Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Supplier Relationship Management: How to Maximize Vendor Value and Opportunity - Thryft

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If you're in a position where you're liaising with suppliers and aiming to strengthen your procurement strategy, "Supplier Relationship Management" could be your North Star. It's not just about squeezing costs but nurturing mutually beneficial partnerships that can give your firm a competitive edge. Grounded in real-world case studies and strategic frameworks, it can transform your approach to suppliers from transactional encounters to strategic alliances.
Value-Driven Business Process Management: The Value-Switch For Lasting Competitive Advantage - Thryft

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Recommendation: This book is a game-changer for anyone looking to improve business processes and achieve lasting success. It provides practical steps and real-life case studies to help you launch value-driven BPM efforts. With a focus on aligning processes with overall business strategy, this book empowers you to prioritize improvements and deliver maximum value. If you want to create a winning organization and stay ahead of the competition, this book is a must-read.
Schaum's Outline of Business Statistics, Fourth Edition - Thryft
Leonard Kazmier | Mcgraw Hill

Schaum's Outline of Business Statistics, Fourth Edition

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Goodreads rating: 3.67

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If business statistics has been a challenge, consider this your lifeline. Schaum's Outline gives you the groundwork in a format that's straightforward and digestible. It's not just theory; it's packed with examples and practice problems that can transform your comprehension. Quick, clear, and practical – it's like having a tutor at your fingertips.
Introduction to Econometrics

Introduction to Econometrics

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If you're diving into the world of econometrics, this book is a clear and accessible starting point. The author, Christopher Dougherty, emphasizes practical application, offering ample exercises to bolster your understanding. Its use of straightforward mathematical notation and step-by-step proofs demystifies complex concepts, making it ideal for students or professionals seeking to grasp the basics of econometrics without being overwhelmed by complexity. With new material keeping pace with the field's evolution, it's a solid choice for staying current.
Empirical Econometric Modelling Using PcGive - Thryft
David F. Hendry | Timberlake Consultants Press

Empirical Econometric Modelling Using PcGive

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If you're diving into econometric analysis, Hendry and Doornik's volume is like a trusty compass. It not only introduces you to the complexities of empirical modelling but pairs it with practical application using the PcGive software. This book will help translate theory into practice, an essential step for both students and professionals in the field.
Business Statistics
Mick Silver | Mcgraw-hill Higher Education

Business Statistics

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If you're diving into the world of business and are seeking to sharpen your analytical skills, "Business Statistics" could be a valuable addition to your library. Through its application-based approach, the book ties statistical concepts to real-world business scenarios, making it easier for you to grasp the practical uses of statistics across various business domains. Plus, the end-of-chapter exercises give you a chance to test your newfound knowledge and ensure you're ready to apply statistics in your business pursuits.
The Mind of the CEO: The World's Business Leaders Talk About Leadership, Responsibility, the Future of the Corporation, and What Keeps Them Up at Night

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If you've ever been curious about the inner thoughts and concerns of top business leaders, "The Mind of the CEO" is like having a front-row seat to their candid conversations. Jeffrey Garten provides a rare glimpse into the pressures and responsibilities CEOs face, making it an intriguing read for anyone interested in corporate leadership or the direction of global business trends.
China and Historical Capitalism: Genealogies of Sinological Knowledge - Thryft

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If you've ever wondered how views of economic history can be colored by the lens through which they're examined, "China and Historical Capitalism" might intrigue you. This book digs into how Western interpretations of capitalism have overshadowed other global narratives. It's a thoughtful read for anyone interested in understanding the complex intersection between cultural perception and historical economic systems, and particularly relevant if you're interested in the dynamics of East-West relations in the context of capitalist discourse.
The Commanding Heights: The Battle Between Government and the Marketplace That Is Remaking the Modern World
The Commanding Heights is a must-read for anyone interested in understanding the shift from centrally planned economies to free-market capitalism that occurred in the latter half of the 20th century. The authors expertly analyze the impact of deregulation, privatization, and globalization on the world economy, providing a comprehensive view of the subject that is both informative and engaging. This book is highly recommended for anyone interested in economics, politics, or international relations.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Audit Sampling : An Introduction to Statistical Sampling in Auditing - Thryft

