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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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The Art Of Profitability - Thryft
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Adrian J. Slywotzky | Business Plus

The Art Of Profitability

$7.38 $5.17 30% off

Goodreads rating: 3.95

$7.38 $5.17 30% off

The Art of Profitability is a great read for individuals seeking to improve their understanding of business profitability. It presents 23 different business models in a concise and challenging format, with each chapter featuring a dialogue between a young protégé and a teacher called David Zhao. Through this conversation, readers gain insights into the invisible principles that allow businesses to thrive even in tough economic times. The book provides specific actions that organizations can take to improve their bottom line within 90 days, making it an invaluable resource for CEOs, entrepreneurs and business owners seeking to grow their businesses.
Blue Ocean Classics - Thryft
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W. Chan Kim, Renée Mauborgne  | Harvard Business Review Press

Blue Ocean Classics

$3.88

Goodreads rating: 4.16

$3.88

Blue Ocean Classics could be a good read for business leaders looking to stay ahead of the curve. The book offers a path-breaking strategy for creating uncontested markets, and provides clear guidelines for leaders to inspire and unlock the potential of their employees. Kim and Mauborgne's framework for creating new markets gives a fresh perspective on traditional business thinking, making the book valuable for those seeking to understand the role of innovation and strategy in creating profitable growth.
Big Data at Work : Dispelling the Myths, Uncovering the Opportunities - Thryft
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Thomas H. Davenport | Harvard Business Review Press

Big Data at Work : Dispelling the Myths, Uncovering the Opportunities

$11.71 $8.20 30% off

Goodreads rating: 3.58

$11.71 $8.20 30% off

This book is a must-read for anyone who wants to understand the basics of big data. It is written in a clear and conversational style, making it accessible to everyone, even those who are not familiar with the technical jargon. The author provides real-world examples to help readers understand how big data can be used to improve products, services, and customer relationships. This book is an excellent resource for managers, executives, and anyone who wants to stay ahead of the curve in today's data-driven business environment.
Inside Steve's Brain - Thryft
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Leander Kahney | Atlantic Books

Inside Steve's Brain

$3.88 $2.72 30% off

Goodreads rating: 3.95

$3.88 $2.72 30% off

86% off est. retail
"Inside Steve's Brain offers a comprehensive analysis of Steve Jobs' leadership style, his critical thinking, and his unwavering commitment to authenticity. It is an ideal book for anyone who aspires to be a great leader or thrive in the business world. Kahney's book inspires readers to think differently and challenge the status quo, much like Jobs himself."
Unlocking The World's Largest E-Market - A Guide To Selling On Chinese Social Media - Thryft
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Ashley Dudarenok | Alarice International

Unlocking The World's Largest E-Market - A Guide To Selling On Chinese Social Media

$3.88 $2.72 30% off

Goodreads rating: 4.15

$3.88 $2.72 30% off

The book provides practical advice for marketers looking to expand their presence in China, especially on Chinese social media platforms such as WeChat and Weibo. It offers insights into Chinese consumers and the latest digital trends in China, while warning against simply transplanting Western marketing strategies. The book is written by a marketing expert with first-hand experience in China.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
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Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

$9.90 $3.90 61% off

Goodreads rating: 3.93

$9.90 $3.90 61% off

92% off est. retail
Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Pro-Sumer Power! : How to Create Wealth by Buying Smarter, Not Cheaper! - Thryft
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Bill Quain | International Network Training Institute, Inc.

Pro-Sumer Power! : How to Create Wealth by Buying Smarter, Not Cheaper!

$5.76

Goodreads rating: 3.72

$5.76

"According to marketing expert Dr. Bill Quain, average people can produce above-average wealth through the power of pro-summing."
Global Strategies For Emerging Asia - Thryft
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Toshiro Wakayama, Anil K. Gupta, U. Srinivasa Rangan  | Jossey-bass

Global Strategies For Emerging Asia

$3.88 $2.72 30% off

Goodreads rating: 5.0

$3.88 $2.72 30% off

96% off est. retail
The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality―that of Asia as the world's emerging center of gravity.
The Mango Story - Thryft
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Humberto Salerno, Andrea Gay Zaragoza  | Lid Publishing

