Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Mark H. McCormack
|
Bantam
What They Don't Teach You at Harvar
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Goodreads rating: 3.61
$8.28
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This business classic features straight-talking advice you’ll never hear in school. Featuring a new foreword by Ariel Emanuel and Patrick Whitesell Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on • the secret life of a deal• management philosophies that don’t work (and one that does)• the key to running a meeting—and how to attend one• the positive use of negative reinforcement• proven ways to observe aggressively and take the edge• and much more Praise for What They Don’t Teach You at Harvard Business School “Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.” —Rupert Murdoch , executive chairman, News Corp, chairman and CEO, 21st Century Fox “Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.” —Herbert J. Siegel, chairman, Chris-Craft Industries, Inc. “Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.” —Arnold Palmer “There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.” —Frank Deford, senior contributing writer, Sports Illustrated
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Jack Tatar, Chris Burniske |
Mcgraw
Hill
Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond
$14.83
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Goodreads rating: 3.94
$14.83
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The innovative investor's guide to an entirely new asset class--from two experts on the cutting edgeOne of the fastest growing investment opportunities in the world today, blockchain assets such as bitcoin and other cryptocurrencies are changing the way investors think, use, and grow their money. This clear, concise, and accessible guide from two industry experts is the first book of its kind to explain this brave new world to investors who want to explore the potential of blockchain assets in their portfolios.It gives readers an understanding of how this new asset class has evolved over the last decade, as well as an actionable framework with which to evaluate new blockchain assets and position investment portfolios in the coming wave of blockchain asset innovation. Investors will learn how to securitize these assets in familiar investment vehicles and leverage multiple platforms to achieve their financial goals. This is the future of money.
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Jonathan Rosenberg, Eric Schmidt |
Grand
Central
Publishing
How Google Works
$7.30
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Goodreads rating: 4.05
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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
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Chris Anderson
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Hyperion
The Long Tail - Why The Future Of Business Is Selling Less Of More
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Goodreads rating: 3.82
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We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
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Tarun Khanna
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Harvard
Business
Review
Press
Billions of Entrepreneurs : How China and India Are Reshaping Their Futures and Yours
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Goodreads rating: 3.54
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China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In Billions of Entrepreneurs, Tarun Khanna examines the entrepreneurial forces driving China's and India's trajectories of development. He shows where these trajectories overlap and complement one another--and where they diverge and compete. He also reveals how Western companies can participate in this development.Through intriguing comparisons, the author probes important differences between China and India in areas such as information and transparency, the roles of capital markets and talent, public and private property rights, social constraints on market forces, attitudes toward expatriates abroad and foreigners at home, entrepreneurial and corporate opportunities, and the importance of urban and rural communities. He explains how these differences will influence China's and India's future development, what the two countries can learn from each other, and how they will ultimately reshape business, politics, and society in the world around them.Engaging and incisive, this book is a critical resource for anyone working in China or India or planning to do business in these two countries.
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Jayati Bhattacharya
|
Institute
Of
Southeast
Asian
Studies
Beyond the Myth : Indian Business Communities in Singapore
$10.00
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Goodreads rating: 3.33
$10.00
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This book is a macro-study of Indian business communities in Singapore through different phases of their growth since colonial times. It goes beyond the conventional labour-history approach to study Indian immigrants to Southeast Asia, both in terms of themselves and their connections with the peoples' movements. It looks at how Indian business communities negotiated with others in the environments in which they found themselves and adapted to them in novel ways. It especially brings into focus the patterns and integration of the Indian networks in the large-scale transnational flows of capital, one of the least-studied aspects of the diaspora history in this part of the world.
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Barry J. Nalebuff, Adam M. Brandenburger |
Doubleday
Business
Co-Opetition: a Win/Win Mindset
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Goodreads rating: 3.99
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The game of business changes constantly. So should your business strategy.When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset.Co-opetition will revolutionize the way you play the game of business.
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Jonathan Marshall, William Heinecke |
Wiley
The Entrepreneur : 20 Golden Rules for the Global Business Manager
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Goodreads rating: 3.83
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A lively and practical guide for budding and blooming entrepreneurs.So you want to be a successful entrepreneur? Fed up with taking orders from above? Want to be your own boss, make your own decisions, and go head-to-head with the big boys in the business world?This is a book for people bursting with energy and ideas. It comes from the heart of a man who has seen and done it all in one of the toughest markets of them all. Bill Heinecke started his own business when he was in high school, was a millionaire before he was twenty-one, and now runs a business empire that straddles Southeast Asia. The Entrepreneur features a road map for budding businesspeople with tips how to get started; why you must follow your instincts and defy conventional wisdom; what is expected of a good leader; when to listen, when to act; and where to look for new opportunities.William Heinecke (Thailand) is the world's largest manufacturer of golf gloves. He was recently valued at around US$100 million by Forbes magazine. Jonathan Marsh (Australia) is a journalist with the Sydney Morning Herald. He is a former Asia correspondent for the Independent and managing editor of the Asian Times.
