This book is a must-read for any business owner or manager looking to take their company to the global stage. It provides a systematic framework for evaluating and implementing a successful global strategy. With a focus on business-level strategies, it offers practical guidance on how to navigate the complexities of the global market and achieve a competitive advantage on a worldwide scale. By understanding the interaction between industry globalization drivers and the appropriate global strategy response, this book will help you unlock the potential of your business and thrive in the global economy. Get ready to take your business to new heights!

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This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.

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