The Mango Story

$7.91 $5.54 30% off

Goodreads rating: 2.67

$7.91 $5.54 30% off

86% off est. retail
"The Mango Story is a fascinating read for anyone interested in the fashion industry, especially for those intrigued by the rise of Spanish fashion brands. The book offers a comprehensive look into Mango's business model, advertising strategies, and brand development. It's a recommended read for entrepreneurs, fashion designers, and marketing professionals who want to learn from the success story of Mango in today's consumer world."
The Rule of Three : Why Only Three Major Competitors Will Survive in Any Market - Thryft
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Jagdish N. Sheth, Raj Sisodia  | Free Press

The Rule of Three : Why Only Three Major Competitors Will Survive in Any Market

$9.27 $6.49 30% off

Goodreads rating: 3.39

$9.27 $6.49 30% off

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few
The Parable of the Pipeline: How Anyone Can Build a Pipeline of Ongoing Residual Income in the New Economy - Thryft
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Burke Hedges | I N T I Pub & Resource Books Inc

The Parable of the Pipeline: How Anyone Can Build a Pipeline of Ongoing Residual Income in the New Economy

$8.90 $4.90 45% off

Goodreads rating: 4.09

$8.90 $4.90 45% off

If you're eyeing financial freedom, this book spins the journey into a clear metaphor. Hedges makes the concept of residual income accessible and actionable. It's a swift read, perfect for those ready to shift from short-term earnings to long-term, sustained wealth. Let this book be your first step towards a lifestyle where work is optional.
Funky Business : Talent Makes Capital Dance - Thryft
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Jonas Ridderstrale, Kjelle A. Nordstrom  | Pearson Education Limited

Funky Business : Talent Makes Capital Dance

$6.77 $4.74 30% off

Goodreads rating: 3.88

$6.77 $4.74 30% off

76% off est. retail
In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for difference in business. Move it. In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale. Move it fast. If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years. Move it faster. At Hewlett Packard, the majority revenues come from products that did not exist a year age. Move it now. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on! This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance. Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business. This is business book as unusual.
Building Brandwidth : Closing the Sale Online - Thryft
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Scott Miller, Sergio Zyman  | Harpercollins S Inc

Building Brandwidth : Closing the Sale Online

$8.80 $6.16 30% off

Goodreads rating: 2.8

$8.80 $6.16 30% off

83% off est. retail
Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be.just as Zyman's best-selling The End of Marketing as We Know It signaled the end of traditional marketing-marketing as corporate ornamentation, somehow existing apart from the serious business practice of selling more people more stuff more often-Building Brandwidth takes on the myth that this cool, hip new technology needs cool, hip new marketing to make the sale. Marketing is marketing-building a brand online takes discipline and sweat, just as it does offline.Too many Internet start-ups are betting on irreverent advertising and in-jokes to do magic-to create instant brand awareness, build traffic, develop commerce, create buzz, and enable the brand to rise to the top. But "irreverent" too often means "irrelevant." Meanwhile, sales stagnate-or nosedive. Ever since the Internet bubble burst, Web companies live by the law-of-the-jungle rules of all companies.In this illuminating book you'll learn why:• Building brandwidth isn't about being trendy. It's about closing the sale online and using some of the back-to-the principles of e-merchanting to do that.• Everything you knew about mass marketing is over. Today, customization rules, and that means customer-ization rules.• Customers don't care if your Web site has the coolest technology-they want to know how it can do something for them that they need or want and how it can do it differently than any other site.• Creativity isn't about being obscure. Creativity means doing the hard work of communicating what your business can do that the competition can't.• What applies to e-companies now applies to all companies. The new and old economies have fused into one hypercompetitive transformed economy.Building Brandwidth is the user's manual for anyone doing business on the Internet. This indispensable guide to making money and coming out on top will help you close the sale online in these fast-moving, make-or-break times when every e-commerce venture is desperately fighting to stay afloat.
Blueprint to the Digital Economy - Thryft
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Blueprint to the Digital Economy

$9.09 $6.36 30% off

Goodreads rating: 3.53

$9.09 $6.36 30% off

84% off est. retail
This book is an essential read for anyone looking to understand how technology has shaped and will continue to shape the modern business landscape. It provides numerous real-world examples of how the internet and multimedia technology are radically altering the traditional ways that organizations operate. Don Tapscott's expertise in the field and compelling writing style make this book a must-read for entrepreneurs, tech enthusiasts, and anyone interested in the digital economy.
The Mom & Pop Store : True Stories from the Heart of America - Thryft
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Robert Spector | Walker & Company