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This book is a comprehensive guide to audit sampling, providing a bridge between basic auditing principles and advanced statistical techniques. It explores the latest technology and methods for testing controls, discusses setting materiality and tolerable misstatement, and explains changes in practice regarding the use of nonstatistical sampling. With new examples and cases, this book is perfect for entry-level auditing students as well as experienced auditors looking to enhance their skills in the field.
Macroeconomics : Understanding the Wealth of Nations - Thryft
David Miles | Wiley Academic (wile

Macroeconomics : Understanding the Wealth of Nations

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Goodreads rating: 3.74

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Macroeconomics: Understanding the Wealth of Nations is an excellent book for anyone interested in a practical understanding of global economics. The book simplifies sophisticated economic theories and offers current data on key topics such as globalization and aid and debt relief. The book is perfect for students and teachers within the higher education sector who want to stay interested in economics without losing themselves in equations.
A History of the Modern World From 1917 to the 1980s
Paul Johnson | Orion Publishing Co

A History of the Modern World From 1917 to the 1980s

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Goodreads rating: 4.27

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If you're intrigued by the seismic shifts that forged the contemporary world, "A History of the Modern World" offers a compelling narrative from a widely respected historian, Paul Johnson. It's thorough yet accessible, providing a panoramic view of how events from 1917 to the 1980s have shaped our current geopolitical landscape. This book is a significant read for anyone fascinated by history's impact on today's society.
Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns  | Sage Publications Ltd

Business Research Methods and Statistics Using SPSS

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Goodreads rating: 3.5

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This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.
Is the Euro Crisis Really Over? Will Doing Whatever It Takes Be Enough?

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If you're intrigued by the complexities of Europe's fiscal dynamics, "Is the Euro Crisis Really Over?" dives deep into the gritty details of economic policy, market reactions, and political challenges facing the Eurozone. You'll find Edward Hugh's analysis a gripping narrative if you appreciate a blend of economics with a touch of political drama – all wrapped in the quest for understanding whether Europe's financial stability is truly at hand or just a façade.
Politics in India : Structure, Process and Policy - Thryft
Subrata K. Mitra | Routledge

Politics in India : Structure, Process and Policy

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Goodreads rating: 3.71

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If you're curious about how India navigates its complex political terrain, this book is a profound guide. It dives into the nuances of India's transition from colonial rule to democracy, the interplay between traditional society and modern politics, economic growth, and the formidable challenges of collective identity. With its clear narrative and comparative approach, it not only educates but also engages deeply with India’s strategic posture within the global context, making it an enriching read for both newcomers and those well-versed in political science.
Business Statistics : International Edition - Thryft
Phillip C. Fry, Patrick W. Shannon, David F. Groebner  | Pearson

Business Statistics : International Edition

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Goodreads rating: 3.22

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This book is a must-read for anyone looking to master the concepts of business statistics. With a step-by-step approach and engaging real-world examples, it breaks down complex ideas into easily understandable terms. Whether you're a beginner or already have some mathematical background, this book will help you develop a solid foundation in business statistics. Get ready to unlock the power of data analysis and make informed business decisions like never before.
Demonetisation and Black Money
C. Rammanohar Reddy, Y.V. Reddy  | Orient Blackswan Pvt Ltd

Demonetisation and Black Money

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Goodreads rating: 3.78

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If you're intrigued by major economic interventions, "Demonetisation and Black Money" is a compelling choice. C. Rammanohar Reddy dives into one of India's most controversial reforms with the analytical eye of an experienced economist. You'll be guided through the intentions, implications, and outcomes of the 2016 demonetisation, helping you grasp its impact on society and the economy. It's essential reading for anyone interested in modern economic policy and its real-world effects.
Reflections on ASEAN - Thryft
Mahathir Mohamad, مهاتير محمد  | Pelanduk Pubns Sdn Bhd

Reflections on ASEAN

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Goodreads rating: 4.3

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If Southeast Asia intrigues you, "Reflections on ASEAN" offers Mahathir Mohamad’s unique perspective, drawn from his extensive political career. It’ll speak to you if you're interested in foreign policy, economic resilience, and regional cooperation. The compilation provides a poignant look at collective challenges and the impassioned plea for unity from one of the region's most notable statesmen.
Keeping Score - Using The Right Metrics To Drive World-Class Performance - Thryft
Mark Graham Brown | Quality Resources

