Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
Popular Filters Finance Money Social Science Social Issues

517 Results

Switch between grid and list views for a better book browsing experience!
Entrepreneurship
Clear all

517 Results

No results

Entrepreneurship
Clear all
China Key Success Factors - Thryft
Warren Liu | Trombly International

China Key Success Factors

$7.90 $3.90 51% off

Goodreads rating: 4.5

$7.90 $3.90 51% off

China Key Success Factors by Warren Liu offers a thorough analysis and practical guide to succeeding in China's economy. The author analyzes the track records of many global players and identifies eleven key success factors for businesses in China. The book offers insights on China's demographics, natural resources, government, and culture, making it an essential guide for Western companies conducting business in China.
Innovation Management and New Product Development - Thryft
Paul Trott | Pearson

Innovation Management and New Product Development

$23.90

Goodreads rating: 3.77

$23.90

90% off est. retail
As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl | Harper Business

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

$8.90 $3.90 56% off

Goodreads rating: 3.36

$8.90 $3.90 56% off

91% off est. retail
"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want
Daniel Nissanoff | Penguin Press Hc, The

FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want

$6.90 $3.90 43% off

Goodreads rating: 3.14

$6.90 $3.90 43% off

90% off est. retail
Have you ever considered the thrill of auction sites like eBay becoming a common way we shop? Daniel Nissanoff's "FutureShop" taps into the pulse of an evolving ecommerce world where online bidding could redefine our shopping habits and create exciting business opportunities. It's an insightful read for anyone intrigued by the dynamic future of retail and entrepreneurship.
Reimagining Japan: The Quest for a Future That Works
Heang Chhor, Clay Chandler, Brian Salsberg  | Viz Media Llc

Reimagining Japan: The Quest for a Future That Works

$15.90

Goodreads rating: 3.75

$15.90

70% off est. retail
If you're enthralled by the complexities of a country at the cusp of pivotal change, "Reimagining Japan" offers a tapestry of perspectives that converge into a deeply insightful narrative. It's not just a book; it's a conversation starter with leading minds on Japan's evolving identity, economics, and societal challenges. The mosaic of authoritative views could broaden your understanding and fuel your curiosity about the Land of the Rising Sun's place in the modern world.
International Business: A Competitiveness Approach
Christopherson Pass, Frank Bartels  | Prentice Hall

International Business: A Competitiveness Approach

$10.90

Goodreads rating: 0.0

$10.90

If you're looking to understand the intricacies of international business and seeking ways to stay competitive in the global market, this book is a helpful guide. It covers not just theoretical aspects but also practical strategies, making it a comprehensive resource for students and practitioners alike. The insights provided here could really sharpen your approach to international trade and investment.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

$8.90 $3.90 56% off

Goodreads rating: 3.5

$8.90 $3.90 56% off

83% off est. retail
This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Cash In On Cash Flow: How to Make Full-Time Income with Part-Time Effort in America's Hottest New Business - Thryft
Laurence J. Pino | Simon & Schuster

Cash In On Cash Flow: How to Make Full-Time Income with Part-Time Effort in America's Hottest New Business

$8.90 $3.90 56% off

Goodreads rating: 3.17

$8.90 $3.90 56% off

90% off est. retail
This book could be a good read for someone who is interested in generating income through unconventional means. Cash In On Cash Flow provides invaluable information on how to capitalize on cash payments owed to others, offering an opportunity to make money with just a part-time commitment. With its comprehensive guidance and practical tips, this book empowers readers to unlock their financial freedom and achieve success in America's hottest new business. So, if you're looking to earn a full-time income with minimal investment, this book is your ultimate guide.
Big Bucks! - Thryft
Kenneth H. Blanchard, Sheldon Bowles  | William Morrow

Big Bucks!

