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Handbook of CRM

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Strategic guide to customer relationships and value.

If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.

New

Handbook of CRM

Regular price $24.90
Unit price
per
ISBN: 9780750664370
Authors: Adrian Payne
Publisher: Routledge
Date of Publication: 2005-10-31
Format: Hardcover
Goodreads rating: 4.07
(rated by 14 readers)

Description

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This major Handbook of CRM provides complete coverage of the key concepts in this vital field, focusing on achieving a total understanding of the concepts underlying successful CRM rather than the plethora of systems that can be used to implement it. The book includes clear and comprehensive explanations of key concepts, vignettes and full cases from major businesses internationally, definitive references and notes for further sources of information on every aspect of CRM, as well as templates and audit advice for assessing CRM needs and targets. This book offers a lucid, comprehensive, and important overview of the subject, serving as an invaluable tool for connecting major principles to the real world of business.
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Strategic guide to customer relationships and value.

If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.