Keeping Score - Using The Right Metrics To Drive World-Class Performance

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Goodreads rating: 3.52

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This book is a must-read for anyone who wants to improve their organization's performance. By teaching you how to identify the right metrics and measure them effectively, "Keeping Score" provides a practical framework for achieving success. With its emphasis on customer satisfaction, product quality, and employee engagement, this book will guide you in creating a measurement system that truly reflects your organization's goals. Through its step-by-step approach and insightful examples, "Keeping Score" equips you with the tools necessary to drive continuous improvement and achieve world-class performance.
Mayors and Money					Fiscal Policy in New York and Chicago
							- American Politics and Political Economy Series - Thryft

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If you're captivated by the intricacies of urban fiscal policy and how it shapes cities, "Mayors and Money" offers a compelling comparative study. It's a deep dive into the economic trajectories of New York and Chicago, shedding light on the political decisions that led them down divergent paths. Vital for anyone interested in urban studies or political economy.
How to Go Digital - Practical Wisdom to Help Drive Your Organization's Digital Transformation

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Thinking about taking your company into the digital age? "How To Go Digital" offers grounded, practical insights that don't focus solely on tech but on the critical elements of leadership and strategy needed for digital transformation. It's a treasury of expert advice from a trusted source, MIT Sloan Management Review, which means it can be your north star for steering through the nuances of going digital. From talent management to operational shifts, this book is tailored for leaders looking to modernize without losing their company's core stability.
Microtrends
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends

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Goodreads rating: 3.5

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If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.
Emerging Growth Pole - The Asia-Pacific Economy - Thryft
Dilip K. Das | Prentice Hall

Emerging Growth Pole - The Asia-Pacific Economy

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If you're interested in understanding the rapid rise of the Asia-Pacific region in the global economy, "Emerging Growth Pole - The Asia-Pacific Economy" is a must-read. The book discusses the region's emergence as a significant trading area with intra-regional trade, foreign direct investment, and interdependence between Japan, China, Taiwan, Korea, and Thailand. It also analyses the role of APEC and ASEAN in the region. The book is recommended for anyone who wants to stay up-to-date with the Asia-Pacific economies and their impact on the world economy in the 21st century.
Making Sense of the Economy - Thryft
Roger Martin-Fagg | Cengage Learning Emea

Making Sense of the Economy

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This book is great for managers and business professionals who are interested in understanding economic concepts that affect their company's performance. It provides succinct explanations on macroeconomics, monetary policy, interest rates, and business cycle stages. The author also includes a D.I.Y economic forecasting section to help readers apply the concepts to their own business. Overall, this book is a valuable resource for anyone who wants to make sense of the economy in a practical way.
Dynamic Supply Chain Alignment - A New Business Model for Peak Performance in Enterprise Supply Chains Across All Geographies

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If you're keen to learn about the vitality of agile, flexible supply chains in today's global market, John Gattorna's book will be an invaluable resource. It provides strategic insights on aligning suppliers, partners, and customers for peak enterprise performance. Perfect for those who look to stay ahead in business by adapting quickly to changes, it's a thought leader's guide to mastering supply chain complexities.
Troubled Water - Saints, Sinners, Truth and Lies About the Global Water Crisis

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If you're someone deeply concerned about environmental issues and wanting a mix of hard truths and inspiration, "Troubled Water" could stir something in you. Anita Roddick presents a compelling overview that's not just eye-opening but also empowering, offering practical ways to make a real difference in the pressing global water crisis.
Revolutionary Wealth
Alvin Toffler, Heidi Toffler  | Knopf

Revolutionary Wealth

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Goodreads rating: 3.88

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If you're intrigued by how tomorrow's affluence will be formed outside traditional economic models, "Revolutionary Wealth" is a thought-provoking read. The Tofflers masterfully map the emergence of a new wealth system influenced by technology and societal change. As you turn each page, you’ll find yourself challenged to reconsider the value of the unpaid, often unseen work that powers our economies, from the domestic sphere to the digital world. Their insights could transform how you view your contributions to both the monetary and non-monetary global wealth pool.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

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Goodreads rating: 3.79

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This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft

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If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty - Thryft