$8.90 $3.90 56% off

Goodreads rating: 3.79

$8.90 $3.90 56% off

86% off est. retail
This book could be a good read for anyone seeking to understand the principles of creating wealth and achieving financial success. Through a captivating parable-style narrative, the authors introduce Len, a character who aspires to be a millionaire. Len's journey is filled with valuable lessons and practical strategies that can be applied by individuals and businesses alike. The book emphasizes the importance of commitment, intensity, purpose, and generosity in the pursuit of big bucks. If you're ready to uncover the secrets of financial prosperity and make a positive impact along the way, this book is a must-read.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

$7.92

Goodreads rating: 3.45

$7.92

83% off est. retail
0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

$32.90 $16.90 49% off

Goodreads rating: 4.0

$32.90 $16.90 49% off

90% off est. retail
For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
Laura Ries, Al Ries  | Harper Business

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

$12.90

Goodreads rating: 3.71

$12.90

If you're fascinated by the power of branding to shape markets and create opportunities, "The Origin of Brands" will feel like uncovering a treasure map to business success. Al and Laura Ries expertly navigate the concept of divergence as a pathway to innovative products and strong brands. Their parallels between Darwin's evolution theory and the business world offer a fresh viewpoint that could change how you approach your next big idea.
The Global Me: New Cosmopolitans and the Competitive Edge - Picking Globalism's Winners and Losers
G. Pascal Zachary | Publicaffairs

The Global Me: New Cosmopolitans and the Competitive Edge - Picking Globalism's Winners and Losers

$8.26

Goodreads rating: 3.83

$8.26

79% off est. retail
If you're intrigued by the interplay of culture, identity, and economics on a global scale, "The Global Me" is for you. G. Pascal Zachary's insights will expand your understanding of why embracing diversity isn't just socially responsible but also a key driver of success in modern economies. With compelling stories and real-world examples, this book isn't just an intellectual exercise; it's a vibrant exploration of how 'mongrel' identities shape our world.
Doing Business Internationally
terence-brake-danielle-medina-w | Princeton Training Pr

Doing Business Internationally

$15.98

Goodreads rating: 4.0

$15.98

If you're looking to expand your professional horizons across borders, "Doing Business Internationally" could be an invaluable companion. With the combined expertise of Princeton Training Staff, the book delivers insights that could help you navigate through cultural nuances and business practices that define success in the global market. It's like having a mentor that prepares you for the international stage of commerce.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

$7.90 $3.90 51% off

Goodreads rating: 3.85

$7.90 $3.90 51% off

95% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering - Thryft
William G. Howard | Free Press

Profiting From Innovation - The Report Of The Three-Year Study From The National Academy Of Engineering

$5.90 $3.90 34% off

Goodreads rating: 3.0

$5.90 $3.90 34% off

92% off est. retail
This book could be a good read for entrepreneurs and business leaders who are struggling to commercialize their innovative ideas. The authors present a detailed study on why some companies fail to profit from their technological inventions and provide solutions with real-life examples. The book emphasizes the importance of removing barriers to bring innovative ideas to the market and how to do it efficiently and systematically. Overall, this book can help the reader gain insight into ways of managing innovation and turning it into a profitable product.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Patricia B.; Marshak Ronni Seybold | Random House Business Books

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

$7.90 $3.90 51% off

Goodreads rating: 3.54

$7.90 $3.90 51% off

This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.
Creating the Digital Future: The Secrets of Consistent Innovation at Intel
Albert Y.c. Yu | Free Press

Creating the Digital Future: The Secrets of Consistent Innovation at Intel

$14.90

Goodreads rating: 3.2

$14.90

If you're intrigued by how titans of industry constantly evolve, "Creating the Digital Future" offers you a window into the practices that kept Intel at the forefront of the digital revolution. It dissects the company's approach to innovation, which could inspire strategies in your own business pursuits or satisfy your curiosity about this tech giant's inner workings.
Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid
Mark Ingebretsen | Crown

Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid

$10.90 $7.90 28% off

Goodreads rating: 3.56

$10.90 $7.90 28% off

81% off est. retail
It sounds like you're invested in ensuring that your business thrives. "Why Companies Fail" is that insightful mentor guiding you to recognize pitfalls that even giants like Kmart couldn't avoid. The practical advice distilled from those lessons can help you steer clear of similar fates, potentially saving your business from becoming a cautionary tale. It's like having a business guardian angel on your shelf.
Intellectual Capital in Enterprise Success : Strategy Revisited - Thryft
Lesley Craig, Lindsay Moore  | Wiley

