This book is a must-read for entrepreneurs who wish to gain a competitive edge through quality. Ken Shelton provides a comprehensive guide to how the search for quality changed global competition over the years. From the teachings of Deming to the latest tools and techniques employed to achieve quality, this book covers it all. The unique feature of this book is its detailed analysis of how a simple concept like quality transformed the global market.

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In the 45 years since Deming raised the bar of quality in Japan, the search for quality has dramatically transformed global competition. World-class quality, service, and management have become the price that must be paid for entry into today's global marketplace—and the only way to stay alive once you're in it. In Search of Quality gives you access in one concise volume to the best practical advice and perspectives for optimizing your performance. This compilation includes articles from the perspective of CEOs, senior and middle managers, quality consultants, and general business advisers.

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