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"Why Iceland?" is more than just a thorough look into a financial collapse; it's a cautionary tale of rapid economic ambition. As you read, you'll find yourself engrossed by the unique perspective of Ásgeir Jónsson, who had an insider's view of Iceland's banking sector. His firsthand account sheds light on the rather dramatic shift from a fishing-dependent economy to a financial powerhouse, and subsequently, to its dramatic downfall. It's an insightful read for those intrigued by global finance and the socio-economic forces that shape nations.
Country, Sector, and Company Factors in Global Equity Portfolios - Thryft

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If you're delving into international investment or tasked with managing diverse portfolios, 'Country, Sector, and Company Factors in Global Equity Portfolios' is an essential tool for your shelf. The combination of Hopkins and Miller's expertise offers a comprehensive guide that clarifies how to analyze and interpret the complexities of global markets. It's a blend of theory and practical application that you'll find yourself referring back to.
Fiscal Decentralization in Developing Countries

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If you're invested in understanding how economic decisions affect local governance in developing nations, this book dives into the nitty-gritty of fiscal decentralization. It will broaden your perspective on the interaction between economics and political science, offering informed discussions and case studies that shed light on a crucial aspect of development policy. It's like a roadmap to grasp the complexities of local economies.
Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft

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If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.
Principles Of Economics - Thryft
Euston Quah, N. Gregory Mankiw, Peter Wilson  | Cengage Learning Asia

Principles Of Economics

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Goodreads rating: 4.09

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If you're looking to grasp the basics of economics with a focus on the Asian market, "Principles of Economics" could be the perfect starting point. By adapting Mankiw's authoritative text to include Asian economic institutions, policies, and real-life examples, this book doesn't just teach economic concepts; it connects them to the world you interact with every day. Whether you're a first-timer in economics or looking to see how the principles apply specifically in Asia, this read promises relevance and clarity in one package.
Research Methodology for Economists: Philosophy and Practice - Thryft
Glenn L. Johnson | Macmillan Usa

Research Methodology for Economists: Philosophy and Practice

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This book is a must-read for anyone looking to conduct research in economics. It covers various research philosophies and practices in a clear and concise manner. The author's extensive experience in the field makes the book highly practical, providing readers with valuable insights on how to conduct research effectively. Reviewed as an excellent resource for students and researchers alike.
Accounting : An Introduction - Thryft
Peter Atrill | Pearson

Accounting : An Introduction

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Goodreads rating: 3.18

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This book is highly recommended for students who are looking for an easy to understand and practical guide to accounting. It covers both financial accounting and management accounting concepts, and emphasizes practical applications and interpretation of accounting information that are useful in real-world decision making. The revised edition also provides updated and relevant information that is needed in today's dynamic business environment.
Why Can’t Banks Be as Easy as Uber? BankMobile and the Real Future of Banking

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Ever felt frustrated by the cost and complexity of traditional banks? This book, penned by the founders of America's first fee-free bank, is for you. It offers not just a critique of the banking industry but practical solutions for a future where managing your finances could be as simple and transparent as hailing a ride. Banking can be a painless, even positive, aspect of your life. If you’re hungry for a financial revolution at your fingertips, this read might just be the inspiration you need.
Whither the Philippines in the 21st Century?
Rodolfo C. Severino | Iseas Publishing

Whither the Philippines in the 21st Century?

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If you're looking to understand the complex interplay between the Philippines' political and economic arenas, this book provides a scholarly yet accessible overview. The authors' distinguished backgrounds ensure a deep dive into the factors influencing the country's future, making it a valuable read for anyone interested in Southeast Asian studies or international development.
Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer  | Wiley

Big Picture Economics: How to Navigate the New Global Economy

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Goodreads rating: 3.08

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If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.
Enhancing ASEAN's Connectivity
Sanchita Basu Das | Iseas-yusof Ishak Institute

Enhancing ASEAN's Connectivity

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In stock: Very Good

If you're interested in the complexities and potential of Southeast Asian economies, 'Enhancing ASEAN's Connectivity' is a smart pick. It not only dives deep into ambitious infrastructural plans but also the real-world roadblocks such as funding. Reading this, you'll grasp the delicate dance of policy, investment, and international cooperation needed to unify a region as diverse as ASEAN. A solid read for anyone in international relations or economic development.
The Economics of the World Trading System
Kyle Bagwell, Robert Staiger, Robert W. Staiger  | Mit Press

