Strategy Bites Back is an essential read for anyone involved in strategy, including managers, CEOs, consultants, professors, and students. The book provides a fresh perspective on strategy by bringing together an unlikely set of voices, from Mozart to Coco Chanel. The authors explore the topic deeply and playfully, encouraging readers to attack the world of strategy from new and different angles. If you want to broaden your understanding of strategy, this book is for you.

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This book is for everyone involved with strategy — manager, CEO, consultant, professor, student — who wants to see strategy more broadly, more deeply, and more playfully. Strategy with a difference starts here, and why not have a good time reading a strategy book for a change?

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