The Mom & Pop Store : True Stories from the Heart of America

$7.60 $5.32 30% off

Goodreads rating: 3.32

$7.60 $5.32 30% off

78% off est. retail
"The Mom & Pop Store" is a heartwarming collection of stories from small business owners across America. It highlights their experiences in adapting to changing times, offering good customer service, and fostering a sense of community. As readers delve into each chapter, they will appreciate the importance of supporting small businesses and the unique character they bring to their communities. The book serves as a love letter to the businesses that define America.
Marketing High Technology - Thryft
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William H. Davidow

Marketing High Technology

$11.71

Goodreads rating: 3.99

$11.71

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out 16 principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over 20 years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Plain Talk : Lessons from a Business Maverick - Thryft
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Plain Talk : Lessons from a Business Maverick

$10.82 $7.57 30% off

Goodreads rating: 4.38

$10.82 $7.57 30% off

82% off est. retail
Plain Talk by Ken Iverson is a must-read for any budding entrepreneur who wants to create a successful and profitable business. Iverson's no-nonsense approach and clear communication style make complex business strategies easy to grasp and implement. Readers will appreciate his dedication to employee empowerment and his focus on keeping the customer happy. Those who have read Plain Talk have praised it as a concise and accessible guide to business success.
Deal Terms : The Finer Points of Deal Structures, Valuations, Term Sheets, Stock Options and Getting Deals Done - Thryft
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Alex Wilmerding | Aspatore Books

Deal Terms : The Finer Points of Deal Structures, Valuations, Term Sheets, Stock Options and Getting Deals Done

$18.70

Goodreads rating: 3.82

$18.70

Deal Terms is the first ever in-depth look at valuations, preferred stock, stock options and other variables that affect deal structure, written by Alex Wilmerding (a venture capitalist at Boston Capital Ventures and best selling author of Term Sheets & Valuations). Written from a venture capital perspective, however applicable for all types of financings, Deal Terms includes actual term sheets, valuation methodology and analysis, assessment of stock option programs and their impact on valuations and capital structures and other real world documents used by leading venture capitalists and lawyers analyzed from multiple perspectives. A must have book for any executive, entrepreneur, or financial professional, this timeless classic is an unprecedented resource that will help you avoid costly mistakes, understand various structures and terms, and understand wording and language from other deal sheets to help you get deals done. According to Graham Anderson, General Partner at Euclid SR Partners, "Deal Terms provides critical, in-depth, first-hand perspective on the crucial terms and factors which influence financing decisions." Clifford Schorer, Entrepreneur in Residence, Columbia Business School remarks, "Deal Terms is an indispensable reference for entrepreneurs and finance professionals." And Andrew McKee, General Partner at Webster Capital notes, "Deal Terms is a really important resource."
Competition Demystified : A Radically Simplified Approach to Business Strategy - Thryft
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Judd Kahn, Bruce C. Greenwald  | Portfolio

Competition Demystified : A Radically Simplified Approach to Business Strategy

$9.99

Goodreads rating: 4.32

$9.99

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big Are there barriers to entry that allow you to do things that other firms cannot?
Connect the Dots - Thryft
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Rashmi Bansal | Eklavya Education Foundation

Connect the Dots

$4.05

Goodreads rating: 3.76

$4.05

79% off est. retail
"Connect the Dots" could be a good read for someone who is looking for a practical guide towards starting and building their own business. The book highlights the journeys of 20 successful entrepreneurs in India from humble beginnings who found success by "connecting the dots". The book also explores the importance of recognizing opportunities and taking bold risks in shaping your future, making it an inspiring read for entrepreneurs.
Maverick : The Success Story Behind the World's Most Unusual Workplace - Thryft
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Ricardo Semler | Grand Central Pub