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R Sridharan Fcs, CISA ACA, Sabarish Muthukumar |
Independently
Published
All about Doing Business in Singapore PART-I : A Complete Entrepreneur's Guide to Singapore Compliance
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Goodreads rating: 0.0
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Millennial Entrepreneurs’ Guide on doing business in Singapore is the quintessential guide to learning and following the compliance and business guidelines in the Singapore business market. It is written for budding entrepreneurs, startups, small and medium businesses owners and professional practitioners to keep as quick reference, no matter their current location.It provides step-by-step instructions to meet all the requirements, immerse yourself in the Singapore business culture, and prepare for success.Discover why businesses large and small flock this region and learn what it takes to become part of this economic superpower. Learn the benefits of living and/or working in Singapore and how it can help you build your own business empire in this diverse, growing, business-friendly locale.If you’re ready to explore this lucrative market, now is the time to buy this guide and begin a new adventure!CA A Loganathan ACA, CISA, CFE, FIPA(Aus), FAIA(UK)
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John Hagel III, John Seely Brown, Lang Davison |
Basic
Books
The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion
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Goodreads rating: 3.92
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In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
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Donald R. Keough
|
Portfolio
Trade
The Ten Commandments For Business Failure
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Goodreads rating: 4.11
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Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.Now this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.This light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.As he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”
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cott Donaton
|
Mcgraw-hill
Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
$8.81
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Goodreads rating: 3.53
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The inside scoop on innovations and relationships that are revolutionizing the industry . . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer. . . PRAISE FOR MADISON And VINE . . "A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor . . "Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp. . . "Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist . . "Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc. .
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Eric Schmidt, Jonathan Rosenberg |
Grand
Central
Publishing
How Google Works
$8.43
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Goodreads rating: 4.05
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Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
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Philippe Rodriguez
|
Dunod
La Revolution Blockchain - Algorithmes Ou Institutions, a Qui Donnerez-Vous Votre Confiance? : Algorithmes Ou Institutions, a Qui Donnerez-Vous Votre Confiance?
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Goodreads rating: 0.0
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Pour beaucoup, la Blockchain est perçue comme une nouvelle technologie- une de plus ! En réalité, son potentiel de rupture est énorme. Le bitcoin, monnaie virtuelle dont la gestion échappe aux banques centrales et son protocole associé, la Blockchain sont fondés sur une technologie disruptive des échanges sur un réseau « indélibile » et en théorie impossible à pirater ou falsifier. A ce jour, les répercussions connues sont limitées aux domaines de la finance et de l’assurance mais la Blockchain pourrait prochainement toucher d’autres secteurs d’activité comme la gestion de l’énergie, l’Automobile et la santé.Certes, il s’agit d’une technologie immature et très complexe.Cet essai engagé analyse les enjeux et les risques liés à ce nouvel outil ainsi que ses impacts sociétaux, comme de nouveaux moyens pour entreprendre, la possibilité de coopérer en confiance avec plus d'acteurs et de Business Model radicalement nouveaux.
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Curtis Johnson, Michael Horn, Clayton M. Christensen |
Mcgraw
Hill
Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns
$13.88
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Goodreads rating: 3.86
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"Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids. We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation."―Joel Klein, Chancellor of the New York City Department of Education "A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education."―Jim Collins, bestselling author of Good to Great “Just as iTunes revolutionized the music industry, technology has the potential to transform education in America so that every one of the nation’s 50 million students receives a high quality education. Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.”―Jeb Bush, former Governor of Florida According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation." Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how:
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Peter Stimpson, Alex Smith |
Cambridge
University
Press
Business And Management For The IB Diploma
$17.47
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Goodreads rating: 3.83
$17.47
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Tailored to the thematic requirements and assessment objectives of the IB syllabus. Designed for class use and independent study, this new coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It includes learning objectives and summaries; integrated Theory of Knowledge material; text in clear sections, following the IB syllabus structure and content specifications; clear, accessible English for students whose first language is not English; exam-style practice questions and a chapter on assessment and exam techniques. Written by two practising Business and Management teachers, Peter Stimpson and Alex Smith, it features the following topics: Business organisation and environment; Human resources; Accounts and finance; Marketing; Operations management; Business strategy.
