If you often find yourself needing to persuade people in your professional or personal life, "The small BIG" might just be the handbook you're looking for. It's packed with approachable science and practical advice that could transform how you communicate. The multiplicity of small, actionable changes suggested are grounded in robust psychological research, giving you the tools to not only enhance your influence but also to do so in ethical and effective ways. The authors have created a treasure trove of insights that offer significant rewards for minimal adjustments in your approach.
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