Feeling unnoticed in your professional field despite all your hard work? "Stand Out" by Dorie Clark provides actionable insights on how to elevate your unique ideas and create a following that recognizes your expertise. It's more than just a career guide; it's about making your mark on the world while ensuring you're valued in the workplace. If you're ready to shift from background to spotlight, this book might just be your roadmap to success.

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A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a “thought leader” is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.

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