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Erik A. Roth, Clayton M. Christensen, Scott D. Anthony |
Harvard
Business
Review
Press
Seeing What's Next - Using The Theories Of Innovation To Predict Industry Change
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Goodreads rating: 3.94
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Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
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Carl Shapiro, Hal R. Varian |
Harvard
Business
Review
Press
Information Rules - A Strategic Guide To The Network Economy
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Goodreads rating: 4.06
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Information Rules is an essential guide for managers aiming to thrive in the information economy. With its focus on the application of classic economics concepts to information technology, this book helps readers to understand the consequences of pricing, protecting and planning information products and services. Shapiro and Varian offer practical business strategies that will assist business leaders in making effective decisions and navigating the challenges of the information age with confidence. Highly recommended for anyone interested in the economics of information and networks.
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Clayton M. Christensen, Michael B. Horn, Curtis W. Johnson |
Mcgraw-hill
Disrupting Class: How Disruptive Innovation Will Change The Way The World Learns
$6.29
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Goodreads rating: 3.86
$6.29
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Selected as one of the "Best Books on Innovation, 2008" by BusinessWeek magazine Named the "Best Human-Capital Book of 2008" by Strategy + Business magazine A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution … "Provocatively titled, Disrupting Class is just what America's K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education 'reforms,' this is not small-bore stuff. For that reason alone, it's likely to be resisted by defenders of the status quo, even though it's necessary and right for our kids.We owe it to them to make sure this book isn't merely a terrific read; it must become a blueprint for educational transformation."--Joel Klein, Chancellor of the New York City Department of Education “A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.”--Jim Collins, bestselling author of Good to Great According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need “disruptive innovation.” Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of “disruptive” change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how
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Clayton M. Christensen
|
Harperbusiness
The Innovator's Dilemma - The Revolutionary National Bestseller That Changed The Way We Do Business
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Goodreads rating: 4.04
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Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.
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Bob Cotton
|
Capstone
E-Innovation - Innovation 01.03
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Goodreads rating: 3.5
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Fast track route to successful innovation in a digital world Covers the key areas of e-innovation, from planning for continuous change and trend forecasting to e-innovation processes and distributed innovation Examples and lessons from some of the world's most innovative businesses, including Napster, Cybiko, RedHat, Handspring and Sony, and ideas from the smartest thinkers, including Eric S. Raymond, James F. Moore, Leonard Fuld, Robert G. Cooper, Peter Small, Bruce Kogut and Anca Meitu Includes a glossary of key concepts and a comprehensive resources guide
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John Huey Sam Walton, John Huey |
Bantam
Books
Sam Walton, Made In America - My Story
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Goodreads rating: 4.13
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As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other folks don't, and about sticking to your guns." It's the story of how Walton parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, he never lost the common touch. Here Walton tells his extraordinary story in his own inimitable words. Genuinely modest, but always sure of his ambitions and achievements, Walton shares his thinking in a candid, straight-from-the-shoulder style."Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease."
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Chris Anderson
|
Hyperion
The Long Tail - Why The Future Of Business Is Selling Less Of More
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Goodreads rating: 3.82
Regular price
$10.50
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We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
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Wayne Lotherington
|
Wiley
Flicking Your Creative Switch - Developing Brighter Ideas For Business
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Goodreads rating: 4.0
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Today we need to have a more new, fresh, competitive, superior, big, standard-setting, world-class, or as Wayne writes “brighter ideas for business” than ever, in order to keep our industry (advertising) relevant and alive. Wayne’s world of thoughts for finding those high caliber ideas are inspiring. We’ve put some of them into practice, with great success. Wayne’s book cures the fear of the blank page; I wish it came in pocket size. – Michael Conrad , Vice Chairman, Chief Creative Officer, Leo Burnett Worldwide Inc. (1997-2002) This is a book for everybody who wants to be more creative but doesn’t know where to start. It’s also for creative people who like the rest of us mortals need to jump-start their engines once in a while. Wayne Lotherington has a special gift for helping people generate big ideas and realize their creative potential. In Flicking Your Creative Switch , he shares some of his proven methods, based on 20 years in leading creative organizations, in simple language, with easy-to-use tools. — Peter Wilken , Partner, The Brand Company, Hong Kong At last, a powerful look at the ‘how to’ ; of creativity in a way that’s inspiring, witty, and most importantly, actionable. Wayne Lotherington is the new Edward de Bono —Dr. Michael Llewellyn-Williams , Founder & President, BrandMechanics Inc., San Francisco Nowadays successful businesses must be able to come up with new, breakthrough business ideas on-demand, and must be able to implement them at the speed of ‘e’. Wayne Lotherington offers them the best handbook on creative thinking that I’ve read. It is simple, clear, concise, actionable and inspirational. It will help any business generate better ideas than ever. If you need your business to be more creative, you need to ‘flick your creative switch’ right now. — Chris Jaques , CEO, The Bigthinking Group, UK A surprising number of people, even in so-called creative industries such as advertising, suffer from the belief that they themselves are not creative. Wayne Lotherington will quickly prove you wrong. This book lays out Wayne’s theory of creative thinking in a simple, easy-to-grasp way. There are numerous exercises to try, and useful tools that you can apply immediately to your daily life. Having attended Wayne’s courses, I can assure any reader that your mind will be bussing with possibilities, and eager to take on new creative challenges. Anyone can be creative. Wayne’s book will give you the courage to try. —Kate Bristow , Director of Strategic Planning, M & C Saatchi, Singapore