Intellectual Capital in Enterprise Success : Strategy Revisited

$10.90 $3.90 64% off

Goodreads rating: 3.0

$10.90 $3.90 64% off

94% off est. retail
Intellectual Capital in Enterprise Success: Strategy Revisited is a must-read for entrepreneurs and business owners who want to take their companies to greater heights. With its comprehensive insight into intellectual asset management practices, this book offers practical tools, techniques, and frameworks that can help businesses capture, deploy, and maximize their intellectual capital. Lindsay Moore's unique approach will give readers an edge over their competitors and help them stay relevant in today's digital age.
Marketing Management
Philip Kotler | Pearson Education (us)

Marketing Management

$16.90

Goodreads rating: 4.06

$16.90

65% off est. retail
This book is a must-read for anyone looking to understand the complexities of marketing in a global context. It offers practical insights on market planning and emphasizes the importance of customer-driven action. With the inclusion of new perspectives and technologies, Marketing Management provides a comprehensive guide for creating successful marketing strategies.
China Street Smart
John Chan | Pearson Ft Press

China Street Smart

$17.90

Goodreads rating: 3.9

$17.90

68% off est. retail
If you're looking to dive into the Chinese market, "CHINA STREET SMART" is the trusty handbook you'll want by your side. The authors skip the fluff, offering you practical insights and real case studies drawn from their extensive experience. It's tailored for action-oriented professionals - expect to close the book with pragmatic strategies for turning Chinese business ventures into success stories.
Innovation and Entrepreneurship: Practice and Principles
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

$4.90 $3.90 20% off

Goodreads rating: 4.07

$4.90 $3.90 20% off

If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Thai Capital - After the 1997 Crisis
Pasuk Phongpaichit, Chris Baker  | Silkworm Books; Iseas

Thai Capital - After the 1997 Crisis

$8.90

Goodreads rating: 4.17

$8.90

If you're intrigued by economic transformations or have a specific interest in Southeast Asia, "Thai Capital - After The 1997 Crisis" offers a thoughtful exploration of Thailand's recovery and restructuring efforts following a tumultuous financial period. Diving into this book, you'll gain a deep understanding of the economic, social, and political facets that shaped modern Thailand.
The Financial Times Guide to Business Start Up 2013 : The most comprehensive annually updated guide for entrepreneurs - Thryft
Sara Williams | Ft Pr

The Financial Times Guide to Business Start Up 2013 : The most comprehensive annually updated guide for entrepreneurs

$11.90 $3.90 67% off

Goodreads rating: 3.37

$11.90 $3.90 67% off

93% off est. retail
This annually updated and bestselling small business guide covers everything you need to know to succeed as an entrepreneur, from finance, tax and the law, to marketing, sales, pricing and budgeting. This new edition reflects all the latest changes that the small business market is currently going through, including changes in employment law and tax and all the latest budget changes.
The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise
David White, Steve Coley, Mehrdad Baghai  | Basic Books

The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise

$8.90 $7.90 11% off

Goodreads rating: 3.87

$8.90 $7.90 11% off

If you're seeking ways to invigorate your business with long-term, profitable expansion, "The Alchemy of Growth" might just be the catalyst you're looking for. Its unique approach to managing multiple business horizons simultaneously provides a robust framework to not just grow, but to thrive in an ever-changing landscape. Ideal for forward-thinking managers, this book will become your guide to strategic decision-making and investing in your company's future.
The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer | Bard Press

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

$17.90

Goodreads rating: 3.91

$17.90

51% off est. retail
The Little Red Book of Selling is a must-read for all salespeople, providing 12.5 practical and proven principles for sales greatness. Gitomer's edgy, humorous, and straightforward style makes it an enjoyable read, while the book's focus on relationship building and ethical actions sets it apart from other sales books. Reviews rave about the book's ability to provide practical tips for immediate use, as well as long-term success, making it an essential addition to any salesperson's library.
Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns  | Sage Publications Ltd