Maverick : The Success Story Behind the World's Most Unusual Workplace

$9.60 $6.72 30% off

Goodreads rating: 4.1

$9.60 $6.72 30% off

78% off est. retail
It can if you think like Ricard Semler, the maverick CEO who turned his own company into a model for the 90's and beyond. In MAVERICK, Semler will tell you how he changed his company and how you can change yours...if you dare! The extraordinary true story of 34-year-old CEO Ricardo Semler and of the rebirth of his family owned Brazilian manufacturing company, Semco. MAVERICK is a chronicle of corporate change--a change so vast and successful that Semco has been visited by over 400 corporate representatives from around the world who want to see it in action. In 1980, 21-year-old Ricardo Semler took over the reins of the company his father founded and built. Ricardo proceeded to break every rule of doing business, firing an entire echelon of upper level managers. Once he opened the floodgates to change, Semler never--even when he was tempted to--closed them again. Semler's management system allows employees to work at home, study and discuss the company's financial statements, make corporate decisions, take over the cafeteria kitchen, start their own business with company assets, and redesign the products Semco builds and how they are built. The in 10 years of constant experimentation--a time period in which Brazil's economy faltered--Semco has achieved a growth rate of 600%! In chronicling Semco's inner revolution, Semler shows how his radical ideas and strategies, as well as his nuts and bolts specifics, can be applied to any company anywhere.
Reinventing the Product : How to Transform your Business and Create Value in the Digital Age - Thryft
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David Sovie, Eric Schaeffer  | Kogan Page

Reinventing the Product : How to Transform your Business and Create Value in the Digital Age

$13.03

Goodreads rating: 3.73

$13.03

62% off est. retail
Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture.Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication.However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product , Eric Schaeffer and David Sovie , both Senior Managing Directors at Accenture , show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products.Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including:- How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing- Practical advice on transforming their entire culture to build the future of successful 'living products'- Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and GoogleThis book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
Restoring Our Competitive Edge : Competing Through Manufacturing - Thryft
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Steven C. Wheelwright, Robert H. Hayes  | Wiley

Restoring Our Competitive Edge : Competing Through Manufacturing

$24.32 $17.02 30% off

Goodreads rating: 4.0

$24.32 $17.02 30% off

80% off est. retail
Restoring Our Competitive Edge offers a comprehensive guide for businesses looking to improve their manufacturing strategies and regain a competitive edge. Hayes draws on examples from successful world-class manufacturers to illustrate effective strategies for regaining preeminence in the marketplace.
Successonomics - Thryft
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Nick Nanton, The World's Leading Experts, J.W. Dicks  | Celebrity Press

Successonomics

$8.64

Goodreads rating: 3.57

$8.64

The intriguing part of success is that it means such different things to different people. However, just as success encompasses achievement, SuccessOnomics implies the achieving of goals through fiscal competence. The concept of Success combined with Economics is a formidable financial combination. The Celebrity Experts(r) in this book are successful in different areas, but they all exhibit the components of success: perseverance, passion, planning, risktaking with a willingness to fail, decision-making and, maybe the most important component of all, they take action. The authors in this book share their success methodology and mindset. This allows the reader to understand not merely how they think, but, more importantly, how these CelebrityExperts(r) can guide and coach them to a mastery of SuccessOnomics in their own lives. Many of life's failures are people who did not realize how close they were to success when they gave up. Thomas A. Ed
Confessions of a Venture Capitalist - Thryft
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Ruthann Quindlen | Grand Central Pub

Confessions of a Venture Capitalist

$9.12

Goodreads rating: 3.05

$9.12

The woman who took Microsoft public introduces readers to the high-risk, high-stakes game of venture capitalism, showing how enterprising individuals can transform an idea into a profitable business. 60,000 first printing.
What's Your Digital Business Model? : Six Questions to Help You Build the Next-Generation Enterprise - Thryft
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Peter Weill, Stephanie Woerner  | Harvard Business Review Press

What's Your Digital Business Model? : Six Questions to Help You Build the Next-Generation Enterprise

$10.60

Goodreads rating: 3.68

$10.60

Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Mr. China - Thryft
Sold out
Tim Clissold | Constable & Robinson