The Economics of the World Trading System

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Goodreads rating: 4.0

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If you're intrigued by what shapes the world's markets and the flow of goods across borders, "The Economics of the World Trading System" is a worthy read. It dives into the complexities of trade with clarity and scholarly insight, revealing how international agreements and institutions such as the WTO impact our daily lives and the global economy. The analytical approach makes it an indispensable resource for anyone interested in understanding the real forces behind the news headlines.
Marketing Strategy: A Decision-Focused Approach - Thryft
Jr. Walker Orville C. | Mcgraw-hill Higher Education

Marketing Strategy: A Decision-Focused Approach

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Goodreads rating: 3.69

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If you're delving into the realm of marketing strategy, this book distills complex theories into digestible insights. It's not just theory-based; it emphasizes on the strategic decision-making process and considers the cross-functional nature of marketing. This text could guide you in integrating analytical tools with the foundational 4P's (Product, Price, Place, Promotion) to craft a cohesive competitive strategy. Plus, it's up-to-date with current trends, making it relevant for today's dynamic market.
Fundamentals of Strategy - Thryft
Patrick Regnér, Richard Whittington, Duncan Angwin  | November 25, 2020

Fundamentals of Strategy

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Goodreads rating: 4.0

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If strategy seems daunting, "Fundamentals of Strategy" could be your guide. It breaks down complex strategic concepts into digestible parts, making it ideal if you're studying business or navigating the corporate world. The authors are well-regarded for conveying the intricacies of strategy without overwhelming readers. This could be the compass you need to steer through the competitive business landscape.
A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy - Thryft
Jeffrey E. Garten | Three Rivers Press

A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy

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Goodreads rating: 3.75

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Dive into the fascinating world of international politics and economics as Jeffrey E. Garten uncovers the intense power struggle between America, Japan, and Germany. With a deep insight and expert analysis, this book exposes the intricate web of conflict and competition. A Cold Peace is a captivating read for those intrigued by global power dynamics and the complexities of international relations. You'll gain a deeper understanding of the geopolitical forces shaping the world today.
Creating a Learning Society: A New Approach to Growth, Development, and Social Progress

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If you're intrigued by the intricacies of economic growth and societal development, "Creating a Learning Society" could be a thought-provoking read for you. Stiglitz and Greenwald delve deep into the role of knowledge in shaping economies, offering a critical analysis of government policies and their impact on progressing—as opposed to hindering—societal learning and productivity. This book challenges conventional economic wisdom and could profoundly alter your understanding of what contributes to a nation’s prosperity, making it a compelling choice for students, policy-makers, and anyone interested in the future of economic development.
Statistics For Business - Decision Making And Analysis - Thryft
Robert Stine | Pearson

Statistics For Business - Decision Making And Analysis

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Goodreads rating: 3.91

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This book is perfect for business students and professionals who want to develop a deep understanding of how to use statistics in making strategic decisions. With its emphasis on real-world business scenarios, clear problem-solving framework, and practical software hints, this book equips readers with the necessary tools to analyze data, communicate results effectively, and make informed decisions. Whether you're a beginner or an experienced learner, this book will help you master statistical concepts and apply them to solve complex business problems.
Beyond Great - Nine Strategies For Thriving In An Era Of Social Tension, Economic Nationalism, And Technological Revolution - Thryft

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This book is a must-read for individuals and businesses navigating the complexities of our rapidly changing world. Beyond Great provides nine essential strategies that will help you thrive in the face of economic nationalism, technological revolution, and social tension. Through real-life examples and practical insights, the authors present a comprehensive framework for building a high-performing, adaptable, and socially responsible global company. Get ready to become a shapeshifter and embrace the new rules of success in this era of constant transformation.
Indian Renaissance: India's Rise After a Thousand Years of Decline
Sanjeev Sanyal | Penguin Books India

Indian Renaissance: India's Rise After a Thousand Years of Decline

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Goodreads rating: 3.98

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If you're intrigued by the evolution of nations, particularly India's transformation from a land once subjugated to an emerging global power, then Sanjeev Sanyal's "Indian Renaissance" could offer you a profound glimpse into this journey. It's more than history; it's an exploration of India's socio-economic resurgence, making it essential for anyone interested in understanding the current Indian zeitgeist.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

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If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.