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J.C. Larreche
|
Ft
Press
The Momentum Effect - How To Ignite Exceptional Growth
$5.73
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Goodreads rating: 3.69
$5.73
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A few rare companies have discovered the secret to sustained high momentum. They’ve learned how to create the conditions that lead to exceptional organic growth―which feeds on itself, continually accelerating the business forward. In The Momentum Effect , J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months…five years…even decades. •Pioneer or drive momentum and harness its stunning powerHow momentum-powered firms create 80% more shareholder value •Understand the drivers of momentum strategyCraft power offers, mobilize for growth, and more •Master the Momentum design and executionEight specific steps to implement a long-term winning momentum strategy •Climb the five-step Momentum Leadership LadderHow leaders can systematically generate and direct momentum "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!" –Sir Richard Branson "J.C. Larreche’s book, The Momentum Effect , is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating. ―W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy "How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.” ―Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland
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Darnell Smith
|
Createspace
Independent
Publishing
Platform
Millionaire Mindset - Habits and Simple Ideas for Success You Can Start Now
$7.93
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Goodreads rating: 3.78
$7.93
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Millionaire Mindset Why you should buy this book? This book is written for those who understand that they can achieve success through a positive mental attitude, but are ready to go beyond visualisation and are looking for a practical guide in making the transition from visualisation to actualisation of becoming successful people. At almost twice the length of competing books in its genre, Millionaire Mindset will not only guide you though the most important traits and habits of millionaires it contains a bonus section with practical ideas that is the length of most ebooks in the genre, providing exceptional content and unsurpassed value for money. This book will help you master the game of money. The Problem with most success books Most success books focus only on positive thinking. Readers are often left charged and rejuvenated but after years of "thinking to grow rich," sometimes very little progress is made in life. The majority of other books in this genre contain the same recycled content (law of atraction). This book is different, this books is a more pragmatic in-depth look at the millionaire mind and strategies. This book will look at some of the most important traits of millionaires and their habits, but it also looks at some of their most powerful wealth building strategies. The FREE bonus section is filled with a host of simple practical ideas virtually anyone can adopt regardless of business acumen. This book goes beyond books like money master the game, and provides a more powerful indepth look into how wealth is generated. This book is intended to pick up where most other motivational books fail to deliver. It is designed to provide a pragmatic approach to success. You will not need to implement all the suggestions, just pick one or come up with your own and apply the principles contained in this book and you WILL be successful if you stick to your goals. What is the benefit of adding this book to your success book collection This book focuses on what makes millionaires financial successful. This book will show you how you to can be a millionaire by chronicling how they think and act. Our repetitive thoughts and actions is what becomes our habits.We will also look at a few practical ideas that can be adapted for those who have just started their millionaire journey or those looking to expedite their success. In this book, you will learn what you need to do to become successful in almost any field. This book is for everyone. If you are looking to increase your income, looking to buy a house or looking to become a millionaire you will learn principles that will help you become very successful. This book will help accelerate your path to success with the powerful principles and ideas it contains. Take the action and buy today or download for free with kindle unlimited.
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Michael E. Raynor, Clayton M. Christensen |
Harvard
Business
School
Press
The Innovator's Solution - Creating and Sustaining Successful Growth
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$5.68
$3.41
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Goodreads rating: 4.05
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$5.68
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A seminal work by bestselling author Clayton M. Christensen.In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.Clay Christensen (author of the award-winning Harvard Business Review article, “How Will You Measure Your Life?”) and Raynor not only reveal that innovation is more predictable than most managers have come to believe, they also provide helpful advice on the business decisions crucial to truly disruptive growth. Citing in-depth research and theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovation—and they show managers how to tailor their strategies to the changing circumstances of a dynamic world.The Innovator’s Solution is an important addition to any innovation library.Published by Harvard Business Review Press.
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Navi Radjou, Simone Ahuja, Jaideep Prabhu |
Random
House
Jugaad Innovation
$12.29
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Goodreads rating: 3.6
$12.29
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Jugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity—Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
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Eric Ries
|
Vikin
The Lean Startup : How Constant Innovation Creates Radically Successful Businesses
$6.29
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Goodreads rating: 4.11
$6.29
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THE INTERNATIONAL BESTSELLING SENSATION' The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean.