Business Research Methods and Statistics Using SPSS

$34.90 $8.90 74% off

Goodreads rating: 3.5

$34.90 $8.90 74% off

90% off est. retail
This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.
International Business, Global Edition - Thryft
John D. Daniels | Pearson

International Business, Global Edition

$11.90

Goodreads rating: 4.4

$11.90

89% off est. retail
If you're venturing into the global market, this book is a reliable co-pilot. It's not just theory; it merges academia with real-world scenarios, giving you a grounded understanding of international business. With updated cases and a focus on emerging economies, it prepares you to tackle business across borders with confidence and insight. The engaging content and supportive online resources make it a comprehensive guide for students and professionals alike.
Forbes Greatest Business Stories of All Time
Daniel Gross, Forbes  | Wiley

Forbes Greatest Business Stories of All Time

$20.90

Goodreads rating: 3.88

$20.90

66% off est. retail
If you're fascinated by the mix of ambition and ingenious strategies that mark historical business successes, "Forbes Greatest Business Stories of All Time" could be a gem in your collection. The book takes you on a journey through the lives of trailblazing entrepreneurs, all while providing insights into the societies they operated in. It’s a sweeping narrative that merges wisdom with the so-called secret recipes for success in the business world.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

$5.90 $3.90 34% off

Goodreads rating: 3.32

$5.90 $3.90 34% off

91% off est. retail
If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy
Edward Tse | Basic Books

The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy

$8.90 $4.90 45% off

Goodreads rating: 3.47

$8.90 $4.90 45% off

88% off est. retail
Thinking about expanding your business horizon to China? "The China Strategy" offers a comprehensive insight into the nation's explosive economic landscape. It's not just a peek into the economic trends; it's the roadmap to integrate and capitalize on these shifts. For anyone who sees China as an indispensable part of their business's future, this book goes beyond the surface, navigating you through a framework that's critical for understanding and succeeding in this dynamic marketplace.
Beyond the Limits to Growth - New Ideas for Sustainability from Japan
Hiroshi Komiyama | Springer

Beyond the Limits to Growth - New Ideas for Sustainability from Japan

$11.90 $7.90 34% off

Goodreads rating: 3.73

$11.90 $7.90 34% off

89% off est. retail
If the current environmental and social challenges feel overwhelming to you, Komiyama’s "Beyond The Limits To Growth" could bring a refreshing dose of optimism. It's not just a feel-good read; it’s grounded in detailed research and real-world initiatives, like Japan's Platinum Society Network. By exploring the confluence of industry, government, and academia, this book might just shift your doubts to a conviction that creative solutions for sustainability are indeed within reach.
Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science
Evan Matthew Dudik | Amacom Books

Strategic Renaissance: New Thinking and Innovative Tools to Create Great Corporate Strategies Using Insights from History and Science

$10.90 $5.90 46% off

Goodreads rating: 3.5

$10.90 $5.90 46% off

86% off est. retail
Imagine finding a compass in a world where everyone else is using outdated maps. That's the kind of edge "Strategic Renaissance" could give you in the corporate world. It's not about clinging to the familiar; it's about harnessing the lessons from philosophy to physics, meshing them with business know-how, and creating strategies that are both ingenious and scientifically sound. Whether you're guiding a start-up or steering a corporate giant, Dudik's approach could be the fresh perspective you need.
Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company's Future
Linda Pinson | Kaplan Publishing

Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company's Future

$8.90

Goodreads rating: 3.72

$8.90

As you contemplate turning your business idea into a reality, "Anatomy of a Business Plan" could be an invaluable resource. Its systematic approach can offer you clear guidance, with its step-by-step instructions easing you through the often-overwhelming process of crafting a comprehensive business plan. With up-to-date information and ready-to-use templates, it's like having a business advisor at your fingertips, especially tailored for new and growing businesses.
Payback: Reaping the Rewards of Innovation
James P. Andrew, John Butman, Harold L. Sirkin  | Harvard Business Review Press

