Recommendation: This book is a must-read for anyone looking to excel in major account sales. With practical strategies and tactics based on extensive research, Neil Rackham provides a comprehensive guide to tailor your selling approach, understand buyer psychology, and outmaneuver competitors. Whether you're new to sales or a seasoned professional, Major Account Sales Strategy will equip you with the tools to succeed in landing those big accounts.

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An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . .

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