If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.

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Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. It is primarily about creating and sustaining superior performance in the marketplace, focusing on the identification of target markets and the creation of a differential advantage. The book also examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

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