Payback: Reaping the Rewards of Innovation

$19.90 $12.90 35% off

Goodreads rating: 3.63

$19.90 $12.90 35% off

70% off est. retail
Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Channel Champions : How Leading Companies Build New Strategies to Serve Customers - Thryft
Steven Wheeler, Evan Hirsh  | Jossey-bass

Channel Champions : How Leading Companies Build New Strategies to Serve Customers

$3.90

Goodreads rating: 3.5

$3.90

92% off est. retail
The book explores the success of "Channel Champions" such as Dell, Lexus, and Amazon.com and how they excelled in the channel-driven economy by focusing on customer service and exploring new channels like e-commerce. It is a must-read for anyone who wants to understand what it takes to thrive in today's channel-based economy.
Show Me the Money

Show Me the Money

$4.90

$4.90

This book is a great read for anyone who wants to learn how to manage their finances in a simple and easy-to-understand way. The author provides practical tips and strategies that anyone can implement in their daily lives to achieve financial security. What sets this book apart is how the author makes personal finance relatable and accessible to everyone, regardless of their financial background or education. Overall, the book is a great addition to anyone's personal finance library.
International Marketing
Michael R. Czinkota

International Marketing

$11.90 $8.90 25% off

Goodreads rating: 3.93

$11.90 $8.90 25% off

If you're someone who's drawn to the complexities of global trade and looking to grasp the intricacies of marketing on an international stage, "International Marketing" could be an eye-opening read. It navigates the nuances that come with diverse markets, offering an enriching perspective on how products and services can traverse cultural and regional boundaries – invaluable for students and professionals aiming to broaden their international marketing know-how.
Marketing Management : An Asian Perspective - Thryft
Chin Tiong Tan, Swee Hoon Ang, Philip Kotler  | Pearson

Marketing Management : An Asian Perspective

$10.90 $3.90 64% off

Goodreads rating: 3.85

$10.90 $3.90 64% off

97% off est. retail
This book could be a good read for business students who are interested in learning about marketing in Asia. It provides a comprehensive understanding of the different marketing strategies and practices in the Asian region. The book covers various topics such as market analysis, customer behavior, branding, and marketing mix decisions from a regional perspective. It also includes case studies and examples from real-life situations. Overall, this book is useful for those who want to expand their knowledge and skills in marketing in the context of Asia.
Judgment in Managerial Decision Making
Don A. Moore, Max H. Bazerman  | John Wiley & Sons Inc

Judgment in Managerial Decision Making

$13.90

Goodreads rating: 3.97

$13.90

If you're in a position where your decisions have weight, "Judgment in Managerial Decision Making" could be a critical asset. It's not just a book; it's a lens for self-reflection, helping you dig into your own psyche to unearth the biases potentially derailing your decisions. The insight it provides could very well be the difference between a successful strategy and a misstep in your managerial career.
International Joint Venture Management : Learning to Cooperate and Cooperating to Learn - Thryft
Bettina S. T. Buchel, Charles-Clemens Rüling, Gilbert Probst  | Wiley

International Joint Venture Management : Learning to Cooperate and Cooperating to Learn

$15.90 $4.90 69% off

Goodreads rating: 0.0

$15.90 $4.90 69% off

96% off est. retail
This book is an essential read for business professionals interested in entering joint ventures or practitioners in strategic planning. It offers valuable insights into making joint ventures work by linking them to present thinking on organizational learning and knowledge management. It highlights the key factors of success in joint venture management by focusing on strategy development, structuring, cultural awareness, and human resource management. Using a range of international cases, the book presents an effective model for implementing a successful joint venture management strategy.
Common Sense Business - Starting, Operating, and Growing Your Small Business - In Any Economy!
Steve Gottry | Harper Business

Common Sense Business - Starting, Operating, and Growing Your Small Business - In Any Economy!

