This book would be a great read for anyone interested in entrepreneurship and business innovation. Bruce Poon Tip's first-person account of starting and developing G Adventures will captivate you from the beginning. The most distinctive feature of "Looptail" is the author's unconventional management secrets that not only keep employees engaged but also keep customers extremely happy. It's a refreshing take on business and will inspire you to think outside the box and revolutionize your own venture.

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• Axiom Business Book Award for Business Commentary (Gold) (2014)

Bruce Poon Tip reveals how he dovetailed his entrepreneurial drive, extraordinary customer service, and desire to give back to society into becoming the world's largest and most successful travel agency. Looptail is the extraordinary first-person account of the creation and development of G Adventures, an international travel adventure company. Along the way, Poon Tip reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.

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