Mr. China

$4.92

Goodreads rating: 3.95

$4.92

In the early 1990s, China finally opened for business, and Wall Street wanted to get in on the act. When the investment bankers arrived from New York with their Harvard MBAs, pinstripes and tassled loafers, ready to negotiate with the Old Cadres, the stage was set for a collision between Wall Street's billions and the world's oldest culture. This is the true story of a tough Wall Street banker who had reached the top and found that it wasn't enough. Looking for glory, he came to China to surf the next new investment wave and teamed up with an ex-Red Guard and an Englishman living in Beijing. Together, they raised over $400 million and bought up factories all over China. They thought the contracts were watertight. But then they began learning the hard way that China doesn't play by anyone else's rules. Left sitting in their boardrooms while their Chinese partners marched off in their own different directions, they watched their millions begin sliding towards the abyss. Faced with no option but to fight, they embarked on a series of desperate battles to regain control of their businesses. Their struggle reveals the human face of this vast and complex country that knows it must modernise but throughout history has always kept the advantage when dealing with outsiders. Clissold tells his at times surreal story with amusement and affection, and the result is exhilarating, an eye-opening account of the arcane world of traditional Chinese business and an instructive insight into the limitations of Wall Street and western business-school training. He opens a window of understanding between East and West in a truly exciting human-interest story that is a mix of adventure, farce and high finance.
Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success - Thryft
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Morgan Brown, Sean Ellis  | Virgin Books

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success

$6.44

Goodreads rating: 4.1

$6.44

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Traction : How Any Startup Can Achieve Explosive Customer Growth - Thryft
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Gabriel Weinberg and Justin Mares | Penguin Uk

Traction : How Any Startup Can Achieve Explosive Customer Growth

$5.95

Goodreads rating: 4.11

$5.95

78% off est. retail
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'Seth Godin, author of Linchpin
International Business: An Asia Pacific Perspective - Thryft
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Jane W. Lu, Andrew Delios, Paul W. Beamish  | Pearson Education

International Business: An Asia Pacific Perspective

$13.27

Goodreads rating: 3.5

$13.27

International An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.FeaturesThe material in each chapter is first strongly rooted in international business theory before it moves to the discussion of related managerial topics. The analytical issues embedded in the theory provide the foundation for exploring the managerial decision issues that are typical to the theme of the chapter.The chapters on the cultural and political dimensions draw on the latest research and analytical methods for diagnosing the influence of these environments on a multinational firm s strategy.The chapters on strategic alliances and international acquisitions outline the key decisions and analyses that can facilitate the successful implementation of these challenging modes of growth.The chapters on multinational firms and business groups illustrate the competitive pressures exerted by these firms for domestic and international companies in the Asia Pacific.The chapter on subsidiary management outlines the competitive and strategic issues that fall into the domain of a manager of a foreign subsidiary situated in an Asia Pacific country.In-text examples and text-boxes provided in depth looks at companies such as Haier, Tata Consulting Services, Mitsubishi Motors and the Formosa Plastics Group. More than 100 company illustrations drawn from companies situated in Australasia, South Asia, South East Asia and East Asia provide a realistic view of the competitive challenges encountered when operating in the Asia Pacific.International management skills can be developed and reinforced using the 15 cases included in this book. The cases help to tie together and augment the managerial issues that underlie the analytical and conceptual issues presented in the text. SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENTSECTION 2: MANAGING INTERNATIONAL GROWTHSECTION 3: MULTINATIONAL MANAGEMENTSECTION 4: CASES
Go for Broke - Tales of Technopreneurship - Thryft
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unknown author | January 1, 2008

Go for Broke - Tales of Technopreneurship

$2.72

Goodreads rating: 0.0

$2.72

Go for Broke is the first book profiling Malaysian technopreneurs. If you take a glimpse of the technopreneurs featured, you'll see that we've cut across a broad section of business lumped under the umbrella Information and Communications Technology. You'll also see that these personalities come from different backgrounds and from all walks of life. Each has his own unique story to tell and each story contains important lessons. You'll be thrilled, fascinated and even horrified (in some cases) at what all these people went through to achieve their dreams. Technopreneurship is not for the faint of heart, for sure, but if pursued with gusto, the technopreneurial journey is a reward in of itself, as these stories will show.
Secrets Of Millionaire Investors - How You Can Build A Million-Dollar Net Worth By Investing In The Stock Markets - Thryft
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Adam Khoo, Conrad Alvin Lim  | Adam Khoo Learning Technologies Group Pte Ltd

Secrets Of Millionaire Investors - How You Can Build A Million-Dollar Net Worth By Investing In The Stock Markets