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Dess
|
Mcgraw
Hill
Higher
Education
Strategic Management : Text and Cases
$21.41
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Goodreads rating: 3.55
$21.41
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"Strategic Management: Text and Cases, 4th Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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Seth Godin
|
Penguin
Publishing
Group
All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
$6.62
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Goodreads rating: 3.88
$6.62
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Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
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Robert T. Kiyosaki
|
Plata
Publishing
Rich Dad Poor Dad : What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
$5.86
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Goodreads rating: 4.12
$5.86
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Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
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Noam Wasserman
|
Princeton
University
Press
The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup
$11.17
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Goodreads rating: 4.01
$11.17
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A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.
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Serguei Netessine, Karan Girotra |
Harvard
Business
Review
Press
The Risk-Driven Business Model : Four Questions That Will Define Your Company
$14.40
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Goodreads rating: 3.89
$14.40
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How to outsmart riskRisk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns.The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk—information risk, when you make decisions without enough information, and incentive-alignment risk, when decision makers’ incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world.INSEAD’s Karan Girotra and Serguei Netessine, noted operations and innovation professors who have consulted with dozens of companies, walk you through a business model audit to determine what key decisions get made in a business, when they get made, who makes them, and why we make the decisions we do.By changing your company’s key decisions within this framework, you can fundamentally alter the risks that will impact your business.This book is for entrepreneurs and executives in companies involved in dynamic industries where the locus of risk is shifting, and includes lessons from Zipcar, Blockbuster, Apple, Benetton, Kickstarter, Walmart, and dozens of other global companies.The Risk-Driven Business Model demystifies business model risk, with clear directives aimed at improving decision making and driving your business forward.
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Harvard Business Review
|
Harvard
Business
Review
Press
Harvard Business Review on Doing Business in China
$9.07
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Goodreads rating: 3.1
$9.07
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81% off est. retail
This book is a useful guide for companies and managers who are planning to enter and compete in China's rapidly growing market. It explains the current stage of the country's development and provides strategies and insights for navigating its unique business environment. Readers will learn about the impact of cultural differences, political and legal frameworks, and evolving consumer behaviors on business operations in China. The book is a must-read for anyone seeking to establish a strong foothold in the Chinese marketplace.
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Liang Neng, Harbir Singh, Michael Useem |
Publicaffairs
Fortune Makers : The Leaders Creating China's Great Global Companies
$6.59
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Goodreads rating: 3.5
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Fortune Makers analyzes and brings to light the distinctive practices of business leaders who are the future of the Chinese economy. These leaders oversee not the old state-owned enterprises, but private companies that have had to invent their way forward out of the wreckage of an economy in tatters following the Cultural Revolution.Outside of brand names such as Alibaba and Lenovo, little is known, even by the Chinese themselves, about the people present at the creation of these innovative businesses. Fortune Makers provides sharp insights into their unique styles -- a distinctive blend of the entrepreneur, the street fighter, and practices developed by the Communist Party -- and their distinctive ways of leading and managing their organizations that are unlike anything the West is familiar with.When Peter Drucker published Concept of the Corporation in 1946, he revealed what made large American corporations tick. Similarly, when Japanese companies emerged as a global force in the 1980s, insightful analysts explained the practices that brought Japan's economy out of the ashes -- and what managers elsewhere could learn to compete with them. Now, based on unprecedented access, Fortune Makers allows business leaders in the United States and the rest of the West to understand the essential character and style of Chinese corporate life and its dominant players, whose businesses are the foundation of the domestic Chinese market and are now making their mark globally.
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Ram Charan
|
Crown
Currency
What the CEO Wants You To Know, Expanded and Updated : How Your Company Really Works
$6.82
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Goodreads rating: 3.89
$6.82
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Describes how corporations work and reviews the critical elements of business success--growth, return on assets, rate of inventory turnover, understanding customers, and taking advantage of the changing marketplace.
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Lynda Gratton
|
Harpercollins
Pub
Ltd
The Shift : The Future of Work is Already Here
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$21.90
$5.90
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Goodreads rating: 3.98
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$21.90
$5.90
73% off
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99% off est. retail
"The Shift" offers a compelling analysis of the changing nature of work and how it will affect individuals, businesses, and the global economy in the coming decades. Lynda Gratton provides practical and insightful guidelines on how to navigate these changes and succeed in a transformed world of work. This book is a must-read for anyone interested in understanding the future of employment and how to stay ahead in a rapidly changing landscape.
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Jeff Cox, Eliyahu M. Goldratt |
North
River
Press
The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition
$8.90
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Goodreads rating: 4.08
$8.90
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77% off est. retail
This book, "The Goal: A Process of Ongoing Improvement," is a captivating novel that will challenge your conventional ways of thinking about management. Through the story of Alex Rogo, a harried plant manager on the brink of disaster, you will be taken on a thrilling journey of saving a failing factory and discovering the underlying rules of operations. Recommended for anyone looking to transform their approach to management and achieve ongoing improvement.
