"The Goal" isn't just a book; it's a thought revolution in the way one perceives and approaches business challenges. If you're struggling with efficiency or need a fresh perspective on problem-solving within your enterprise, Goldratt's tale provides both an engaging narrative and a practical framework to analyze and improve your processes. It's a game-changer for managers and entrepreneurs alike.

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Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world.Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant—or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days—Jonah—to help him break out of conventional ways of thinking to see what needs to be done.The story of Alex's fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt.

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