$3.90

Goodreads rating: 4.2

$3.90

This book is a must-read for those seeking to achieve financial success through stock market investments. With insider strategies and real-life success stories, it provides a practical roadmap for building a million-dollar net worth. Whether you are a beginner or an experienced investor, this book will empower you to make smart investment decisions and unlock the secrets of millionaire investors. Get ready to transform your financial future with this game-changing guide.
Marissa Mayer and the Fight to Save Yahoo! - Thryft
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Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

$5.91

Goodreads rating: 3.91

$5.91

80% off est. retail
This book would be particularly appealing to entrepreneurs or those interested in business strategy. It offers a fascinating look into Marissa Mayer's leadership and decision-making, as well as the inner workings of a tech giant. Readers can expect plenty of drama and corporate intrigue, as well as insights into what it takes to revive a struggling company in the digital age.
The Real-Life MBA : The No-Nonsense Guide to Winning the Game, Building a Team and Growing Your Career - Thryft
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Suzy Welch, Jack Welch  | Harper Collins Publication Ltd

The Real-Life MBA : The No-Nonsense Guide to Winning the Game, Building a Team and Growing Your Career

$8.69

Goodreads rating: 3.65

$8.69

Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow.You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing.This is the real stuff of work today.In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
Marketing Management : First European Edition - Thryft
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Philip Kotler, Malcolm Goodman, Kevin Lane Keller  | Prentice Hall

Marketing Management : First European Edition

$16.47

Goodreads rating: 4.05

$16.47

86% off est. retail
This book is an excellent resource for European marketing practitioners looking to apply the latest strategies and techniques. It includes case studies and exercises that are specifically tailored to the European market, making it a valuable tool for businesses looking to gain a competitive edge. Reviewers have praised the book for its practical, actionable advice and its clear explanations of complex marketing concepts.
Principles of Marketing, Global Edition - Thryft
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Philip Kotler . Gary Armstrong | Pearson

Principles of Marketing, Global Edition

$13.12

Goodreads rating: 4.09

$13.12

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Principles of Marketing : Global Edition - Thryft
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Gary Kotler Philip; Armstron, Gary M. Armstrong  | Pearson

Principles of Marketing : Global Edition

$8.75 $3.76 57% off

Goodreads rating: 4.09

$8.75 $3.76 57% off

96% off est. retail
The book 'Principles of Marketing: Global Edition' provides a comprehensive guide on creating customer value and building loyal customers. It is especially relevant to students outside the United States, as it offers insights for targeting the correct market. The book is an excellent resource for those who want to understand the changing nature of consumer expectations and gain knowledge about the importance of building communities for building brand loyalty.
How to Write a Business Plan - Thryft
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Brian Finch | Kogan Page

How to Write a Business Plan

$4.84

Goodreads rating: 3.49

$4.84

Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information.  It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
One Minute Millioniare : The Enlightened Way to Wealth - Thryft
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Robert G. Allen, Mark Victor Hansen  | Harmony Books

One Minute Millioniare : The Enlightened Way to Wealth

$6.96

Goodreads rating: 4.04

$6.96

Would you like to know the secrets to making all the money you’ll ever want?Now, two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets. Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.Is it possible to make a million dollars in only one minute? The answer just might surprise you. The One Minute Millionaire is an entirely new approach, a life-changing “millionaire system” that will teach you how to:* Create wealth even when you have nothing to start with.* Overcome fears so you can take reasonable risks.* Use the power of leverage to build wealth rapidly.* Use “one minute” habits to build wealth over the long term.The One Minute Millionaire is a revolutionary approach to building wealth and a powerful program for self-discovery as well. Here are two books in one, fiction and nonfiction, designed to address two kinds of learning so that you can fully integrate these life-changing lessons. On the right-hand pages, you will find the fictional story of a woman who has to make a million dollars in ninety days or lose her two children forever. The left-hand pages give the practical, step-by-step nonfiction strategies and techniques that actually work in the real world. You’ll find more than one hundred nuts-and-bolts “Millionaire Minutes,” each one a concise and invaluable lesson with specific techniques for creating wealth. However, the lessons here are not just about becoming a millionaire—they are about becoming an enlightened millionaire and how to ethically make, keep, and share your wealth. Whether your goal is less than a million dollars or that amount many times over, there’s never been a better time to achieve abundance. Let The One Minute Millionaire show you the way.
The Reputation Economy : How to Optimise Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset - Thryft
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Michael Fertik | Piatkus

The Reputation Economy : How to Optimise Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