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Robert T. Kiyosaki, Sharon L. Lechter |
Plata
Publishing
Rich Dad Poor Dad : What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
$8.26
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Goodreads rating: 4.12
$8.26
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April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success
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Chris Guillebeau
|
Gardners
Vi
Books
Ams006
The $100 Startup - Reinvent The Way You Make A Living, Do What You Love, And Create A New Future
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Goodreads rating: 3.88
$6.06
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In Chris Guillebeau's travel to over 175 countries, he has met two kinds of people: those like himself who have the time and income to follow their whims and who've created an entertaining and fulfilling life--and those who feel trapped. This second group wants what the first group has, but the big stumbling block is making money. Because Chris realized that the first group has knowledge to impart, he identified 1500 people worth emulating, and refining that further, he offers here the 50 most valuable and interesting examples of micro-business success. In nearly all cases, people with no special skills discovered a way to monetize their personal passions. It's about finding the intersection between what you like to do and what other people will pay for. You don't need an MBA, a business plan, or even employees. All you need is a product or service that flows from what you love to do anyway, people willing to pay, and a way to get paid.
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Alan S. Farley, Thomas K. Carr |
Mcgraw-hill
Trend Trading for a Living: Learn the Skills and Gain the Confidence to Trade for a Living
$4.68
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Goodreads rating: 3.61
$4.68
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Trade the trend and you can trade for a living If you're going to play the stock market, play to win by using a fundamental strategy of most hedge fund managers-trend trading. In Trend Trading for a Living , the trading coach and hedge fund manager known on Wall Street as “Dr. Stoxx” shares his personal strategies for analyzing markets, picking stocks, and knowing when to buy and sell. This step-by-step book offers a practical road map to get yourself familiarized with the stock market and into the driver's seat of your financial future. In five progressive parts, Trend Trading for a Living helps
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Gary M. Armstrong, Philip Kotler |
Prentice
Hall
Instructor's Edition : International Edition
$26.46
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Goodreads rating: 4.09
$26.46
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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Gabriel Weinberg, Justin Mares |
Portfolio
Traction : How Any Startup Can Achieve Explosive Customer Growth
$13.39
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Goodreads rating: 4.12
$13.39
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Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the differencce.Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don’t get off the ground not because of a bad product, but because they don’t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction.TRACTION is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels from viral marketing to trade shows, offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.Drawing on advice from more than 40 successful startup founders and marketers, from Wikipedia’s Jimmy Wales to American Apparel’s Ryan Holiday, TRACTION is a comprehensive textbook for marketing your way to growth.
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Eric Ries
|
Portfolio
Penguin
The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth
$19.19
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Goodreads rating: 3.98
$19.19
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Bestselling author, entrepreneur, and Lean startup founder Eric Ries, author of The Lean Startup, reveals how established corporations and major enterprises can use Lean Startup techniques, energy and saavy to reinvigorate their company and operations, spark innovation, and drive growth. In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur and founder of the lean startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPS), and constantly testing business hypotheses with customers to determine when to perservere, and when to pivot, now turns his attention to established, mature companies and organizations. For the past four years, Ries has been working closely with companies like GE and Toyota and Pitney Bowes to help them become more nimble, and more open to change and innovation, in order to spur growth and produce products and services that customers want. In The Startup Way, Ries shares his insights, lessons, stories, challenges and best practices from his intense collaborations with some of the world's most innovative and successful companies, as they attempt to change their culture and processes to be faster and smarter at what they do. At GE, Ries's ideas are codified under the name FastWorks; each company adapts his basic framework and ideas in their own way, to fit their particular organization and industry, as Ries discusses in the book. For every company that recognizes it needs to embrace agility, change and do so quickly if it is to survive and thrive, The Startup Way is an absolutely critical guide and toolkit.