$11.90 $7.90 34% off

Goodreads rating: 3.09

$11.90 $7.90 34% off

74% off est. retail
If you breathe the spirit of entrepreneurship, "Common Sense Business" could be your manual for navigating through the bumpy roads of small business management. Steve Gottry doesn't just theorize; he speaks from a place of experience, offering insights that are as practical as they are valuable. Whether you are at the helm or supporting from the deck, this book might be the compass you need to steer your business vessel through any economic climate.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
Howard R. Moskowitz | Pearson P T R

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

$10.90 $5.90 46% off

Goodreads rating: 3.26

$10.90 $5.90 46% off

88% off est. retail
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
Profit From The Asian Recovery
Adam Khoo | Adam Khoo Learning Technologies Group Pte Ltd

Profit From The Asian Recovery

$8.90

Goodreads rating: 3.88

$8.90

If you're an investor looking for the next frontier of growth, "Profit From The Asian Recovery" might be the compass you need. The authors argue that Asia's emerging markets, especially China, hold the keys to unparalleled investment opportunities. Taking lessons from historical stock market patterns and providing tactical investment strategies, this book could be a valuable addition to your financial literacy toolkit, especially if you're keen on diversifying internationally.
Post Corona - From Crisis to Opportunity
Scott Galloway | Bantam Press

Post Corona - From Crisis to Opportunity

$9.90

Goodreads rating: 3.96

$9.90

"Post Corona - From Crisis To Opportunity" is a critical read if you want to understand the massive shifts in business and society accelerated by the Covid-19 pandemic. Scott Galloway's insights are especially valuable, not just for the way they unpack the current landscape but also for how they provide a navigational tool for what's coming next. His straightforward and often humorous approach makes complex economic concepts digestible, and his predictions could be crucial for anyone looking to adapt and thrive in a post-pandemic world.
The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution - Thryft
David Goodman, David S. G. Goodman  | Routledge

The New Rich in Asia : Mobile Phones, McDonald's and Middle Class Revolution

$16.90 $4.90 71% off

Goodreads rating: 4.0

$16.90 $4.90 71% off

95% off est. retail
This book could be a good read for those interested in understanding the impact of modernization on economic growth in East and Southeast Asia. The book explores the emergence of the "new rich" phenomenon in various countries and territories, identifying different socio-political groups that have inherited key features from the rapid economic growth. The unique feature of the book is that it highlights the differences between the middle classes in the West and the newly enriched business and professional class of Asia.
Funky Business : Talent Makes Capital Dance - Thryft
Kjell Nordström, Kjell Nordstrom, Jonas Ridderstrale  | Financial Times Management

Funky Business : Talent Makes Capital Dance

$7.90 $3.90 51% off

Goodreads rating: 3.88

$7.90 $3.90 51% off

90% off est. retail
This book is a must-read for anyone looking to break free from traditional business practices and embrace a more innovative and exciting approach. It not only teaches you how to build a company that thrives on creativity and risk-taking, but also provides valuable insights on effective leadership and employee engagement. Get ready to unleash your inner funk and take your business to the next level!
Property Ladder: How to Make £££s From Property
Sarah Beeny | Cassell Illustrated

Property Ladder: How to Make £££s From Property

$8.90

Goodreads rating: 3.75

$8.90

Looking to dive into property investment or development? "Property Ladder" could be your essential guide. With insights from experts Sarah Beeny and Philippa Ransford, you'll learn not only how to make informed decisions whether you're buying to rent or sell, but also how to troubleshoot and fix issues as they arise—a holistic approach for both beginners and seasoned investors.
One Stop Contracts - Thryft
John Wyborn | Icsa Publishing Ltd (institute Of Chartered Secretaries & Administrators)

One Stop Contracts

$6.90 $3.90 43% off

Goodreads rating: 0.0

$6.90 $3.90 43% off

This book is an excellent resource for individuals starting their career as a contracts manager. It covers all the necessary details for contracts, including legal requirements, negotiation strategies, and contract administration. The author's straightforward writing style and real-world examples make the book easy to understand and implement. Overall, One Stop Contracts is a must-read for anyone looking to succeed in contract management.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.