$4.88

Goodreads rating: 3.47

$4.88

正版授权 卖家 : Boolee加微信[soweinc]每天分享好书,邀你加入国际微信群学习交流.微信好友低至5优惠 .书名:信誉经济：大数据时代的个人信息价值与商业变革简介:Linkedin创始人、《大数据时代》作者领衔推荐； 改变商业未来的洞察之作；为什么数字信誉正在成为企业与个人的核心竞争力？一场争夺个人信息价值的商业变革已经到来！作者:【美】迈克尔·费蒂克（Michael Fertik） 【美】戴维·C·汤普森（David C. Thompson）著，王臻 译出版社:中信出版社出版时间:2016年05月装订方式:精装分类:经济|经济学理论|其他经济学理论
The Lean Marketplace : a Practical Guide to Building a Successful Online Marketplace Business - Thryft
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Cristóbal Gracia, Juho Makkonen, Janne Koivistoinen  | Sharetribe

The Lean Marketplace : a Practical Guide to Building a Successful Online Marketplace Business

$5.38 $3.23 40% off

Goodreads rating: 4.33

$5.38 $3.23 40% off

Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business?You've come to the right place. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way.This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls.This is what this book is about. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one.
The Option Trader's Hedge Fund : A Business Framework for Trading Equity and Index Options (paperback) - Thryft
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Mark Sebastian, Dennis A. Chen  | Ft Press

The Option Trader's Hedge Fund : A Business Framework for Trading Equity and Index Options (paperback)

$9.11

Goodreads rating: 3.83

$9.11

In this book, a hedge fund manager and an option trading coach show you how to earn steady, reliable income selling options by managing your option trades and running your option portfolio as a real business with consistent, steady returns. Packed with real-world examples, the authors show you how to manage your own “one man” hedge fund and make consistent profits from selling options by applying the basic framework and fundamental business model and principles of an “insurance company”. This framework helps you to apply your option trading strategy to a solid, predictable, business model with consistent returns. For someone who has some knowledge of trading options and wants to become a consistent income earner. The authors provide a complete “operations manual” for setting up your business. Gain pearls of wisdom from both a professional options trader and coach, and from a hedge fund manager focused on managing an options based portfolio.
Hidden Champions of the Twenty-First Century : The Success Strategies of Unknown World Market Leaders - Thryft
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Hermann Simon | Springer

Hidden Champions of the Twenty-First Century : The Success Strategies of Unknown World Market Leaders

$8.04 $4.82 40% off

Goodreads rating: 3.89

$8.04 $4.82 40% off

93% off est. retail
Chapter 5: Customers, Products, Services . . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk Aspects . . . . . . . . . . . . . . . . . 135 Achieving Closeness to Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Product and Service Spectrum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Chapter 6: Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 What Does Innovation Mean?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 High Level of Innovativeness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Driving Forces of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 The Origin of Innovations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Leadership and Organizational Aspects of Innovation . . . . . . . . . . . . 179 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 7: Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Competitive Structure and Conduct . . . . . . . . . . . . . . . . . . . . . . . . . . 191 The Hidden Champions in the Light of Porter’s “Five Forces” . . . . . 195 Competitive Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Sustainability of Competitive Advantages . . . . . . . . . . . . . . . . . . . . . . 203 Demonstration of Competitive Superiority . . . . . . . . . . . . . . . . . . . . 205 Competitive Edge and Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 Sparring Partners for Competitive Fitness . . . . . . . . . . . . . . . . . . . . . . 214 Excessive Competitive Orientation . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218 Chapter 8: Financing, Organization, and Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Financing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Contents ix Organization of the Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249 Entrepreneurial Clusters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253 Chapter 9: Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Job Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Corporate Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260 Quali?cations and Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274 Creativity of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278 Recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282 Chapter 10: The Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285 Structures of Ownership and Leadership . . . . . . . . . . . . . . . . . . . . . . 286 How Crucial Is Leadership? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Leadership Continuity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Young to the Top . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293 Powerful Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294 Internationalization of Management . . . . . . . . . . . . . . . . . . . . . . . . . . 298 Personalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Leadership Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305 Management Succession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310 Chapter 11: Hidden Audit and Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 What Is Strategy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champion For Whom? . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champions – Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325 Strategies for Value Propositions and Pricing . . . . . . . . . . . . . . . . . . . 335 Organization and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . .
Rich Dad's Cashflow Quadrant : Guide to Financial Freedom - Thryft
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Robert T. Kiyosaki | Perseus Book Group