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Scott Galloway
|
Penguin
Us
The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google
$9.29
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Goodreads rating: 3.84
$9.29
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Cuốn sách vạch trần bản chất của Amazon, Apple, Facebook và Google Được dịch sang 22 thứ tiếng, nằm trong danh sách “best seller” của cả New York Times và USATODAY, Tứ Đại Quyền Lực (The Four) khiến cả thế giới rúng động vì lượng sự thật nó hàm chứa trong nội dung. Quyển sách được khuyến cáo với người đọc là họ sẽ bàng hoàng không hề nhẹ trước những điều mình đọc…“Đây là quái vật của dòng sách kinh tế. Cuốn sách thiết yếu và bao quát này hết sức sắc bén, thú vị và cay nghiệt. Những nhận xét thẳng và thật của Scott Galloway chẳng kiêng dè bất cứ một đại gia công nghệ nào. Thực sự là một cuốn sách đáng đọc”, Chuyên gia tâm lý Adam Alter, giảng viên ngành tâm lý học tại trường kinh doanh Stern thuộc Đại học New York nhận xét như thế khi đọc xong Tứ Đại Quyền Lực. Đây là cuốn sách đầu tay của Scott Galloway, một giáo sư tại khoa Kinh doanh Stern thuộc đại học New York, phụ trách giảng dạy về chiến lược thương hiệu và tiếp thị số cho các học viên MBA năm thứ hai.Scott là một nhà đầu tư, đã sáng lập 9 công ty bao gồm L2, Red Envelope và Prophet. Anh cũng từng lọt vào danh sách 50 Giáo sư Kinh doanh Xuất sắc nhất thế giới của trang thông tin Poets & Quants vào năm 2012. Loạt clip hàng tuần Winners and Losers của ông trên YouTube đã thu hút được hàng chục triệu lượt xem. Vậy, tác phẩm của một giáo sư “siêu” kinh doanh này hấp dẫn người đọc ở điểm nào?Đầu tiên, đây là tác phẩm “đụng chạm” trực diện chuyện kinh doanh của Amazon, Apple, Facebook và Google, bốn doanh nghiệp có sức ảnh hưởng áp đảo nhất hành tinh này hiện nay. Bằng sự tôn trọng tuyệt đối, giáo sư Scott Galloway ghi nhận thành công và hành trình thành công của những tên tuổi đình đám nhất trong giới công nghệ này. Những con số, những phép so sánh mà tác giả mang đến cho người đọc khả năng hình dung các “ông lớn” này đang lớn đến mức nào. Đi sâu vào chiến lược kinh doanh của bốn cái tên hàng đầu, Scott Galloway cùng đồng thời lý giải từng quyết định, từng thương vụ lớn mà những doanh nghiệp này đã thực hiện. Ông quan niệm, hiểu được sự lựa chọn của bộ tứ quyền lực là hiểu được mô hình kinh doanh và cách họ tạo ra giá trị trong kỷ nguyên số. “Tôi viết cuốn sách này với hy vọng độc giả sẽ có được cái nhìn thấu đáo và nhận ra được thế mạnh của doanh nghiệp trong một nền kinh tế mà chưa bao giờ dễ trở thành tỷ phú như bây giờ, nhưng cũng chưa bao giờ trở thành triệu phú khó đến vậy”, tác giả chia sẻ. Tuy nhiên, điều khiến tác phẩm của Scott Galloway cực kỳ hấp dẫn là vì ông đã không kiêng dè khi chứng minh, hiểu biết của cả thế giới về bốn cái tên quyền lực kia gần như đều… sai bét. Vượt thoát khỏi làn khói thần bí vây quanh bộ tứ quyền lực ấy che mắt, ông thẳng tay lột phăng chiếc mặt nạ dát vàng của bộ tứ quyền lực để mổ xẻ chiến lược và năng lực thao túng siêu phàm của họ, từ đó giúp độc giả học hỏi và áp dụng những kỹ thuật đó vào sự nghiệp của chính mình.Trong nửa đầu quyển sách, tác giả đưa người đọc vào quá trình xem xét từng chàng kỵ binh và phân tích những chiến lược của họ. Các doanh nghiệp khác có thể học gì từ những chiến lược này. Trong phần thứ hai là cách thức nhận diện những thế mạnh cạnh tranh của bộ tứ này, xem cách kinh doanh mới của họ đang diễn tiến như thế nào. Bên cạnh đó, tac giả cũng cho người đọc thấy được cách thức bộ tứ bảo vệ thị trường của mình ra sao.Bằng một phong thái hết sức từ tốn, Scott Galloway đưa người đọc từ bất ngờ này sang bất ngờ khác. Đâu là tội lỗi của bốn chàng kỵ binh này? Họ đã lợi dụng các chính phủ và đối thủ cạnh tranh như thế nào trong việc bảo vệ sở hữu trí tuệ?Không chỉ dừng lại ở bốn cái tên khổng lồ, tác giả mở rộng bức tranh, mang đến độc giả cái nhìn toàn cảnh bằng cách điểm mặt các ứng cử viên công nghệ sáng giá khác, từ Netflix đến Alibaba, một Amazon thu nhỏ của Trung Hoa, rồi Uber và những người khổng lồ một thời từng làm mưa làm gió như IBM, Microsoft… để cùng tìm câu trả lời cho câu hỏi liệu họ có thể quay lại đường đua hay không? Ai trong số họ có khả năng phát triển một nền tảng chi phối hơn so với bộ tứ hiện tại? Ai sẽ có khả năng trở thành chàng kỵ binh thứ năm? Và, bộ tứ sẽ đưa con người đi đến đâu.Vạch trần bản chất kinh doanh của bốn doanh nghiệp đang ảnh hưởng rất lớn đến đời sống con người nhưng Tứ Đại Quyền lực của Scott Galloway không gây hoang mang cho người đọc. Cuộc trò chuyện ông với độc giả đầy giá trị khi ông cùng người đọc nhìn vào bản thân mình, xem những tính chất nghề nghiệp nào giúp chúng ta tồn tại và có thể hưởng lợi trong kỷ nguyên của bộ tứ quyền lực này. Như lời vị doanh nhân nổi tiếng Calvin McDonald, CEO của Sephora, Scott Galloway thành thật và táo bạo đến tàn nhẫn nhưng cuốn sách này sẽ buộc bạn thay đổi cách nghĩ của mình.Sách do nhà báo Lương Trọng Vũ, Kênh truyền hình FBNC chuyển ngữ, First News thực hiện, NXB Tổng Hợp TP.HCM ấn hành.
