beyond charity, suggesting a more multifaceted relationship that benefits both the U.S. and African nations equally.
Toward a Better Future : Education and Training for Economic Development in Singapore since 1965 - Thryft

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This book is great for anyone interested in understanding how Singapore transformed its education system from a struggling one to a world-class one. Birger Fredriksen's analysis of the country's strategic management provides valuable insight into the factors that contributed to its success. The book is well-researched and provides a comprehensive understanding of the topic.
Interpreting China's Economy
Gregory C. Chow | Wspc

Interpreting China's Economy

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If you're captivated by the global economic landscape and China's rapid ascent within it, "Interpreting China's Economy" by Gregory C. Chow could widen your perspective. It's not just a sterile set of statistics; Chow brings the story of China's economic surge to life, illuminating the role of entrepreneurship and drawing interesting parallels with America. This analysis could give you a nuanced understanding of the economic forces shaping our world.
Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World

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If you're trying to navigate the tightrope of satisfying immediate demands while keeping an eye on your long-term horizon, "Managing for the Short Term" could be your handbook. It's grounded in real-world corporate sagas, capturing insights from a plethora of executives. What stands out is the practical toolkit it offers, helping you to approach your daily tasks with strategic finesse. Great for a manager looking to infuse their short-term projects with long-term vision.
Redefining Leadership: Competing in Asia in the 21st Century
Stephen Langton, Gerry Davis  | Jossey-bass

Redefining Leadership: Competing in Asia in the 21st Century

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Considering you're navigating the modern business landscape in Asia, "Redefining Leadership" can serve as your compass. It sheds light on the distinct leadership style in the region, emphasizing long-term vision and strategic thinking. The book's experiential wisdom could be the edge you need to effectively guide your team and organization to success in a market full of both challenges and opportunities.
Whither the Philippines in the 21st Century?
Rodolfo C. Severino | Iseas Publishing

Whither the Philippines in the 21st Century?

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If you're looking to understand the complex interplay between the Philippines' political and economic arenas, this book provides a scholarly yet accessible overview. The authors' distinguished backgrounds ensure a deep dive into the factors influencing the country's future, making it a valuable read for anyone interested in Southeast Asian studies or international development.
The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years - Thryft

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This book is for those who seek a comprehensive understanding of the potential changes that will shape our world in the next two decades. Dr. James Canton, a renowned global futurist, provides valuable insights into areas such as business, technology, environment, and medicine, allowing readers to prepare for the complex and volatile future. With his expertise and extensive research, Canton offers a roadmap to help individuals and businesses adapt and thrive amidst the upcoming global transformations, making this book a must-read for anyone interested in understanding and navigating the extreme future.
Microtrends: The Small Forces Behind Today's Big Changes

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Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
Phishing for Phools: The Economics of Manipulation and Deception
Just Arrived

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If you've ever suspected that market deals aren't always what they seem, "Phishing for Phools" will resonate with you. Nobel laureates Akerlof and Shiller expertly peel back the layers of deception inherent in free markets, revealing the psychological games played on consumers. It's a revelatory read that enlightens and empowers by showing how knowledge can protect us from being economic "phools."
Accounting : An Introduction - Thryft
Peter Atrill | Pearson

Accounting : An Introduction

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Goodreads rating: 3.18

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This book is highly recommended for students who are looking for an easy to understand and practical guide to accounting. It covers both financial accounting and management accounting concepts, and emphasizes practical applications and interpretation of accounting information that are useful in real-world decision making. The revised edition also provides updated and relevant information that is needed in today's dynamic business environment.
Environment and Resource Policies for the Integrated World Economy
Just Arrived

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If you're interested in understanding the complexities of international environmental politics and economic integration, Richard N. Cooper's analysis might enlighten you. He navigates the intersection of environment, resources, and global policy with practical examples, which could give you a comprehensive view on why and how international cooperation is essential. It's a thought-provoking read that could deepen your appreciation for nuanced policy-making in a global context.
The Handbook of International Corporate Governance: A Definitive Guide

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If you're in a leadership position, dealing with international business or studying corporate structures, this book is a lighthouse in the murky waters of international corporate governance. It doesn't just list off dry legislative changes; it's filled with insights from top-tier organizations and offers a deep comparative study of governance practices across various jurisdictions. The sheer breadth of perspectives makes it a vital resource for understanding the nuances of directorship and shareholder dynamics on a global scale.
Population and Technological Change: A Study of Long-Term Trends

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If understanding how technology has shaped our demographic landscape intrigues you, Ester Boserup's exploration is a must-read. It's a deep dive into the complex dance between population growth and technological innovation, explaining how each influences the other over the long haul. This book is particularly enlightening for those curious about the historical interplay between societal development and technological advancement.
Emerging Growth Pole - The Asia-Pacific Economy - Thryft
Dilip K. Das | Prentice Hall

Emerging Growth Pole - The Asia-Pacific Economy

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If you're interested in understanding the rapid rise of the Asia-Pacific region in the global economy, "Emerging Growth Pole - The Asia-Pacific Economy" is a must-read. The book discusses the region's emergence as a significant trading area with intra-regional trade, foreign direct investment, and interdependence between Japan, China, Taiwan, Korea, and Thailand. It also analyses the role of APEC and ASEAN in the region. The book is recommended for anyone who wants to stay up-to-date with the Asia-Pacific economies and their impact on the world economy in the 21st century.
After the Storm: The World Economy & Britain's Economic Future
Vince Cable | Atlantic Books

After the Storm: The World Economy & Britain's Economic Future

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Goodreads rating: 3.9

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If you're looking to understand the state of the world economy and Britain's role post-recession, "After the Storm" could add to your understanding. Cable provides an insightful analysis that could help contextualize current economic trends and the long-term impacts of the 2008 crisis. This could be a particularly good read if you're keen on the interplay between global and UK economic policies.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.