Rich Dad's Cashflow Quadrant : Guide to Financial Freedom

$5.16

Goodreads rating: 4.14

$5.16

This book is excellent reading and is inspirational for a person who doesn't realize the difference between a employee and a rich man or woman. How it relates to a career as an employee or a self employed person versus a business and investment person. How this CashFlow Quadrant affects our lives, past and future.
The Goal : A Process of Ongoing Improvement - Thryft
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Jeff Cox, Eliyahu M. Goldratt  | North River Press

The Goal : A Process of Ongoing Improvement

$5.19

Goodreads rating: 4.08

$5.19

Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world.Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant—or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days—Jonah—to help him break out of conventional ways of thinking to see what needs to be done.The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt.
The Fluid Consumer : Next Generation Growth and Branding in the Digital Age - Thryft
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Teo Correia | Redline

The Fluid Consumer : Next Generation Growth and Branding in the Digital Age

$6.82

Goodreads rating: 4.67

$6.82

The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the "Living Services" concept, creating seamless consumer journeys and harnessing the power of start-ups.In doing so, The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.
India Inside : The Emerging Innovation Challenge to the West - Thryft
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Phanish Puranam, Nirmalya Kumar  | Harvard Business Review Press

India Inside : The Emerging Innovation Challenge to the West

$6.20 $3.72 40% off

Goodreads rating: 3.68

$6.20 $3.72 40% off

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside , the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
FightBack NOW : Leveraging your assets to shape the new normal - Thryft
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Felix Staeritz, Sven Jungmann  | Lid Publishing

FightBack NOW : Leveraging your assets to shape the new normal

$5.61 $3.37 40% off

Goodreads rating: 3.78

$5.61 $3.37 40% off

88% off est. retail
This second book in the FightBack collection responds to the what could the new normal look like?Drawing on their own experience and the expertise of more than 100 business and government leaders, academics, investors, and entrepreneurs, Felix Staeritz and Sven Jungmann show you how you can use the assets within your organisation to create new digital businesses, seize new growth, and create a more resilient society.The aim of the book is to empower leaders from all sectors and industries to take a more active role in shaping the future of our societies. As entrepreneurs, Staeritz and Jungmann, believe that business leaders and organizations have an obligation to act beyond ‘innovation theatre’ and act with a sense of urgency not just to cope with this situation, but to recreate the world so we come out of this stronger and more inventive.FightBack NOW takes a critical look at the current challenges humanity faces and illustrates how we can meet them with our current and upcoming technologies. The book combines insights from entrepreneurial and corporate viewpoints to demonstrate a proven framework for efficient early-stage venture building using corporate assets.Throughout the book, you will find inspirational case studies from renowned firms who reinvent(ed) themselves through Corporate Venture Building as well as insightful views from government leaders and entrepreneurs. With battle-tested lessons learned from successes and failures in the field, you'll learn what works—and what you should avoid.FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business. However, it is not just a to help leaders act on the mission of shape a healthier planet and a more resilient society, the exclusive eponymous community ( ) has been created.
Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business - Thryft
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Laure Claire Reillier, Benoit Reillier  | Routledge

Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business

$8.97

Goodreads rating: 4.0

$8.97

During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy , Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
E Boys - The First Inside Account Of Venture Capitalists At Work - Thryft
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Randall E. Stross | Texere Publishing

E Boys - The First Inside Account Of Venture Capitalists At Work

$1.90

Goodreads rating: 4.06

$1.90

Randall Stross looks at how Silicon Valley creates wealth through the eyes of leading venture capitalist firm Benchmark Capital. In offices along six blocks of Sand Hill Road in Melo Park, California, these venture capitalists will provide most of the $50 billion likely to be invested this year alone in the new technologies of the information age. This fly-on-the-wall book follows Benchmark's five partners in their pursuit of a finite number of sensible business ideas. It is an environment in which relatively few successes must pay for many failures. Against such a background, there are compelling stories of instant decision, multi-million dollar deals, and high risk-taking. As Silicon Valley drives fundamental changes in today's global technology, Randall Stross gives us an intriguing glimpse of the money men behind the constant innovations of the digital era.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.