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Robert T. Kiyosaki
|
Hachette
Book
Group
Usa
Cash Flow Quadrant : Rich Dad's Guide to Financial Freedom
$7.12
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Goodreads rating: 4.14
$7.12
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The Cash Flow Quadrant explains the four different categories of people when it comes to income generation: employees, self-employed, business owners, and investors. It's a great read for those who want to learn how to transition from being an employee to becoming an investor, and achieving financial freedom. The book's unique feature is its emphasis on understanding the difference between being self-employed and being a business owner, and how to make the most of passive income opportunities. Users will appreciate the book's practical approach to building wealth and becoming financially independent.
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Robert T. Kiyosaki, Donald J. Trump |
Plata
Publishing
Why We Want You to be Rich
$8.59
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Goodreads rating: 3.94
$8.59
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En Queremos que seas rico , dos exitosos empresarios, Donald Trump y Rober T. Kiyosaki, brindan consejos para todo aquel que acaba de comenzar su propia empresa y quiere triunfar. De Robert T. Kiyosaki, autor de los bestsellers: Padre Rico, Padre Pobre , el libro #1 de finanzas personales de The New York Times por más de seis años; Niño rico, niño listo , Segunda oportunidad , entre otros . Donald Trump y Robert T. Kiyosaki se unen para decirle a los emprendedores cómo ser exitosos. No es necesario tener dinero para resolver los problemas financieros, éstos sólo se solucionan con una educación financiera adecuada. Es imprescindible que las personas adquieran conciencia sobre su futuro económico y no esperen que dependa de sus gobiernos, sus empleadores o sus familias. En este libro, dos exitosos empresarios y educadores hacen mancuerna para abordar este desafío y ofrecer respuestas contundentes y claras a las preguntas que todo emprendedor se formula antes y después de iniciar una empresa: cómo volverse rico; cómo invertir para ganar; cuáles son las ventajas de los inversionistas que los ahorradores no poseen y cómo elegir el campo de inversión apropiado.
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Steven Silbiger
|
Piatkus
Books
The 10-day MBA : A Step-by-step Guide to Mastering the Skills Taught in Top Business Schools
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Goodreads rating: 3.7
$7.45
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Summarises the essentials of top American business school education.
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Justin Yifu Lin, Célestin Monga |
Princeton
University
Press
Beating the Odds : Jump-Starting Developing Countries
$15.53
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Goodreads rating: 4.25
$15.53
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How poor countries can ignite economic growth without waiting for global action or the creation of ideal local conditionsContrary to conventional wisdom, countries that ignite a process of rapid economic growth almost always do so while lacking what experts say are the essential preconditions for development, such as good infrastructure and institutions. In Beating the Odds , two of the world's leading development economists begin with this paradox to explain what is wrong with mainstream development thinking―and to offer a practical blueprint for moving poor countries out of the low-income trap regardless of their circumstances.Justin Yifu Lin, the former chief economist of the World Bank, and Célestin Monga, the chief economist of the African Development Bank, propose a development strategy that encourages poor countries to leap directly into the global economy by building industrial parks and export-processing zones linked to global markets. Countries can leverage these zones to attract light manufacturing from more advanced economies, as East Asian countries did in the 1960s and China did in the 1980s. By attracting foreign investment and firms, poor countries can improve their trade logistics, increase the knowledge and skills of local entrepreneurs, gain the confidence of international buyers, and gradually make local firms competitive. This strategy is already being used with great success in Vietnam, Cambodia, Bangladesh, Mauritius, Ethiopia, Rwanda, and other countries. And the strategy need not be limited to traditional manufacturing but can also include agriculture, the service sector, and other activities.Beating the Odds shows how poor countries can ignite growth without waiting for global action or the creation of ideal local conditions.
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