This book is like having a personal mentor, guiding you through the path of success. With wit and wisdom, Paul Arden shares valuable insights on problem-solving, communication, and creativity. This pocket-sized handbook is packed with bite-sized spreads of quotes, facts, and pictures, making it an uplifting and humorous read. Whether you're looking to succeed in your career or personal life, this book will inspire you to unleash your potential and achieve greatness. Don't miss out on the opportunity to learn from one of the world's top advertising gurus.

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It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

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